Website Awards

How Web Award-winner adidas miCoach Gets People Up and Running

Posted by Michael Gallagher on Tue, Mar 15, 2011 @ 09:13 AM


The Stevie Award for Best Web Site for a Consumer Product in the website awards categories of The 2010 American Business Awards went to adidas, and was submitted by Isobar North America, Inc.

miCoachSpring is in the air in the northern hemisphere, and with it the need to get in shape, so this award-winning, personal and real-time audible training system is just what aspiring athletes need.

Elite Training for Everyday Runners
What do the world’s elite runners have that the average runner doesn’t?  Aside from genetic gifts and more time to train, the answer is simple: great coaching. If all runners had access to superior training, imagine what they could accomplish.  That’s why adidas set out to build the groundbreaking training system:  adidas miCoach.

Interactive Training System
miCoach is an interactive training system that combines a digital platform with real-time, audible coaching (via physical devices or a mobile app) to motivate and guide users, ensuring optimum training no matter the ultimate goal.

Customized Training Plan
miCoach collects and analyzes personal data and creates a customized training plan based on an individual’s fitness level and goals, while providing real-time feedback during a workout.

Monitoring Progress
At the adidas/miCoach web site runners can set goals, receive personalized plans, monitor their progress over time, and find inspiration—all driven by the latest web technologies and a visually rich interface.

“At adidas, we work with the world’s best coaches and athletes and we wanted to share this knowledge and experience with our consumers to inspire and to help them reach their personal goals,” said Simon Drabble, Director, Interactive Business Unit, adidas.

“miCoach represents a new way of approaching marketing, in which intuitive devices and an intelligent web site are seamlessly combined to create value between brand and consumer,” said Darryl Gehly, President of Isobar US.  “Together with adidas, we have created a very proactive, relevant, and personal connection with each runner’s experience.”

To access the site, go to

The site was created for adidas by communications and creative agency Isobar.  With its U.S. headquarters in Boston, MA and over 2,000 employees worldwide, Isobar combines strategy, creativity, and technology to bring people and brands together in new ways. Through a combination of art and engineering, Isobar helps clients like adidas, Nikon, Procter & Gamble and Reebok deliver brand promises in useful, tangible and relevant ways, driving new levels of engagement between brand and consumer.

Topics: best website, website awards, web awards, adidas, isobar