Lisa Utzschneider Demonstrates Powerful Leadership in Digital Advertisement

Posted by Grace Payne on Fri, Jul 29, 2022 @ 09:00 AM
Grace Payne

 

Lisa Utzschneider is the CEO of Integral Ad Science (IAS), a digital media company that works to ensure that ads are viewable by real people in safe and suitable environments. Lisa focuses her team to bring greater media quality and transparency to digital advertising and has been able to differentiate IAS as an independent, trusted partner for both buyers and sellers of digital advertising. IAS practices contextual targeting and supply path optimization in order to bring high quality products to their customers. 

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Lisa helped set the company’s core values of “We Are One Team” and “We Are Customer Obsessed.” Under Lisa’s leadership, IAS has expanded its product innovation and data-driven insights, closed two key acquisitions, become a public company, and continued to foster a strong company culture. Since 2019, Lisa also guided the IAS team through two acquisitions on Admantx, expanding the company’s contextual offerings and making the Total Visibility product an IAS brand that brings greater transparency to programmatic buying and supply path optimization.  

Additionally, Lisa successfully led IAS through the pandemic, transitioning to a remote work environment while continuing to focus on overall business growth. To ensure transparency and collaboration, Lisa instituted regular live global Town Halls to provide important updates on wins and progress across IAS, while creating a forum to answer tough questions from employees. She also launched a Fitbit Challenge for IAS employees to step their way toward healthy habits while working from home. Lisa also addressed the Black Lives Matter protests head-on by mandating unconscious bias training, establishing an employee match program for social justice organization donations, and recognizing Juneteenth as a company holiday. She has also been a mentor and supporter of elevating more women to leadership positions across industries.

Since winning a gold Stevie® Award in the 2021 Stevie® Awards for Women in Business for Female Executive of the Year, Lisa has honed the company’s mission to be the global benchmark for trust and transparency in digital media quality for leading brands. The digital ad market is expected to reach $526 billion in global spending by 2024, and under Lisa’s leadership, IAS will continue to play a critical role in shaping the future of digital media quality across high-growth segments including CTV, programmatic, social platforms, and international markets. The company also continues to lead in developing and collaborating on ad fraud and brand safety and suitability guidelines, as well as further industry standards. 

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The company’s continued growth during Lisa’s tenure underscores her strong leadership and the value that IAS delivers as a digital media quality company, ensuring its customers, which include Verizon, L’Oreal, HP, Hulu, Nestle, Volkswagen, and Coke, make every ad impression count. As one of about 30 women to successfully lead her company through an IPO this past year, during one of the busiest IPO seasons on record, Lisa is also committed to paying it forward by continuing to support other female leaders across the technology industry and supporting diverse talent.

 

Lisa Utzschneider won a Gold Stevie Award in the 2021 Stevie Awards for Women in Business for Female Executive of the Year – Business Services –11 to 2,500 Employees.

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