Grand Stevie Winners Announced in 2022 Asia-Pacific Stevie® Awards

Posted by Clara Im on Mon, May 16, 2022 @ 12:29 AM

Telkom Indonesia honored as Organization of the Year

The Stevie® Awards, organizer of the world’s premier business awards programs, announced the winners of five Grand Stevie Award trophies in its ninth annual Asia-Pacific Stevie Awards. The Asia-Pacific Stevie Awards are the only awards to recognize innovation in the workplace throughout the entire 29-nation Asia-Pacific region. All organizations in the region are eligible to submit nominations to the competition.

Gold, Silver, and Bronze Stevie Award winners in the various categories were announced on 21 April. Those awards were determined by the average scores of more than 100 executives worldwide acting as judges in March and April. Winners will be celebrated during a virtual awards ceremony on Wednesday, 29 June at 2:00 pm KST. Registration for the event is now on sale.

APSA22 Grand FB

The 2022 Grand Stevie® Award for Organization of the Year goes to Telkom Indonesia, with 61.5 award points. Telkom Indonesia has won the Grand Stevie for Organization of the Year for the fifth time in the nine-year history of the Asia-Pacific Stevie Awards. The organization won for stellar nominations submitted on behalf of itself and subsidiaries Admedika, Infomedia, Metra Digital Media, Nutech Integrasi, and Telkomsigma. “Telkom Indonesia could offer a master class on how to prepare well-researched, well-written, and compelling nominations,” said Stevie Awards president Maggie Miller.

This award could not be applied for directly. The award is determined by a points system based on the total number of awards won in the competition, with a Gold Stevie win counting for 3 points, a Silver Stevie for 2 points, and a Bronze Stevie counting for 1.5.

Grand Stevie Awards are also presented to the highest-rated nomination from the four nations that submitted the most nominations to the competition:

From Australia: the Silver Stevie-winning nomination for Award for Innovative Management in Business Product & Service Industries - Up to 100 Employees, of their CEO, Amreeta Abbott, by Annature, Camp Hill, QLD. 

From China: the Gold Stevie-winning nomination for Award for Innovation in Brand Development entitled “The Ring is building a genuine ‘Urban Nature Community’,” submitted by Brand Head (Beijing) Consulting Limited Liability Company on behalf of Hong Kong Land (Chongqing) Asset Management Company Limited, Beijing.

From India: the Gold Stevie-winning nomination for Award for Innovation in Customer Service Management, Planning & Practice > Computer Industries, submitted by Cisco Systems (I) Pvt. Ltd, Bengaluru, Karnataka, entitled “Project Life of PI  – Facilitating seamless Cisco Prime Infrastructure to Cisco DNA Center migration.”

From the Philippines: “Project Shelter: Shell Helps 800,000 Filipinos in Pandemic Response,” the Silver Stevie-winning nomination for Most Valuable Corporate Response to the COVID-19 Pandemic submitted by Shell companies in the Philippines, Taguig, Metro Manila.

The 2022 Asia-Pacific Stevie Awards have recognized organizations in 20 nations including Australia, Belarus, Cambodia, China including Hong Kong and Macao, Germany, India, Indonesia, Japan, Malaysia, Maldives, Nigeria, Philippines, Singapore, Sri Lanka, South Korea, Taiwan, Thailand, the United Arab Emirates, the United States, and Vietnam. More than 900 nominations about innovative achievements in the 29-nation APAC region were considered by the judges this year.

This is the first time that two Silver Stevie-winning nominations have earned Grand Stevies in the same year.

“So many of the nominations we received this year address how organizations and people have met the challenges presented by the COVID-19 pandemic, so it makes sense that several of our 2022 Grand Stevie Awards will go to nominations that recognize those efforts” said Stevies president Maggie Miller. “We commend all of this year’s Stevie Award winners for their achievements, and we look forward to celebrating them on 29 June.”

Details about the Asia-Pacific Stevie Awards and the 29 June awards ceremony are available at http://Asia.Stevieawards.com. 

 

Sponsors and partners of the 2022 Asia-Pacific Stevie Awards include adobo magazine and PR Newswire Asia.

