Sales Awards Blog

Julie Thomas is President and CEO of ValueSelling Associates, a sponsor of the 2013 Stevie® Awards for Sales & Customer Service, the world's top business awards for contact center, customer service, business development, and sales professionals. (January 15, 2013 is the last day that late entries will be accepted for the 2013 edition. All organizations and individuals worldwide are eligible to submit entries for sales awards, contact center awards, and customer service awards. If you haven't yet done so, you can request your entry kit here and it will be emailed to you right away.) Here we sat down with Julie and asked her about selling globally.

As CEO of a company with a global reach, what top 3 tips would you give to international organizations wanting to improve their sales?
Value Selling specializes in helping B2B organizations transition from competing solely on price to competing on quality, so my top tips for companies moving into international markets are:

1. Alignment: transitioning sales methods requires consistency. Moving into an international market is a change-management process, and management needs to be aligned with that process.
2. Integration: everybody involved in sales needs to be trained to use the same processes and tools that are required to transition to new markets.
3. Cultural Adaptation: businesses should be fully aware of cultural differences in new regions and countries before operating in them.

What item of news recently caught your eye and why?
The reality is that while much of the business news these days is related to economic factors, businesses themselves continue to grow and invest. The difference is that nowadays value is more important.  Sales people that are aware of this, and are good at helping make the business case for a company to spend more, will themselves be more successful.

What is your favorite business app?
Value Selling has developed an app, ValueSelling Framework® in a Flash©, that provides ValueSelling students with flash cards to remind them of key concepts. Sales people can use the app to refresh their pitch before a sales meeting.  The app is available free for smartphones, and a fuller version is available for just  $4.99.

If you could choose another profession, what would it be?
I’d probably still be selling something in technology, but if I didn’t need to earn a living, I’d love to work in a non-profit organization. I’m on the advisory board of the eWomenNetwork Foundation’s Advisory Council for women entrepreneurs, and I also help out whenever I can at the Rady Children’s Hospital Auxiliary in San Diego and the Encinitas Community Resource Centre, just north of San Diego.   The holidays are an especially busy time helping out with food, clothing, and toys for families in need.

As someone at the top of your profession, what keeps you inspired or makes you hit the ground running in the morning?
What inspires me is the fact that the work we do at ValueSelling helps make a difference for both individuals and corporations. And it’s fun to work with sales professionals because they tend to be exuberant, Type A people.  It’s highly gratifying to see them succeed using our tools, and I get a lot of feedback from people saying how they’d finally been able to close a deal or how they’d earned a great bonus because of increased business.

About Julie Thomas
Julie Thomas, President and CEO of ValueSelling Associates, is a noted speaker, author and consultant. Thomas began her career at Gartner Group and in 1999, she became Vice President of Gartner’s Sales Training for the Americas, which included successfully managing the training of new hires in the ValueSelling process. In 2003, Thomas acquired ValueSelling Associates with the support of ValueSelling CEO and co-founder Lloyd Sappington. Since then, Thomas has led the company to become an industry leader in competency- and process-based training for escalating sales performance.

Thomas is a guest lecturer at both Babson University and the University of Michigan. She is a member of the advisory board of the eWomenNetwork Foundation Advisory Council and is heavily involved with her local public schools as well as the San Diego Children’s Hospital Auxiliary. Thomas earned her Bachelor of Science degree in Business Administration from the Leeds School of Business at the University of Colorado, Boulder.

About ValueSelling:
Since 1991,ValueSelling Associates has helped FORTUNE 1000 business-to-business sales organizations around the world compete and win. Generating revenue is the goal of all sales organizations. To do that, sales teams need the right tools, skills, and processes to succeed. ValueSelling Associates has maintained its position as a leader in the industry for nearly 20 years by continually evolving to meet the new challenges sales forces face. Clients turn to ValueSelling Associates for classroom training, e-learning, and consulting services that yield immediate impact, repeatable strategies, and sustainable results.  For more information, go to www.valueselling.com.

