Women-Owned E-Commerce Company Selling Clothing and Fine Jewelry Pivots to Support Lab, Hospital, PPE Needs During COVID Crisis

Posted by Amanda Del Signore on Mon, Jan 23, 2023 @ 02:21 PM
Amanda Del Signore

SarisAndThings_ABA22Winner SpotlightWomen-owned Saris and Things was launched in 2011 as an online-only business where customers could rent or buy traditional Indian clothing and accessories, including shoes, jewelry, and wedding clothing. Within two years, their business quickly expanded to Amazon and other online marketplaces, where they became a top seller of many brands of clothing and fine jewelry.

When the COVID-19 pandemic began, Saris and Things pivoted to sell face masks, hand sanitizers, gloves, and other PPE items that were suddenly in high demand. In 2021, they again expanded their inventory to sell COVID test kits and lab supplies under their DBA SNT Biotech. By staying alert to customer needs and adapting quickly, Saris and Things was able to thrive during a time of rapid, global change and uncertainty.

Determining and Prioritizing Customer Needs
Before the pandemic began in 2020, Sari and Things was an exclusive online business selling or renting traditional Indian clothing and accessories to customers at a fraction of retail prices. They feature large collections for men and women of pre-pleated saris, lehengas, anarkalis, and sherwanis for Indian weddings and Bollywood-themed parties. They also offer group discount codes and assistance to brides, event organizers, and wedding planners.

As soon as the need for face masks became clear, they immediately began selling cloth face masks in their online storefronts. In fact, they were one of the first Amazon sellers to sell cloth face masks in March 2020, selling thousands of masks since. They decided to offer more in-demand COVID-19 items later, including gloves, hand sanitizer, pulse oximeters, multiple types of face masks, and varying PPE items.SarisandThings_caption_ABA22

Remaining vigilant to broader market needs in this economic environment, Saris and Things DBA SNT Biotech then began reaching out to laboratories to offer PPE products and  lab consumables like swab kits, tubes, and biohazard bags. They realized the market potential in this evolving market and mobilized operations to expand this arm of their company even further.

Upon request from many of their lab customers, SNT Biotech started assembling their own FDA-registered PCR collection kits and distributing them throughout the USA. By 2021, they had become one of the largest wholesale suppliers of PCR and rapid-antigen tests, delivering to over 500 laboratories and hospitals.

During a time when many businesses were struggling to survive, Sari and Things found a way to pivot and become part of the solution to combat the COVID crisis. Although they started out in the fashion industry for a niche group of consumers, they took the leap to drastically alter and expand their inventory and client network. This foresight and adaptability enabled them to save their business from shutting its doors. At the same time, they were able to help countless individuals, hospitals, and laboratories gain access to essential PPE,  test kits, and medical supplies.

Since Winning Their Stevie
Sari and Things, DBA SNT Biotech has seen its revenue grow by over 2000% since winning their Silver Stevie Award. Today, they are one of the leading national suppliers of Hospital Supplies, Lab Consumables, PCR collection kits, and OTC and POC Rapid Antigen test kits to labs and hospitals around the country.

Saris and Things, Inc. won a Silver Stevie Award for Fastest Growing Company of the Year Among Companies with Up to 100 Employees in The 2022 American Business Awards.

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Topics: The American Business Awards, ABA