Topics: business awards, stevie awards, The Stevie Awards, Grand Stevie Winner, Asia-Pacific Stevie Awards

Winners in the 2022 Asia-Pacific Stevie® Awards Announced

Posted by Clara Im on Thu, Apr 21, 2022 @ 12:17 AM

Winners in Ninth Annual Competition to Be Celebrated During Virtual Ceremony on 29 June 

Winners in the ninth annual Asia-Pacific Stevie® Awards, the only awards program to recognize innovation in business throughout the entire Asia-Pacific region, have been announced. The list of Gold, Silver and Bronze Stevie Award winners is available at http://Asia.StevieAwards.com.

The Stevie Awards are widely considered to be the world's premier business awards, conferring recognition for achievement in the workplace over the past 20 years in programs such as The International Business Awards® and The American Business Awards®. The name Stevie is derived from the Greek word for “crowned.”

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The 2022 Asia-Pacific Stevie Awards have recognized organizations in 20 nations including Australia, Belarus, Cambodia, China including Hong Kong and Macao, Germany, India, Indonesia, Japan, Malaysia, Maldives, Nigeria, Philippines, Singapore, Sri Lanka, South Korea, Taiwan, Thailand, the United Arab Emirates, the United States, and Vietnam. More than 900 nominations about innovative achievements in the 29-nation APAC region were considered by the judges this year in categories such as Award for Excellence in Innovation in Products & Services, Award for Innovative Management, and Award for Innovation in Corporate Websites, among many others.

Among the top overall winners are Telkom Indonesia (Indonesia) with 16 Gold, three Silver, and three Bronze Stevie Awards and Cisco Systems (Australia and India) with three Gold, six Silver, and four Bronze Stevie wins.

Winners of two or more Gold Stevie Awards include Asticom Technology Inc. (Philippines), Brand Head (Beijing) Consulting Limited Liability Company (China), City of Sydney (Australia), DataRobot (Singapore), EdgeVerve Systems Ltd (India), Hotwire (Australia), HP (India and Singapore), iClick Interactive Asia Group Limited (Hong Kong), Kacific Broadband Satellites Ltd (Singapore), HANAROADCOM (South Korea), Megaworld Foundation, Inc. (Philippines), Meralco (Philippines), Motor Culture Australia (Australia), Ooredoo Group (APAC), PT Bank Permata Tbk (Indonesia), Search Opt Media Inc. (Philippines), Shanghai Disney Resort (China), Sino Group (Hong Kong), and TTEC Holdings, Inc. (Philippines). 

Gold, Silver and Bronze Stevie Award winners were determined by the average scores of more than 100 executives around the world acting as judges in March and April.

“The submissions in the ninth edition of the Asia-Pacific Stevie Awards were outstanding this year,” said Stevie Awards President, Maggie Miller. “The judges remarked that the innovation and perseverance demonstrated in the nominations was inspiring. We applaud all the Stevie Award winners this year and look forward to celebrating them on 29 June.”

Details about the Asia-Pacific Stevie Awards and the 29 June awards ceremony, and the list of Stevie Award winners, are available at http://Asia.Stevieawards.com.

Topics: business awards, The Stevie Awards, Asia-Pacific Stevie Awards, Stevie Winner

Schedule Revised for 2022 Asia-Pacific Stevie® Awards

Posted by Clara Im on Thu, Mar 03, 2022 @ 12:06 AM

Entry deadline extended to April 1

 

The Stevie® Awards, organizer of the world's premier business awards programs, announced that they are revising the entire schedule for the 2022 (ninth annual) Asia-Pacific Stevie Awards because of the ongoing COVID-19 pandemic.

 

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They have extended the final entry deadline for the awards to April 1. No additional late fees will be charged for entries submitted through April 1, and the entries will not be penalized in any way in the judging process. The judging process will extend through April 11. The Gold, Silver, and Bronze Stevie Award winners will be announced on April 19. As the persistence of the COVID-19 pandemic in the Asia-Pacific region discourages the staging of an awards banquet this year, a virtual ceremony will be staged instead, on Wednesday, June 29.

 

The Asia-Pacific Stevie Awards is the only business awards program to recognize innovation throughout the entire Asia-Pacific region. The competition is open to all organizations across 29 nations of the Asia-Pacific region: large and small, for-profit and non-profit, public and private.

