Not Your Average Staffing Agency

Posted by Hailey Roos on Wed, