An Update on the Remarkable Achievements of a Women Awards Winner

Posted by Maggie Gallagher on Thu, Apr 30, 2015 @ 12:08 PM

Nearly 10 years ago, Mariah Fenton Gladis, a professional psychotherapist in the state of Pennsylvania in the U.S.A., won the Stevie Award for Lifetime Achievement in the 2006 Stevie Awards for Women in Business. Here we take a look at her life and what she is continuing to achieve.

The 2015 (12th Annual) Stevie Awards for Women in Business will open for entries on May 11. Request an Entry Kit here and it will be emailed to you when entries open..

1504GladisforBlogIn accepting her 2006 Stevie Award, Mariah Fenton Gladis said: "I’m honored to be recognized among a group of such remarkable women. We, as women leaders in the emerging global community, have the responsibility and the privilege of instilling both passion and compassion in the workplace and the world.”

Mariah is herself truly remarkable. She is a 34-year survivor of Lou Gehrig’s Disease (ALS), and has recently given an inspirational TIM Talk (Together In Mission). This TED-like talk series, sponsored by the Lutheran Metropolitan Washington, D.C. Synod, is an event with multiple speakers about the best ideas they have for the future.

Creating Moments That Matter

Mariah chose the topic “Creating Moments That Matter,” talking about the power that moments large or small, spontaneous or planned, can have in your life. Moments that can transform, connect, elevate, and sometimes heal. Mariah believes that as moment makers and receivers, we all have the opportunity to make positive changes in the lives of others and ourselves. During her talk, Mariah is also self-revealing of some moments that have changed her life. Here is a link to her talk.

Strength of Spirit

In 1981, when Mariah was diagnosed with Amyotrophic Lateral Sclerosis (ALS), three prominent national neurologists gave her a 10% chance of surviving two years. Yet, three months after the diagnosis, she married Ron Gladis and went on to have two children: Luke, a graduate of James Madison University; and Cole, a graduate of Ithaca College. Today, Mariah continues to be a loving wife, a doting mother, and a licensed professional psychotherapist in the state of Pennsylvania. Her courage to continually go forward with grace and determination demonstrates the very nature of her character and the amazing survival capacity of the human spirit.

After nearly 35 years, ALS has ravaged Mariah’s body. She needs help waking, walking, dressing, eating, and multitudes of other personal chores. Her tongue muscles have atrophied and she speaks with what she calls her “ALS accent.” Wearing a special speech-enhancing microphone to enhance the articulation and projection of her voice, Mariah often tells her audiences, with characteristic humor, that she gives new meaning to the term “high maintenance woman.”

A Privileged Position

None of this, however, diminishes her powerful presence and expert ability to do her work. In fact, Mariah acknowledges that it is her personal healing journey that has expanded and deepened her capacity to heal others.

“People often ask me how I do it, listening to people’s problems all day long for over 35 years, and not get burned out, drained or disheartened. I tell them that I don’t hear problems. I see people reaching for health; wanting to change, wanting to be better human beings, wanting to create happier families. I have been privileged to work with people from every continent and from all levels of life and I hear them wanting to love and be loved more effectively, wanting to remove the barriers in their life and provide more for their loved ones on every level, economically and emotionally. This is a privileged position that I have, sharing so many heartwarming moments of laughter and tears with people working toward healing.”

Mariah Fenton Gladis Foundation

Since it was formed in 2006, the Mariah Fenton Gladis Foundation has funded special workshops: “An Afternoon of Forgiveness” is for anyone who needs to let go (check here for the next workshop); “Embracing Yourself into Wellness,” for cancer patients, offers the opportunity to create the necessary moments needed to move forward in wholeness and health; “Befriending Death/Transforming Life” explores the practical and psycho-spiritual preparations for death; and “Bless the Broken Road” presents an opportunity to experience physical or emotional heartbreak more as a gift, a resource to mine wisdom and compassion, than as an impediment to living a full life.

The Foundation has also supported needy students in life-skills training; provided private counseling for the underserved and financially destitute; given inspirational lectures on the value of hope and personal sustainability; and there is more to come. The Foundation wants to create more special workshops on self care, attract more of the served and underserved, give back more to the community—all with the concept of reaching inward and outward to provide more love, compassion, and forgiveness in the world.

