Wolfram Winter of Sky Deutschland GmbH in Bavaria, Germany, is Chair of the Committee to judge the Public Relations Awards, Video Awards and Publication Awards categories in the 2016 (2nd annual) German Stevie Awards.
He was named Executive of the Year in the Corporate Communications, Investor Relations and Public Relations categories of the 2015 German Stevie Awards; and under his leadership, Sky Deutschland won a Gold Stevie Award for Company of the Year-Media & Entertainment in the Company/Organization Awards categories of The 2015 International Business Awards.
The German Stevie Awards final entry deadline is February 12. Find out more here.
The 2016 International Business Awards opened this month and is now accepting entries. Find out more about how to enter here.
Wolfram Winter is Executive Vice President of Communications, Public Affairs & Advertising Sales at Sky Deutschland GmbH, and is Managing Director of Sky Media GmbH, a wholly owned subsidiary of Sky Deutschland. Winter is a senior spokesperson for the entertainment group and is responsible for the marketing of advertising time on all Sky platforms.
The Importance of Awards Competitions
As a winner of Gold Stevie Awards in both the German Stevie Awards and the International Business Awards in 2015, we asked Wolfram what he felt made it important to participate in these competitions.
“Competitions such as the Stevie Awards are like fashion runways for agencies and businesses: you get up there and showcase your best work. Awards competitions provide an opportunity for the most creative minds in the industry to show off their best work, cases, and campaigns. Plus, they provide an excellent opportunity for the exchange of knowledge and for active networking.”
The Judging Process
As Chair of one of the 2016 Judging Committees, we asked Wolfram for his comments on the experience of judging submissions to the 2016 German Stevie Awards so far. He told us that he had been deeply impressed by the range of companies that had entered as well as the high quality of the submissions. “The effectiveness and original thinking demonstrated by some of the participants has been remarkable,” he explained. “And these are precisely the qualities essential for any successful PR or Marketing campaign.”
Judging of the German Stevie Awards opened on February 5 and will continue through February 19. If you would like to participate, complete the application here.
What To Do
We asked Wolfram what he thought constituted a successful awards submission. “First, a nomination should meet the awards criteria—that’s essential. Then, it’s important to stand out from the other nominations through creativity and originality, and if possible to give the jury that “Aha Moment”—something which only ever happens with a few, really good applications.”
What Not To Do
On the flip side, we asked Wolfram what he saw as the most common mistakes made by companies entering awards competitions. “Participants often fail simply in the basic requirements,” he observed. “For a submission to be successful it should be clearly structured with detailed responses to all the given questions. That might seem obvious, but in practice often gets overlooked.”
“Another common mistake: assuming too much. When submitting an entry that a jury is going to have to read and evaluate, remember that it is often difficult for the judge to recognize and understand what is so special about a campaign or project. A clear, brief explanation of the core information can help tremendously.”
“In conclusion: Keep it simple. And short wouldn’t hurt, either!”
Looking ahead, we asked Wolfram what he expected of the 2017 German Stevie Awards. His gnomic response: “Disruption.”
About Wolfram Winter:
Wolfram Winter is Executive Vice President Communications, Public Affairs & Advertising Sales at Sky Deutschland and Managing Director of Sky Media GmbH, a 100% subsidiary of Sky Deutschland. With a degree in political science and training in journalism, he is responsible for representing the entertainment company as its senior spokesperson as well as the advertising sales business across all Sky platforms.
In 2007, he founded Premiere Star GmbH, a distribution platform for the pay-TV broadcaster, which was completely acquired by Sky Deutschland in 2009. Before that, he served as Managing Director of NBC Universal Global Networks Deutschland, where he oversaw television activities in Germany, Austria, and Switzerland. Prior to that, he was the programming manager of DF1, a predecessor of Sky Deutschland GmbH.
Follow Wolfram Winter on Twitter at: https://twitter.com/wolframwinter
About Sky Deutschland:
With 4.5 million customers and annual revenues in the amount of approximately 1.8 billion Euros, Sky is the pay-TV market leader in Germany and Austria. The program offering at Sky includes live sport, films, series, kids’ channels, and documentaries. Sky Deutschland, with its headquarter in Unterföhring near Munich, is part of Sky plc, Europe’s leading entertainment group. More than 21.5 million customers in five countries are watching the exclusive Sky programs whenever and wherever they want (Status: 31 December 2015). For more information, go to www.sky.de


We think this is the most useful new feature for many reasons. All of the main tools you need for learning about and submitting entries to the Stevie Awards competitions are now available to you at all times, no matter which webpage you are on. On the left-hand side of the page, you will notice a collapsed menu labeled “What Do You Want To Do?” When you expand the menu the following options are always available:
The competition calendars, labeled "Current and Forthcoming Award Cycle", with entry deadlines, finalist and winner announcements, and event dates are now available in a large chart at the bottom of each Stevie Awards homepage. You are also able to keep track of important dates by scheduling text message reminders.
