- Discuss.io is a smart video platform that connects brands to consumers and provides insights into conversations
- Leading global companies use Discuss.io to capture and share insights in real-time
- The company’s products saw a surge in use as a result of COVID and provides tools to fill the gap in the video conferencing market
Discuss.io is an enterprise-level smart video platform helping businesses make better-informed decisions by using experience and innovation to set up, capture, analyze and share consumer conversations to generate aha-moments and insights at scale. Leading global companies and their partners trust Discuss.io to enable deep, purposeful connections with their key audiences and to securely capture and share insights across their organizations in real-time.
Traditional enterprise video conferencing technology is generic and built for broad use. Discuss.io is purpose-built to enable meeting rooms of the future that allow companies to get more out of their video conversations. Brands connect with customers anywhere around the world and easily and securely record, categorize, transcribe, share and store insights, allowing companies to make better informed, strategic business decisions, whether big or small, based on their own direct experiences with consumers, rather than assumptions based on historical, behavioral, and third-party data.
The company’s mission has always been focused on helping customers get insights from having more conversations with more consumers through innovations in video and workflow. While Discuss.io has developed several new products to combat the challenges brought on by COVID specifically, the company has worked to develop products that allow brands to adapt to changing and more agile environments since its founding by looking to the future of video conferencing. In 2019, Discuss.io launched its Pulse program, which enables live video conversations directly between consumers and marketers globally, enabling all marketers within an organization to build and strengthen consumer empathy. In 2020, the company refined and developed several products to enable businesses to better adapt to their new virtual settings, including private and enhanced chat features, new options for message editing and deleting, and personal meeting rooms that have also been built to provide users with the efficiency benefits of the platform, like interactive whiteboards, and integrated discussion guides.
More recently, the platform launched its Respondent Management tool, an industry-first DIY hub feature that allows agencies and brands with their own panels and databases to connect and manage their respondents in one place, eliminating the need for multiple tools and systems, thus reducing friction in the consumer insights process.
While video conferencing has seen an uptick in light of the pandemic due to the need to connect virtually, many video platforms weren't developed with the intention of being used for important business conversations and lack a number of features that can be beneficial for a professional setting. The products that Discuss.io has developed as immediate solutions for COVID-19 also speak to a current gap in the video conferencing market, specifically, by providing a number of integrated tools that can aid all aspects of internal and external business communications across multiple industries.
Discuss.io helps enterprise market researchers, UX researchers, product managers, sales professionals, brand managers, and CX departments ramp consumer conversations and streamline the workflow.
Discuss.io won the Silver Stevie Award for Company / Organization Categories - Most Innovative Company of the Year - Up to 100 Employees in The 2021 American Business Awards®.
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