Public Relations Awards

F*ck Cancer: How a PR Awards Winner's Campaign Reached 49 Million

Posted by Liz Dean on Thu, Mar 14, 2013 @ 01:16 PM

Yulu Public Relations Inc. in Vancouver, Canada, received the Gold Stevie® Award for Best Public Service PR Campaign in the PR awards categories of The 2012 International Business Awards, the world's premier business awards competition. (10 April is the early-bird entry deadline for the 2013 IBAs, take advantage of discounted entry fees for those entries submitted by 10 April, request your entry kit here. Interested in more PR categories? The Stevie Awards now manages the IPRA Golden World Awards, which will be accepting entries through 20 May.) Here we look at Yulu Communications award-winning work for the charity F*ck Cancer.

Melissa Orozco, Principal, Yulu Public Relations Inc. The communications awards winner, Yulu Public Relations Inc., was recognized by the IBAs for their media relations work with local charity F*ck Cancer’s international campaign titled “The Cancer Talk.”  On winning the award, Yulu’s co-founder Melissa Orozco commented: “When I lived in New York, PR agencies would battle tooth and nail for a Stevie award, so when we received the news that we had won gold, we were ecstatic.” She added: “Our work with F*ck Cancer has been extremely rewarding—and most of all, fun!”

Mission: To Start Talking
F*ck Cancer's objective is to put an end to late-stage cancer diagnosis by educating youth about early cancer detection. The ongoing mission has an ambitious, strong, and clear call-to-action: Empower Generation-Y (aka Millennials) to make a difference in fighting and educating people about cancer. The conversation begins at home with today's youth talking to their parents about early detection. Part of F*ck Cancer's mission through “The Cancer Talk” is to teach them how to get that conversation started.

Stigma
In mid-2011, F*ck Cancer recruited Yulu PR to assist in promoting the organization’s mission to eliminate the stigma and barrier experienced when millennials attempted to talk with their parents about checking regularly for cancer. F*ck Cancer had already spent two years building and executing engaging campaigns aimed at educating youth on ways to broach the subject of cancer with their parents, but the conversation was still an uncomfortable one. The mission with this campaign was to find a way to get the conversation started in a new, more effective way.

Pay It Forward
Inspired by an experience many of us have been through—that awkward "sex talk" our parents had with us growing up—F*ck Cancer launched a campaign called “The Cancer Talk." The message we should be sharing with today's youth is: "Your parents took the time to have the ‘sex talk’ with you because they love you and want to keep you safe. Now it's your turn to pay it forward and have the 'cancer talk' with them, because you love them and want to keep them safe.”

Celebrity Ambassadors
To execute this campaign, Yulu and F*ck Cancer collaboratively established relationships with influential media and celebrities and had them share the story of when their parents had the “sex talk” with them. Many of the campaign's ambassadors were selected specifically for their popularity and influence among millennials. The stories these celebrity ambassadors recorded were personal and funny, and each video ended with the star bringing the attention back to the main message: "Pay it forward and have the 'cancer talk' with your parents!" These celebrity “Cancer Talk” videos can be viewed here.

Sixteen celebrity endorsement videos were created for the campaign. The video featuring One Tree Hill's Sophia Bush spread to more than 54 million people in under three weeks thanks to the power of YouTube, Facebook, Twitter, and Bush's celebrity fan site.

Massive Success
Yulu’s main role in this stage of the campaign was to share these celebrities’ videos with influential media. To capitalize on the massive success generated by the digital media campaign, Yulu facilitated a national media tour for F*ck Cancer's CEO Yael Cohen. Yulu secured interviews and coverage with leading media outlets including CNN, The Wall Street Journal, VOGUE, Forbes, ELLE, TeenVOGUE, Fitness Magazine, Fast Company, Glamour, Vanity Fair, Marie Claire, and many more.

