We've eliminated the advertising awards and creative awards categories for The 2011 American Business Awards. But don't fret, we've created many new Marketing Campaign of the Year categories, and advertising campaigns or campaign elements may be entered in any of these categories, as part of your overall marketing campaign submission.
The big difference in 2011, though, is that you'll now be able to submit an essay or case of up to 500 words about the genesis, development, execution, and results of your campaign. In the past you had to do all that in up to 100 words.
Here are the new marketing categories (the letter/number combinations are in internal category codes). You'll note that a few of the Specialty Campaign categories are advertising-specific:
Marketing Campaign of the Year - Industry Categories
E02. Advertising, Marketing, & Public Relations
E03. Aerospace & Defense
E04. Automotive & Transport Equipment
E06. Business Services
E08. Computer Hardware
E09. Computer Software
E10. Computer Services
E12. Consumer Products - Durables
E13. Consumer Products - Non-Durables
E14. Diversified Services
E17. Financial Services
E18. Food & Beverage
E19. Health Products & Services
E20. Hospitality & Leisure
E24. Materials & Construction
E26. Metals & Mining
E27. Non-Profit Organizations
E28. Real Estate
Marketing Campaign of the Year - Specialty Categories
E35. Business-to-Business Advertising Campaign of the Year
E36. Business-to-Business Marketing Campaign of the Year
E37. Consumer Advertising Campaign of the Year
E38. Consumer Marketing Campaign of the Year
E39. Mobile Marketing Campaign of the Year
E40. Online Marketing Campaign of the Year
E41. Retail/Merchandising Marketing Campaign of the Year
E42. Small-Budget Marketing Campaign of the Year: Open to campaigns launched since January 1 2010 whose entire budget was/is less than $3 million
E43. Viral Marketing Campaign of the Year
Other marketing/advertising categories include:
Marketing Professional Categories
E50. Marketing or Advertising Agency of the Year
E51. Marketing Department of the Year
E52. Marketing Team of the Year
E53. Marketing Executive of the Year
E54. Marketing Professional of the Year (for non-executive marketing professionals). There's no entry fee for this category.
There are also a host of categories to recognize your work on web sites and blogs, annual reports and other literature, interactive multimedia productions, video, and live events.
Any questions about any of these categories or how to enter them, contact us.