 

The awards focus on recognizing innovation in all its forms, wherever it is achieved in the workplace. Entries are accepted in eight languages - Chinese, English, Indonesian, Japanese, Korean, Malay, Thai and Vietnamese - in the following category groups:

New categories for 2022 will recognize Social Media innovations, in content creation and moderation, management, and marketing since July 1 2019.

Scores of professionals from throughout the region will participate in the judging process to determine the Gold, Silver, and Bronze Stevie winners.

The Stevie Award trophy is among the world's most coveted prizes. The name Stevie is taken from the name Stephen, which is derived from the Greek for "crowned".

 

Interested in entering the 2022 Asia-Pacific Stevie Awards?

Request the entry kit

Topics: business awards, Asia Awards, Asia-Pacific, The Stevie Awards, Asia-Pacific Stevie Awards, AsiaPacificStevieAwards

Entry Deadline Extension Announced for The Middle East & North Africa Stevie ® Awards

Posted by May Hassan on Thu, Jan 27, 2022 @ 10:12 AM

By popular demand, the Stevie Awards have announced a general entry deadline extension for the third annual Middle East & North Africa Stevie ® Awards, sponsored by RAK Chamber, UAE. Entries will now be accepted through February 17. 

The Middle East Stevie & North Africa Awards are the region’s only awards to recognize innovation in all its forms through the workplace. The awards are open to all organizations in 17 nations of the MENA region: Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Syria, Tunisia, Turkey, United Arab Emirates, and Yemen.

Interested in submitting nominations before the extended final entry deadline?

Request the Entry Kit

MENA22 Extended

All individuals and organizations - public and private, for-profit and non-profit, large and small - may submit any number of nominations to any number of the categories.

There are no entry fees in this awards program. Organizations may submit as many nominations as they would like, without cost. Instead, Gold, Silver, and Bronze Stevie Award winners can choose to pay a “winners fee” for each successful nomination.

Winners of the Gold, Silver, and Bronze Stevie Awards in the competition will be announced on March 24, 2022 and celebrated during a gala event in Ras Al Khaimah at the Waldorf Astoria Hotel on Friday, May 20.

The competition features two new category groups for 2022. The Video Awards categories recognize innovation in video productions including design, format, production, distribution, and/or interactivity. The Social Media Awards categories recognize innovation in social media content creation, moderation, management, and marketing. Virtual events have been newly added to the Events Categories.

Nominations citing innovative achievements will be accepted and judged in both Arabic and English, in more than 100 categories across the following category groups:

 

Winners of the 2021 edition of the awards included Al Anwar Medical Hospital, Boehringer Ingelheim, DHL Worldwide Express LLC, Dubai Global Village, Dubai Health Authority, Dubai Media Incorporated, Etihad Aviation Group, General Directorate for Traffic - Bahrain, Gulf Marketing Group (GMG), Intisar Foundation, Ministry of Energy and Infrastructure - Dubai, Ooredoo Kuwait, RAK Transport Authority, Saudi Industrial Development Fund (SIDF), Stella Stays, VakifBank and many more.

 

The 2022 competition will be judged by more than 150 professionals around the world. Those who wish to apply to participate on one of the juries may do so at https://mena.stevieawards.com/sa-judge/register.

Topics: business awards, technology awards, management awards, Middle East Stevie Awards

Call for Entries Issued for 9th Annual Asia-Pacific Stevie® Awards

Posted by Clara Im on Tue, Nov 02, 2021 @ 02:30 AM

The only business awards to recognize innovation in business throughout the entire region

The Stevie® Awards have issued the call for entries for the 2022 (9th annual) Asia-Pacific Stevie Awards, the only business awards program to recognize innovation in business throughout the entire Asia-Pacific region. 

APSA22-Call-for-Entries-Social

The early-bird entry deadline, with discounted entry fees, is November 23, 2021. The entry deadline is January 19, 2022, but late entries will be accepted through March 2 with the payment of a late fee. Complete entry details are available at http://Asia.StevieAwards.com.

The Asia-Pacific Stevie Awards are open to all organizations in the 29 nations of the Asia-Pacific region: large and small, for-profit and non-profit, public and private.

The awards focus on recognizing innovation in all its forms, wherever it is achieved in the workplace. Entries will be accepted in eight languages – Chinese, English, Indonesian, Japanese, Korean, Malay, Thai and Vietnamese - in the following awards category groups:

A new category group for 2022 will recognize Social Media innovations, in content creation and moderation, management, and marketing since July 1 2019.

