BB Imaging's Telesonography® Solution for Remote High-Risk Obstetrical Care

Posted by Amanda Del Signore on Fri, Nov 03, 2023 @ 10:49 AM
Amanda Del Signore

22 spotlight Square-21Stevie-winner BB Imaging is a large independent provider of high-risk obstetrical ultrasound.

BB Imaging was founded in 2005 to bring high-quality, compassionate, and complete ultrasound care to patients across a spectrum of needs. Through the development of working relationships with healthcare providers, BB Imaging services patients in a variety of settings and circumstances, including rural locations across Kansas, Missouri, Oklahoma, Florida, Washington, Virginia, and Texas.

BB Imaging’s mission is to improve health outcomes by making high-quality ultrasound services accessible to all women regardless of their zip code or economic status. To do this, they partner with physicians, clinics, and hospitals to provide full-service, turnkey ultrasound departments that provide the highest level of ultrasound care and diagnostic accuracy.

They also developed TeleScan®, a SaaS offering that brings expert sonography care to even the remotest of locations. Teleultrasound, or telesonography, refers to the use of telemedicine technology to perform and analyze ultrasounds remotely. A healthcare professional in one location performs the exam, and a telesonographer in another location provides diagnostics and a preliminary report. The report will be passed to a provider, who relays results to the patient.

TeleScan is focused on high-risk obstetrical care. While remote ultrasound solutions exist for cardiovascular care, the complexity of scanning a "body inside of a body" has garnered few competitors. Even fewer competitors have solved for the complexity of maternal-fetal ultrasound, the sonographer shortage, and the accessibility of equipment.

Both these care models connect underserved or understaffed areas with expert sonographers, flex to meet patient demand, and improve patient outcomes through early detection. Both models also rely on partnerships with physicians, clinics, and hospitals.

Seventeen years ago, their journey began with a single obstetrician. Starting services in Austin, Texas, in 2006, they have since expanded. In 2013, they ventured into the Indian Health System in Oklahoma, later adding Kansas and Missouri in 2019. Recently, New Mexico joined the list, and they then expanded into four new states: Florida, Washington, Oregon, and Virginia.

In July 2022, Sonoquick, a cardiac ultrasound service provider, partnered with BB Imaging. They have since added expert cardiac sonographers to the Texas team. This exponential growth positions BB Imaging as a prominent independent provider of high-risk obstetrical ultrasound services on a national scale.

BB Imaging won a Silver Stevie® Award for Minority-Owned Business of the Year in The 2023 American Business Awards®.

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Topics: American business awards