The first German Stevie Awards were presented this past March in Berlin. Nominations of more than 200 organizations were considered for this year’s competition. The full text of the Gold Stevie winning entries is now published online.
ACCESS THE GOLD STEVIE-WINNING ENTRIES HERE.
Gold, Silver and Bronze Stevie Award winners were selected by more than 50 executives who participated in judging. The Stevie Award trophy, made by the company that makes the Oscar and other major international awards, is among the world's most coveted prizes.
The German Stevie Awards welcomes nominations from all organizations operating in Germany – large and small, for-profit and non-profit, publicly-held and privately-held - with a wide range of categories to choose from, including:
- Company of the Year awards
- Management awards
- Marketing awards
- Public relations awards
- Customer service awards
- Human resources awards
- IT awards
- New product awards
- App and website awards
- Video awards
and more
Here is a preview of some of the Gold winning entries:
Feingold Technologies GmbH – App Awards
Feingold Technologies created a series of smartphone apps (Stress Manager, Stress Control, Call Sense, iCoach) to analyze mindsets and emotional states, enabling the user to recognize stress in the early stages and avoid it before it becomes a problem. The smartphone apps help users (managers and employees in the workplace) reduce time and money spent on dealing with stress, and propels them to strengthen business and personal relationships that can be negatively affected by stress.
Relying on findings of game theory, behavioral science, neuropsychology, and mathematical models to objectively assess stress levels, the apps analyze a variety of vocal characteristics such as frequency patterns to measure how stressed a person is. Depending on the type of emotional distress detected, the apps will recommend certain corrective behaviors such as relaxation exercises, physical activity, and tips for dealing with stress while engaged in critical discussions. The recommendations preserve the mental and physical health of the user, thus having a positive effect on the user’s productivity. Responding to the user’s stress levels, the apps determine incoming stressful times and help reduce stress and anxiety, therefore helping the user to avoid workplace burn-outs.
Emanate PR won a Stevie Award for their campaign for Burger King. In Germany, Burger King has successfully positioned itself as a leading fast food restaurant since 1976. Currently, there are nearly 700 locations with the company employing approximately 25,000 people.
In 2014, German Burger Kings experienced shortcomings in sales compared to their franchises in different countries. It was up to Emanate PR to help bring back customer confidence in Burger King’s food and to elevate Burger King’s social media standing. Focusing on the franchisees at the local level, Emanate PR created an ad campaign in which franchisees from the region guaranteed quality and freshness in their restaurants. Emanate PR conducted interviews for television stations and social media, hosted questions and answer sessions on YouTube, created appealing videos, presented individual stories, and referred to historical and regional references. Tours were also provided for journalists so they could evaluate the freshness of ingredients and the quality of store maintenance. The kitchen tours were a new concept for Germany to adopt and are still being given today. So far, over 1,000 kitchen tours have been given in 250 restaurants.
Following the campaign, Burger King received 2,000 applications for an advisory board that meets four times a year to “review freshness” and suggests updates for the brand. Overall, the campaign garnered an overwhelming positive response on television and Facebook.
Coca-Cola Germany – Corporate Social Responsibility Awards
Coca-Cola Germany is a subsidiary of the American 'The Coca-Cola Company' and filled its first bottles of coca-cola in 1929.
Coca-Cola Germany has been committed to its corporate social responsibility program, “Me, We, World,” and strives to achieve sustainability within three categories: economical, ecological, and social. Recently, Coca-Cola has been even more committed to make significant economical, ecological, and social strides by 2020.
In regards to climate protection, Coca-Cola Germany utilizes efficient cooling equipment, improved production processes, and environmentally-friendly transport of products to reduce CO2 emissions (this program runs alongside steadily rising sales figures - managed by around 100,000 tons, or eight percent absolutely to reduce the overall CO2 footprint since 2010). At all locations, the company generates electricity using 100 percent renewable energy.
Another priority for the company is to protect water resources. Coca-Cola Germany ensures that all water used during production for water extraction sources does not adversely affect the regions in which production takes place. Various measures reduce Coca-Cola water consumption in production and prepare global wastewater production so that it doesn’t negatively affect the natural living conditions of plants and animals.
All suppliers of ingredients, packaging, and salesmanship are obliged to adhere to strict global guiding principles of the Coca-Cola Company that include labor, health, and safety standards, environmental protection, and sound business practices. In addition, Coca-Cola produces about 99 percent of all 80 non-alcoholic beverages sold in Germany and both indirectly and directly backs the entire value chain of 120,000 jobs.
For a balanced diet, Coca-Cola provides a variety of products including soft drinks with and without calories, juices, juice spritzers and different flavored waters. Being mindful of impressionable consumers (elementary school children aged12 and under), Coca-Cola specifically advertises to more mature costumers. Coca-Cola Germany is part of the “Mission Olympic-Wanted” effort and engages its most active cities in the running to host the Olympics to “convey an awareness of a healthy beverage embossed with a regular sports life.”
ACCESS THE REST OF THE GOLD STEVIE-WINNING ENTRIES HERE.
Entries for the 2016 edition of the German Stevie Awards will be accepted starting this August. Join the mailing list so that you get the entry kit as soon as it's available.


As founder and president of the Stevie Awards Michael Gallagher knows about the challenges entrepreneurs face when starting their businesses: “Founders must overcome many obstacles in order to succeed. Therefore, we at the Stevie Awards want to help remove one of those obstacles by providing the world’s best startup companies with a platform on which to generate national and international brand recognition.”