An international judging panel of more than 200 executives will determine the Stevie Award winners. Results will be announced in mid-August. Stevie Award winners will be presented their awards at a gala banquet in Rome, Italy on 21 October.
Rob Jeppsen is a senior executive at HireVue, a fast-growth technology company that is launching a game-changing tool for Sales Leaders worldwide, and aims to revolutionize how sales leaders coach their teams and develop the world's greatest sales teams. Prior to joining HireVue, Rob was the SVP of Sales at Zions Bank from 2005 to 2015, where he helped lead a team of about 300 commercial bankers in a full-service offering of products to help grow and manage businesses.
Mike has over 30 years of experience in sales, sales leadership, brand management, distribution, retail, general management, M&A, operations, and coaching with multiple brands and channels in the heating and air conditioning manufacturing industry. Mike also volunteers as a board member of the
Since starting the company aged just 16, Jo credits her success to an innate passion, dedication, and zeal for business, along with an intuitive ability to identify good opportunities. Jo was voted “35 under 35” in Management Today magazine in 2010. Active Digital also named one of the “Top 6 Customer Service Business Leaders in Europe” at the European Contact Centre and Customer Service Awards in 2013. The company also won the Gold Stevie Award for Front-Line Customer Service Team of the Year - Technology Industries in the 2015 Stevie Awards for Sales & Customer Service.
Michael D. Anthony is General Manager of OnForce, a strategic business unit of Beeline. He is an innovative leader with more than 20 years of experience in the technical services industry. He is a passionate customer advocate who believes that a client-focused culture is the key to growing a successful business.
As Vice President of Telemarketing, Jackie Coffey is responsible for the overall direct-to-consumer telesales capability serving numerous clients in the health care vertical for GuideWell Connect. Coffey leads the multi-channel sales contact center specializing in new acquisition, welcome programs and retention for Medicare, Under 65, small group, and ancillary products.
University in 2000, Kadir worked at various companies on website development. In 2003, he started at DenizBank A.Ş. as a software engineer. In 2005, Kadir joined Intertech A.Ş. as a software engineer, fulfilling his duties in Internet Banking and Web Projects at Alternative Distribution Channels Department. He was named ADC Department Head in July 2010. In this position he has led many successful projects in Internet/Mobile Banking and CRM fields.
Rebecca V. Eclipse is the Executive Vice President and Chief Customer Experience Officer of Globe Telecom, Inc., and heads the Office of Strategy Management and Customer Experience.
This worldwide public vote is open through February 12, with the highest number of votes deciding the winners in 13 industry categories. All organizations honored in the Customer Service Department of the Year categories of this year’s
The German Stevie Awards is the second national Stevie Awards program, after the 14-year-old American Business Awards. The first German Stevie Awards was a great success. “In 2015 we received a great variety of compelling entries from organizations all over Germany. We look forward to even more companies and individuals being recognized for their innovations this year”, said Michael Gallagher, the president and founder of the Stevie Awards.
A diverse group of organizations and individuals around the world are among those recognized in the customer service awards, contact center awards, business development awards, and sales awards categories. Organizations with five or more Finalist nominations include Carbonite, Inc., Cisco Systems, Delta Air Lines, DHL Express, Digital Risk, eMoney Advisor, LLC, GuideWell Connect, HomeServe USA, Human Resources Development Fund, iHeartMedia, Inc., John Hancock Financial Services, Lennox Industries, Inc., LiveWatch Security LLC, Marriott Vacations Worldwide, MTM Inc., Nuance Communications, Odeabank, Revana, Sales Partnerships, Inc., SoftPro, SurePayroll, Inc., Turkiye Is Bankasi A.S., Visualize, VIZIO, Inc., Wells Fargo, WePay Inc., and Wyndham Vacation Ownership. For a full list of Finalists by category, visit 
A Strong Endorsement
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