Startup Company Challenges Traditional TV Advertising

Posted by Hailey Roos on Tue, Sep 29, 2020 @ 03:15 PM
  • - Australian-based digital advertising company paves the way for new revenues in traditionally untouched spheres
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  • - Hoppr creates a new way to advertise on the small screen while still reaching massive audiences
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  • - Advertising with Hoppr allows customizability and flexibility for businesses of all sizes
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About Hoppr

Hoppr is a startup company focused on creating technology solutions for the global advertising sector. Their flagship technology solution - HopprTV - creates ad space in a new place. This world-first turnkey solution can be seamlessly integrated with any TV service to display personally tailored and targeted ads to audiences of the small screen. Hoppr’s innovations are visible through their strategic partnership with leading global media groups including Technicolor, a global media giant with access to 700 million set top boxes worldwide. 

Hoppr allows businesses of any size to deliver messages to highly engaged TV audiences, targeted personally or geographically, thus unlocking new revenue while generating detailed information about audience habits. By integrating HopprTV, platforms can instantly offer digital advertising solutions that compete with online rivals, creating a new ecosystem of advertising on the small screen that opens the doors for small businesses to connect with audiences closest to them.

HopprTV’s Solution

In the modern media landscape, nothing compares to the reach and prestige of advertising on television. But in the digital age, most advertisers are turning from the traditional, expensive contracts on the small screen to more targeted, flexible, and cost-efficient messaging found online. 

This trend has only accelerated with the recent COVID-19 pandemic, wherein TV advertising revenues plummeted worldwide despite more people than ever watching streaming and free content online. To adapt and thrive in this new media environment, TV advertisers need to adopt the tactics and techniques of online digital marketers. HopprTV was designed to bridge the gap between TV’s prestige and digital’s flexibility, creating ad space in a new place to unlock revenue, rich audience data, and targeted exposure like never before. 

Hoppr won a Gold Stevie for Innovation in Technology Management, Planning & Innovation - Telecommunications Industries in The 2020 Asia-Pacific Awards®. 

Interested in entering The 2021 Asia-Pacific Awards?

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Topics: Asia-Pacific Stevie Awards, telecommunications

Master Agents: The Telecom Players You’ve Never Heard Of

Posted by Daniel Ferguson on Wed, Jan 08, 2020 @ 12:35 PM

Without their customers even realizing it, many businesses utilize master agents. A master agent works by using the services of a large number of expert partners, such as IT consultants, systems integrators, and technology service providers. All these entities work under one umbrella to provide seamless service to their clients.

TBI_Inc_blog_cover_2

Technology Distribution Services

Telecommunications systems are vital to the world of business. As the cloud continues to drive convergence, organizations strive to upgrade their outdated systems and to add fresh ones. Master agents are organizations that perform the back-office duties for their subagents. As such, they take care of tasks like order tracking, commission tracking, and troubleshooting. The benefits of using a master agent are the ability to build partnerships, to offer a range of future-proof solutions, and to safeguard clients with clear and knowledgeable advice.

Ideal Tech Solutions

Keeping current with technology can be a tall order, and the benefit of having an umbrella company that’s committed to helping organizations access telecommunications, cable, and cybersecurity vendors can be invaluable. A master agent matches an organization to the ideal solutions that can help grow that business, and it also offers end-to-end support for companies. The joy of using specialists like this is that they take the time to listen to their clients and then match them with the technologies most appropriate for the development of their companies.

A Strong Team

The telecom industry is continuously evolving in order to keep up with developing technology. Growth opportunities are enormous, and master agent technology specialists are well positioned to take advantage of those opportunities. Currently, only 14 percent of technology businesses take advantage of master agents, but by continually developing and updating the services they offer, there is room to increase that number and to help companies keep ahead of the tech curve.

The president of TBI, Inc., Geoff Shepstone, feels the purpose of a master agent is to ensure it consistently provides value to its clients and partners.

TBI_Inc_logo-1“Provide value or perish,” says Shepstone. “We remain the largest privately held master agent in the country due to the fact that every single business unit within TBI provides free value-adds to our partner community.”

When considering partnering with a master agent, it’s essential to employ a company whose ethos matches your own. It should also have a positive organizational culture and motivated employees who enjoy frequent opportunities for continued professional development, keep relationships active, and keep creative business ideas flowing. A top-quality technology business ensures staff members can network with colleagues from all departments and organizational levels as this promotes a constant flow of knowledge and information. This helps build a strong team and provides excellent support to both customers and partners.

Responsiveness and the ability to keep their customers and partners looped in as the technology industry develops helped TBI, Inc. win a Gold Stevie® Award for Marketing Department of the Year and a Bronze Stevie® for Marketer of the Year at The 2019 American Business Awards®.

Interested in winning a Stevie Award in 2020?

Request the entry kit here.

Topics: The American Business Awards, American business awards, Marketing, telecommunications

Even Future-Oriented Technology Still Depends on the Right Team

Posted by Daniel Ferguson on Wed, Oct 02, 2019 @ 09:31 AM

As the world becomes more reliant on real-time computing, businesses are realizing it’s more imperative than ever to have high-quality performance and near-zero latency. To that end, according to Gartner, Inc., by 2022, it’s projected about 50 percent of enterprise-generated data will be created and processed outside of traditional data centers or the cloud, which is up from less than 10 percent in 2018.

QOS Networks team_cover

QOS Networks is one company actively working toward that projection. The company’s mission is to architect strategic network solutions that enable distributed enterprises to connect in an expanding world, allowing clients to achieve improved experiences.

“We strive to deliver best-in-breed solutions mixed with fanatical customer support,” says Stefanie Whittington, the vice president of marketing.

Pairing Talent with Technology

QOS Networks_logoQOS has a team of passionate individuals who always aim to innovate and to identify the best fit for each customer in order to create pathways and products that revolutionize the way people do business.

“We do what we do because, at the end of the day, when a customer sees answers to problems, it's a gratifying experience,” says Whittington.

According to Whittington, even though the company deals in a cutting-edge industry, traditional values are still key, and it’s the people of the QOS team that comprise the heart of the business.

“Culture and people definitely top the list. Without spending time and effort to drive the company culture toward something inclusive, inspiring, and satisfying, our customers would never feel the reciprocal dedication. Our team is the core of the business, and when it comes to people, it's immeasurably important to strive for the best.”

The company ensures these cultural values are ingrained from the day a new employee steps foot in the office.

New Possibilities, New Challenges

According to many industry experts, 5G connectivity is going to significantly change the way business is done, and some service providers are already beginning to implement the technology, even though it’s still only trickling into the market. These new advances in enterprise and customer technologies require careful implementation into a constantly evolving world, which requires a team that has its eye on the bigger picture.

“The advancement of 5G in the market is a fun development to watch,” says Whittington. “As this new wave of connectivity comes into the marketplace, it has reaching implications for both consumers and businesses.”

Artificial intelligence (AI) is another potential game changer—and not only for problem management or tactical edge management. Whittington believes AI is going to become an increasingly significant force as technology in this field advances.

QOS aims to analyze the data from these new advances, pare it down, and use it to deliver a better client experience. How long until this process is completely viable, though? While an educated guess can be made, one thing remains clear: QOS wants to get more practical use out of emerging technologies so they can truly benefit the user, but this can only happen when the right team approaches the problem with the right values.

Prioritizing everything from weekly all-hands meetings in order to share successes and goals to company inclusion events, such as lunch clubs and news briefs, it’s clear the entire business operates with a deliberate focus on its people.

QOS Networks recently won a Bronze Stevie Award in the Fastest Growing Company of the Year category in the industry of Telecommunications at the 17th annual American Business Awards®.

Interested in winning a Stevie Award in 2020?

Request the entry kit here.

Topics: The American Business Awards, American business awards, technology innovations, telecommunications