Be An Agent Of Change

The goal of the Foundation is to empower people to master, monitor, accept, and enjoy their inner life as well as their life in the world. According to Mariah: “I believe that each of us is a powerful agent of change. As more people spread love, compassion, and forgiveness, the more we will create peace in our hearts, our families, our community, our country, and ultimately peace in our world.”

A Remarkable and Inspirational Woman

“I am extremely proud of Mariah,” says husband, Ron Gladis, “especially considering she’s spent more than two-thirds of her business career with the life-threatening disease of ALS. Mariah is a truly remarkable and inspirational woman.”

Mariah’s son, Coleman, is making a documentary of her life. You can see a 3-minute trailer for the film “Mariah” at

Topics: women awards, women in business awards, women executive awards, Women in Business, women entrepreneur awards, women helping women

How to Enter The American Business Awards in 10 Minutes

Posted by Michael Gallagher on Mon, Apr 27, 2015 @ 11:39 AM

HourglassYou've been busy. You've been travelling. You were at a tradeshow. You were out sick. Your boss wasn't available for approvals. Whatever the reason, you didn't get around to submitting entries to this year's American Business Awards. But you've gotten a reprieve. For the first time in its 13 year history, the final entry deadline of The American Business Awards, the preeminent business awards program in the U.S.A., has been extended - through this coming Friday, May 1.

We know, you're still busy. Your calendar this week is still chockablock. But surely you can find 10 free minutes. Because in 10 minutes you can prepare and submit an entry to the ABAs and potentially win a Stevie®, one of the most coveted trophies on the planet.

Here are a number of ways you can do that.

Repurpose Nominations From Other Awards Programs
The submission requirements for the ABAs are fairly open-ended, and there's a wide variety of categories to choose from. If you've entered any other awards programs this year, simply repurpose the nominations you wrote for those competitions for the ABAs. Most categories require only the submission of an essay of up to 650 words and a bullet-list summary of the achievements portrayed in the essay. It should be fairly easy to reconfigure your other awards nominations for the ABAs.

Repurpose Your Press Releases and White Papers
It's likely you've already done the heavy-lifting of describing your organization's achievements, your innovations, your new products and services, your marketing and PR campaigns, etc. Throughout the year you've been trumpeting your successes through press releases and white papers. Simply comb through your output over the past year and cobble together the text you've already written into a short essay. Note that the 2015 ABAs will recognize your achievements since the beginning of 2014.

Repurpose Your Press Clippings
With every ABA nomination you have the option to attach any number of press clippings, work samples, video clips, photographs, etc. to your essay, to help paint the picture for the judges. Does one or more of your press clippings feature a compelling story that can be the basis of the essay for your ABA nomination? There's no need to reinvent the wheel if it already exists and you can reuse it.

Hire a Consultant
Did you know that there are a number of consultancies that specialize in preparing and submitting awards nominations on behalf of their clients? There are quite a few in the U.S.A., and they've been remarkably successful over the years in winning Stevie Awards for their clients. Contact us if you'd like a referral to one of them who can take the process of getting entries into the ABAs off your hands this week.

Submit Media Work
Sometimes you hope to win a Stevie for a specific reason - for a major achievement, or a member of your team - but sometimes you just want to win a Stevie, for any reason. If that's the case, take a look at the categories in the ABAs for videos, apps, websites, publications, and live events. It's really easy to enter these categories. These categories generally require only a short essay of up to 125 words, describing the nominated work's purpose and results to date, and the nominated video or app, etc., itself.

Resubmit a Nomination From Another Stevie Awards Program
Did you have success with a nomination in the Stevie Awards for Sales & Customer Service, or the Stevie Awards for Women in Business? One Stevie Awards competition has nothing to do with another, and resubmitting a nomination from one program to this year's ABAs is a valid strategy followed by many organizations.

Contact Us for Help
You'll save a lot of time by letting us do some of the important work for you. We'll save you the trouble of plowing through our category lists to find the category that's right for you, for example. Contact us, by email at help@stevieawards or telephone at +1 703-547-8389. Tell us what your organization wants to be recognized for, and we'll suggest the best category for your nomination.

Whichever strategy you choose to get your ABA nominations written and submitted this week, do get them submitted this week, because the deadline will not be extended further!

