Stevie Award-winner Jenni Steele is the Vice President of Marketing at Niagara Corp., a manufacturer of water conservation products and the leader in high-performance, water-saving toilets. Niagara has revolutionized the utility industry with a reputation as the premier resource for conservation. In three years, Jenni has restructured her team efficiently in order to launch several product lines and automate marketing activities while strengthening client services and events. Jenni is dedicated to Niagara’s conservation mission and is valued by her team for her guidance. As climate change and record droughts present a strain on the water supply, it is more essential than ever to bring solutions and messaging to the marketplace.
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In order to carry out Niagara’s goals, the team launched a new suite of products with the intention of making powerful water-efficient technology and products that are available to residential and commercial facilities to save the world’s water and the owner’s money through utility bills. These new products were also designed specifically with features and benefits for builders, remodelers, and plumbing professionals. Jenni listened closely to these building professionals who install, repair and specify toilets to learn what details are important to them when installing.
Additionally, Jenni spent more than a year teamed up with executive leadership to help build a new wholesale program. Their goal was to launch the product lineup filled with the features that pros want and to sell them exclusively to the wholesale channel. Through Niagara’s new program, the company is committed to providing attractive products and services to wholesale distributors, plumbers, and trade partners in the industry.
Since earning her Stevie Award for Female Executive of the Year – Consumer Products, Jenni has been able to restructure the marketing department, successfully launched several new product lines, enhanced overall client services, modernized digital integration, and automated marketing activities, all while also strengthening Niagara’s event marketing and online retailing. She also helped Niagara earn a national water conservation award from the EPA.
In addition, Jenni played a lead role in spearheading the launch of over 100 new toilet SKUs across four product suites. The line of new products was designed to help wholesalers serve the needs of their plumbing professional clients by offering fixtures with advanced technology and high performance for those looking for a wide variety of water-efficient products. She also created a campaign strategy that included virtual media meetings with Niagara’s executive team. Over the twelve meetings that were held, Steele and Niagara’s leadership demonstrated and shared critical aspects of Niagara’s four new full product lines, designed specifically with features for building, remodeling, and plumbing professionals. The campaign resulted in more than 53 million impressions to an audience of builders, contractors, plumbers, and facility managers. Jenni continues to be an invaluable resource to her team and Niagara as a whole through her dedication to sustainability.
Jenni Steele won the Bronze Stevie Award for Female Executive of the Year – Consumer Products –11 to 2,500 Employees.
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