How Gold Stevie-Winner LINK Agency Enabled Pura Vida to Go Viral on TikTok

Posted by Amanda Del Signore on Mon, Jan 23, 2023 @ 03:30 PM
Amanda Del Signore

Franscisco CO-FounderStevie-winner LINK Agency is a Los Angeles-based social media marketing company specializing in data-driven, short-form advertising optimized for the attention span of the TikTok generation. At LINK, they seek to make ads entertaining and to empower digital content creators to become entrepreneurs with their own content.

Their patent-pending methodology links brands with TikTok trends and creative strategy to produce extremely high-performing content. They support companies with content production, media campaigns, auditing/consulting/strategy, and viral campaigns, using a combination of targeted and paid media.

LINK Agency campaigns have, to date, produced over 3 billion organic impressions and over 2 million in user-generated content. Their campaigns result in an average of $2.30 organic CPM and have a 24-hour average watch time for monthly active users.

Jewelry company Pura Vida approached LINK when they wanted to develop more disruptive campaigns on TikTok to take their presence to the next level.

The Pura Vida TikTok Campaign
Pura Vida is a jewelry company committed to providing sustainable employment for communities of artisans who handcraft bracelets to spread the “pura vida” lifestyle and ignite positive change for people and the planet.

Pura Vida got in touch with LINK Agency to gain more coverage about LINK's partnership with the influencer Charli D’Amelio and seek creative ideas for the execution of the TikTok campaign.
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LINK Agency conducted a deep dive of Pura Vida’s brand identity and designed a creative
strategy for their 3-week optimal TikTok campaign to support their new product launch. They also created multiple pieces of content for the Pura Vida page, which were concentrated over a 15-day timeline for maximum impact. LINK takes a unique approach to campaigns—they are detail- and data-driven, and have a knack for picking sounds that have the potential to go viral and also reflect clients' brands perfectly.

LINK provided creative input and executional support for the production of the song and its implementation, as well as guidance about music licensing on the growing video platform – a disruptive method for establishing brand awareness at scale.

The chosen campaign song, Pura Vida Feel Like By Andrey Azizov, went viral on TikTok with over 11,000 user-generated videos and over 100 million organic views in the #ShowUsYourHappy challenge period. The use of micro creators was leveraged thereafter to amplify the challenge.

Since Winning Their Stevie Award
With their Gold Stevie Award-winning campaign for Pura Vida, LINK achieved a 2.2x growth of the brand channel from 117,600 to 256,400 followers on TikTok during the 3-week promotion time. The campaign resulted in over 100 million total views from the TikTok videos using the Pura Vida sound and a total of 10.8 million likes as of May 2021.

In the last 18 months, LINK has collaborated with clients like Gameloft, Pura Vida, Supercell, Space Ape, Steve Madden, Sky Castle, Exodus, Guru Energy, Lingokids, among others. They have been hiring top-class talent to support creative needs, most recently hiring Frederico Lopes as COO and Joaquim Salgueiro as Paid Media Director. With both joining as Partners in the Company, LINK aims to raise the bar of operational excellence and continue reaching more brands and help them take advantage of new and ever-changing disruptive social media marketing opportunities.

They are also developing a new platform and implementing processes that allow clients to review, approve, and provide content feedback faster and more effectively. This will enable them to provide real-time data work and results updates to clients.

LINK Agency won a Gold Stevie Award for Influencer Marketing Campaign of the Year in The 2022 American Business Awards®.

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Topics: The American Business Awards, ABA