From the top-ten media hits alone (out of approximately 400 traceable articles and videos, and not including Twitter and Facebook impressions), the campaign was viewed, read, and listened to by an audience of more than 49,564,141 people.

Since the campaign launched in the summer of 2011, Yael has been recognized by The Globe and Mail in Canada as one of twelve people changing philanthropy, alongside Bill Gates and Bono; and she has been listed on Fast Company's Top-100 Creative Business People, all thanks to the organization's unique approach to starting this vital conversation.

About Melissa Orozco:
Melissa Orozco is the principal and co-founder of Vancouver-based PR agency Yulu Public Relations Inc. She co-founded Yulu PR in 2011 after nearly a decade of PR experience, including a five-year stint working at top PR agencies in New York City. F*ck Cancer was Yulu's first client. The firm has since grown from one to eight employees. A natural storyteller, Melissa developed a knack for media relations early in her career, and has garnered coverage for her clients in most major publications and outlets including CNN, The New York Times, The TODAY Show, and VOGUE.

About Yulu Communicatons:
Yulu Public Relations Inc. is a full-service public relations and digital media agency that works with brands to cultivate their stories and share them in a meaningful way. Its clients range from non-profits to real estate and lifestyle brands that are being featured in Forbes, Fast Company, Self, The New York Times, The LA Times, on CNN, Anderson, CTV, CBC and Global.

About F*ck Cancer:
F*ck Cancer is a Vancouver-based charity that seeks to put an end to late-stage cancer diagnosis by educating Generation Y (AKA Millennials) about early cancer detection though creative, engaging campaigns. 90 per cent of cancers are curable if caught in stage one. F*ck Cancer’s mission is to share this message with today’s youth; creating a generation of early cancer detection ambassadors. For more information, go to http://cancertalk.letsfcancer.com/.

Tags: communications awards, PR awards, International business awards, Melissa Orozco, Yulu Communications

PR Awards: 5 More Ways to Highlight PR Successes in the 2013 ABAs

Posted by Liz Dean on Thu, Dec 27, 2012 @ 03:08 PM

The 2013 American Business Awards, the premier business awards competition in the U.S.A., feature a wide selection of categories to recognize the achievements of PR professionals and we thought it would be helpful if we highlighted five additional awards categories that should be of interest to PR individuals. (March 27 is the entry deadline for the 2013 ABAs. If you haven't yet done so, you can request your entry kit here.) The Stevie Awards

In addition to submitting entries specifically labeled as PR awards, there are several communications awards categories including:

  1. Annual Report Awards Categories
    These categories recognize excellence in annual reports, brochures, marketing and sales kits, house organs (corporate magazines), and other publications issued since January 1, 2012.
  2. App Awards Categories
    These categories recognize excellence in apps for handheld and tablet devices, and for PCs, issued or updated since January 1, 2012.
  3. Live Event Awards Categories
    These categories recognize excellence in live events staged since January 1, 2012.
  4. Video Awards Categories
    These categories recognize excellence in videos produced for a business- or work-related purpose that were first released or otherwise made public since January 1, 2012.
  5. Website Awards Categories
    These categories recognize excellence in web sites and blogs. There is no eligibility timeframe for these categories - it doesn't matter when the site or blog was first published.

    Leave us a comment and let us know which categories your organization will be submiting entries to in the 2013 ABAs.

    Tags: communications awards, PR awards, American business awards, website awards, annual report awards, live event awards, video awards, app awards

    21 PR Awards Categories in The 2013 American Business Awards

    Posted by Liz Dean on Tue, Nov 06, 2012 @ 11:47 AM

    There are 21 PR awards categories in The 2013 American Business Awards, the top business awards competition in the U.S.A., to help you highlight your PR successes. (Friday, November 16, is the first early-bird entry deadline for the 2013 ABAs, request your entry kit here  and you'll receive it right away.)

