Creative Awards

Michael Gallagher

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How Hanaroadcom Uses Its Stevie® Awards to Build on Its Success

Posted by Michael Gallagher on Thu, Jan 16, 2014 @ 02:04 PM

Jung Hieh Shon, President of Hanaroadcom, a marketing and PR consultancy in Seoul, South Korea, won the Gold Stevie Award for Creative Executive of the Year in the creative awards categories of The 2013 International Business Awards. We asked her about the experience of winning a Stevie Award, and what her company’s goals are for 2014.

Jenny Shon“Hanaroadcom will be celebrating its 20th anniversary in 2015, so we will be preparing for this during 2014,” Ms. Shon told us. “It’s a significant anniversary for us because it means our efforts over the past two decades to provide quality PR and marketing, and to deliver a strong message on behalf of our clients, have paid off. So we will be looking back over the past 20 years’ activities while at the same time preparing for increased growth in the years ahead.”

Opening New Markets

Another important objective in 2014 will be to open up new markets overseas. “We already have several clients in foreign countries,” explained Ms. Shon, “but we intend to strengthen our marketing in order to be a truly global company. If you are looking for a partner in advertising or public relations for marketing in South Korea, you can find one in Hanaroadcom! Our aim is to be the best creative partner for business marketing in Korea.”

Winning New Business

According to Ms. Shon, winning several Stevie® Awards over the past few years has had a significant impact on Hanaroadcom. “The International Business Awards is a competition that is highly appreciated here in Korea and winning has contributed greatly to Hanaroadcom’s development: not only does it have a positive effect on the self-esteem of my team, but it also allows us to share the honor with our clients.”

“The Stevie Awards provide an objective evaluation of a company’s work and this has certainly helped us to win new business.”

“I should also add that the trophies make a handsome addition to our Wall of Fame!”

Asia-Pacific Stevie® Awards

We asked Ms. Shon how she felt the new Asia-Pacific Stevie® Awards could contribute to the success of Hanaroadcom.  Ms. Shon told us: “The more Stevie Awards we have won, the more our customer base has increased. Public organizations in particular view a Stevie Award as an indicator of good management, and the ability for Hanaroadcom to have consistently won international awards over the past seven years is an indication of our reliability.”

Adds Ms. Shon: “Each time I have participated in The International Business Awards presentations in different countries, it has been a great opportunity to study the characteristics and culture of that country. Experiences like this provide important data to improve working relations between companies in different countries.”

A Passion for Work

Not only is Ms. Shon a successful marketing executive, she is also something of a social media addict. “I check my Facebook page every day in order to reply to comments and to have conversations in real time,” she says. She is also something of a night owl. “I work a lot at night. Before sleeping I do the work that should be done in the morning. Going to sleep at 2AM is normal for me.”  She does believe in a healthy diet, however. “I have a good breakfast every morning because it gives me energy.”

Concludes Ms. Shon: “A passion for work is what inspires me. Setting increasingly higher standards for the future encourages me to advance despite the difficulties we may have to face. Looking at the Stevie Awards in my office reminds me that we can succeed and that we can achieve our goals.”

The entry deadline for the Asia-Pacific Stevie Awards is February 19.  These awards are open to all organizations in the 22 nations of the Asia-Pacific region.  The early-bird entry deadline for The International Business Awards, which are open to all organizations worldwide, is April 16.

About Jung Hieh Shon

Jung Hieh Shon is the CEO of a 19-year-old company that has won a Stevie® Award for seven years in a row. She herself has also been named “Creative Executive of the Year” for six years in succession. Working during the day and studying at night for fifteen years earned her professional degrees and a good knowledge of English, advertising and PR, social welfare, visual design, and real estate. She currently works as a PR and Design advisor to a number of government organizations and associations.

