LivePerson's Conversational Cloud Makes AI the Digital "Front Door"

Posted by Amanda Del Signore on Thu, Oct 05, 2023 @ 09:56 AM
Amanda Del Signore

Headquartered in New York, NY, Stevie Award-winner LivePerson is a global technology company that develops conversational commerce and AI software. Their software enables businesses to engage with their customers in real time through various channels such as messaging, chat, and voice. Customers can easily reach out to companies through these channels, and businesses can respond to them in real time.

live person workingLivePerson’s Conversational Cloud helps brands of all kinds make Conversational AI the digital “front door”: their first point of contact with customers, setting the tone for their entire relationship. Essentially replacing in-store greeters, these virtual assistants and automation not only welcome and start customers down the path to what they need but often solve problems outright or even convince them to purchase more. And just as the best salespeople know when to go to managers, they seamlessly escalate to human counterparts as needed.

LivePerson makes life easier for people and brands everywhere through this Conversational AI. Its products empower consumers to stop wasting time on hold or on websites and, instead, message their favorite brands just as they do with friends and family. LivePerson has 1,200 employees globally and serves over 18,000 customers, including leading brands like HSBC, Orange, and The Home Depot.

Making AI More Than a Buzzword
In 1995, the company invented online chat for brands, disrupting communication by removing the need for 1-800 numbers, hold times, and endlessly scanning websites. Later, the company made it easy for consumers to connect with brands on their own time on their favorite messaging platforms, then introduced Conversational AI to automate these conversations, making massive scale possible while still providing outstanding experiences.

Enterprise brands across the globe now use LivePerson’s AI-powered customer engagement solutions to have conversations with millions of consumers as personally as they would with one. With LivePerson, brands have reduced customer care costs by up to 50% and increased annual sales by hundreds of millions of dollars.

2-Oct-05-2023-01-52-21-3965-PM2022 was a year of massive AI hype and customer experience (CX) failures. Consumers saw both the chaos that ensues when brands don’t keep up (e.g., Southwest Airlines’ holiday debacle) and the promise of AI to make better experiences (e.g., ChatGPT’s mind-blowing text generation). But between the CX fails and overblown prognostications about AI taking over, LivePerson delivered actual business outcomes that improved real life for brands, agents, and customers.

To keep on the bleeding edge, LivePerson’s team pioneered new AI capabilities that deliver and automate even more meaningful, natural-feeling conversations. These innovations drive the state-of-the-art in Conversational AI forward by improving bot and agent performance, boosting customer engagement, and accelerating time to value — all while cutting costs.

For example, Repeat Intent Rate better measures modern ways of delivering CX, replacing outdated metrics built around human-to-human interactions on legacy channels. This is a leap forward in measuring how brands use AI, like the leap from measuring a newspaper's print circulation to measuring digital performance.

Significant 2022 enhancements and integrations making their platform more potent than ever included:

  • AI Search: immediately answers questions without escalating to humans, right out of the box
  • On-Demand Recommendations: helps human agents quickly find better answers and bots
  • "Small Talk": brings more human feeling to automated conversations
  • Repeat Intent Rate: analyzes customer inquiries to identify opportunities for automation and optimization
  • Integration Hub: a central place to discover, activate, and optimize thousands of LivePerson integrations through a self-service, no-code interface
  • Sales Attribution: credits cross-channel sales to agents or bots who participated in conversations
  • Integrations with Afiniti, Cisco, and Celonis to better match agents to customers, extend LivePerson’s CRM integrations into new channels, and combine process and conversational data.

Generating these business results is only possible with deep partnerships with brands, proper integration into their back-end systems, and the data and expertise underpinning outcomes-oriented AI.

Unlike simple chatbot providers that handle superficial cases and language generators like ChatGPT, which pull information from the public internet, LivePerson’s AI is laser-focused on improving conversations between brands and consumers. It is built upon a historical record of billions of CX conversations, with an additional ~1 billion conversational interactions added monthly.

Among the Global Fortune 500, LivePerson now counts 55% of telcos, 25% of retailers, 50% of airlines, 31% of banks, and 40% of technology companies as customers. While Gartner predicts chatbots will become the primary customer service for ~25% of organizations by 2027, LivePerson clients are well ahead, with many already running 40%+ of contact center volume through its platform. This puts LivePerson at Tier 1 partner status.

Since its inception, pioneering the invention of web chat for brands, LivePerson has continually pushed the limits of human and computer connection. Its AI innovations have been recognized by the world's leading awards and recognition programs for customer care, sales, marketing, and technology.

LivePerson won two Gold Stevie Awards for Sales or Customer Service Solutions Technology Partner of the Year and Best New Version of a Contact Center Solution in the 2023 Stevie® Awards for Sales & Customer Service.

Interested in entering the 2024 Stevie® Awards for Sales & Customer Service

Request the Entry Kit

Topics: Steve Awards for Sales and Customer Service