Website Awards

Advice on Effective Website Design from a Stevie Award-winning Digital Agency

Posted by Michael Gallagher on Wed, Nov 20, 2013 @ 12:08 PM

Web Advanced of Irvine, California, USA won two Gold Stevie Awards for Best Website in The 2013 American Business Awards: for their own website, in the Advertising/PR/Marketing category; and for their work for Pfister Faucets, in the Products-Durables category. (The 2014 edition of The American Business Awards is now accepting entries - get details here.)

We asked Andrew McLendon, Chief Creative Officer at Web Advanced, for some advice on effective website design.

Andrew McLendonAndrew McLendon appreciated the Stevie Awards he received earlier this year, but also enjoyed the reactions from the clients on their award winning websites.  “Our history of winning Stevie Awards has helped us maintain great relationships with accounts we’ve truly enjoyed working on,” said McLendon.  “After six to eight months of hard work and close collaboration on a project, there’s a sense of accomplishment upon delivering the news that is has been named a Best Website of the Year.  It’s also great to be forwarded the enthusiastic reactions from the client’s team.  It becomes company news for them.”

In addition to the two Gold Stevies, Web Advanced’s work for StockCross Financial Services picked up the Silver Stevie for Best Financial Services Website.

“The Stevie Awards team makes these business awards a personal experience, mostly through the phone and email contacts that we receive from them regarding announcements, and the awards events themselves,” added McLendon.  “It’s always a pleasure to hear from them.  It always seems to be good news!”

Website Traffic

While Web Advanced is passionate about creating great user experiences across connected devices, McLendon advises company’s not to worry too much about the volume of website traffic.Our role is typically to generate higher quality leads and to guide users to meaningful purchasing decisions,” says McLendon.  “Upon launching an online marketing campaign, we provide a lot of additional value by optimizing our clients’ websites through A/B, multivariate, and usability testing.  The data informs incremental improvements to the design and you start to see significant jumps in performance.”

Minor Adjustments

“It’s always interesting to see which strategic assumptions hit the mark and which need more thought,” continues McLendon.  “Sometimes the content strategy needs adjusting.  Other times, a different photo simply performs better.  Every percentage increase counts!  You can easily get obsessed with chasing improvement.  Overall, leads may convert differently depending on your industry, but in every case it’s best to optimize upon a foundation of good website design and proven landing page components.”

Home Office

McLendon sometimes works from home and finds Dropbox is the most practical application when not in the office.  “We have our internal network that is accessible remotely, but Dropbox is so practical when working between home and the office.  Using the Public folder in Dropbox is also convenient since there’s no need to grant unique access to specific files inside of it.  It’s replaced our usage of HighTail for sharing huge design files with clients and collaborators.”

Creative Talent

Inside every Creative Director there’s an artist yearning to break out.  McLendon is no exception, and would have loved to write and illustrate a children’s book. “I enjoy creative storytelling,” says McLendon. ”It’s a highly competitive industry, but children’s books can produce a beautiful blend of art and story.  Recently some friends called me out on having a children’s book on my coffee table and then were instantly absorbed upon opening it.  Those artists are doing great work.”

McLendon is just as proud of his team at Web Advanced, however.  “Ultimately they are the ones that keep me going.  Producing great work is always rewarding but the process of getting there needs to be enjoyable.  Working closely with a talented team that shares a great sense of humor is what makes the tight deadlines and late nights pass by easily!”

About Andrew McLendon
A talented artist and design professional, Andrew joined the Web Advanced team in 2000 as the company’s first employee. Leading Web Advanced’s design and production team as the company’s Chief Creative Officer, he has overseen the design of more than 500 client projects over the past 13 years. Andrew combines an artist’s eye for aesthetic detail with an expert’s understanding of technology and business solutions.

About Web Advanced
Web Advanced is a full-service digital agency that specializes in building effective brands and enabling organizations to grow online. Our heritage in user centered design and software development is combined with a "business minded approach" which has made it possible for Web Advanced to deliver no-compromise, digital experiences that generate demand and loyalty for our client's brands.

Topics: web awards, website awards, best website, best websites, award winning websites, good website design

How Website Awards Winner Increased Pageviews by 128%

Posted by Liz Dean on Wed, May 09, 2012 @ 02:42 PM

LifeLock of Tempe, AZ, U.S.A. won a Stevie® Award for Best Website in the website awards categories of The 2011 International Business Awards, the world's premier business awards program. (The 2012 IBA entry deadline is 16 May, you can download your entry kit today.) Here we look at LifeLock's successful use of emerging technology.

In 2010, LifeLock was tasked with using innovative technology to redesign their website. This project was initiated to:

  • Align with new branding principles,LifeLock
  • Educate consumers on identity theft and LifeLock services, and
  • Demonstrate value and provide self-service to members.

The website award winner's redesign helped the organization achieve many successes including:

LifeLock.com: From Jan 19, 2011 through April 13, 2011 (vs. 12 weeks prior)

  • Visits up +95.22%
  • Pageviews up +128.33%
  • Average Pageviews up +16.96%
  • Mobile Visits up +153.47%

Member Portal: From Feb 1, 2011 through April 10, 2011 (vs. 10 weeks prior):

  • Visits up +36%
  • Average Time on Site up +43% (increase of 3.5 minutes)

Read LifeLock's winning entry and check out the award winning website, here.  