Ready to enter The 2015 American Business Awards?  Begin here



Topics: The American Business Awards

Winners in 2015 Asia-Pacific Stevie® Awards Announced

Posted by Maggie Gallagher on Thu, Apr 23, 2015 @ 01:41 PM

Honorees for Achievement in Business to Be Recognized in Shanghai on 5 June

Winners in the second annual Asia-Pacific Stevie® Awards, the only awards program to recognize achievement in business throughout the entire Asia-Pacific region, were announced today.  The list of Gold, Silver and Bronze Stevie Award winners is available at

APSApic2-1The Stevie Awards are considered to be the world's premier business awards, conferring recognition for achievement in the workplace over the past 13 years in programs such as The International Business Awards and The American Business Awards. 

The 2015 Asia-Pacific Stevie Awards have recognized organizations in 13 nations including Australia, China, East Timor, Indonesia, Japan, South Korea, Malaysia, Myanmar, New Zealand, Philippines, Singapore, Thailand, and Vietnam. Nominations of more than 300 organizations were considered by the judges this year.

PT Telekomunikasi Indonesia has won five Gold Stevie Awards, the top prize in a category, more than any other organization. Zomato NZ Media Private Limited (New Zealand) are runners up, with three Gold Stevie wins. Winners of two Gold Stevie Awards include DHL Express NZ Customer Services (New Zealand), iTalent Corporation (multiple Asian offices), Mater Health Services (Australia), Stephen Gill Associates (Singapore), and Tecsia Lubricants (Singapore).

Stevie winners will be presented their awards at a gala banquet at the InterContinental Hotel in Shanghai, China on Friday, 5 June.  Tickets for the event are now on sale.

More than 60 executives around the world participated in the judging to determine the Stevie Award winners.  A second round of judging will choose Grand Stevie Award winners from among the Gold winners in May.

The Stevie Award trophy, made by the company that makes the Oscar and other major awards, is among the world's most coveted prizes.

Visit to learn more about the program.

American Business Awards Entry Deadline Extended to May 1

Posted by Maggie Gallagher on Thu, Apr 23, 2015 @ 10:02 AM

The Stevie® Awards, organizer of The American Business Awards, announced today that the final entry deadline for the 13th annual ABAs has been extended to May 1. This is the first time in the history of The American Business Awards that the final entry deadline has been officially extended.

Stevie2015_Logo_S-1“We’ve received so many requests for individual deadline extensions that we’ve decided to extend the deadline for everyone,” said Stevie Awards president Michael Gallagher. The original final deadline was April 22.

No additional late fees will be charged for entries submitted through May 1, and late entries will not be penalized in any way in the judging process.


All organizations operating in the U.S.A. are eligible to submit nominations -- public and private, for-profit and non-profit, large and small.  The 2015 awards will honor achievements since the beginning of 2014.  Entry details are available at

The American Business Awards recognize achievement in every facet of the workplace. Categories include:

There are many new categories in the ABAs this year, including Woman of the Year (in the Management categories), Branded Content Campaign of the Year (in the Marketing categories), and Best Business Book (in the Publication categories).   There are also several new Company/Organization categories that don’t require entry fees, including five Startup of the Year categories and Energy Industry Innovation of the Year, a category that will recognize singular innovations in energy-related technology, production, conservation, storage or delivery.

The New Product & Service categories have been greatly expanded for 2015, with entirely new sets of categories to recognize Content- and Education-related products and services.

Stevie Award winners will be selected through two stages of judging by more than 200 professionals worldwide. Finalists will be announced on May 7, and the awards presented at two gala events: on June 22 at the Fairmont Hotel in Chicago, and on September 11 at San Francisco’s Julia Morgan Ballroom. Stevie Awards will be conferred at three levels of distinction: Gold, Silver and Bronze. Several Grand Stevie Awards also will be conferred as best-of-competition prizes. Stevie Award trophies are among the world's most coveted prizes.

How a Stevie Award Winner Is Opening New Markets in China

Posted by Maggie Gallagher on Thu, Apr 16, 2015 @ 09:34 AM

iPai Auction Co., Ltd., in Shanghai, China won a Gold Stevie® for New Consumer Service of the Year and a Silver Stevie® for New Business Service of the Year in the the 2014 Asia Pacific Stevie® Awards.