Asia-Pacific Stevie Award winners will be announced on April 17. Winners will be celebrated and presented their awards during an awards banquet on May 27. In the event that we are unable to stage the banquet because of COVID-19, we will stage a virtual awards ceremony instead.

Scores of professionals from throughout the region will participate in the judging process to determine the Stevie winners.

Some of the Asia-Pacific region’s most innovative organizations have won Asia-Pacific Stevie Awards in the past five years including ABS-CBN Corporation, Cisco Systems, DHL Asia Pacific Shared Services, EventsAIR, Freelancer.com, Google, Great Eagle Holdings, Globe Telecom, HLC Group, Hong Kong Tourism Board, HP Inc., IBM, KEB HANA Bank, KEPCO, KT, MSLGROUP China, Ooredoo, PT Petrokimia Gresik, Singapore Power, SM Supermalls, Tata Consultancy Services, Telkom Indonesia, VNPT Vinaphone Corporation, Viettel, and more.

The Stevie Award is among the world's most coveted prizes. The name Stevie is taken from the name Stephen, which is derived from the Greek for "crowned."

* Sponsors and partners of the 2022 Asia-Pacific Stevie Awards include adobo magazine and PR Newswire Asia.

 

Interested in entering the 2022 Asia-Pacific Stevie Awards? 

request 2022 entry kit

 

Topics: business awards, The Stevie Awards, Asia-Pacific Stevie Awards

Call for Entries Issued for the 2022 Middle East & North Africa Stevie® Awards

Posted by May Hassan on Wed, Oct 27, 2021 @ 03:04 PM

The Stevie® Awards, organizer of the world’s premier business awards programs, has issued a call for entries for the 2022 (third annual) Middle East & North Africa Stevie Awards, sponsored by the RAK Chamber of Commerce & Industry. Entry kits and complete details on the competition are available at http://MENA.StevieAwards.com.

The Middle East Stevie & North Africa Awards are the region’s only awards to recognize innovation in all its forms through the workplace. The awards are open to all organizations in 17 nations in the MENA region: Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Syria, Tunisia, Turkey, United Arab Emirates and Yemen.

MENA22 entries now open

All individuals and organizations - public and private, for-profit and non-profit, large and small - may submit any number of nominations to any number of the categories.

There are no entry fees in this awards program. Organizations may submit as many nominations as they would like, without cost. Instead, Gold, Silver, and Bronze Stevie Award winners will pay a “winners fee” for each successful nomination.

Nominations may be submitted online through two entry deadlines: November 4, 2021, and January 26, 2022. Winners’ fees payable will be lower for nominations submitted through the first deadline.

Interested in entering the 2022 Middle East & North Africa Stevie Awards? 

Request the Entry Kit

Winners of the Gold, Silver, and Bronze Stevie Awards in the competition will be announced on March 24, 2022, and celebrated during a gala event in Ras Al Khaimah at the Waldorf Astoria Hotel on May 20.

The competition features two new category groups for 2022. The Video Awards categories will recognize innovation in video productions including design, format, production, distribution, and/or interactivity. The Social Media Awards categories will recognize innovation in social media content creation, moderation, management, and marketing. Virtual events have been newly added to the Events Categories.

Nominations citing innovative achievements will be accepted and judged in both Arabic and English, in more than 100 categories across the following category groups:

Winners of the 2021 edition of the awards included Al Anwar Medical Hospital, Boehringer Ingelheim, DHL Worldwide Express LLC, Dubai Global Village, Dubai Health Authority, Dubai Media Incorporated, Etihad Aviation Group, General Directorate for Traffic - Bahrain, Gulf Marketing Group (GMG), Intisar Foundation, Ministry of Energy and Infrastructure - Dubai, Ooredoo Kuwait, RAK Transport Authority, Saudi Industrial Development Fund (SIDF), Stella Stays, VakifBank and many more.

 

The 2022 competition will be judged by more than 150 professionals around the world. Those who wish to apply to participate on one of the juries may do so at https://mena.stevieawards.com/sa-judge/register.