    The public relations awards categories for Communications or PR Campaign/Program of the Year include: The American Business Awards

    • Community Relations
      Campaigns/programs that aim to improve relations with communities in which the sponsoring organization has an interest, need or opportunity.
    • Crisis Communications
      Campaigns/programs undertaken to deal with an unplanned event and requiring immediate response.
    • Events & Observances
      Campaigns/programs that generate awareness of or document commemorations, observances, openings, celebrations, and other types of events.
    • Global Issues
      Campaigns/programs that demonstrate effective global communications implemented in at least two countries, one of which must be the United States.
    • Internal Communications
      Campaigns/programs undertaken to inform or educate an internal audience, such as employees or members.
    • Investor Relations
      Campaigns/programs undertaken to communicate information to a company's investors and the investment community and/or to manage the company's relationship with investors.
    • Issues Management
      Campaigns/programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy.
    • Low Budget (under $10,000)
      Campaigns/programs that cost no more than $10,000 to plan and implement.
    • Marketing – Business to Business
      Campaigns/programs designed to introduce new products or promote existing products or services to a business audience.
    • Marketing – Consumer Products
      Campaigns/programs designed to introduce new products or promote existing products to a consumer audience.
    • Marketing – Consumer Services
      Campaigns/programs designed to introduce new services or promote existing services to a consumer audience.
    • Multicultural
      Campaigns/programs specifically targeted to a cultural group.
    • Reputation/Brand Management
      Campaigns/programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics.
    • Public Affairs
      Campaigns/programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies.
    • Public Service
      Campaigns/programs that advance public understanding of societal issues, problems or concerns.
    • Social Media Focused
      Campaigns/programs designed to be implemented primarily through online social media. 

    There are a number of other communications awards categories including:

    • Public Relations Agency of the Year
    • Communications Department of the Year
    • Communications Team of the Year
    • Communications, Investor Relations, or PR Executive of the Year
    • Communications Professional of the Year(for non-executive communications, PR, and IR professionals)

    Looking for more ways to showcase your organization's PR triumphs? There are a number of other ABA categories that should be of interest to communications professionals, including many of the corporate literature awards, annual report awards, website awards, video awards, and live event awards categories.

    Tags: PR awards, public relations awards, communications awards, business awards, communicator awards, American business awards, website awards, annual report awards, live event awards, video awards, corporate awards

    Three Ways to Enrich Your Brand Through Celebration, From a PR Awards Winner

    Posted by Liz Dean on Mon, Sep 10, 2012 @ 01:28 PM

    The University of Southern Mississippi in Hattiesburg, Mississippi, USA, received the Stevie® Award for Best Communications or PR Campaign of the Year–Community Relations in the PR awards and communications awards categories of the 2011 Stevie Awards for Women in Business, the world's premier awards for women executives, entrepreneurs, and the organizations they run. (The final entry deadline for the 2012 Stevie Awards for Women in Business is quickly approaching on September 28; request your entry kit today.) Here we look at how the university enhanced its brand through a Centennial Celebration.

    Dr. Martha SaundersAs the ninth president of The University of Southern Mississippi, Dr. Martha Saunders saw its 2010 centennial anniversary as an ideal opportunity to enhance its brand, reinforce relationships with key publics, and celebrate a rich past while turning the focus to its future.

    With an overall goal of increased engagement among target audiences through “telling our story,” the university employed integrated strategies successfully to create awareness of its strengths, raise its national profile, and increase private giving, alumni membership, and enrollment.

    Despite the tough economic climate, the Centennial campaign rallied the spirit of the university community and positioned the Southern Miss brand for the next level of national prominence.

    Dr. Saunders attended the 2011 Stevie Awards for Women in Business awards dinner in New York last November, and commented:  “I was thrilled to win the Stevie Award, primarily because it put me in the company of some pretty amazing women.  The awards ceremony was first-rate.   I met people from all over the world who had flown in for the event.  It was, in a word, humbling. Universities aren't often considered for business awards, so this was a great validation of the hard work of my talented staff.”

