Stevie-winner 5W Public Relations (5WPR), based in New York City, is a full-service public relations (PR) agency renowned for its comprehensive and results-driven approach.
Specializing in strategic communications, the agency covers a wide spectrum of industries, including consumer goods, technology, healthcare, beauty, lifestyle, and more. With a commitment to delivering impactful campaigns, 5WPR leverages its expertise in media relations, influencer marketing, digital strategy, and event planning to craft compelling narratives that resonate with target audiences.
The agency prides itself on its ability to navigate the ever-evolving media landscape, securing placements in top-tier outlets and effectively managing crisis communications when needed.
Boasting a client-centric philosophy, 5WPR tailors its strategies to meet the unique needs and goals of each client, ensuring a customized and dynamic approach to PR that drives brand visibility, enhances reputation, and ultimately contributes to business success.
As an employer, 5W believes in the power of giving back to the communities in which we live and work. They encourage and support employees in their philanthropic efforts by providing PTO specifically to volunteer, as well as matching monetary donations to a variety of charities.
Through their 5W University training program, they also strive to ensure employees are always learning and growing, from enhancing PR skills to leadership development. Senior leaders guide employees at all levels through a range of training sessions.
Nurturing Tomorrow's Leaders
5WPR Co-CEO Matthew Caiola has been a driving force since joining the agency—especially since 2021—transforming 5WPR, alongside Co-CEO Dara Busch, into a company built for the future with significant strides in Diversity, Equity & Inclusion (DE&I) in workplace culture, employee benefits, and career support.
Matthew quickly moved through the ranks, and after 13 years, was promoted to Co-CEO in February 2022, making him the youngest CEO of a Top 10 PR agency in the United States. Matthew has been a key leader of teams responsible for the reputation of some of the most sophisticated companies and visible public figures in the world, along with emerging brands and technologies.
A hallmark of Matthew’s career has been leading and scaling teams. As he progressed quickly through the staff ranks into leadership, Matt took over 5WPR’s emerging technology practice, leading that team to 50%+ growth each year, for three years. As a result, 5W attracted marquee brands like Amazon, Samsung, and VIZIO.
Matt has spearheaded numerous initiatives to enhance 5W's commitment to DE&I. These efforts include forging recruiting partnerships with Historically Black Colleges and Universities, establishing a DE&I staff committee to assess 5W's performance, revamping the approved-vendor list to include minority and women-owned businesses, elevating the charitable donation match for DE&I-focused causes, and introducing a new leadership role within the company for Head of People & Culture to drive further transformation.
5WPR won a Gold and Bronze Stevie Awards for Best Communications or PR Campaign of the Year - Marketing – Consumer Products; Public Relations Agency of the Year; and 5WPR's Matthew Caiola won a Silver Stevie Award for Best Communications, Investor Relations, or PR Executive of the Year in The 2023 American Business Awards®.
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