 

Topics: social media awards, business awards, social media marketing, Middle East, Middle East Stevie Awards, North Africa Awards, virtual events, influencers

Schedule Revised for 2021 Asia-Pacific Stevie® Awards

Posted by Clara Im on Wed, Feb 17, 2021 @ 07:38 AM

The Stevie® Awards, organizer of the world's premier business awards programs, announced that they have revised the schedule for the 2021 (8th annual) Asia-Pacific Stevie Awards because of the ongoing COVID-19 pandemic.

The final entry deadline remains March 3, 2021. But now the judging process will extend through April 25. The Gold, Silver, and Bronze Stevie Award winners will be announced on May 3. Winners will be celebrated during a virtual awards ceremony on July 14, instead of the traditional awards banquet that had been planned for late May.

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The Asia-Pacific Stevie Awards is the only business awards program to recognize innovation throughout the entire Asia-Pacific region. The competition is open to all organizations across 29 nations of the Asia-Pacific region: large and small, for-profit and non-profit, public and private.

 

The awards focus on recognizing innovation in all its forms, wherever it is achieved in the workplace. Entries are accepted in eight languages - Chinese, English, Indonesian, Japanese, Korean, Malay, Thai and Vietnamese - in the following category groups:

New category groups for 2021 include Achievement Categories to recognize singular, innovative achievements of various types throughout the workplace, and COVID-19 Response Categories created to honor the contributions of individuals, groups, and organizations that have worked valiantly over the past months to keep us safe, healthy, employed, and informed. 

 

Scores of professionals from throughout the region will participate in the judging process to determine the Gold, Silver, and Bronze Stevie winners.

The Stevie Award trophies, made by the company that makes the Emmy and other major international awards, are among the world's most coveted prizes. The name Stevie is taken from the name Stephen, which is derived from the Greek for "crowned".

- Sponsors and partners of the 2021 Asia-Pacific Stevie Awards include adobo magazine and PR Newswire Asia.

Interested in entering the 2021 Asia-Pacific Stevie® Awards?

Request the entry kit

Topics: business awards, The Stevie Awards, Asia-Pacific Stevie Awards

Three Reasons You Won't Win Any Business Awards in 2021

Posted by Maggie Gallagher on Wed, Dec 23, 2020 @ 10:42 AM

We're almost rid of 2020 -- one of the toughest years on record for organizations of all types. Nothing this year has gone as planned.  Many of the goals set early in the year have shriveled in the dust.  Many of the year's achievements sprang anew from necessity and ingenuity.

Usually around this time of year organizations finalize their PR and marketing budgets for the following year.  Many organizations are budgeting and planning to enter any number of business awards competitions in the new year, because they know that awards are cost-effective tools for a variety of purposes, with brand building and employee relations chief among them.

Now is the perfect time to deep dive and reflect on what you and your organization have achieved in 2020, despite the obstacles.   Stories of success despite the odds and hurdles are just the kind that often impress Stevie Awards judges.

But here are the three reasons why you and your organization won't win a single award in 2021 - plus the #1 reason it won't matter a whit even if you do.

1. You Don't Enter
On occasion when we suggest to someone that they should nominate their organization in one of the Stevie Awards competitions, their response is: We don't believe in nominating ourselves for awards.  We plan to do such great work that awards will just be given to us.

Really? we want to reply. Which award are you hoping will make a beeline to your door?  A Nobel Prize? A MacArthur Genius Award?  Get real. 

Hope is not a strategy. If you don't believe that winning awards can help to burnish your organization's reputation, provide a low-cost reward to your employees for their good work, and provide one more incentive to your executives and workers to excel, we could persuade you otherwise, but at least that's your opinion.  But if you do believe that winning awards can offer these benefits, why on earth wouldn't you plan to pursue them?

Sure, it can take hours to prepare entries, and entry fees for a few awards programs can run to several thousand dollars, but the work and the cost are minor compared to the benefits of winning - and leveraging - a prestigious award.

iStock-877147234

2. You Aren't Smart About Picking Your Competitions
While we think our Stevie Awards competitions are the best there are, we acknowledge there are many awards programs worthy of your attention around the world for corporate awards, PR awards, marketing awards, IT awards, web awards, HR awards, and so on.  Picking those that are right for you and your organization is important.  And picking the categories within those competitions is also key.