Winners in the 2015 Asia-Pacific Stevie® Awards will be notified on April 22, and celebrated on June 5 in Shanghai.

Learn more about the Asia-Paific Stevie Awards..

1504iPaiLaunched in 2012, iPai, the first wholly foreign-owned auction house in China, was designed as the first auction house to sell Chinese consumers a wider selection of goods beyond artwork. The auction house also works with businesses to sell their products at live auctions in its Shanghai showroom, at local Chinese malls, and online. In addition, the company helps with market entry for businesses that are looking to import their products into China, and assists with logistics, registering trademarks and logos, market research, and actual sales in the China market.

"Our service lets small businesses test the Chinese market and understand consumer tastes before they make a larger-scale investment to enter China," said Deb Weidenhamer, Founder and CEO of iPai Auction Co., Ltd. Deb is no stranger to the auction business. She founded the Phoenix-based American Auction Co. in 1995.

Ensuring Client Success
We asked Deb what winning a Stevie® Award has meant to her company. She was happy to elaborate. “Our company prides itself in not only being successful internally, but making sure our clients are successful. Winning this award helped showcase the progress we’ve seen from the U.S., China, and beyond, and helps our clients to see the well-rounded approach we take in selling their products through auction and how we can help them further their business goals.”

She added: “The award has also helped our team internally to truly see the vision of iPai and where it is headed.”

Furthering Credibility
Deb also talked about how winning in the Asia-Pacific Stevie® Awards has helped broaden awareness of iPai in the region: “Winning this prestigious international business award has furthered our company’s credibility not only in the U.S. and in China, but also in other countries across the globe. We currently sell to people across the world and are looking at expanding physical locations in additional markets. Having the credibility of awards such as the Stevies paves the way to make this a clear reality.”

Being Willing to Learn

We asked Deb for some insight on what it has been like to start a new business in China. “I have met a few people in China who come in with grand ideas of how China should work and how they can change it,” Deb told us. “Americans might call this being visionary. In China, it’s perceived as presumptuous and insulting. In a place with thousands of years of history, you must be aware that who you are is irrelevant. You need to start fresh to build a reputation and adapt to the local culture—and be willing to learn about the people of China.”

Continued Deb: “Doing business in China isn’t something you can decide one day is a good idea. It takes research and careful planning. Most important, it takes a commitment to want to be in the market. Success rarely comes quickly anywhere, and it comes even less frequently in China. Failure to embrace the intricacies of culture and protocol will allow you to spend a lot of time getting nowhere–and leave you oblivious to your fate.”

Introducing Chinese Consumers to American Products
In 2013, iPai organized more than 100 auctions and introduced Chinese consumers to thousands of American products like California craft beer, deep fryers, cigars, and nutritional supplements. “Products many times start at $80, but can be auctioned for as much as $23,000,” Deb told us. “Watches and handbags have been particularly popular.”

"Businesses need to know that if they have a good quality product, Chinese consumers are willing to pay for it," continued Deb. "You could even end up selling at a better price and higher quantities than in the U.S."

Looking for Good Clients
iPai has a sales force that looks for interesting small businesses to take on as clients, Deb explained. It also has a review team that heavily screens the products and rejects those that don't meet their standards.

Because of this, she said, products almost always resonate at auction. Less than 10 percent go unsold, in which case they're featured at another auction or returned to the consignor and iPai doesn't get paid.

“Although iPai typically works with companies,” said Deb, “it occasionally accepts independent entrepreneurs and inventors who want to discover if a product is right for China.”

A Fulfilling Experience

The auction business has proven to be a stimulating one for Deb Weidenhamer. “Auctions are an ever-changing industry, always keeping me on my toes,” she explained. “Bringing everyman luxury goods into China through auctions is a very exciting concept and truly breathes new life into small- to medium-sized businesses, as well as larger enterprises. Giving Chinese consumers the opportunity to purchase items they wouldn’t have had access to previously and giving businesses the opportunity to enter China that may have not had that opportunity previously is a very fulfilling experience.”

