The Stevie Awards Blog

Rethinking Corporate Video

Posted by Maggie Gallagher on Fri, Mar 27, 2020 @ 11:49 AM

Stevie-winner KÖNIGSKLASSE#1 is a video production team that travels to their clients' locations to produce corporate videos in order to make business leaders more comfortable and confident in front of the camera.

Video marketing is a vital tool in your brand promotion toolbox, and it’s becoming more essential to ROI every day. In 2019, it is no longer sustainable to avoid video content because you’re scared of the medium or you don’t think you have the resources to create something watchable. Success means hopping on board and understanding why video is one of the most profitable and versatile digital marketing tools around.

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Videos Increase Conversions

According to Forrester’s research into digital marketing, if you add a product video to your landing page, it is possible to double your conversion rate. Similarly, if you embed an informational video about your service, you are more likely to see sales of that service. 

Hiring a great video production team is an investment worth making, as they can help you create an engaging video that showcases your company. Although it is possible to create a corporate video with online tools, poorly produced content can turn off customers. To ensure your video is giving you the best possible return on investment, focus on top-quality content presented in a slick way.

Know, Like, and Trust

Many businesspeople use the “know, like, and trust” mantra, but building trust truly helps your audience engage with your company. If you’re using video to provide potential customers with useful, interesting information, you are creating a valuable relationship. Whether you’re using your video content on your company website or getting it in front of your audience via your social media channels, you need to concentrate on trust, not just traffic. 

As Martin Grosse of KÖNIGSKLASSE#1 notes, “the corporate video market will shift within the process of digital transformation … to revolutionize the thinking of how a corporate video should look and how it should be consumed.”

KÖNIGSKLASSE#1_logoStevie-winner KÖNIGSKLASSE#1, which is located in Munich, Germany, makes a point of traveling to a company’s location in order to make business-to-business (B2B) corporate videos. This allows the C-suite of the business to be comfortable in front of the camera, which lets them shine.

Engagement with Content

LinkedIn is the social media channel of choice for engaging CEOs and decision-makers. Video is an integral part of getting in front of your audience and capturing their attention, and video plays automatically in your LinkedIn feed, which also helps to increase engagement. Additionally, LinkedIn is the perfect platform to showcase your company’s authenticity, allowing your C-suite to demonstrate the human side of the business. 

One pitfall of video content marketing is that B2B corporate videos can look very similar. That’s why you need to present your content in a way that keeps people watching. In addition to showing your brand’s accessibility, keep in mind how your audience is likely to be viewing your video. According to Insivia, mobile views are on the rise as more and more people check their social media platforms on the go. Google reveals that people who use smartphones are 1.4 times more likely to feel a sense of personal connection to video content they watch on a mobile device.

The key to a successful video marketing campaign is creating entertaining content that people are likely to share. To do this, it’s important to demonstrate value to your audience and keep them engaged in your message. 

In recognition of its innovative approach to video marketing commitment, KÖNIGSKLASSE#1 earned a Silver Stevie® Award in the Company of the Year - Advertising, Marketing, & Public Relations - Small category at The 2019 International Business Awards®.

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Topics: International business awards, company of the year, corporate video, 2019 International Business Awards