Public Relations Awards

5W Public Relations, in New York, New York, USA was named Public Relations Agency of the Year in the PR awards categories of The 2013 American Business Awards. (Entries to The 2014 American Business Awards are now being accepted.  Get your entry kit here.)  Agency founder Ronn Torossian shares with us his views on the relevance of media relations today.

Every year, the argument of how “PR firms are overrated” or “You don’t need a PR firm” floats about, usually thanks to an influencer who doesn’t see the results he anticipated or because of an article in the mainstream press. As the CEO of a large PR firm, I am not angered by these comments; rather I appreciate the discussions they foster. As 2014 begins, we media relations experts must continue to showcase our ability to lead the communications discussion and execution by understanding the following:

1. Crisis communications issues are magnified.  In the past, a company could botch an order, have an employee do something stupid, make a big quarterly loss, or experience some other major dilemma, then simply wait for the crisis to blow over. Now, mostly due to the advent of the Internet, crisis issues can destroy companies if they aren’t handled correctly.

It can begin as a blog post that is tweeted and is then seen by a small town reporter who writes an article that gets picked up by a wire service … the next think you know—BOOM!—a horrible story about your company is on the front page of the Huffington Post and your competitors are stealing your clients and customers.

So, what role can media-relations experts play? They can navigate these waters by speaking with the blogger and getting the post revised, or maybe they can jump on the phone with the small town reporter and explain where the blog post erred in its reporting and why it’s NOT a story.

Someone without a communications background may be ill equipped professionally to tackle these issues. 

2. Everyone is a reporter… literally. Because we all have blogs, Facebook pages, Twitter handles, LinkedIn profiles, and more, companies need to tread lightly around sensitive issues, yet be aggressive in their promotion of positive ones.

Understanding who are the correct bloggers to reach out to, or which introductions to make at conferences or trade shows—not to mention who to respectfully stay away from—are not skills learned overnight. I cannot emphasize enough the importance of crafting smart messaging—and delivering that message to the correct people.

Companies that adhere to the “any publicity is good publicity” adage are often found by outsiders to have inconsistent messaging and confusing company structures.  This can sometimes result in missed stories that should have been big—or small, negative stories that should have been killed. Being able to discern the difference between an opportunity and a pitfall are two things that any media-relations expert can identify. 

3. … While influential Print/Radio/TV reporters are getting harder to find. While it is true that these days everyone and their neighbor is a reporter, the truly influential traditional reporters still exist. Your parents are not crazy, and many people do still read publications like The New York Times, Rolling Stone Magazine, Entrepreneur, and The Wall Street Journal cover to cover—and not on their Kindle. EVERY industry—no exceptions—has at least four or five reporters from whom all the experts, bloggers, specialists, etc. take their cues. 

Knowing who these influencers are, and having the relationships to make introductions and to generate coverage that moves the needle, are the most important reasons for companies to hire a public relations firm.

4. SEO is of high importance. This should come as a shock to no one. An entire industry has been built around search engine optimization and online reputation management, and the connection between these and public relations cannot be ignored.

Having online media results that rank very highly—especially when these reflect company messaging or are a ringing endorsement of your company—such results will not go unnoticed, particularly when third-party members of the media draft them. Prospective buyers, clients, and partners do perform due diligence, and having the online reputation to support your business is what makes the difference between an incoming lead or a phone that doesn’t ring.  And its just as important to have the volume of online content to battle negative reviews, false stories, and other content deemed detrimental to ones brand.

These objectives can all be met by having a media relations team in place to build positive online search results filled with media coverage. 

5. Content marketing both requires and creates a need for PR. Yes, even in 2014, people still use brochures and one-pagers for marketing. They also use—perhaps more than ever—webinars, white papers, video, and e-mail marketing.  These are all tools most marketers keep in their work belt.

Public relations outreach is often what drives people to download, sign up, or request more information for content marketing tools. More importantly, once that e-mail address is captured or that trade show is booked, something needs to be delivered. This is where media articles, videos, and sound bytes can best be utilized. Rather than sending out an email blast telling your prospective leads how great your company is, you can send out that same blast with a Forbes article, which will do all the telling for you.

Public relations experts know that media results speak for themselves—and they know how to use them to get results from your marketing practices.

Read more on the 5W PR Agency’s blog.

