Stevie-winner Prudential Financial Inc., is a global insurance company with operations spanning the United States, Asia, Europe, and Latin America.
Offering a diverse range of products and services, including life insurance, annuities, retirement-related services, mutual funds, and investment management, Prudential has positioned itself as a driving force in the financial industry.
In response to an increasing demand for financial advice, Prudential launched "Stages for Retirement," an initiative driven by customer needs and designed with a customer-centric approach. The platform combines digital tools with access to a team of seasoned advisors, allowing users to receive personalized advice at their convenience. The online experience not only helps users envision their ideal retirement but also provides a proprietary confidence score to benchmark their readiness.
Recognizing the changing landscape where more Americans seek financial advice with varying preferences (i.e., online, virtual, or face-to-face), Prudential has reimagined its direct-to-consumer business model to stay relevant in an industry experiencing newfound flexibility.
The platform's agility and responsiveness to customer needs were evident in the rapid launch of "Stages for Retirement" in less than a year. This venture followed a meticulous three-phase approach, involving validation, discovery, and building the minimum viable product. The strategy included comprehensive testing, interviews, surveys, and prototype iterations, ensuring a harmonious alignment between customer needs and Prudential's expertise.
In a departure from traditional corporate approaches, Prudential embraced an agile startup mindset, seeking co-creation with customers through extensive testing and research. The Retirement Confidence Score, a unique differentiator, evaluates users' retirement readiness across key drivers and allows them to track their progress.
Prudential Financial won a Gold Stevie Award for Best Mobile Web & App in the Financial Services category and a Bronze Stevie Award for Achievement in Product Innovation in The 2023 American Business Awards®.
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Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) under the marketing name Prudential Financial Planning Services (PFPS), pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
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