The fields of government and non-profit are crucial to every society, and are increasingly being shaped by women. In the U.S.A. alone, the non-profit sector has 1.6 million organizations, and provides a great range of services in conjunction with government agencies such as relief for the poor, adoption, job placement, and community outreach.
Dennis Najjar, co-Founder of AccountingDepartment.com, has worked in public accounting since 1982. After graduating from Rutgers University in 1982, Dennis joined Coopers & Lybrand. In 1986, Dennis started the public accounting firm Dennis M. Najjar, CPA. His practice had an emphasis on tax planning and preparation for corporations, partnerships, and individuals. Throughout his career, Dennis has worked exclusively with small, medium, and start-up businesses, giving him the knowledge and experience to oversee the AccountingDepartment.com team in helping clients with strategic business planning for future success and growth.
Laura Ribas is the Vice President of Marketing at Klein Steel Service Inc., in Rochester, New York. She has over 25 years of progressive and diversified experience in management consulting and marketing strategy. Laura is a leader and mentor who thrives in team- and values-based environments which are professional, motivating, and fun. With an ethical foundation and positive attitude, she brings a focus on delivering results with fiscal responsibility. She is passionate about bringing brands to life by using data-driven insights to derive strategy, employing killer creative, and engaging storytelling to bring the right, actionable message to the correct target audience. Her mission: the betterment of people, processes, organizations, and brands.
Scott is the founder and Global Managing Partner of inVNT, a global brand communications agency that collaborates with brands and organizations to create remarkable moments that stir emotions, challenge convention, mindsets, competitors, and the market. With a reach that spans sixty countries across six continents, inVNT works to launch products, build brand allegiance, deepen relations, create demand and align organizations with target audiences.
Chris Hook, Director of Global Marketing at AMD, is an acclaimed PR and marketing visionary with over 20 years experience directing innovative global marketing, public relations, and social media campaigns for a variety of Fortune 500 technology companies, consumer brands, government leaders and non-profit organizations. Known for building agile, aggressive, highly effective teams with a laser-focus on results, innovation leadership, measurement and continuous improvement, Hook led the efforts behind AMD’s 1st place Grand Stevie Award at the 2014 ABAs, including 3 Gold Stevies in the Corp Comms/PR/IR category. In December 2013, PR News named Chris Hook PR Professional of the Year.
As Senior Vice President of Emerging Consumer Markets, Joni Arison leads the team responsible for exploring innovative business models and transforming emerging consumer markets to drive value and growth in AT&T Home Solutions. The team supports functions that include AdWorks, Chat, Connected Communities, Door-to-Door Sales, Online Sales, Social Media Care, and Wireless Home Phone. Joni also holds P&L responsibility for legacy voice, DSL, and satellite TV services for Home Solutions customers.
Alison is a senior communications professional with in-house and PR agency experience, and a strong foundation in print and broadcast journalism. She has lead external communications for large and small organizations, both public and private, across a broad array of industries including manufacturing, hi tech, and automotive. Alison currently serves as Director of External Communications at Dealertrack Technologies, a leading b2b software provider for the auto industry that is changing the way people shop for and buy vehicles. Prior to Dealertrack, she was Director of Corporate Communications at Dealer.com, which was acquired by Dealertrack for $1B in 2014. Before entering the automotive industry, Alison led PR for the global consumer packaging manufacturer MeadWestvaco, where she developed and managed a worldwide network of PR agencies, drove vertical PR programs, and served as spokesperson for financial events and corporate announcements including quarterly earnings, restructuring, acquisitions and divestitures, labor relations and other highly sensitive announcements. Before working on in-house communications, she served on the agency side, cutting her teeth in Silicon Valley during the hi tech bubble and burst, first as an account executive with Miller Shandwick then as an early founder of Voce Communications. At the heart of her communications career, Alison pursued journalism, both print and broadcast, including working at CNN where she produced a piece on solar power with BP’s former CEO that aired on Headline News.
In 1991, after graduating with a Ph.D. in physics from University Paris-Orsay, Dr. Dan Yang began her career in France as an Associated Professor of Optics and Photonics. In 1993, she moved to Montreal to work as a scientist and designed submarine fiber-optic networking systems before quitting to pursue her career as a technology entrepreneur. Very well recognized and "crowned" as the "Queen of Optical Amplifiers" by fiber-optic industry insiders, Dr. Yang is a renowned inventor with over 20 U.S. patents, some of which have become the standard for today's fiber-optic network.
David is celebrating more than 25 years as a Training and Organizational Effectiveness professional. His broad range of accomplishments includes the development of multiple training programs, competency models, and feedback instruments in organizational performance improvement; leadership and professional staff skills training; sales and customer service training; team building; and team effectiveness.
John has over 20 years of sales and online marketing experience, and his analytics-driven decision making and business savvy help his companies and clients gain market share. John built the direct-to-consumer consumer software business of Softkey/The Learning Company from $16 million to $145 million in 4 years, playing a key role in the acquisition of The Learning Company by Mattel for $3.8 billion. (And yes, Kevin O’Leary from the TV show Shark Tank was his boss—no pressure there!)
Ahmed Al Hai
This year’s Gold, Silver, and Bronze Stevie® Award winners will be announced at two banquets. The first will take place on June 22 at the Fairmont Millennium Park Hotel in Chicago, Illinois; and the second, with awards in the new product and technology-related categories, will be held on September 11 at the Julia Morgan Ballroom at The Merchants Exchange Building in San Francisco, California. More than 800 executives are expected to attend the events. The ceremonies will be broadcast nationwide by the BizTalk Radio Network.
Doa’a Arafat