About Hanaroadcom

Hanaroadcom is a consultancy that helps organizations with their marketing activities through the effective and creative use of diverse promotional tools. Its areas of specialty include brochures, in-house magazines, brand development, communications solutions, and social media. Hanaroadcom is one of only a few companies to have won in the International Business Awards seven years in succession. The company has also achieved recognition in several Korean awards. Hanaroadcom’s customers are mainly Korean government organizations, public institutions, and large companies. It also has partnerships with overseas government organizations and global enterprises. For more information, go to

Tags: hanaroadcom, creative executive, Jung Hieh Shon, iba, Advertising awards, business awards, International business awards, stevie awards, creative awards, publication awards

How to Win a Stevie Award for Your Creative Work in 2011

Posted by Michael Gallagher on Thu, Mar 10, 2011 @ 11:24 AM


A new video entitled Creative Media Awards in the 2011 Stevies is now available - watch it here. It illustrates the opportunities available to creators of advertising, web sites and blogs, video, annual reports and other literature, apps, and other media to be recognized in three of the four Stevie Awards programs in 2011.

There are many advertising awards, video awards, web awards, annual report awards, and other media awards opportunities in the Stevies, particularly in The American Business Awards (open to all organizations operating in the U.S.A.), The International Business Awards (open to all organizations worldwide), and the Stevie Awards for Women in Business (also open to all worldwide).  There are even new categories this year for smartphone and tablet apps.

This video will explain all of the category options that are available to you, and how to prepare and submit your entries to the world's premier business awards programs.

Also get 10 Tips for Winning Web Awards in the 2011 Stevies, our free tipsheet.

Tags: Advertising awards, business awards, video awards, website awards, web awards

Creative Awards Categories Eliminated in 2011 ABAs

Posted by Michael Gallagher on Thu, Oct 28, 2010 @ 04:22 PM

We've eliminated the advertising awards and creative awards categories for The 2011 American Business Awards.  But don't fret, we've created many new Marketing Campaign of the Year categories, and advertising campaigns or campaign elements may be entered in any of these categories, as part of your overall marketing campaign submission.

The big difference in 2011, though, is that you'll now be able to submit an essay or case of up to 500 words about the genesis, development, execution, and results of your campaign.  In the past you had to do all that in up to 100 words.

Here are the new marketing categories (the letter/number combinations are in internal category codes).  You'll note that a few of the Specialty Campaign categories are advertising-specific:

Marketing Campaign of the Year - Industry Categories
E01. Accounting
E02. Advertising, Marketing, & Public Relations
E03. Aerospace & Defense
E04. Automotive & Transport Equipment
E05. Banking
E06. Business Services
E07. Chemicals
E08. Computer Hardware
E09. Computer Software
E10. Computer Services
E11. Conglomerates
E12. Consumer Products - Durables
E13. Consumer Products - Non-Durables
E14. Diversified Services
E15. Electronics
E16. Energy
E17. Financial Services
E18. Food & Beverage
E19. Health Products & Services
E20. Hospitality & Leisure
E21. Insurance
E22. Legal
E23. Manufacturing
E24. Materials & Construction
E25. Media
E26. Metals & Mining
E27. Non-Profit Organizations
E28. Real Estate
E29. Retail
E30. Pharmaceuticals
E31. Telecommunications
E32. Transportation
E33. Utilities

Marketing Campaign of the Year - Specialty Categories
E35. Business-to-Business Advertising Campaign of the Year
E36. Business-to-Business Marketing Campaign of the Year
E37. Consumer Advertising Campaign of the Year
E38. Consumer Marketing Campaign of the Year
E39. Mobile Marketing Campaign of the Year
E40. Online Marketing Campaign of the Year
E41. Retail/Merchandising Marketing Campaign of the Year
E42. Small-Budget Marketing Campaign of the Year: Open to campaigns launched since January 1 2010 whose entire budget was/is less than $3 million
E43. Viral Marketing Campaign of the Year

Other marketing/advertising categories include:

Marketing Professional Categories
E50. Marketing or Advertising Agency of the Year
E51. Marketing Department of the Year
E52. Marketing Team of the Year
E53. Marketing Executive of the Year
E54. Marketing Professional of the Year (for non-executive marketing professionals).  There's no entry fee for this category.

There are also a host of categories to recognize your work on web sites and blogs, annual reports and other literature, interactive multimedia productions, video, and live events.

Any questions about any of these categories or how to enter them, contact us.

Tags: Advertising awards, ad awards, ad award, advertising award, agency of the year, media award, media awards, creative awards, creative award