    Objectives
    Dr. Saunders and her team identified the following measurable objectives for the campaign:

    1. Create awareness of the history and rich traditions of the university among target audience members by December 2010 as measured by pre-and post-Centennial surveys.

    2. Increase national media coverage of the university by 20% as of December 2010.

    3. Increase website traffic by 20% by December 2010.

    4. Increase membership in the Alumni Association to 20,000 by December 2010.

    5. Generate donations of $1,000,000 for the Centennial Scholarship by December 2010.

    6. Increase freshman enrollment by 6% from fall 2007 to fall 2010.

    An overall budget of $477,000 came from university support ($312,000), corporate sponsorships ($135,000) and the Southern Miss Alumni Association ($30,000).

    Execution
    Campaign tactics included the development of a visual brand, a logo, and a website. Other campaign initiatives included:

    1. Special Events
      Numerous special events were organized, including “Renée Fleming—The Voice of the Century,” a concert with the Southern Miss Symphony Orchestra.  Other events included Founders’ Day/Centennial Celebration Day; The Big Event (a community service day); the Centennial Commencement Celebration; the Centennial Arts Gala; Affinity Group Reunions; a Centennial Homecoming; and a Centennial Lecture featuring Madeleine Albright.

      Additional events included a Centennial Exhibit in the city library; a Centennial Museum in the university library; the 100 Alumni Museum of Art Exhibit; a Centennial Sculpture Celebration; and the Centennial Gateway (a brick-and-mortar giving opportunity).  Further initiatives included a Centennial Scholarship Endowment Fund and an Alumni Centennial Membership Campaign.

      Publications included The Talon (the alumni magazine) Centennial edition; Centennial Drawl, a handbook of the university’s history and traditions; and a Centennial history book, authored by a noteworthy historian.

    1. Advertising:
      The Centennial Gold Ad Campaign included Black and Gold banners on campuses; Black and Gold banners along city highways; advertising in targeted national publications; billboard campaigns in selected cities; “The Southern Miss Story” presidential tour; and the “I Belong” Campaign.

    1. Promotional Items:
      These included Centennial Birthday Cards, a Centennial Coke bottle; Centennial pins, stickers, and medallions (for 2010 graduates); coloring books; and cups/can holders.

    Exceeding Expectations
    The program exceeded all objectives: Awareness of the university’s history and rich traditions showed positive change in all categories over pre-Centennial benchmarks. National media coverage increased more than 800% (from 13 national hits in 2007-8 to 122 in 2009-10). Website traffic increased 107% by December 2010. Alumni Association membership grew to 21,088 (1,088 more than the 20,000 goal). Centennial Scholarship donations totaled $3.9 million in December of 2010 ($2.9 million more than the $1 million goal). Freshmen enrollment increased by 14%, exceeding the goal of 6%.

    About Dr. Martha Saunders:
    Dr. Martha D. Saunders served as the ninth president of The University of Southern Mississippi in Hattiesburg, Mississippi, from 2007 to 2012.  She was the first woman to hold that position.  She continues to serve the university as Distinguished Professor of Communication and Founding Co-Director of the Evelyn Gandy Center for Women in Leadership. Her philosophy of education follows three simple guiding principles: know your students; connect them to bigger things; and set a good example.

    Dr. Saunders' experience in the field of communication has led to numerous publications on crisis communication and public relations, widely anthologized published speeches, and national awards.

    About The University of Southern Mississippi:
    Founded in 1910, The University of Southern Mississippi is a comprehensive doctoral and research-driven university with a proud history and an eye on the future. In just 100 years, Southern Miss has grown from a small teachers' college into a premier research university with a national reputation for excellence in both academics and athletics.  For more information go to: http://www.usm.edu.