About Ronn Torossian
Ronn Torossian is the founder, president, and CEO of New York-based 5W Public Relations (5WPR), a top 25 US PR Agency with more than 100 employees.  Ronn is known for his resourceful, results-focused approach and for his close relationships with members of the media, influencers, decision makers, politicians, and celebrities. Under his leadership, the firm has become one of the fastest growing agencies in the industry, with work that spans global interests, corporate entities, high-profile individuals, regional businesses, government agencies, and academic institutions, managing both their routine public relations matters and extremely sensitive issues. 

Ronn has been recognized as a semi-finalist for Ernst & Young's Entrepreneur of the Year and named to the "40 Under 40" lists of both PR Week and Advertising Age. The country's most influential media frequently feature Ronn's commentary and opinion on reputation management issues. His book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, was released in 2011. Ronn is a regular lecturer at universities and conferences, a member of the Young Presidents Organization (YPO), and serves as a board member of numerous non-profit organizations. Ronn was born and raised in New York City and resides with his family on Manhattan's Upper West Side.

About 5W Public Relations
5W Public Relations is a full-service PR agency known for innovative programs that engage with businesses, individuals, and ideas. With over 100 experienced professionals serving clients in industries spanning Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications, and Digital Strategy, 5W provides leading organizations and individuals with a resourceful, creative and results-oriented approach to communications.

The 22nd edition of the International Public Relations Association's Golden World Awards for PR Excellence is now accepting entries.

You may access the entry kit here.

The GWAs are the world's top international public relations awards competition, featuring a wide variety of categories for agencies and communications departments.  All organizations and individuals worldwide are invited to submit entries. 

The Golden World Awards initiative, established in 1990 by the International Public Relations Association (IPRA) and now managed by the Stevie® Awards, recognizes excellence in public relations practice worldwide.  There is no more prestigious international public relations awards program.

Here is the calendar for the 2014 competition:

14 April is the early-bird entry deadline with discounted entry fees.

5 May is the final entry deadline.

19 May is the last day that late entries will be accepted with payment of a late fee.

Judging will take place: 1st Round in early June, 2nd Round on 26 June.

The winners celebration will be held in fall 2014, date and setting to be determined.

If you have questions about how to prepare or submit entries after you've reviewed the entry kit, please don't hesitate to contact us.

GWA@thestevies.com
+1 703-547-8389
www.StevieAwards.com

 

Winners have been announced in the 21st annual IPRA Golden World Awards, the top international public relations awards competition.

See the full list of 2013 winners here.   Among the top winners with multiple awards are Bacardi Limited, Citi, MSLGroup, and Weber Shandwick.

The IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, was open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

The number of categories in the GWA doubled this year, with separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include: Community Relations, Corporate Communications, Crisis Management, Digital Media Relations, Event Management, Internal Communications, Launch of a New Product, PR on a Shoestring, Publications, Social Media for PR, and Technology, among others.

Entries submitted to the Golden World Awards competition were judged by an international panel of senior practitioners.

The GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards, The American Business Awards, and the forthcoming Asia-Pacific Stevie Awards. Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

Entries for the 2014 edition of the Golden World Awards for PR Excellence will open in January.  Join the mailing list to ensure that you are emailed the entry kit as soon as it's available.

Duffey Communications of Atlanta, Georgia, USA, earned the Gold Stevie® Award for Communications or PR Campaign of the Year in the PR awards categories of the 2012 Stevie Awards for Women in Business, the world's premier business awards for women executives, entrepreneurs, and the organizations they run. (Wednesday, July 24, is the early-bird entry deadline for the 10th annual awards. Request an entry kit here and it will be emailed to you right away.)

Child sex trafficking is a rampant problem worldwide, and Atlanta, Georgia, ranks among the FBI’s top 14 U.S. cities for criminal pimping activity. A Future. Not A Past. (AFNAP)­ was launched in Georgia in 2007 to stop the domestic prostitution of adolescent girls. Stevie Award winner Duffey Communications has played a major role in shining a light on this problem.

Overcoming Public Apathy
Duffey Communications worked with a coalition, including the Juvenile Justice Fund (now youthSpark), to develop the campaign’s name, brand, and strategy – and rollout the initiative statewide.  The challenge over the time was to overcome public apathy, because most people at that point ignored the issue or believed it only existed in other countries. 