About Deb Weidenhamer:

Deb Weidenhamer is Founder and CEO of iPai Auction Co., Ltd., the first wholly foreign-owned auction firm in China. After successfully launching her own U.S. auction firm, American Auction Co., an INC 500 company, nearly 20 years ago, Weidenhamer created Shanghai-based iPai to introduce China’s middle class to the concept of buying

consumer products at auction and has seen incredible results from the outset of its 2011 formation.

iPai also assists Western businesses to gain access to the ever-growing Chinese marketplace through market entry services introducing “new to China” goods directly to consumers and establishing real market data. In addition to sharing her time between the U.S. and China and running her businesses, Weidenhamer is a lecturer on entrepreneurship at several Chinese universities and assists the China Association of Auctioneers in learning best practices of Western auctions.

Recognized for her growth as a global entrepreneur and small-to-medium enterprise expert, Weidenhamer was asked to pen “Capitalizing on China” for The New York Times. She has also spoken at the Harvard Business School, INC 500, and has been featured in several U.S. and Chinese media formats including China Daily, CNBC, Fox Business, NPR, Money Watch, and Global Entrepreneur. Additionally, Weidenhamer was the principal cast member of Discovery Channel’s “Auctioneer$” reality TV show.

About iPai:
iPai (Shanghai) Auction Co., Ltd. is a Wholly Owned Foreign Enterprise (WOFE) and an affiliate of the American auction firm Auction Systems Auctioneers & Appraisers Inc. (Auction Systems), headquartered in Arizona, USA. With 18 years of history, this progressive auction firm has come to have a broad influence on the auction industry nationally and has been recognized numerous times for its high and consistent growth.

Shanghai offers many options for quality goods but large retail stores come with over-enthusiastic sales staff, lengthy queues, and demanding prices that seem to increase every day. Instead of being told what items are worth, iPai offers a broad selection of contemporary luxury items, and allows customers to decide how much to bid for their favorite items. To find out more, visit:

Full Text of Gold Winning Stevie Awards for Sales & Customer Service Entries Are Published

Posted by Maggie Gallagher on Wed, Apr 08, 2015 @ 04:13 PM

Winners in the ninth annual Stevie® Awards for Sales & Customer Service, recognized as the world's top customer service awards and sales awards, were unveiled in February at a gala ceremony in Las Vegas, Nevada.

TStevie2015_Logo_S-1-2he full texts of Gold Stevie Award winning entries from this year’s program are now available online.

Read the Gold Stevie winning entries here.

The published entries provide insights into what each organization had accomplished since January 1, 2013 and can provide a guide for how to format future submissions for the Stevie Awards.

Among the winners of Gold Stevie Awards, Turkey’s DenizBank was the top individual winner, with six Gold wins, while various DP DHL locations worldwide won a total of seven. Lennox Industries, Marriott Vacation Club and VIZIO won three each. Winners of two Gold Stevies include, Cisco Systems, Competence Call Center, Delta Air Lines, Fareportal, FedEx TechConnect,, HomeServe USA, iHeartMedia, Invenio Solutions, Kohl’s Department Stores, Trupanion, United Credit Consultants, Wells Fargo, Xactly Corporation, and Zions First National Bank.

More than 1,900 nominations from organizations of all sizes and in virtually every industry were evaluated in this year’s competition, an increase of 27% over 2014. Finalists were determined by the average scores of 139 professionals worldwide, acting as preliminary judges. Entries were considered in 54 categories for customer service and contact center achievements, including Contact Center of the Year, Award for Innovation in Customer Service, and Customer Service Department of the Year; 50 categories for sales and business development achievements, ranging from Senior Sales Executive of the Year to Business Development Achievement of the Year; and categories to recognize new products and services and solution providers. The Business Development categories were new for 2015.

Entries for the 2016 Stevie Awards for Sales & Customer Service will open in July. October 21 is the early-bird entry deadline with discounted entry fees. The entry deadline is November 18 and late entries will be accepted through January 12.


How to Win Marketing Awards in The American Business Awards

Posted by Michael Gallagher on Fri, Apr 03, 2015 @ 02:33 PM

The American Business Awards, one of the Stevie® Awards competitions, is widely regarded as the premier business awards program in the U.S.A.  But did you know that the ABAs feature one of the top competitions in the country for marketing work? 

