Stevie-winner Lucid Reality Labs is an immersive technology consulting, design, and development company creating immersive, extended-reality training and simulations for healthcare, MedTech, pharma, aerospace, and defense.
The company creates virtual reality simulation solutions with elements of gamification for training, education, and collaboration scenarios. Through these scenarios, users explore, interact, learn, and build skills as well as master procedures attached to the role in a risk-free, controlled environment.
They also offer mixed reality (MR) solutions that merge physical and digital worlds, people, and virtual beings, revealing new opportunities for human, computer, and environment interactions. This creates new forms of remote collaboration, operations improvement, reskilling, and upskilling of the workforce while promoting safety and creativity.
Their solutions transform the way people perceive information, play, learn, collaborate, shop, socialize, and explore the world. The goal is to create immersive solutions with a positive impact, by going the extra mile, focusing on team synergy, client collaborations, and deep tech expertise.
"Seeing the Problem"
"Seeing the Problem" The Extended Reality (XR) Ophthalmology Macular Disease Simulation is a new product that was developed in collaboration with pharmaceutical company Roche and launched in October 2021 in the Houses of Parliament in the Palace of Westminster, UK.
This unique immersive tool was built to demonstrate age-related macular degeneration in real-time. It helps users experience and learn what it is like to live with these symptoms and face everyday life challenges.
The product aims to raise awareness and recognition of macular disease conditions among healthcare practitioners, patient associations, and the public to facilitate understanding, bring attention, and help prevent macular disease in its early stages.
The product was built using visual materials, medical specialists' insights, and patient feedback to ensure accurate condition representation. Developers used one of the most advanced MR headsets on the market for the experience, the Varjo XR-3. This specific headset is designed to offer a high level of visual fidelity and realism, making it suitable for various professional use cases such as training, simulation, design, and research.
In this experience, there is an eye-tracking function, making it impossible to avert from the symptoms and see-through capabilities that overlay the real-life objects and surroundings with the condition symptoms in real time (e.g., visual distortions, increased blurriness of printed words, and well-defined blind spot in their field of vision).
The main benefit of this product is that healthcare practitioners, medical students, and patient associations obtained an opportunity to experience the macular disease condition firsthand and thus better understand the condition and the patient experience.
"Seeing the Problem" The Extended Reality (XR) Ophthalmology Macular Disease Simulation presentation to the UK Members of Parliament drove active communication around the eye care topic and brought governors, professional associations, practitioners, and journalists into dialogue. The product is planned to be expanded globally, with the US presentation in the next few years.
Lucid Reality Labs won a Gold Stevie® Award for Best Emerging Technology in the New Products & Services Categories in The 2023 American Business Awards®.
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