This challenge was met when Keisha Head, a survivor of domestic child sex trafficking, volunteered in 2011 to serve as AFNAP’s spokesperson. Keisha agreed to tell her story on behalf of AFNAP to elevate public awareness about child sex trafficking within the United States.

Difficulty Revisiting the Past
Although she was by then 31 years old, Keisha still found it difficult to revisit her past on a public stage. To provide her with the confidence and the necessary tools to tell her story, Duffey helped Keisha prepare for interviews through media training and developed a full-length feature story. This feature highlighted Keisha’s struggles as a runaway, a victim of child sex trafficking, a madam, a prisoner, and—finally—the voice for those like her who are exploited as children.

The spokesperson campaign was officially launched in July 2011, using media relations to develop public consciousness about the horrors surrounding domestic child sex trafficking. Duffey’s measurable objective was to secure 30 million media impressions, including one national media spotlight over a one-year period.

Performance to Date
Ultimately, the initiative was a huge success, receiving over 66,021,000 media impressions (more than double the goal), including an Associated Press interview in July 2011, a rare Atlanta Journal spotlight piece in September 2011, and a national Fox News story in January 2012.

In September 2011, Keisha was approached to be the voice of a campaign launched by the nation’s leading anti-trafficking organization—Polaris Project—to encourage Congress to reauthorize the Trafficking Victims Protection Act. (The Act was passed and signed by President Obama on March 7, 2013.)

In October 2011, the Office of the Fulton County District Attorney recognized Keisha Head at its 14th Annual “Voice for Victims” Awards Ceremony, held yearly to pay tribute to those who go above and beyond on behalf of victims. She was also selected to speak at The United States Attorney’s Office Human Trafficking Summit, held at Georgia State University in August 2011.

Keisha was one of eight “survivors” invited to participate in the 2012 Trafficking In Persons Symposium held in Salt Lake City in April 2012. Later that year, she was an interview subject in Atlanta’s PBA30 TV’s “How To Stop The Candy Shop” documentary, which focused on child sex trafficking. PBA30 was awarded a 2012 Southeast Regional Emmy Award for this documentary.  You can view this documentary at: http://video.pba.org/video/1771774072.

An Inspiration to Others
Despite the many lows of her past, Keisha Head used her story to change the lives of other girls like her and to raise awareness among law-enforcement officials, community ambassadors, and the general public about the commercial sexual exploitation of children.

“Through AFNAP, I was able to tell my story, a story which I hope will continue to help girls facing the same situations I did, and a story that puts a face on child prostitution to those who are working to stop this crime,” said Keisha in a press release. “These girls are your daughters, sisters, and friends. They are faces, not labels—and they are crying out for help.”

On being presented with the Gold Stevie for Best Public Service PR Campaign in November 2012, Sherri Fallin, CEO and president of Duffey, commented: “It’s important for us as an agency to support those who are willing to put themselves on the line to address tough social issues.  This is what brings about change—both in attitude and policy.  There are so many brave individuals and organizations working to put an end to child sex trafficking—and this award added voice to that cause.”

About Sherri Fallin Simmons:
Sherri Fallin Simmons’ experience in public relations, public affairs, and marketing has catapulted Atlanta’s Duffey Communications to success since she became company president and CEO in 2005. While keeping to the agency’s award-winning tradition of excellence–and bringing home more than 600 PR and marketing accolades in the past eight years—Sherri has led Duffey to develop highly visible social responsibility campaigns for issues such as water conservation, domestic child prostitution, and child-on-child sexual bullying. She has instilled her passion for social change into the agency’s business model and its staff through the creation and execution of engaging, effective public service initiatives.

About Duffey Communications, Inc.
Duffey Communications is a leading public relations and public affairs firm, and is one of the oldest independently owned, full-service agencies in the Southeast. Public relations industry media have ranked Duffey Communications as one of the nation’s 12 HOT Creative Firms, Top Strategic Counseling Firms, and Top New Media Pioneers, and Forbes magazine named it a Best of the Web company. For more information, visit www.duffey.com.

Kevin Read, Managing Director of Bell Pottinger Business & Brand in London, U.K., will Chair the Corporate Communications Awards and PR Awards Final Judging Committee in The 2013 International Business Awards, the world's premier business awards competition. (Judging for the 2013 IBAs is now underway and we invite you to apply to be a preliminary-round judge. If you qualify, you will be able to judge over the Internet at your convenience.) Here we talked with Kevin about his thoughts on the world of international communications.

