Pronto Marketing: Accelerating Online Success for Ambitious Businesses

Posted by Amanda Del Signore on Thu, Oct 05, 2023 @ 09:18 AM
Amanda Del Signore

22 spotlight Square-9-Oct-05-2023-01-10-47-2242-PMStevie-winner Pronto Marketing is a WordPress management agency for ambitious businesses around the world. From WordPress builds, maintenance, and support, to SEO and Google Ads services, Pronto offers a full-service approach to getting clients' websites and online marketing presence into high gear.

Founded in 2008, American-owned, and based in Thailand and the Philippines, they have a team of over 100 developers, designers, copywriters, SEO, advertising, and customer support specialists.

Pronto Website Support Team
Pronto provides a variety of website and marketing services to small businesses throughout the world, but their core offering is their Website Support service. In this service, clients pay a monthly fee to receive unlimited access to Website Support team of project managers, support specialists, developers, designers, and copywriters.

They currently manage over 1,200 websites and the Support Team handles between 1,500 to 2,000 support requests per month. These requests range from small tasks such as replacing an image on a client's homepage to very large tasks like writing, designing, and developing a new landing page from scratch.

Despite handling such a large volume and variety of requests, the Support Team has historically been able to send a first response to clients in less than eight business hours, and the team and their work is well-liked by customers, with an average ticket satisfaction rating of 98% and an NPS that typically hovers in the mid-40s.

In the summer of 2020, their Support Team was overwhelmed by incoming tickets. Unfortunately, this resulted in their response time to growing exponentially. Clients were sometimes waiting multiple days to get an initial response, which, of course, also led to a decrease in client satisfaction.

Throughout the remainder of 2020 as well as 2021, the Support Team worked through a series of improvements which included restructuring the team, creating new standard operating procedures for common requests, and perhaps most importantly, adding a night shift to handle requests 24x7.

Today, their average first-response time is under five hours, and first-response time for requests marked as "urgent" is typically less than 20 minutes.

There are two aspects to this improvement that make it significant. First is the magnitude of change. Reducing their first-reply time on all tickets by 80% and by 98% on urgent tickets is an absolutely massive improvement. Over the past six months, they have regularly gotten messages from clients on the improvement and how happy they are. 

Second is the consistency of the improvement. This wasn't a one-time project to improve response time during an emergency, but rather an ongoing series of projects to improve the ability to support clients in the long run. Faster response times have been sustained over the past several months.

Pronto Marketing won a Bronze Stevie® Award for Customer Service Team of the Year - Recovery Situation - Business Services Industries in the 2023 Stevie Awards for Sales & Customer Service.

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Topics: Steve Awards for Sales and Customer Service