When someone calls the Stevie Awards to enquire about whether their organization might be a fit for one of our competitions, we ask them two questions: one, what do you want to be recognized for?  And two, is it important to you in which category you might be honored?  Their answer to the first question is important, because that will tell us which competition, and which category(s), will be a fit for them.  The answer to the second question is also pivotal, because that will tell us whether we should recommend only the most popular (i.e. "prestigious") categories or can recommend secondary categories to them as well.

3. You Don't Tell Your Story Well
It's our experience that most organizations aren't very good at formally summarizing and articulating their achievements in an engaging way.  Storytelling is a vital part of corporate - and career - success.

When someone says to us, I'm not sure we're ready to enter the Stevie Awards, I don't know that we've achieved enough yet, we ask them to give us their elevator speech, their one-minute summary of what they do and what they've achieved.  Without fail their elevator speech is captivating.  It seems that most people have honed their ability to put into a few words the essence of their capabilities and achievements.  But few people can translate that pride and excitement into a longer document that's well written, well structured, and supported with examples, work samples, and the like. 

Until the day when we can transmit our thoughts to one another via telepathy, the written word will continue to be the way to communicate data-intensive information.  So if you can't write well, you don't stand much chance of winning many if any awards.  If you don't write well, hire or contract with someone who does to write your awards entries for you.

Even if you do enter the right categories in the right competitions, and prepare and write your entries extremely well, and win a raft of prestigious awards, they won't mean a thing if you don't translate those wins into meaningful tools, by

* Publicizing your wins to the media and stakeholders
* Congratulating and celebrating your employees for their recognition
* Using the resources provided by awards organizers, such as winners' logos, to create a long-term association between your products and your brand and their mark of excellence. 

The first step to participating in any of the eight Stevie Awards programs in 2021 is to request the entry kits for one or more of them.  Start here

Request Your Entry Kit Here's to all of us for getting through this horrid year, and here's wishing you and yours a happy and safe holiday season and a healthy and properous New Year!

Topics: business awards

Call for Entries Issued for 8th Annual Asia-Pacific Stevie® Awards

Posted by Clara Im on Wed, Oct 28, 2020 @ 07:35 AM

The Stevie® Awards have issued the call for entries for the 2021 (8th annual) Asia-Pacific Stevie Awards, the only business awards program to recognize innovation in business throughout the entire Asia-Pacific region. 

APSA19

The early-bird entry deadline, with discounted entry fees, is November 18, 2020. The final entry deadline is February 3, 2021, but late entries will be accepted through March 3 with the payment of a late fee. Complete entry details are available at http://Asia.StevieAwards.com.

The Asia-Pacific Stevie Awards are open to all organizations in the 29 nations of the Asia-Pacific region: large and small, for-profit and non-profit, public and private.

The awards focus on recognizing innovation in all its forms, wherever it is achieved in the workplace. Entries will be accepted in eight languages – Chinese, English, Indonesian, Japanese, Korean, Malay, Thai and Vietnamese - in the following awards category groups:

New category groups for 2021 include Achievement Categories to recognize singular, innovative achievements of various types throughout the workplace, and COVID-19 Response Categories created to honor the contributions of individuals, groups, and organizations that have worked valiantly over the past months to keep us safe, healthy, employed, and informed. 

Asia-Pacific Stevie Award winners will be announced on April 8. Winners will be celebrated and presented their awards during a gala banquet on May 28 (health and safety conditions permitting) at the Lotte Hotel in Hanoi, Vietnam.

Scores of professionals from throughout the region will participate in the judging process to determine the Stevie winners.

Some of the Asia-Pacific region’s most innovative organizations have won Asia-Pacific Stevie Awards in the past five years including ABS-CBN Global, Cisco Systems, Delta Air Lines, Dentsu, DHL Express International (Thailand) Ltd., EventsAIR, Freelancer.com, Google, Great Eagle Holdings, Globe Telecom, HLC Group, Hong Kong Tourism Board, HP Inc., KEB HANA Bank, KEPCO, KT, MSLGROUP China, Ooredoo, PT Petrokimia Gresik, Seoul Metropolitan Government, Singapore Power, SM Supermalls, Sony, Strategic Public Relations Group Limited, Telkom Indonesia, VNPT Vinaphone Corporation, Viettel, Xiaomi, and more.

About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.

- Stevie®, American Business Awards® and International Business Awards® are registered trademarks of Stevie Awards, Inc.