Scott Anschuetz, founder of sales and marketing consultancy Visualize, a leading provider of the ValueSelling Framework®, shares his tips for ensuring smooth business deals. (ValueSelling is a sponsor of the 2013 Stevie Awards for Sales & Customer Service, the world's top business awards for contact center, customer service, business development, and sales professionals. All organizations and individuals worldwide are eligible to submit entries for sales awards, contact center awards, and customer service awards. January 15, 2013 is the last day that late entries will be accepted; request your entry kit here and it will be emailed to you right away.)

With some reps seeing as much as 40% of their revenue coming in during the last quarter of the year, the recent ValueSelling webinar on keeping deals from stalling was especially timely. For those not able to take part, following are the top 5 situations that can cause a deal to stall or slip, and how to prevent them: 

1. No Business Issue: Lack of a connection to the critical business issue of a key stakeholder
It’s essential to uncover what a key stakeholder needs to address to achieve his or her business objectives. These business issues can usually be found in a variety of sources: websites; operating statements; financial analyst perspectives; peer comparisons; and by talking with individuals inside the company. Thorough research should confirm your understanding of a key stakeholder’s business issues.

There are some questions you can ask to uncover a key stakeholder’s business issues and objectives, including:

1. “Our research indicates that X appears to be a critical objective for the company. Do we understand this correctly?”
   
   or
   
   
2. “How does this align with the key objectives with which you have been tasked?”

The question you SHOULD NOT ask is: “What is the #1 thing by which you are being measured?” Because that is ultimately what you are trying to discover.

Although it may take multiple conversations and lines of questioning to refine, it is extremely important to uncover your key stakeholders’ business issues early and to confirm them often. 

2. No “D” in VisionMatch Differentiated ^™: Not being uniquely positioned to address a key stakeholder’s needs
You need to deliver a Differentiated VisionMatch^™. In other words, you need to uncover problems that only you are qualified to address—and that your prospect may not have thought of—and position yourself as the one-and-only solution provider.

3. No Personal Value: Failing to align with the key stakeholder’s personal value
It is critical that you get alignment with your key stakeholder and understand the power person’s motivations.  Examples of personal value for them could include a promotion, a bonus, increased credibility, or any other kind of recognition.

After you’ve developed an appropriate level of comfort, trust, and rapport with that power person, following are examples of questions you could ask to uncover their personal value:

1. “What’s in it for you?”  (Open-ended question)
2. “What kind of impact could this have on your career?” (Probing question)
3. “Where does this sit on your priority list?” (Confirming question)

4. No Power: Selling below the decision level
The decision-making authority within a company or organization has perhaps moved up a couple of levels in recent years. Ideally, you want to gain and maintain access with the ultimate decision maker. You need to know which person that is: Be careful not to get so tied to any one contact within the organization that you can’t make a move without going through him or her.

5. No Mutual Plan: Not understanding the full sequence of events
Keep in mind that a signed contract is just a stepping-stone to future milestones. Confirm everything in writing, because every written message is another opportunity. Send a follow-up letter or email to your prospect confirming your understanding of the mutually agreed upon set of activities and milestones. We call this a mutual plan. It is a proactive approach to managing the sales cycle, being deliberate in understanding the prospect’s view of "When."

We all appreciate that a stall or a slip in the sales process is actually more expensive than an outright no, so it’s crucial to identify “no decision” situations early—and to be ready to do something about it.

About Scott Anschuetz:
With more than 25 years of direct sales, sales management, and leadership experience, Scott Anschuetz leads, coaches, and motivates sales forces. He combines an accomplished track record of achievement with real world practical applications in leading Visualize, the company he founded in 2002. Visualize trains over 6,000 sales and marketing professionals around the globe at corporations including: Avaya, Siemens, Mercury Interactive, newScale, Symbol, Salesforce.com, VMware, Motorola, SuccessFactors, and TELUS. 

About Visualize:
Visualize is a leading provider of the ValueSelling Framework^®.  Its team of certified associates enable companies to bridge the gap between sales and marketing while uncovering and applying value holistically, utilizing the ValueSelling methodology that’s intuitive, sustainable and proven. Clients turn to the experts at Visualize for consulting services, classroom training in sales and management, and e-learning, yielding immediate impact, repeatable strategies, and sustainable results.

