Stevie-winner Accela provides a unified suite of cloud solutions trusted by governments across the globe to accelerate their digital transformation, deliver vital services, and build stronger communities.
The company offers agile, purpose-built solutions and the power of a platform that provides users with a consumer-like experience, shares data across departments, and ensures world-class security. With over 600 jurisdictions worldwide, Accela’s products manage critical tasks efficiently and effectively.
The Challenge
Accela implemented a Salesforce-powered community where members sought fast, relevant information. However, there were some challenges. Customers and support representatives had to juggle between multiple content repositories to find all available information. At times, they ended up with irrelevant or missing results due to the many content silos. The team knew gaps existed in their published knowledge repositories but had no way to identify all of them or understand which ones were having the biggest impact on their customers. Consequently, their support team was flooded with customer support requests. The management team wanted to reduce the load by improving the self-service experience.
All things considered, Accela was looking for an overarching solution that could not only enable users to self-serve but also provide access to all documented information from a single search point.
The Solution
Enter SearchUnify, a unified cognitive search platform. Its out-of-the-box support for 60+ enterprise platforms helped Accela index all its disparate content repositories and integrate them seamlessly with its customer community. This created a unified discovery experience for their customers within the online community.
As a result, when customers searched for help, the engine scoured all of Accela's documented knowledge to find and return every relevant answer. Support reps received the same experience in their agent console. This eliminated the need to switch tabs or login to separate systems to access the right content.
SearchUnify's ML-fueled algorithms significantly improved search relevance in the online customer community. It factored in customer data such as their activity across all touchpoints and engagement patterns. This ensured every customer only saw content relevant to their profile. Its insights engine empowered knowledge teams to immediately identify and close content gaps, which further helped improve customer satisfaction scores while reducing the load on customer support teams.
Furthermore, SearchUnify’s platform bridged the gap between multiple systems to provide a real-time, end-to-end view of the customer's self-help journey. Accela teams could now follow individual customer paths starting with search terms, to search results, content clicks, and answers read to cases submitted. This provided powerful and actionable insights that allowed Accela to dramatically improve its customers’ experiences.
Accela won a Gold Stevie® Award for Best Use of Technology in Customer Service - Computer Industries in the 2024 Stevie Awards for Sales & Customer Service.
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