The Stevie Awards Blog

Master Agents: The Telecom Players You’ve Never Heard Of

Posted by Daniel Ferguson on Wed, Jan 08, 2020 @ 12:35 PM

Without their customers even realizing it, many businesses utilize master agents. A master agent works by using the services of a large number of expert partners, such as IT consultants, systems integrators, and technology service providers. All these entities work under one umbrella to provide seamless service to their clients.

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Technology Distribution Services

Telecommunications systems are vital to the world of business. As the cloud continues to drive convergence, organizations strive to upgrade their outdated systems and to add fresh ones. Master agents are organizations that perform the back-office duties for their subagents. As such, they take care of tasks like order tracking, commission tracking, and troubleshooting. The benefits of using a master agent are the ability to build partnerships, to offer a range of future-proof solutions, and to safeguard clients with clear and knowledgeable advice.

Ideal Tech Solutions

Keeping current with technology can be a tall order, and the benefit of having an umbrella company that’s committed to helping organizations access telecommunications, cable, and cybersecurity vendors can be invaluable. A master agent matches an organization to the ideal solutions that can help grow that business, and it also offers end-to-end support for companies. The joy of using specialists like this is that they take the time to listen to their clients and then match them with the technologies most appropriate for the development of their companies.

A Strong Team

The telecom industry is continuously evolving in order to keep up with developing technology. Growth opportunities are enormous, and master agent technology specialists are well positioned to take advantage of those opportunities. Currently, only 14 percent of technology businesses take advantage of master agents, but by continually developing and updating the services they offer, there is room to increase that number and to help companies keep ahead of the tech curve.

The president of TBI, Inc., Geoff Shepstone, feels the purpose of a master agent is to ensure it consistently provides value to its clients and partners.

TBI_Inc_logo-1“Provide value or perish,” says Shepstone. “We remain the largest privately held master agent in the country due to the fact that every single business unit within TBI provides free value-adds to our partner community.”

When considering partnering with a master agent, it’s essential to employ a company whose ethos matches your own. It should also have a positive organizational culture and motivated employees who enjoy frequent opportunities for continued professional development, keep relationships active, and keep creative business ideas flowing. A top-quality technology business ensures staff members can network with colleagues from all departments and organizational levels as this promotes a constant flow of knowledge and information. This helps build a strong team and provides excellent support to both customers and partners.

Responsiveness and the ability to keep their customers and partners looped in as the technology industry develops helped TBI, Inc. win a Gold Stevie® Award for Marketing Department of the Year and a Bronze Stevie® for Marketer of the Year at The 2019 American Business Awards®.

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Tags: The American Business Awards, Marketing, telecommunications

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