About ValueSelling:
Since 1991, ValueSelling Associates has helped FORTUNE 1000 business-to-business sales organizations around the world compete and win. Generating revenue is the goal of all sales organizations. To do that, sales teams need the right tools, skills, and processes to succeed. ValueSelling Associates has maintained its position as a leader in the industry for nearly 20 years by continually evolving to meet the new challenges sales forces face.

We've just published a short video called How to Enter the 2013 Stevie® Awards for Sales & Customer Service. Watch it here:

The brief video offers a comprehensive overview of the Stevie® Awards for Sales & Customer Service, the world's top business awards for contact center, customer service, business development, and sales professionals, including:

• What the Stevie Awards are, and their history
• The schedule for the 2013 awards
• How to review and select categories
• How to prepare and submit entries
• How the judging process works
• Best practices

The Stevie Awards for Sales & Customer Service feature more than 125 sales awards, customer service awards, and call center awards categories honoring sales excellence and best customer service practices for individuals, teams, and departments, plus categories this year for products and service and solution providers. The final entry deadline for the 2013 edition is January 15, you can begin your submission process by requesting your entry kit here.

Don't hesitate to contact us with any questions regarding the 2013 Stevie Awards for Sales & Customer Service.  Email us at help@stevieawards.com or call us at + 1 703-547-8389 and we'll get back to you right away.

There are 13 sales awards categories specifically for departments in the 2013 (7th annual) Stevie® Awards for Sales & Customer Service, the world's top business awards for contact center, customer service, business development, and sales professionals. (All organizations and individuals worldwide are eligible to submit entries for sales awards and customer service awards. January 15, 2013 is the last day that late entries will be accepted; request your entry kit here.)

Our Sales Department of the Year categories include:

1. Sales Department of the Year - Computer Services
2. Sales Department of the Year - Computer Software
3. Sales Department of the Year - Computer Hardware
4. Sales Department of the Year – Distribution & Transportation
5. Sales Department of the Year - Financial Services
6. Sales Department of the Year – Healthcare, Pharmaceuticals, and Related Industries
7. Sales Department of the Year - Industrial & Manufacturing
8. Sales Department of the Year – Hospitality & Tourism
9. Sales Department of the Year  - Media & Entertainment
10. Sales Department of the Year – Public Services & Education
11. Sales Department of the Year - Services
12. Sales Department of the Year - Telecommunications
13. Sales Department of the Year – All Other Industries

Information required for entries in these categories include:

1. An essay of up to 500 words describing the nominee’s accomplishments since July 1, 2011. 
2. A brief biography (up to 100 words) of the leader of the nominated sales department.
3. Optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges.

Our 2012 Gold Stevie® Award winners for Sales Department of the Year include: Carahsoft Technology Corp. (Computer Services), kCura (Computer Software), NetApp, Inc. (Computer Hardware), Hyundai Motor America (Distribution & Transportation), Zions First National Bank (Financial Services), PetRays Veterinary Telemedicine Consultants (Healthcare, Pharmaceuticals, and Related Industries), Boeing Commercial Airplanes (Industrial & Manufacturing), The Knowland Group (Hospitality & Tourism), Warner Bros. International Television Distribution (Media & Entertainment), Skillsoft Corporation (Public Services & Education), Olneya Restoration Group (Services), Vodafone Turkey (Telecommunications), and Crown Imports, LLC (All Other Industries).  

2013 honorees will be celebrated at the 7th annual awards banquet at Paris Las Vegas, Nevada, USA on February 25.

Not sure where to start? All sales and customer service entries are submitted directly online through your account. You can begin by registering here.

Wednesday, November 14, is the entry deadline for the 2013 Stevie® Awards for Sales & Customer Service, the world's top business awards for contact center, customer service, business development, and sales professionals. (If you can't make the November 14 entry deadline, entries will still be accepted through January 15, 2013 with payment of a $35 late fee per entry.)

All entries are submitted online. You can begin your submission process by requesting your entry kit here. The entry kit contains all of the instructions you need about how to prepare and submit your entries.

The Stevie Awards for Sales & Customer Service feature more than 125 sales awards, customer service awards, and call center awards categories honoring sales excellence and best customer service practices for individuals, teams, and departments, plus categories this year for products and service and solution providers. The 2013 awards will recognize achievements since July 1, 2011.

