An interview with Tabatha Conway, Marketing Director, Creative Lodging Solutions
Corporate lodging services provider Creative Lodging Solutions (CLS™) was presented a Silver Stevie® for Sales Growth Achievement of the Year at the 2016 Stevie Awards for Sales and Customer Service in Las Vegas. Chief Sales Officer Cindy Rudovich also was named Senior Sales Executive of the Year - Bronze Stevie-winner.
What does Creative Lodging Solutions do?
Creative Lodging Solutions (CLS) is an award-winning travel management company that provides customized lodging programs for corporate clients nationwide. Our services provide assistance with lodging expense control, negotiated rates, consolidated billing, and travel policy adherence. CLS has reserved over 11 million traveler nights.
What is your role in the organization?
I’m the Marketing Director.
What is the organizational vision?
Creative Lodging Solutions’ founding vision is to create profitable companies that allow us to provide revolutionary generosity. To fulfill our vision, we must be profitable; however, we are not in business solely for the betterment of our own lives. We exist to make a difference in the world. It is our philosophy that you cannot take it with you when you die but you can send it on ahead.
What sets your company apart in this category?
Creative Lodging Solutions’ fast-paced growth is fueled by our sales team who consistently surpass their annual goals despite any slowdowns in the economy or industry sectors we serve. The sales team has proven to be resourceful in expanding CLS’ market share with revenue exceeding $138 million in 2016.
How did you first become acquainted with the Stevie® Awards?
We’ve participated in various Stevies awards programs for several years.
What was it like for your company to win this award?
We were honored to win a Silver Stevie for Sales Growth Achievement of the Year. It was an exciting recognition for CLS’ sales team.
How has the win affected your business?
Winning this award provided our sales team with national recognition for their accomplishments which propelled them toward ongoing success.
What results have been gained since you've won this award?
Our client base increased by 26% and revenue has increased by 17% so far in 2016 with numbers continuing to climb.
What inspires you to continue your work?
Creative Lodging Solutions has an amazing team that’s truly passionate about serving our clients. The organization’s owners continue to invest back into the company with new technologies and a new corporate headquarters built in 2015. It’s exciting to see the results of our work as we expand and create new jobs while giving back to the community.
What do you expect to change in your company in the future?
Creative Lodging Solutions currently focuses on long-term and project based stays. We plan to enhance our services in 2017 and offer additional business travel solutions to our clients.