ABA-Marketing-Awards-WinnerIndeed, the ABAs offer a wide range of marketing awards categories to recognize the best of recent marketing campaigns in a wide variety of industries and media.  Plus there are a number of categories to honor marketing agencies, departments, teams, and individual professionals.

The final entry deadline for The 2015 (13th Annual) American Business Awards is Wednesday, April 22.  Complete details on the competition are available at

Recent Stevie winners in the ABAs' marketing awards categories include AMD, GE, OgilvyEntertainmentProtection 1Sony PlayStation, SunTrust Bank, TIAA-CREF, Univision Communications, among others, so you'll be in very good company if you win a Gold, Silver or Bronze Stevie in this year's ABAs.

Here's what you'll need to submit in order to enter the marketing categories in the 2015 ABAs:

a. An essay of up to 650 words describing the nominee's accomplishments since January 1 2014.  In the marketing campaign categories, this will be a description of the campaign: its genesis, development, execution, and results to date.

b. In bullet-list form, a brief summary (up to 150 words) of up to ten (10) of the chief accomplishments of the nominee since the beginning of 2014.  In the marketing campaign categories, this will be a list of the chief features and results of the nominated campaign.

c. Optional (but highly recommended), a collection of supporting files, work samples, and web addresses that you may upload to our server to support your entry and provide more background information to the judges.

What makes a great marketing entry in the ABAs?  Having done something to crow about is obviously important, but telling a great story is just as important.  You'll need to impress the judges with your 625-word case study and supportive work samples, press clippings, etc.  Great entries walk the line between being too boastful and too factually dry.  Presenting the facts of your case in a way that will fascinate, impress, and keep the attention of the judges is key.

Awards in the marketing categories will be announced and presented at the first of two ABA awards banquets this year, on June 22 at the Fairmont Hotel in Chicago.  Attendance is not required to win.


So here are the marketing categories in this year's competition.