About LifeLock:
LifeLock helps consumers to render their personal information useless to thieves, backing it up with a one million-dollar service guarantee. Unlike other security services, LifeLock specializes in the prevention of identity theft rather than the reporting of it, providing customers with the tools to proactively protect their personal information. For more information, visit www.lifelock.com.

Topics: website award, website awards, best website, best websites, award winning website, International business awards, LifeLock, emerging technology, innovative technology

48 Website Award Categories in The 2012 International Business Awards

Posted by Liz Dean on Thu, Apr 12, 2012 @ 12:53 PM

There are 48 website awards categories in The 2012 International Business Awards, the world's premier business awards competition, to highlight your organization's best websites. (We invite all individuals and organizations worldwide to submit entries to the 2012 IBAs. The entry deadline is 16 May; request your entry kit here.)

Categories for industries that want to highlight best website design include:

  • Accounting
  • Advertising, Marketing, & Public Relations
  • Aerospace & Defense
  • Automotive & Transport Equipment
  • Banking
  • Business Services
  • Chemicals
  • Computer HardwareInternational Business Awards
  • Computer Software
  • Computer Services
  • Conglomerates
  • Consumer Products - Durables
  • Consumer Products - Non-Durables
  • Diversified Services
  • Electronics
  • Energy
  • Financial Services
  • Food & Beverage
  • Health Products & Services
  • Hospitality & Leisure
  • Insurance
  • Legal
  • Manufacturing
  • Materials & Construction
  • Media & Entertainment
  • Metals & Mining
  • Non-Profit Organizations
  • Real Estate
  • Retail
  • Pharmaceuticals
  • Telecommunications
  • Transportation
  • Utilities

Our best website specialty categories include:

  • Best Interface Design
  • Best Software Programming/Design
  • Best Writing/Content
  • Best E-commerce Site
  • Best Home Page
  • Best Investor Relations Site
  • Best Overall Web Design
  • Best Online Press Room
  • Best Training Site
  • Best Video Site
  • Best Mobile Site
  • Best Facebook Fanpage or Group
  • Best LinkedIn Group
  • Best Google +1 Group (new category for 2012)
  • Best Twitter Feed (new category for 2012)

Award winning websites honored at The 8th Annual International Business Awards presented in Abu Dhabi, the United Arab Emirates include Abu Dhabi Airports Company, Garanti Mortgage, GuestCentric Systems, Investis Ltd, PT Comunicações, TelecityGroup, and YOOX Spa among others.

Which websites will your organization showcase in the 2012 IBAs?

Topics: website awards, best website, best websites, business awards, award winning website, International business awards, best website design

Web Award Winner Rethink Autism Delivers Care Through Online Services

Posted by Liz Dean on Thu, Mar 29, 2012 @ 10:01 AM

Rethink Autism, Inc. of New York, New York, USA won a Stevie® Award  for Best Website - Health Products & Services in the website awards categories of The 2011 American Business Awards, the premiere business awards program in the U.S.A. (The 2012 ABAs are accepting entries. Request your entry kit here and submit by the April 25 final entry deadline.) Here we look at Rethink Autism’s award-winning online services.

Rethink Autism uses technology to deliver autism treatment programs worldwide. The website award winner provides several services including:

  • Implementation training for parents and teachers,Rethink Autism
  • Comprehensive educational lessons,
  • Tools for evaluating needs and tracking student progress, and
  • An online professional support system.

Rethink Autism also provides an online community for families and teachers to connect with professionals.  Rethink Autism's site offers several resources, including:

  • Message boards,
  • Q&A forums,
  • Free webinars,
  • Weekly tips, and
  • Seminars

Rethink Autism uses a variety of techniques that allow users to easily navigate the site, connect with others, and find desired information.

Read Rethink Autism's winning entry and check out the award winning website here.  
About Rethink Autism
Launched in 2009, Rethink Autism is an online website service that provides clinical best practice autism treatment programs worldwide. Rethink Autism's online services provide training to families and teachers for implementing treatment, tools for evaluating needs of the students and tracking their progress, a complete video-based curriculum with over 1,200 teaching steps, and an online professional networking support system.  Rethink Autism is based in New York City and has 10 employees.

Topics: web award, website award, website awards, best website, best websites, American business awards, award winning website

47 Website Awards Categories in The 2012 American Business Awards

Posted by Liz Dean on Fri, Mar 23, 2012 @ 04:45 PM

As the entry deadline for The 2012 American Business Awards, the premier business awards program in the U.S.A. approaches on March 28, we'd like to highlight 47 website awards categories that may be of interest to website design professionals and industry leaders. If you haven't already received your 2012 entry kit, you can download it here.

