Fresh by Friska's Approach to Digital Business Transformation and Lasting Behavior Change

Posted by Amanda Del Signore on Tue, Jan 02, 2024 @ 11:20 AM
Amanda Del Signore

23 spotlight Square-1Stevie-winner Fresh by Friska is a change management consultancy for executives, teams, and businesses positioned to help organizations in their digital transformations by assessment and guidance of new technology, alternative structures, leadership styles, and other key aspects of operations.

The agency was founded in 2020 by Friska Wirya, a self-described geek and lifelong learner with a flair for communication. Friska helps businesses achieve elusive behavior change in large globally distributed workforces by implementing strategies that work with, not against, an organization’s culture and operating environment. This leads to change that lasts.

Friska is the former Head of Change at a large gold mining company where she led digital transformation changes to achieve USD $170 million dollars in annual savings. To do this, she implemented a digital-first culture across four countries to create a strong foundation to drive the adoption of new and emerging technologies.

Prior to this, she was the Global Change Lead for multimillion-dollar projects spanning technology, structure, process, and people, impacting +23,000 employees at Tier 1 engineering firm Worley, and she was one of the founding consultants for Fujitsu Australia’s change practice. This real-world experience enabled her to develop a comprehensive toolkit of methodologies, frameworks, and processes proven in different environments.
Friska body image
Fresh By Friska is the culmination of her contemporary approach that helps companies move away from old ways that aren’t getting traction, so they are more fluid and agile, enabling them to faster develop their culture, technology, structure, or strategy. Integrated into her approach are team-building principles, positive psychology, emotional intelligence, and vulnerability.

Since starting Fresh by Friska, Friska has more than doubled its revenue each year. She achieved this growth by developing her differentiation edge, cementing her position as a thought leader, and expanding her services to include multiple revenue streams.

In addition, Friska often speaks at events and conferences. She has spoken on stages within Australia and internationally to a diverse audience of professionals and executives with experience in presenting, chairing, and facilitating several conferences such as Future of Mining, Female Influencers in Tech, and Women in Leadership Asia.

Friska also volunteers as a career coach for Deloitte's leadership program, Elev8, helping young professionals, especially women from minority backgrounds. She's also on the management committee for Liberty Victoria, the longest-running human rights advocacy group in Australia.

Outside of fortifying her change practice, Friska explores somewhere new each year and is growing her personal styling business, partnering with Mys Tyler (a fashion style inspiration app) and Mirvac Retail on key fashion and personal branding events.

Fresh by Friska won a Bronze Stevie® Award for Most Innovative Startup of the Year - Business Service Industries and a Silver Stevie Award for Excellence in Innovation in Business Product & Service Industries - Up to 20 Employees in the 2023 Asia-Pacific Stevie® Awards.

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Topics: Asia-Pacific Stevie Awards