Marketing Campaign of the Year - Industry Categories

E01. Agricultural / Industrial / Building: for all related products, materials, tools and services.
E02. Automotive - Aftermarket: gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, windshield wipers, enhancements, etc.
E03. Automotive - Vehicles: cars, trucks, motorcycles, both brand and model advertising.
E04. Beauty: cosmetics, fragrances, hair products, nail products, beauty services such as salons, spas, etc.
E05. Beverages - Alcohol: beer, champagne, liquor, wine, wine coolers, after dinner drinks, etc.
E06. Beverages - Non-Alcohol: diet and non-diet soda, coffee, tea, juices, milk, milk substitutes, bottled water, sparkling water, etc.
E07. Breakfast Foods: cereals and other foods intended primarily for breakfast consumption.
E08. Corporate Reputation/Professional Services: includes sponsorships, image & identity, communications to promote corporations, not exclusively their products. Includes business/professional services such as consulting, accounting, legal, employments, etc.
E09. Culture & The Arts: plays, museums, music organizations, concert series, cultural festivals, theater festivals, etc.
E10. Electronics: audio and/or video devices such as TVs, radios, mobile devices, home entertainment (DVD/Blu-ray players), cameras, computer hardware, game consoles, laptops, tablets, sound systems, etc.
E11. Energy/Nutrition Products & Services: products and services aimed at the energy, sports, wellness lifestyle. Vitamins, energy bars, drinks, etc.; weight loss and fitness programs/camps, training camps and facilities, etc.
E12. Entertainment & Sports: includes entertainment and sporting events. Sporting events such as the Super Bowl, sports teams, etc. All forms of entertainment including specific films, books, DVDs, videogames, games (online, mobile, social, board, card, etc.), entertainment apps, greeting cards, online, radio and TV programming, etc.
E13. Fashion & Style: brands of clothing, eyewear, footwear, hosiery, jewelry, accessories, etc.
E14. Financial Cards: credit, charge, debit, reward, phone and other cards.
E15. Financial Products & Services: communications promoting overall image and capabilities of a financial institution and specific products or services including home banking, loans, mortgage, mutual funds, traveler's checks, etc.
E16. Government / Institutional / Recruitment: municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, armed forces marketing communications. Includes political messages and special interest/trade group communications.
E17. Healthcare - Disease Education & Awareness: communications to educate and/or spread awareness about a certain disease or health issue, whether to healthcare professionals, patients, and/or consumers.
E18. Healthcare - OTC: communications efforts for products that may be purchased without a subscription that address a specific illness, disease, or health issue, whether to healthcare professionals, patients, and/or consumers.
E19. Healthcare - Rx: communications efforts for products that may be purchased with a subscription that address a specific illness, disease, or health issue, whether to healthcare professionals, patients, and/or consumers.
E20. Healthcare - Services: marketing communications efforts that were developed for hospitals, HMOs, referral services, dental and medical care services, or chronic care facilities, whether to healthcare professionals, patients, and/or consumers.
E21. Home Furnishings & Appliances: kitchen appliances, air conditioners, carpeting, furniture, decorator's supplies, paint, wallpaper, etc.
E22. Home Supplies & Services: cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care, gardening services, etc.
E23. Insurance: communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services. All types of insurance are eligible (home, auto, financial, health, life, travel, business, etc.).
E24. Internet / Telecom: wireless/cellular providers, high speed Internet access services, online services, portals, search engines and related Internet products & services (including SaaS/IaaS and Cloud-based services), bundled communications (Internet, telephone, and cable TV).
E25. Leisure Products & Services: recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
E26. Media Companies: broadcasters, magazines, newspapers, web sites, consumer or trade media, radio and television stations, including networks.
E27. Office & Delivery Products & Services: delivery - overnight delivery, packagetracking, international service, etc. Office - printers, physical servers, fax machines, copiers, supplies, office furniture, etc.
E28. Packaged Food: packaged and frozen foods both regular and diet/light.
E29. Personal Care: soap, dental products, face & body lotions and cleansers, cotton swabs, deodorants, feminine hygiene products, razors, shaving cream, etc.
E30. Pet Care: animal care products and services of all types, including food, toys, veterinary and boarding services, training, and breeders.
E31. Real Estate: homes, real estate brokers, malls, etc.
E32. Restaurants: quick service, casual dining, mid-scale, white table cloth and other restaurants.
E33. Retail: general -- stores and/or web sites that provides a multiple range of non-related or generally related merchandise, which include department stores, food retailers, and discount/bulk retailers, craft stores, etc. Specialized -- stores and/or web sites that specialize in one particular line of products (e.g. clothing, fashion, jewelry, health food, shoes, pet care, toys, greeting cards, etc.).
E34. Snacks / Desserts / Confections: ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
E35. Software: software, groupware, operating systems, or software stored locally on a computer, tablet, or mobile device. (See category E24 for Saas/IaaS or Cloud-based services, and category E12 for online and mobile games.)
E36. Transportation: air, train, bus/trolley, taxi, subway systems, bike shares, car rentals, leasing not including automobile sales/leasing, ferries, etc.
E37. Travel / Tourism / Destination: cruises, hotels, resorts, amusement parks, travel websites and booking services, travel tours, tourism campaigns, etc.

Marketing Campaign of the Year - Specialty Categories

E40. Brand Experience of the Year - Business-to-Business: recognizing work that reaches out to business audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E41. Brand Experience of the Year - Consumer: recognizing work that reaches out to consumer audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E42. Mobile Marketing Campaign of the Year: for campaigns targeted to consumers' mobile devices.
E43. Branded Content Campaign of the Year: A new category for 2015. Recognizing work that has used branded content - original or sponsored - to reach out to audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E44. Online Marketing Campaign of the Year: for campaigns that were conducted in their entirety online.
E45. New Product or Service Introduction of the Year: for campaigns conducted to introduce a new product or service to the U.S. market.
E46. Small-Budget Marketing Campaign of the Year (<$3 million)
E47. Viral Marketing Campaign of the Year: for campaigns that used word-of-mouth, video stunts, and other viral tactics as their primary means of communication.
E48. Youth Marketing Campaign of the Year: for campaigns that targeted the youth market (up to age 24).

Marketing Professional Categories

E50. Marketing or Advertising Agency of the Year
E51. Marketing Department of the Year
E52. Marketing Team of the Year
E53. Marketing Executive of the Year
E54. Marketer of the Year (for non-executive marketing professionals.  There is no entry fee for this category)

Need help figuring out which categories are right for you?  Contact us.

Topics: marketing awards, marketing campaign of the year