- After 15 years in the staffing industry, Anserteam Workforce Alliance relaunched and rebranded this past year
- Anserteam sets itself apart with a refreshed new look, logo, tagline, website, social media, and color palette
- Tips on how to rebrand during COVID-19
- With access to over 2,500 locations across the United States and Canada, Anserteam is one of the fastest-growing staffing firms
About Anserteam Workforce Alliance
Anserteam Workforce Alliance represents North America’s best staffing agencies aligned together to deliver world-class workforce management solutions. They provide exceptional levels of expertise at locations throughout North America by offering end-to-end talent services that can be customized for any size business.
Anserteam was established in 2004 by a group of staffing entrepreneurs who discovered a gap in staffing service offerings. Their boutique staffing agencies provided a superior level of service and expertise at a local level, but they had a hard time competing with larger firms when it came to clients with multiple locations.
They joined together in an alliance, each taking ownership of their respective markets. They also developed cloud-based technology so they could service clients seamlessly and efficiently on an international scale and recruited more members to join in along the way. Today, the Anserteam Workforce Alliance provides clients with access to over 2,500 staffing firm locations in the United States and Canada and backs them with technology, strategic analytics, and operational support.
After 15 years and explosive growth in the contingent workforce management industry, Anserteam wanted to launch into 2020 with an updated look and feel.
Rebranding Strategy
Before, Anserteam was consistently branded as Anserteam Workforce Solutions. In the 2020 rebrand, they replaced “Solutions” with “Alliance” to better differentiate their brand by nodding to their roots. Anserteam started as an alliance, and they continue to carry that spirit of partnership to this day. Their slogan, “The Team Behind Great Teams”, shows the everlasting support and commitment to their partners.
All the new branding elements came to life in an updated website with simplified navigation, targeted calls to action, SEO optimizations, and some new interactive features. One new feature is the Virtual Consultation, which allows potential clients to fill in key details of their contingent labor programs, and uses a formula to determine which of Anserteam’s solutions would best fit their needs. It provides a great conversation starter for sales calls and has proven to be a valuable tool early in the marketing conversion funnel.
Overall, the new logo, tagline, and color palette all work together to reflect the teamwork, collaboration, and diversity that makes Anserteam great partners for staffing suppliers and clients. The website, blog program, and social media initiatives have provided a vastly improved user experience to bring in new client leads, and Anserteam is ready to expand its marketing initiatives in 2020 and beyond.
Rebranding During COVID-19
Anserteam's rebranding initiative launched in March 2020, just as the COVID-19 pandemic began impacting North America. Anserteam mobilized to keep their clients in the essential manufacturing sector staffed and their employees safe. With increasing uncertainty upending the staffing sector, the flexibility of Anserteam's alliance allowed them to adapt quickly to their clients’ changing needs. Remote teams have remained intact and fully operational throughout the initial wave, and Anserteam is now focused on helping businesses reopen safely where it is possible. Service offerings have expanded to include on-site medical professionals for employee temperature checks, employee symptom tracking, social distancing enforcement, and increased disinfecting and janitorial services. Anserteam Workforce Alliance is committed to getting great teams back to work as safely and efficiently as possible.
Anserteam Workforce Alliance won the Bronze Stevie for Re-Branding / Brand Renovation of the Year in The 2020 American Business Awards®.
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