    Tags: communications awards, PR awards, stevie awards for women in business, Best communications or PR campaign of the year, The University of Southern Mississippi, Martha Saunders

    13 PR Awards in the 2012 Stevie® Awards for Women in Business

    Posted by Liz Dean on Wed, Aug 08, 2012 @ 01:01 PM

    The entry deadline for the 2012 Stevie® Awards for Women in Business is quickly approaching on August 29 and we thought it would be helpful for communications professionals if we highlighted the many PR awards categories available. (Don't fret if you can't make the entry deadline, entries for the 2012 Stevie Awards for Women in Business, the world's premier business awards for women executives, entrepreneurs, and the organizations they run,  can still be submitted through the final entry deadline of September 28 with a late fee of $35.00; request your entry kit today.)

    PR AwardsOur PR award categories for Communications or PR Campaign of the Year which recognize excellence in public relations, press relations, and publicity programs by or for women since July 1, 2011 include:

    1. Community Relations: campaigns/programs that aim to improve relations with communities in which the sponsoring organization has an interest, need or opportunity.
    2. Crisis Communications: campaigns/programs undertaken to deal with an unplanned event and requiring immediate response.
    3. Global Issues: campaigns/programs that demonstrate effective global communications implemented in at least two countries.
    4. Internal Communications: campaigns/programs undertaken to inform or educate an internal audience, such as employees or members.
    5. Issues Management: campaigns/programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy.
    6. Low Budget (under $10,000/€7000): campaigns/programs that cost no more than $10,000/€7000 to plan and implement.
    7. Marketing – Business to Business: campaigns/programs designed to introduce new products or promote existing products or services to a business audience.
    8. Marketing – Consumer Products: campaigns/programs designed to introduce new products or promote existing products to a consumer audience.
    9. Marketing – Consumer Services: campaigns/programs designed to introduce new services or promote existing services to a consumer audience.
    10. Multicultural: campaigns/programs specifically targeted to a cultural group.
    11. Reputation/Brand Management: campaigns/programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics.
    12. Public Affairs: campaigns/programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies.
    13. Public Service: campaigns/programs that advance public understanding of societal issues, problems or concerns.

    Entries in these categories require an essay of up to 500 words describing the nominated campaign: its genesis, development, planning, commission, and performance to date, a biography of the leader of the team that developed the campaign (up to 100 words), and optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges.

    Other website awards, blog awards, app awards, and video awards that may be of interest include:

    • Website of the Year: Recognizing excellence in web sites created and maintained by or for women. There is no eligibility period requirement for this category - it doesn't matter when the site was first published.
    • Blog of the Year: Recognizing excellence in individual or company blogs created by or for women. There is no eligibility period requirement for this category - it doesn't matter when the blog was first published.
    • Smartphone or Tablet App of the Year: Recognizing excellence in smartphone and tablet apps produced by or for women. There is no eligibility period requirement for this category - it doesn't matter when the app was first published.
    • Video of the Year: Recognizing excellence in videos produced by or for women since July 1, 2011.

    These categories only require an essay of up to 100 words describing the nominated work: its purpose and results to date, the nominated work itself, which you should upload to our server via the new uploading tool on our online entry form, and optionally, you can provide creative and production credits for the work, such as writers, creative directors, and programmers.

    Not sure where to begin? All communications awards entries are submitted directly online through your account. You can begin by registering here.

    Tags: communications awards, business awards, PR awards, website awards, video awards, pr award, app awards, stevie awards for women in business, blog awards

    3 Tips on Creating Award Winning CSR Programs, From a PR Awards Judge

    Posted by Liz Dean on Mon, Jul 09, 2012 @ 10:35 AM

    Beata Rozek is the Head of CSR at Tesco Poland, and Chair for final judging of the corporate communications awards, investor relations awards, and PR awards categories final judging committee in The 2012 International Business Awards, the world's premier business awards competition. (The final entry deadline for the 2012 IBAs has been extended to July 18. Get your entry kit today.) Here Beata shares three tips of creating award winning CSR programs.

    Beata Rozek What are the 3 most important things you have learned in corporate communications and corporate social responsibility?

    1. Put your money where your mouth is
      The best results are achieved through long-term investment.
    2. Connect to your core business
      CSR should be the logical outcome of a company’s sustainability development policy. Those that are closely connected to the core business work best in CSR as they are both more authentic to outsiders and more honest towards shareholders.
    3. Be passionate about your work
      For either corporate communications or CSR projects to be successful, you have to believe in it. If you don’t have that spark inside, you won’t be able to light the fire in others.

    What item of news recently caught your eye and why?
    I’m an avid soccer fan, and for the last month I’ve been watching Euro 2012. As Poland was one of the co-host countries, together with Ukraine, the entire population lived and breathed the European Football Championship, and we were all proud of how well it turned out. Initially, we’d been a little worried about the organization of these big international events, but it all went without a hitch and ended up having a great positive impact on our country’s image. Not only was Poland lauded by the international press, by happy fans, and by tourists, but also we Poles started to see ourselves differently, as a country and a people that can do it. This was in no small part thanks to the tremendous efforts of volunteer services provided by the host cities. It was great to see so many well-trained volunteers.

    What is your favorite app?
    Of course our own new Tesco app, developed within our new CSR project “Healthy Appetite.”  It will be an app helping users to keep a reasonable diet program and advising on healthful eating. Other than that, every morning my partner and I like to check the weather forecasts in all the places we’ve ever been to and plan to visit. We love to travel, and this way we can update our travel-related dreams daily and give ourselves an energy boost. (Weatherbug Mobile is a free app available for iPhone, iPad, Android, Blackberry.)

    If you could choose another profession, what would it be?
    Thanks to my parents’ business I have a background in the HoReCa (Hotel/Restaurant/Café) sector of the food industry, so if I couldn’t be who I am and do what I now do and love best, then I’d like to run a little café. I’d make it into a meeting place, because I like meeting people and believe people like to hang out with other people. I’d like to run a place that would be like a second home to them.

    What quality or qualities do you most value in your business associates? Honesty, resourcefulness, diligence, and enthusiasm. I like it when my associates simply have fun with their work. I relate best to people whose work is a joy because I can feel that joy both in my relations with them and in the effect it has on our work.

    As someone at the top of your profession, what keeps you inspired or makes you hit the ground running in the morning?
    Meeting people who have benefited from my work face-to-face, and talking to people who have profited from what we do in our Tesco Poland CSR projects. The final events in the last Tesco for Schools program gave me a great energy boost and motivation. Talking with the children, the parents, and the teachers unleashed enough positive emotions to last me for months to come. And, of course, I am inspired by the people I work with, the people who care.

    About Beata Rozek:
    Beata Rozek
    is Head of CSR at Tesco Poland and is a communications expert with a rich background in public relations and corporate social responsibility in the FMCG and retail sectors. Previous employers include Ahold Polska and Danone’s water division (Żywiec Zdrój), where she helped in the startup of several pioneer CSR projects in the Polish market. Beata is responsible for creating Tesco’s CSR strategy and implementing key CSR projects in Poland. Thanks to her contribution to Tesco for Schools, the program was recognized by the Responsible Business Forum, a CSR authority in Poland that awarded Tesco’s initiative with its “Good Practice” award. The program also received a Value Award from Tesco Group’s CEO for the efficient promotion of Tesco’s image as an environmentally friendly company, and for creating a benchmark for Tesco’s CSR programs in other countries. Beata also set up Tesco Poland’s corporate foundation, “Tesco for Children”, and serves as Chairman of the foundation’s Board.

    About Tesco:
    Tesco Poland is the leading supermarket brand on the Polish market. There are 420 Tesco outlets, including both hypermarkets and local Tesco stores. Tesco employs over 28,000 employees and is actively engaged in regional development by investing in local produce and supporting local suppliers. The company puts great emphasis on building positive relationships with local communities.  For more information go to www.tesco.pl.