As managing director of an international public relations company, what advice do you have for corporations on how PR can solve international communications challenges?
One of the great strengths of PR consultants, especially those involved with international work, is that they can simplify the way that global corporations seek to express themselves. Equally, they are past masters of finding solutions that will illustrate the core points of a business’s products and services.

Many corporations—even significant global brands—need PR consultants to help them distil and deliver crucial messages to their target audience. Highly experienced PR professional are culturally sensitive to the ways in which a message needs to be delivered.  They are acutely aware of the modern need to balance the emotional with the rational, and the visual with the verbal.

What item of news recently caught your eye and why?
I have been fascinated by the recent business news about the appointment of a Canadian as the new Governor of the Bank of England, one of the most traditional and conservative positions in the world. The media—with a little help from the Chancellor of the Exchequer—chose to portray Mark Carney both as the best man in the world for the job and as a new broom for a dusty old institution that has maybe felt too comfortable behind its giant stone walls. As Mr. Carney settles in to the job, it will be fascinating to measure any gains from improved communications with the outside world against the risks of market reactions to more regular interaction.

Do you have a favorite app that you use for business purposes?
One of the great pleasures of working on international PR campaigns is not only visiting many fascinating and vibrant cities but also having the opportunity to sample the cuisine of different cultures. The free and highly reliable OpenTable app has on many occasions—and usually at the last minute—provided me with fantastic recommendations and allowed a very smooth and easy booking process; and the ability to flick back from time to time to see where you last ate in a particular city is a great plus for the next time you visit.

If you could choose another profession, what would it be?
Most of my career in public relations has focused on trying to resolve urgent yet complex communications challenges in different fields.  I’ve frequently had to spend long hours studying a wide range of different topics in order to get up to speed as an expert in each of these fields. I would therefore very much enjoy the opportunity to work within academia where perhaps I could instead focus on just one issue and spend time looking into it in greater depth.  I would like to make a tiny contribution to the world’s total knowledge of one particular subject.

As someone at the top of your profession, what keeps you inspired or makes you hit the ground running in the morning?
There are two things about public relations which I still thoroughly enjoy: the first is coming into the office in the morning and a having a brand new brief land on my desk in an area about which I know very little, then spending the rest of the day trying to unravel the intricacies of something totally new; the second is that I still relish the process of pitching—the ideas, the structure, the performance, and, of course, winning … although it does on rare occasions involve losing.

About Kevin Read:
Kevin is a former political speechwriter and management lecturer. His main focus is on resolving complex, international communications problems, shaping fresh, modern strategies, and implementing integrated solutions that are typically spearheaded by PR.

He has more than 15 years’ senior consultancy experience and specializes in strategic planning and providing senior level business counsel. He has worked extensively for leading global brands (HSBC, British Gas, Unilever), a wide array of industry bodies (nuclear, food, telecommunications, cosmetics, beverages), government departments, NGOs, and professional services firms. 

About Bell Pottinger Private:
Bell Pottinger Private is an international, full-service communications business. The company has business experience in 60 countries, advising world leaders in politics and business, supporting communications executives in every industrial and commercial sector, and managing reputations and brands in every communications medium.  For more information go to www.bell-pottinger.co.uk.

 

Finalists are announced in the 21st annual IPRA Golden World Awards, the top international public relations awards competition.

See the list of Finalists here.

The IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, was open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

The number of categories - and entries - in the GWA doubled this year, as now there are separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include: Community Relations, Corporate Communications, Crisis Management, Digital Media Relations, Event Management, Internal Communications, Launch of a New Product, PR on a Shoestring, Publications, Social Media for PR, and Technology, among others.

Finalists were determined by an international panel of senior practitioners. Final judging to determine the overall category winners will take place in Cologne, Germany on July 12.

The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

The final extended entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition, is 4 June. No additional late penalties or fees will be charged in association with the deadline extension.

The IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

To begin your submission process, you should:

1. Request an entry kit.
The entry kit will have all of the information you need regarding entry preparation and submission.

2. Review the 2013 categories.
The number of categories in the GWA has doubled this year, as now there are separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include: Community Relations, Corporate Communications, Crisis Management, Digital Media Relations, Event Management, Internal Communications, Launch of a New Product, PR on a Shoestring, Publications, Social Media for PR, and Technology, among others. For a full list of categories, visit the GWA website at www.ipra.org/gwa.

