Brands, businesses, and consumers are all becoming increasingly distrustful of big advertising agencies, and with so many scandals, data leaks, and privacy violations, it doesn't really come as a surprise. What’s interesting, though, is how that distrust is pushing even the biggest brands to work with smaller agencies. Additionally, it puts the pressure on all agencies to maintain honest work practices and complete transparency.
Hawke Media, a full-service marketing agency, prefers off-line opportunities to settle these potential client concerns, and they believe they know how this new need for transparency will push their industry.
In-Person Networking Still Matters
Hawke Media is set up to be more than just a marketing agency; the company also wants face-to-face interaction with its community. To that end, they expanded beyond Los Angeles, California, United States, to host a series of events that focus on talent, resources, and marketing.
"After seeing exponential growth for the past five years, we decided it was time for Hawke Media to spread its wings and to expand, and what better place to start that expansion than New York City?" says Erik Huberman, CEO and founder of Hawke Media. "We're incredibly excited to make our mark on the New York scene, and we look forward to becoming a part of the East Coast e-commerce community."
Hawke Media builds physical communities around its business. If your organization is looking to gather feedback and ideas in your community, Huberman has four tips for interested parties:
- Valuable Information. Follow up with like-minded professionals you meet along the way to continuously incorporate feedback.
- User-Generated Content. Attendees who share photos of your events can help boost your exposure.
- Networking. Stay involved with your community through old-fashioned networking events.
- Awareness, Nurture, and Trust. Trust is crucial in a consumer-brand relationship. Always uphold clear lines of communication in all interactions with your clients.
These strategies create a track record of your events and provide more to future clients who are tired of just receiving emails and attending webinars.
Despite their passion for face-to-face networking, Hawke Media understands data-driven marketing solutions need to back up any style of networking.
“Hawke Media was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts,” says Huberman. “By shifting the agency paradigm and linking its success to its clients', Hawke Media is changing the marketing game and allowing brands of all sizes, revenue models, and industries to afford customized, data-driven marketing solutions.”
Another contributing component to its success is that Hawke Media is made of entrepreneurs. The company is full of hungry go-getters who understand the importance of dreams. Hawke Media enables entrepreneurs at any stage of the journey to create thriving, growing, successful businesses.
Because the company is siloed, Hawke Media employees can truly focus on craft rather than having to be jacks-of-all-trades. This unique business model might just be the future of outsourced marketing.
Hawke Media earned a Gold Stevie® Award in the category of Company of the Year in the 2017 American Business Awards. Kate Aurell, Vice President of Operations at Hawke Media, and Melissa Portillo, Director of Creative Development, each took home a Bronze Stevie® Award for Female Executive of the Year in the Advertising, Marketing, and Public Relations category of the 2018 Stevie Awards for Women in Business.