- Rockstar Capital’s marketing numbers skyrocket with award-winning team
- Creative branding generates multi-million impressions and thousands of leads for the property management company
- Rockstar Capital’s innovation allows them to get ahead of competitors in a notoriously slow industry
About Rockstar Capital
Rockstar Capital is an industry-leading property management company that owns and operates affordable, well-maintained apartment homes throughout Texas, in cities such as Houston, Humble, Baytown, Rosenberg, Alvin, Angleton, Pasadena, Ingleside, and Kingsville. Their current operations include 21 communities with a total of 3,762 units, and they expect to grow to 10,000 units by 2023.
Beginning humbly in 2011 by holding signs outside of their apartment communities, Rockstar Capital’s marketing team has grown to six members who have brought in a lot of their previously outsourced work. With more manpower, they have been able to focus more work on the big picture and run more targeted and strategized campaigns. Rockstar Capital has successfully established its Apartment Rockstar branding for investors, as well as the Rockstar Capital brand for their residents.
Influencer-Style Branding
With more than 1,400 YouTube subscribers, 64,000 Instagram followers, and 1,400 Facebook page likes as of August 2020, the Apartment Rockstar branding has helped the company team up with celebrities like Tarek El Moussa, from HGTV’s Flip or Flop. They have also established owner Robert Martinez as a recognizable face in the Houston Multifamily industry.
Apartment Rockstar strives to take both investors and residents on a journey behind the scenes of Multifamily, something their competitors rarely do. Martinez was recognized as the owner of a National Apartment Association (NAA) Property of the Year in 2019 and has earned NAA’s Independent Owner of the Year award for the second time in 2019, becoming the only NAA member ever to do so. Along with awards, Robert has been featured in articles by Forbes, Money, CNBC, Make It, Entrepreneur, and Business Insider.
Cost-wise, 2019 was a great year for Rockstar Capital’s marketing numbers. Rockstar’s team was able to bring in 34 million impressions, 4.7 million company website views, 51,000 potential resident leads, and 2,800 net leases portfolio-wide. While generating record-breaking numbers, the team reduced marketing costs by bringing everything in-house instead of relying on apartment websites or marketing companies. Rockstar Capital’s ability to innovate and to stay on top of current marketing trends enables them to get ahead of its competitors in an industry that is notoriously slow on keeping up with modern marketing.
As a marketing department, they have been running an immense conglomerate of campaigns to fully establish their brands in the Multifamily industry. For four consecutive years, Rockstar’s properties have been recognized as the top in the nation—five of their properties rank in the Online Reputation Assessment (ORA) Top Rated Elite 1% among 116,000 other properties nationwide.
Rockstar Capital won the Bronze Stevie for Marketing Department of the Year in The 2020 American Business Awards®.
Interested in entering The 2022 American Business Awards?