- Sponsors and partners of the 2021 Asia-Pacific Stevie Awards include adobo magazine and PR Newswire Asia.

Topics: business awards, The Stevie Awards, Asia-Pacific Stevie Awards

企業はなぜカスタマーサービスの自動化に投資すべきなのか

Posted by Clara Im on Thu, Sep 24, 2020 @ 11:39 AM

を見回してみてください自動化はどこにでもあります空港での手荷物預けからピザの注文ホテルの客室予約、病院の診療予約まで、人口知能は世界中で利用されていますカスタマーサービスも同じです。専門家たちは、今年の年末までにすべての顧客対応の85は人間の手を借りず行われるようになるだろうと予想しています。

 

カスタマーサービスの自動化は、反復的な手作業に対する人材投入を根本的に減らし、時間と労力を節約させ、究極的には金銭的資源を節約します。これは、人とのいかなる接触も必要なく、顧客が質問をし、その場で質問に対する答えを聞けるようにするプロセスの追加を意味します。お客様は少しの労力を費やすだけで解決策を得られるので、これはとても効果的な方法だと言えます。

 

カスタマーサービスの自動化により、背後関係や2次的な説明の必要性がなくなり、面倒なく問題の核心にたどり着くことができます。これは小売業者、メーカー、ITプロフェッショナル、そしてSaasマーケティングエージェンシーですら潜在的な応用事例があるので、業界による制限はありません。

 

自動化されたカスタマーサービスをあなたの組織に統合したいですか?あるいは、その用途について周りの人に説得しなければなりませんか?Ring Centralがサポートします。あなたのビジネスがカスタマーサービスの自動化に投資すべき理由がここにあります。

 

Source - Finances Online

Source: Finances Online

 

AIなら問題を先取りできる

自動化によって、人間では実現不可能なレベルの対応ができるようになります。そう遠くない将来、仮想アシスタントは人々がビジネスとどのようにコミュニケーションをとるのかを理解し、そのデータを利用して顧客の旅程全体を案内することにより、顧客が何を望んでいるのかを知ることができるようになるでしょう。

 

AIアシスタントは顧客ベースを構成する人を把握し、本人ですら何を必要としているかを認識していないうちに、彼らが望むものを提供するでしょう。AI内蔵システムは無数のウェブサイトとデータセットをモニタリングして、苦痛の指標とカスタマーエクスペリエンスを妨げるものを識別します。その次に、様々なプラットフォームで動作するポップアップや仮想サービスエージェントを介して即座に応答することができます。

 

このような先制的な問題解決は、一方では顧客の満足度を向上させると同時に、購買サイクル内における顧客の離脱率を大幅に下げることができます。

 

このような形の先制的な問題解決を「意図予測」といいます。これは顧客がどこから来たのか、次にどこに行くべきで、そこに到着した時に何が必要なのかを把握するための一つのアルゴリズムです。クリック、スクロールの速度、表示、購入履歴などの入力事項は、意図を決定し、適切な種類のサポートを選択するデータに変換されます。

 

例えば、その技術はウェブ活動に基づいてパターンを認識し、顧客からの電話を正しいエージェントや部署に案内することができます。意図予測により、カスタマーサービスチームが必要とされる正確な地点に、彼らがいられるようになります。

 

24/7 365

AIを活用したカスタマーサービスを提供する組織は、休業日、病気の日、または時間帯の制約なく、顧客からの問い合わせを毎日いつでも処理できるということを意味し、顧客は応答を待つ時間がなくなります。待ち時間がないということは、顧客満足の向上につながるため、顧客離れが少なくなります。また、これはブランドの顧客献身を証明しており、信頼と評判への重要な要素となっています。

 

や繰り返しが不要

スタッフの採用と教育はコストがかかり、時間がかかるプロセスです。アメリカの顧客コールセンターのオペレーター採用には$4,000以上の費用がかかり、コールセンターの人材管理ソフトウェアシステムでスタッフを教育するのに$5,000以上の費用がかかる可能性があります。事務用品やオフィス、その他の事務費用を気にする必要もありません。

 

自動化ソリューションは、コールセンターにおける一般的な問題である費用と空間問題の両方を解決してくれます。 AIはチームメンバーが顧客にサービスを提供し、業務の満足度を高めるのに必要な資源を提供することができます。

 

