GEHA (Government Employees Health Association, Inc., pronounced G-E-H-A) is a nonprofit member association that provides medical and dental benefits to more than 2 million federal employees and retirees, military retirees and their families.
GEHA was founded more than 80 years ago by a group of Railway Post Office employees who passed the hat to help their co-workers in times of need. What began as medical aid in the 1930s has transformed into providing medical and dental plans to federal employees, retirees, military retirees and their families today. GEHA remains dedicated to enhancing the health and well-being of its 2 million members by continually seeking innovative ways to cater to their distinct health care needs.
In a testament to its commitment to corporate social responsibility, GEHA was recognized in 2023 by the Stevies 21st Annual American Business Awards® as a Gold winner for the Corporate Social Responsibility Program of the Year and Bronze winner for an Achievement in Corporate Social Responsibility. 
Alexis Rolloff, the Chief Innovation and Strategy Officer, adds to GEHA's culture of prioritizing members and innovation. In 2023, she earned acclaim by winning a Bronze Stevie Award for Female Executive of the Year in government and nonprofit sectors. She has also been recognized as a Health Evolution Partners Fellow and serves as a mentor to women and non-binary leaders in Healthcare through Csweetener powered by HLTH Foundation. She is also an active member of Women Business Leaders in Healthcare.
Alexis Rolloff has a history of transforming complex business challenges into compelling solutions. At GEHA, she has catalyzed the development of the organization’s long-term business goals and strategic roadmap.
To accelerate this vision, she initiated the development of GEHA Ventures, a new strategic corporate venture capital initiative focused on partnering with seed and early-stage companies. As a strategic investor, GEHA is positioned to fuel new innovative solutions through investment as well as pilot these offerings with its association members. Through GEHA’s dual-purpose investments, it aims to:
- Empower the consumer: GEHA strives to create a more informed and active health care consumer by investing in technologies and services that provide consumers with better access to information and tools to manage their health.
- Enable lifestyle longevity: GEHA’s efforts are geared towards helping individuals navigate life's changes and maintain a preferred lifestyle across all life stages, including investments in digital health solutions that support long-term health and wellness.
- Expand access: GEHA is committed to democratizing health care access to foster health equity and inclusion. By investing in innovative solutions that remove barriers to health care, GEHA aims to ensure everyone can receive quality care.
- Drive sustainability: Ensuring high-quality care is economically sustainable and efficient is a core objective. GEHA’s investments are focused on technologies and services that reduce costs while maintaining or improving the quality of care.
Under Alexis' leadership, GEHA Ventures has made significant progress over the course of the past year, establishing strategic investment themes, building a strong leadership team and garnering internal support, while introducing GEHA and the federal opportunity to the external start-up and investor community. Through these efforts, the program secured strategic deals that aligned with the organization's long-term goals – successfully funding and launching pilots that place breakthrough solutions in its member's hands.
One such pilot is with portfolio company You are Accountable, an innovative peer-based addiction recovery solution that is focused on the maintenance stage of change, enabling individuals to sustain their recovery long after acute treatment episodes. The pilot is an example of the tremendous potential impact of GEHA Ventures beyond financial returns alone.
In addition, Alexis is dedicated to supporting military veterans and their families through intentional philanthropic efforts, such as volunteering to serve military veterans on September 11, leading GEHA’s senior leadership team in a day of service with the Veterans Community Project, emphasizing transitional housing and mental health care services and spearheading and representing GEHA’s presence at Kansas City’s annual PrideFest. She also volunteers with her local chapter of Girls on the Run, promoting programs designed to inspire girls of all abilities to recognize their inner strength and make meaningful connections with others.
By leveraging technology and cultivating a culture of innovation and wellness, Alexis has led her teams to achieve significant growth, paving the way for continued success and advancement in the future. Her forward-thinking approach solidifies her position as a driving force behind GEHA's continued evolution and success.
GEHA's Chief Innovation and Strategy Officer Alexis Rolloff won a Bronze Stevie Award for Female Executive of the Year – Government or Nonprofit –11 to 2,500 Employees in the 2023 Stevie Awards for Women in Business.
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