The Stevie Awards Blog

Turning Frowns Upside Down in the Dental Industry

Posted by Maggie Gallagher on Fri, Oct 05, 2018 @ 10:56 AM

Dental health is extremely important to growth, as well as overall health. The proper development of jawbones and muscles affects speech patterns, as well as supporting an attractive appearance, and these are just some of the many benefits of having access to a proper dental plan.

Staying on top of your dental health by informing your doctor about noticeable issues is, unfortunately, easier said than done. For a third of Americans, having access to the most basic dental care is hugely problematic, and it largely boils down to cost.

Steven C. Bilt, CEO of Smile Brands Inc., bit into this problem and cofounded Smile Brands in 1998 and OneSmile in 2015. He eventually combined the two businesses and now oversees 5,500 employees and affiliated providers at approximately 400 U.S. locations. Bilt is also a founding member and former president of the Association of Dental Support Organizations.

Smile brands“Our CEO, Steve Bilt, is a master at creating an effective corporate culture,” says the company’s chief marketing officer, Jody Martin. “He believes that, to be successful, the mission has to be motivating, both personally and financially to employees; inclusive to all employees, not just a few; and continually reinforced in a variety of ways.”

Incorporating recognition and a mindset of giving is also integral to the Smile Brands culture.

“At Smile Brands, every employee wears a blue ‘Smiles for Everyone’ wristband, and we continually celebrate everyday miracles. This includes calling out employees who do amazing things,” says Martin. “We also have the Smiles for Everyone Foundation, which provides donated dentistry to people in need here and abroad.”

Bracing Themselves

The cofounders of Smile Brands reacquired the company in August 2016 after prior ownership drove the business to the brink of bankruptcy. Despite this rocky start, Smile Brands won Stevie Awards in The American Business Awards® and the Stevie Awards for Great Employers.

“The team worked tirelessly on a highly successful turnaround,” says Martin. “Winning the Stevie Awards helps to validate all that hard work and the fact that Smile Brands stands apart in terms of financial strength and company culture.”

Bilt also reached a 97 percent approval rating, based on the past year’s Glassdoor reviews from Smile Brands employees and affiliated dental providers. Those numbers are sure to keep Smile Brands grinning from ear to ear!

A Simple Concept

As Smile Brands Inc. grows in to one of the largest providers of support services to dental groups in the United States, dentists can spend more time caring for their patients and less time on the administrative, marketing, and financial aspects of operating a dental practice.

This is an important step in the dental industry because new research continues to show links between chronic oral infections and heart and lung diseases, stroke, low birth weight, and premature births. Smile Brands aims to further build and to bundle comprehensive general dentistry with specialty care and to streamline experiences for both dental care practitioners and patients.

Even with all these moving parts, everything still comes back to one foundational and simple concept: smiles for everyone.

Tags: company of the year

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