例えば、オートダイヤラーは特定の通話に必要なもの全てをオペレーターに提供できます。同時に、コンピュータテレフォニー統合ソフトウェアでは、すべてのデータを一つのダッシュボードにリンクして可視化することで、顧客の問い合わせに対応するのに役立つ数多くの方法をオペレーターに提供することができます。これらの機能は、Ring Centralがスティービー賞を受賞した理由の一部に過ぎません。

 

全スタッフを再教育し直すのではなく、ソフトウェアを再構成することで他のすべてを自動化することができます。さらに、AIを活用したカスタマーサービスプラットフォームは、面倒で退屈な作業から従業員を解放し、困難な顧客の問題により集中し、創意的でダイナミックなソリューションを考えることを可能にします。

 

Source - SuperofficeSource: Superoffice

 

より簡単なパーソナライズの方法

ビッグデータ、機械学習、AIを組み合わせることで、企業は顧客のパーソナライズレベルを作り上げることができます。これは過去の購入履歴を利用して新製品を提案するというような簡単なものから、ユーザーのブラウジング習慣と読解力に合わせてリアルタイムに配置された、詳細なウェブサイトのレイアウトのように複雑なものまであります。

 

この種のパーソナライズにより、カスタマーエクスペリエンスが向上します。これは、リピート購入はもちろんのこと、コンバージョンを促します。AIと自動化はまた、顧客の購入履歴、検索選好度、ビジネスでの過去の経験を理解することにより、人間のスタッフが話をしている相手に関するより多くの背景的な情報を提供してくれます。このような情報を得ることにより、サービスのプロフェッショナルは、顧客に対してより良い、よりカスタマイズされたサービスを提供することができます。

 

保証された信頼性

AIを活用したカスタマーサービス技術は、人間と肩を並べることのできないレベルの信頼性を実現します。チャットボットは、人間が持ちうる所属意識や偏見を持ちません。またチャットボットは遅刻することもなく、顧客に対して苛立ったり、不適切な冗談を言ったりもしません。

 

また、適切なサービスを提供していない場合には、問題を人間の管理者に報告するように設計することもできます。これにより、顧客サービスの相互作用が改善します。これは再取引を促す最も良い方法の一つです。

 

問い合わせが人間のオペレーターに報告されると、過去の通話データを瞬時に処理し、顧客が説明を繰り返さずとも中断された場所から作業を引き継ぐことができます。またサイロ化した情報や別のデータベースは必要ありません。仮想アシスタントと連携するカスタマーサービスオペレーターは、一貫性があり、信頼性が高く、フレンドリーなサービスを提供することができます。

 

Source - Artificial solutionsSource: Artificial solutions

 

スピーディな拡張能力

AIを活用した技術は、リソースが限られている場合(パンデミックのように)でも、企業は簡単かつ迅速に顧客サービスを拡張または縮小することができます。新製品やサービスをリリースする際、企業は人の手を介さずとも無数の顧客からの問い合わせを処理できるFAQやビデオベースのソリューションを公開できます。

 

チャットボットは、問い合わせが殺到している状況下でも顧客の問いに容易く対応でき、あらゆるやり取りから学び、成長することができます。企業は制約なしに、そこで必要とされる言語を話せるスタッフを大量に雇って、教育する必要なく、新しい市場に参入することができます。従業員がどこにいても、どこで仕事をしていても関係なく、会社は従業員とつながった状態を維持することができます。

 

AIは人間のチームに代わるものではなく、彼らをサポートするためのものです。膨大なデータを編集して、読みやすく、実行しやすい形式で提供できるため、究極的には顧客の利益となります。これは、仕事をよりスマートに、難しくすることなく、これからのカスタマーサービスの姿を変えました。

 

John AllenグローバルUCaaSおよびVoIPプロバイダRing Centralの取締役であり、グローバルSEOを務めています。彼は14年以上に渡って、デジタルマーケティングプログラムの構築と最適化に対する幅広い経験を持っています。MarketScaleE-Spiritなどのウェブサイトにも寄稿しています。

 

Ring Central2020スティービー・アジア・パシフィック賞の人事(HR)管理/企画/実行のイノベーション部門でゴールド・スティービー賞を受賞しました。

 

Topics: business awards, Asia-Pacific Stevie Awards, スティービー・アジア・パシフィック賞, スティービー賞