    Tags: communications awards, investor relations awards, business awards, PR awards, International business awards, CSR programs, award winning CSR programs, Beata Rozek, Tesco Poland

    4 Tips for Winning PR Awards in The 2012 International Business Awards

    Posted by Liz Dean on Tue, May 29, 2012 @ 03:04 PM

    The final entry deadline for The 2012 International Business Awards, the world's premier business awards competition, is quickly approaching on 27 June. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – may submit nominations to the IBAs. If you haven't yet done so, you can request your entry kit here.

    To make the most out of your PR awards entries, we suggest the following tips:

    1. Review the business awards categories.
    There are several PR award categories being celebrated at the 2012 IBAs including:

      • Public Relations Agency of the YearThe International Business Awards
      • Communications Department of the Year
      • Communications Team of the Year
      • Communications, Investor Relations, or PR Executive of the Year
      • Communications or PR Campaign/Program of the Year

    We have many other communication awards categories that may be of interest to communications professionals including:

    2. Review the entry submission criteria.
    Make sure your IBA entries include all required submission information.

    3. Download our 10 Tips for Winning PR Awards in the Stevie® Awards tipsheet for 2012. 
    Our tipsheet contains great tips and tools for making the most out of your entries. 

    4. Contact us!
    If you have any questions about the 2012 IBAs, email us at help@stevieawards.com or call us at + 1 703-547-8389.

    Looking for more ways to connect with the Stevies? Join us on Facebook, Twitter, or LinkedIn for the latest IBA updates.

    Tags: PR awards, public relations awards, communications awards, business awards, communicator awards, website awards, annual report awards, International business awards, corporate awards

    4 Reasons to Submit PR Awards Entries in The 2012 IBAs

    Posted by Liz Dean on Wed, May 09, 2012 @ 05:04 PM

    The entry deadline for The 2012 International Business Awards, the world's premier business awards competition is 16 May. If you haven't already done so, you can request your entry kit here. (All individuals and organizations worldwide may submit nominations to the IBAs.)

    We thought it would be helpful for communications professionals if we highlighted four reasons to submit entries to the 2012 IBA PR awards categories.

    1. Global recognition and free publicity.The Stevie Awards
      Gold Stevie® Award winners will have the opportunity to make a 30-second acceptance speech before an audience of executives from across the world. The cereomony will also be streamed worldwide over the Internet.
    2. Earn industry status.
      Submitting IBA entries is a great way to benchmark your achievements against competitors in your industry.
    3. Impress potential clients.
      Your work will not only be reviewed and honored by peers and competitors, but also by potential clients.  Show off your organization's achievements in the 2012 IBAs.
    4. Low entry fees. 
      The publicity that comes with winning a Stevie® Award is well worth the low entry fees.

    The 8th Annual International Business Awards were presented in October 2011 in Abu Dhabi, the United Arab Emirates. PR award honorees included APRA Porter Novelli, ASDA'A Burson-Marsteller, IndoPacific Edelman, Inzalo Communication, MWW Group, and Weber Shandwick, among others. Winners of the competition will be celebrated at the ninth annual awards banquet on Monday, 15 October at the Ritz-Carlton Hotel in Seoul, South Korea. 

    Entries submitted after 16 May, through the final entry deadline of 27 June, will be assessed a late fee in addition to any entry fee.

    Want more communications awards? There are a number of other IBA categories that should be of interest to communications professionals, including many of the annual report awards and other literature categories, website awards categories, app awards categories, video awards categories, and live event awards categories.