To make the most out of your entries, we suggest reviewing last year's Gold winning entries. 2012 winners include: Adam Bain, Chief Revenue Officer, Twitter, Inc. (Senior Sales Executive of the Year), Direct Alliance (Government Sales Team of the Year), Joey Romaine, Customer Service Role Model and Innovator, Groupon (Young Customer Service Professional of the Year), United Parcel Service, Inc. (Front-Line Customer Service Team of the Year), and eCornell (Customer Service Department of the Year), among others. A complete list of 2012 honorees is available at www.StevieAwards.com/Sales.

Winners of the competition will be announced at an awards banquet at Paris Hotel, Las Vegas, Nevada, USA, on February 25, 2013.

Need help submitting entries to the 2013 Stevie Awards for Sales & Customer Service?  Email us at help@stevieawards.com  or call us at + 1 703-547-8389.

Next Wednesday, November 14, is the entry deadline for the 2013 Stevie® Awards for Sales & Customer Service, the world's top business awards for contact center, customer service, business development, and sales professionals. (If you can't make the November 14 entry deadline, entries will still be accepted through January 15, 2013 with payment of a $35 late fee per entry. You can request your entry kit here.)

The Stevie Awards for Sales & Customer Service feature more than 125 sales awards, customer service awards, and call center awards categories honoring sales excellence and best customer service practices for individuals, teams, and departments, plus categories this year for products and service and solution providers.

Entrants may submit any number of nominations to any number of categories, which include:

• Sales Individual categories such as Senior Sales Executive of the Year and Sales Operations Professional of the Year
• Sales Team categories like Global Sales Team of the Year and Field Sales Team of the Year
• Sales Achievement categories such as Sales Turnaround of the Year and Outbound Marketing Program of the Year
• Sales Department of the Year categories in 13 industry groupings
• Customer Service and Contact Center Individual categories such as Front-Line Customer Service Professional of the Year and Customer Service Leader of the Year
• Customer Service and Contact Center Team categories like Contact Center of the Year and Customer Service Management Team of the Year
• Customer Service and Contact Center Achievement categories such as e-Commerce Customer Service Award and Award for Innovation in Customer Service
• Customer Service Department categories in 11 industry groupings
• New Product and Service categories like Best New Business Intelligence Solution and Best New Relationship Management Solution
• Solution Provider categories such as Sales Consulting Practice of the Year and Incentive, Rewards, or Recognition Provider of the Year

Winners of the most recent edition of the Stevie Awards for Sales & Customer Service included New York Community Bancorp, Inc. (Customer Service or Call Center Training Practice of the Year), Rob Jeppsen, Zions First National Bank (Sales Director of the Year), International Checkout Inc. (Telesales Team of the Year), Office Depot, Inc. (Customer Service Complaints Team of the Year), OppenheimerFunds Inc. (Contact Center of the Year), and SquareTrade Inc (Customer Service Department of the Year - Financial Services), among others. A complete list of 2012 honorees is available at www.StevieAwards.com/Sales.

Winners of the competition will be announced at an awards banquet at Paris Hotel, Las Vegas, Nevada, USA, on February 25, 2013.

Not sure which categories to enter?  Email us at help@stevieawards.com  or call us at + 1 703-547-8389 and we'll get back to you right away.

Today, Wednesday, October 10, is the early-bird entry deadline for the 2013 Stevie® Awards for Sales & Customer Service, the world's top business awards for contact center, customer service, business development, and sales professionals.  

To begin your submission process, you should:

1. Request an entry kit.
The entry kit contains all of the information you'll need to be able to prepare and submit entries to this year's awards.

2. Review the categories.
The Stevie Awards for Sales & Customer Service has more than 125 sales awards and customer service awards categories honoring sales excellence and best customer service practices for individuals, teams, and departments, plus categories this year for products and service and solution providers.

3. Submit your entries.
Select your categories, write your submissions according to the instructions, and submit your entries. All entries are submitted online. You can begin by registering here.

The entry deadline for the 2013 awards is November 14. Late entries will be accepted through January 15, 2013, with payment of a $35 late fee per entry.  Winners of the competition will be announced at an awards banquet at Paris Hotel, Las Vegas, Nevada, USA, on February 25, 2013.