Categories for industry best websites include:

  • Accounting
  • Advertising, Marketing, & Public Relations
  • Aerospace & Defense
  • Automotive & Transport Equipment
  • Banking
  • Business Services
  • ChemicalsThe Stevie Awards
  • Computer Hardware
  • Computer Software
  • Computer Services
  • Conglomerates
  • Consumer Products - Durables
  • Consumer Products - Non-Durables
  • Diversified Services
  • Electronics
  • Energy
  • Financial Services
  • Food & Beverage
  • Health Products & Services
  • Hospitality & Leisure
  • Insurance
  • Legal
  • Manufacturing
  • Materials & Construction
  • Media
  • Metals & Mining
  • Non-Profit Organizations
  • Real Estate
  • Retail
  • Pharmaceuticals
  • Telecommunications
  • Transportation
  • Utilities

Our specialty web site awards categories include:

  • Best Interface Design
  • Best Software Programming/Design
  • Best Writing/Content
  • Best E-commerce Site
  • Best Home Page
  • Best Investor Relations Site
  • Best Overall Web Design
  • Best Online Press Room
  • Best Training Site
  • Best Video Site
  • Best Facebook Page
  • Best Google +1 Group
  • Best LinkedIn Group or Page
  • Best Twitter Feed

There is no eligibility timeframe for the best website categories - it does not matter when the site or page was first published.

Entries for these web awards should include:

  • An essay of up to 100 words describing the site's purpose and achievements.
  • A link to your social media site or a video of up to three (3) minutes that demonstrates the features and functions of your site if it is password protected.
  • Optionally, you may list creative and production credits for your site - a list of the people and organizations that contribute to its development.

Here are some resources to help you submit your best of the web entries:

Which of your favorite websites will you submit entries for?

Topics: web awards, best website, best websites, American business awards, web site awards, website awards, website design, best of the web, website design awards

How Web Award-winner adidas miCoach Gets People Up and Running

Posted by Michael Gallagher on Tue, Mar 15, 2011 @ 09:13 AM

  

The Stevie Award for Best Web Site for a Consumer Product in the website awards categories of The 2010 American Business Awards went to adidas, and was submitted by Isobar North America, Inc.

miCoachSpring is in the air in the northern hemisphere, and with it the need to get in shape, so this award-winning, personal and real-time audible training system is just what aspiring athletes need.

Elite Training for Everyday Runners
What do the world’s elite runners have that the average runner doesn’t?  Aside from genetic gifts and more time to train, the answer is simple: great coaching. If all runners had access to superior training, imagine what they could accomplish.  That’s why adidas set out to build the groundbreaking training system:  adidas miCoach.

Interactive Training System
miCoach is an interactive training system that combines a digital platform with real-time, audible coaching (via physical devices or a mobile app) to motivate and guide users, ensuring optimum training no matter the ultimate goal.

Customized Training Plan
miCoach collects and analyzes personal data and creates a customized training plan based on an individual’s fitness level and goals, while providing real-time feedback during a workout.

Monitoring Progress
At the adidas/miCoach web site runners can set goals, receive personalized plans, monitor their progress over time, and find inspiration—all driven by the latest web technologies and a visually rich interface.

“At adidas, we work with the world’s best coaches and athletes and we wanted to share this knowledge and experience with our consumers to inspire and to help them reach their personal goals,” said Simon Drabble, Director, Interactive Business Unit, adidas.

“miCoach represents a new way of approaching marketing, in which intuitive devices and an intelligent web site are seamlessly combined to create value between brand and consumer,” said Darryl Gehly, President of Isobar US.  “Together with adidas, we have created a very proactive, relevant, and personal connection with each runner’s experience.”

To access the site, go to http://www.adidas.com/us/micoach/

The site was created for adidas by communications and creative agency Isobar.  With its U.S. headquarters in Boston, MA and over 2,000 employees worldwide, Isobar combines strategy, creativity, and technology to bring people and brands together in new ways. Through a combination of art and engineering, Isobar helps clients like adidas, Nikon, Procter & Gamble and Reebok deliver brand promises in useful, tangible and relevant ways, driving new levels of engagement between brand and consumer.

Topics: web awards, website awards, best website, adidas, isobar

Web Awards: 4 Blogs & Web Sites Worth Checking Out

Posted by Michael Gallagher on Mon, Jan 31, 2011 @ 12:20 PM

The Stevie Awards don't just confer blog awards, web site awards, and such.  We also like to point you to notable blogs and sites that we think might be of interest to you.  Once a month in our Stevie Awards Update email newsletter we summarize "Blogs & Web Sites of Note," and here's what we offered in our January 28 edition.

Brand You: Thank You Notes: Tom Peters once wrote 30 Rules of Implementation. The first one? Thank you notes. "Recognition, appreciation, nothing gets you further—and it also makes you a better human being." Watch this video from his The Little Big Things Video Series.

eHub: A constantly updated resource of web applications, services and sites with a focus on next generation web (web 2.0) and social software.

StockTwits: A Twitter community for people who are obsessed with stocks. Log on with your Twitter username and password, and view the latest conversations from investors and traders on the stock market.

Fx Twits: A Twitter community centered around finance that's focused on currency pairs. Want to know what’s going on with the American dollar against the euro? FxTwits captures Twitter discussions surrounding the exchange rate.

Topics: web site awards, blog awards, web awards, website awards, best website