3. Submit your entries.
To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here.

Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. In considering entries, the judges may grant one, several or no awards in each category.

The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

Don't hesitate to contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.

Monday, 20 May is the final entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition. Request the entry kit here and you will receive it right away.

The IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. In considering entries, the judges may grant one, several or no awards in each category.

The number of categories in the GWA has doubled this year, as now there are separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include:

• Community Relations
  For community relations campaigns not conducted by government / local authorities.
• Corporate Communications
  For excellence in enhancing a company’s overall reputation through corporate communications.
• Crisis Management
  Example of excellent communications management during a crisis.
• Digital Media Relations
  For the successful use of digital media relations in a PR campaign.
• Event Management
  For the planning and delivery of a successful event with a public relations dimension.
• Internal Communications
  For a creative internal communications campaign that engaged and informed personnel.
• Launch of a New Product
  For well-planned PR activities around the launch of a product.
• PR on a Shoestring 
  For an imaginative PR campaign done on a small budget.
• Publications
  For PR publications such as newsletters or magazines that showed excellence and imagination in communicating with stakeholders. This can be in a print or electronic format.
• Social Media for PR
  For excellence in the use of social media as a public relations tool.
• Technology
  For the effective use of public relations in the technology sector, including business-to-business and consumer campaigns.

For a full list of categories, visit the GWA website at www.ipra.org/gwa.

To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here.

The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

Contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.

Today, 6 May, is the entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition. You'll avoid the £50/entry late fee if you submit your entries before 10:00 am GMT tomorrow. Late entries will be accepted through 20 May with payment of the late fee.

Get Your Entry Kit Here.

The IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

The number of categories in the GWA has doubled this year, as now there are separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include:

• Community Relations
  For community relations campaigns not conducted by government / local authorities.
• Corporate Communications
  For excellence in enhancing a company’s overall reputation through corporate communications.
• Crisis Management
  Example of excellent communications management during a crisis.
• Digital Media Relations
  For the successful use of digital media relations in a PR campaign.
• Event Management
  For the planning and delivery of a successful event with a public relations dimension.
• Internal Communications
  For a creative internal communications campaign that engaged and informed personnel.
• Launch of a New Product
  For well-planned PR activities around the launch of a product.
• PR on a Shoestring 
  For an imaginative PR campaign done on a small budget.
• Publications
  For PR publications such as newsletters or magazines that showed excellence and imagination in communicating with stakeholders. This can be in a print or electronic format.
• Social Media for PR
  For excellence in the use of social media as a public relations tool.
• Technology
  For the effective use of public relations in the technology sector, including business-to-business and consumer campaigns.

For a full list of categories, visit the GWA website at www.ipra.org/gwa.

Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. In considering entries, the judges may grant one, several or no awards in each category. To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here.

The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

Contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.

The entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition, is 6 May. If you haven't yet done so, you can get your entry kit here. (Late entries will be accepted through 20 May with payment of a £50/entry late fee.)

The IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. In considering entries, the judges may grant one, several or no awards in each category. Entrants may submit any number of nominations to any number of categories, which include:

• Community Relations
  For community relations campaigns not conducted by government / local authorities.
• Corporate Communications
  For excellence in enhancing a company’s overall reputation through corporate communications.
• Crisis Management
  Example of excellent communications management during a crisis.
• Digital Media Relations
  For the successful use of digital media relations in a PR campaign.
• Event Management
  For the planning and delivery of a successful event with a public relations dimension.
• Internal Communications
  For a creative internal communications campaign that engaged and informed personnel.
• Launch of a New Product
  For well-planned PR activities around the launch of a product.
• PR on a Shoestring 
  For an imaginative PR campaign done on a small budget.
• Publications
  For PR publications such as newsletters or magazines that showed excellence and imagination in communicating with stakeholders. This can be in a print or electronic format.
• Social Media for PR
  For excellence in the use of social media as a public relations tool.
• Technology
  For the effective use of public relations in the technology sector, including business-to-business and consumer campaigns.

For a full list of categories, visit the GWA website at www.ipra.org/gwa.

To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here.

The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com.

Please don't hesitate to contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.