2012 winners include: Adam Bain, Chief Revenue Officer, Twitter, Inc. (Senior Sales Executive of the Year), Direct Alliance (Government Sales Team of the Year), Joey Romaine, Customer Service Role Model and Innovator, Groupon (Young Customer Service Professional of the Year), United Parcel Service, Inc. (Front-Line Customer Service Team of the Year), and eCornell (Customer Service Department of the Year), among others. A complete list of 2012 honorees is available at www.StevieAwards.com/Sales.

Need help answering  your early-bird questions?  Email us at help@stevieawards.com  or call us at + 1 703-547-8389 and we'll get back to you right away.

MarketBridge of Bethesda, Maryland, USA, received the Gold Stevie® Award for Best Sales Training or Coaching Program of the Year in the Stevie Awards for Sales & Customer Service, the world's top business awards for contact center, customer service, business development, and sales professionals. (The early-bird deadline for the 2013 Stevie Awards for Sales & Customer Service is October 10. If you haven't already done so, you can request your entry kit here.) Here we look at what made their training program outstanding.

MarketBridge, in partnership with Saks Fifth Avenue and MasterCard Worldwide, won a Gold Stevie Award for its multifaceted and interactive training program for Saks Fifth Avenue Stores. This training focused on SAKSFIRST, Saks Fifth Avenue's exclusive loyalty program, and the Saks Fifth Avenue World Elite MasterCard® card, a premier co-branded credit card offering tied in with Saks Fifth Avenue's loyalty program.

"We are honored to receive this award and celebrate our success with Saks Fifth Avenue and MasterCard, two preeminent brands in their industries and valued partners," stated Rebecca Johns, Vice President at MarketBridge when she and the team were in Las Vegas in February 2012 to collect the trophy.

Background Story
In 2006, MasterCard partnered with Saks Fifth Avenue to launch the Saks Fifth Avenue World Elite MasterCard, with features and benefits designed for the more affluent consumer, in all Saks Fifth Avenue Stores nationwide.

MarketBridge was engaged to build a sales training and coaching program for this co-brand card which would primarily help drive new cardmember acquisitions, but also solve key issues that arose during initial product roll-
out.

Flexible Approach
This training program was delivered to all Saks Fifth Avenue stores through a variety of coverage approaches, including in-store classroom trainings, on-the-job simulations, and long distance support. This flexible training and coaching model allowed for modified versions of the program to fit the unique needs of individual stores, departments, and store associates. 

1. Territory Support:
The first coverage model type, “Territory Support,” included regularly scheduled visits from an Account Executive to train, coach, and incent the store management and employees.

2. Accelerator Support:
Next, “Accelerator Support” involved a 1-2 day credit event that included training, strategic credit planning, one-on-one sales coaching, and incentives
for top performers.

3. Air Cover Support:
Finally, the third coverage model was “Air Cover Support”, which did not feature any regular Account Executive visits, but rather on-going support through distance learning, mailed materials, and interactive online tools.

Making Training Fun
Through its in-store visits, MarketBridge conducted fun and interactive training classes, during which the store associates were taught about credit, helped to achieve objectives, and encouraged to promote the co-brand to their customers.

Changing Behavior
Post-training—regardless of module used, additional training tools and reinforcement materials such as takeaways, quick tips, fun facts, and games— helped to ensure that the learning process was effective, that the information was retained, and, above all, that behavior changed.

Positive Results
In the first three fiscal months of 2011 MarketBridge was able to improve credit performance year-over-year, while reenergizing Associates and increasing program participation.

In an industry clouded by the current economic downturn, these results were substantial. Furthermore, from a qualitative perspective, overall program feedback from store associates and management alike was highly positive.

About the MarketBridge Team

Becky Johns, Vice President, Marketing Services Practice
Becky Johns works with clients to improve marketing and sales productivity by developing and executing integrated data-driven marketing and sales strategies. At MarketBridge her experience centers primarily on building brand loyalty through customer acquisition, engagement, and retention programs and developing online and social media communities. In addition, she has expertise in enabling sales teams through innovative training and sales readiness and enablement programs. In her 7 years with MarketBridge, she has managed accounts and initiatives across the healthcare, retail, financial services and high tech industries. Most recently, Becky led her teams to win a Gold Stevie Award for 2012 Sales Training Program of the Year, and the 2011 Marketing Innovation Award for Customer Retention and Loyalty held by Merkle and the CMO Council.