    Tags: PR awards, public relations awards, communications awards, business awards, website awards, annual report awards, live event awards, video awards, International business awards, corporate awards

    3 Tips for Succeeding in Corporate Communications, From a PR Awards Judge

    Posted by Liz Dean on Thu, May 03, 2012 @ 12:11 PM

    Alison Graves, Director, WW Influencer Relations, Printing at Hewlett-Packard Company, will chair the committee for final judging of the corporate communications awards, investor relation awards, and PR awards categories in The 2012 American Business Awards. Finalists for the 2012 ABAs, the premier business awards program in the U.S.A, will be announced on May 9. Here Alison shares tips for making your mark in global corporate communications.  

    What are your top 3 tips on how to make your mark in global corporate communications?

    1. Alison GravesSurround yourself with the right people. Whether they are on your direct staff or at your agency partner, you should work with people who are talented and smart—and willing to keep pushing when their opinions differ from yours. 
    2. Follow the Golden Rule. Build a career path where you can make deposits, build relationships, be a grown-up, be positive, be helpful, be considerate—behave!
    3. Know your strengths. Discover your best skills and embrace them.

    What item of news recently caught your eye and why?
    I was intrigued by the funding controversy between Susan G. Komen for the Cure and Planned Parenthood. I was constantly wondering what was happening behind the scenes and how events unfolded.  How was the media strategy developed? Were the PR teams consulted?  I ask those questions whenever any communications crisis arises. I’d like to be a fly on the wall to see how those companies are handling it and talking about it—what they’re saying, what they’re debating, and what factors play most heavily in the decision-making process …

    If you could choose another profession, what would it be?
    A Chief of Protocol, social secretary, etiquette expert—like Emily Post.

    What quality or qualities do you most value in your business associates?
    Intelligence and humility.

    As someone at the top of your profession, what keeps you inspired or makes you hit the ground running in the morning?
    I’m inspired by the amazing people on my staff.  They’re the best of the best, and getting to work with them is an honor and a privilege that keeps me going when the going gets tough.

    About Alison Graves:
    Alison leads the worldwide PR/AR organization for HP's $26 billion printing business, with staff and agencies across 170 countries.  With over 20 years in communications, Alison has experience spanning executive communications, employee communications, media relations, investor relations, and crisis communications, both agency- and client-side. She has expertise in customer segments (consumer and commercial); industries (IT, retail, healthcare, hospitality, government, and nonprofit); budgets (zero to tens of millions); and geographies (U.S. and international).

    About HP:
    HP is the world’s largest technology company with a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

    Tags: communications awards, business awards, American business awards, PR awards, corporate communications, investor relation awards, Alison Graves, HP

    4 Tips for Winning PR Awards in The 2012 American Business Awards

    Posted by Liz Dean on Wed, Apr 25, 2012 @ 02:35 PM

    Today is the final entry deadline for The 2012 (10th Annual) American Business Awards, the premier business awards program in the U.S.A. If you haven't yet done so, you can request an entry kit here and you will receive it right away. (All ABA entries are submitted directly online through your account and the web site will be open all night to accept your entries.)

    To make the most out of your PR awards entries, we suggest the following tips:

    1. Review the business awards categories.
    There are several PR award categories being celebrated at the 2012 ABAs including:

    • Public Relations Agency of the YearThe American Business Awards
    • Communications Department of the Year
    • Communications Team of the Year
    • Communications or PR Campaign/Program of the Year
    • Communications, Investor Relations, or PR Executive of the Year
    • Communications Professional of the Year

    We have many other communication awards categories that may be of interest to communications professionals including:

    2. Review the entry submission criteria.
    Make sure your entries include all required submission information.

    3.  Watch our video, How to Enter The 2012 American Business Awards.
    Get step-by-step instruction on how to submit your 2012 entries.

    4. Contact us!
    If you have any questions about the 2012 ABAs, email us at help@stevieawards.com or call us at + 1 703-547-8389.

    Looking for more ways to connect with the Stevies? Join us on Facebook, Twitter, or LinkedIn for the latest ABA updates.

    Tags: PR awards, public relations awards, communications awards, business awards, communicator awards, American business awards, website awards, annual report awards, live event awards, video awards, corporate awards