Nutricraft is a provider of safe, non-toxic, and health-conscious high-quality cookware. Their goal is to provide non-toxic cookware to keep the original food nutrients intact and educate people on safe cooking and proper nutrition that will have a lasting impact on consumers’ health and nutrition. After launching Nutricraft in the Australian market nearly three years ago, they have had massive success globally.
Nutricraft uses unique 316Ti Titanium Stainless Steel on the interior of their cookware, which makes the product 20x more resistant to corrosion and pitting than any other stainless steel brand. This durable, hypoallergenic, non-porous, and non-reactive cooking surface creates the best possible cooking experience, allowing users to cook with less to no oil, as the minimum moisture cooking method maximizes nutrition.
During the COVID-19 pandemic, Nutricraft pioneered the “Try Before You Buy” program so people could experience the cookware firsthand and see how Nutricraft can benefit them. They are the only cookware brand offering this program. With instructional videos, Nutricraft teaches consumers how to use their cookware.
In addition, during the pandemic, Nutricraft transitioned its business to online marketing, and sales continued to grow as more people spent their time at home cooking.
As Nutricraft hit more and more business milestones, they started the Nutricraft Livelihood Program, which helps uplift people from poverty and make a positive impact on lives.
After the huge success of the ‘Try Before You Buy’ program, Nutricraft has rolled out a global campaign for Reseller’s Program. It offers business opportunities for entrepreneurs and professionals who want to earn extra income, start their own business, or sell cookware products in their stores or shops.
Nutricraft has envisioned a trusted brand that does not only care about health and wellness but also helps in income generation and livelihood support. Through Reseller’s Program, everyone has an equal chance to reach their financial goal while enjoying the lifelong benefits of safe, smart, and healthy cooking.
Nutricraft won the Gold Stevie for Company / Organization Categories - Startup of the Year - Consumer Products Industries in the 2020 International Business Awards® and Bronze in the 2020 Asia-Pacific Stevie® Awards for Excellence in Corporate Innovation.
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