Prior to MarketBridge, Becky’s background in marketing and advertising included client and agency positions working in both B2B and B2C engagements.

Courtney Milliken, Program Manager
Courtney is a Program Manager with MarketBridge. Most prominently, she is responsible for leading the deployment and measurement of sales enablement and digital customer relationship programs for clients.

About MarketBridge:
MarketBridge is a leading global provider of technology-enabled sales and marketing solutions for Fortune 1000 and emerging-growth companies. The firm offers three core methodologies: MarketBlueprint™ for go-to-market strategy and resource planning, RevenueEngines™ for demand generation and sales enablement and DemandAnalytics™ for sales and marketing reporting and analytics.  For over 20 years and 1,000 client engagements, MarketBridge has helped CEOs and senior Marketing and Sales leadership create scalable revenue growth.  Find us on the web at www.market-bridge.comand on Twitter at http://twitter.com/MarketBridge.

The early-bird deadline for the 2013 Stevie® Awards for Sales & Customer Service, the world's top business awards for contact center, customer service, business development, and sales professionals, is quickly approaching on October 10.

If you haven't already done so, you can request your entry kit here.

The Stevie Awards for Sales & Customer Service has more than 125 sales awards and customer service awards categories honoring sales excellence and best customer service practices for individuals, teams, and departments, plus categories this year for products and service and solution providers.

The entry deadline for the 2013 Stevie Awards for Sales & Customer Service is November 14.  Late entries will be accepted through January 15, 2013, with payment of a $35 late fee per entry.  Winners of the competition will be announced at an awards banquet at Paris Hotel, Las Vegas, Nevada, USA, on February 25, 2013.

2012 winners include, among others: New York Community Bancorp, Inc. (Customer Service or Call Center Training Practice of the Year), Rob Jeppsen, Zions First National Bank (Sales Director of the Year), International Checkout Inc. (Telesales Team of the Year), Office Depot, Inc. (Customer Service Complaints Team of the Year), OppenheimerFunds Inc. (Contact Center of the Year), and SquareTrade Inc (Customer Service Department of the Year - Financial Services). A complete list of 2012 honorees is available at www.StevieAwards.com/Sales.

Need help getting started? Contact us at help@stevieawards.com or call us at +1 703-547-8389.

There are nine sales awards categories specifically for teams in the 2013 (7th annual) Stevie® Awards for Sales & Customer Service, the world's top business awards for contact center, customer service, business development, and sales professionals. (All organizations and individuals worldwide are eligible to submit entries for sales awards and customer service awards. The early-bird entry deadline, with discounted entry fees, is October 10; request your entry kit here.)

Our sales award categories specifically for teams include:

1. Global Sales Team of the Year
   Recognizing sales teams whose industry, client, or other focus has a global scope.
2. National Sales Team of the Year
   Recognizing sales teams whose industry, client, or other focus has a national scope.
3. Government Sales Team of the Year
   Recognizing sales teams whose charge is selling to government clients.
4. Field Sales Team of the Year
   Recognizing sales teams that obtain the majority of their business out of the office at face to face meetings with clients.
5. Telesales Team of the Year
   Recognizing sales teams that obtain the majority of their business by telephone.
6. Online Sales Team of the Year
   Recognizing sales teams that obtain the majority of their business via online and social media.
7. Sales Support Team of the Year
   Recognizing teams that provide administrative, logistical, or resource support to sales organizations.
8. Sales Operations Team of the Year
   Recognizing teams that help sales organizations to run effectively, efficiently and in support of business strategies and objectives.
9. Sales Management Team of the Year
   Recognizing the leadership teams of sales organizations for their achievements.

Information required for entries in these categories include:

1. An essay of up to 500 words describing the nominee’s accomplishments since July 1, 2011. 
2. A brief biography (up to 100 words) of the nominee.
3. Optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges.

2013 honorees will be celebrated at the 7th annual awards banquet at Paris Las Vegas, Nevada, USA on February 25.

Submit your entries by October 10 and receive discounted entry fees! All sales and customer service entries are submitted directly online through your account. You can begin by registering here.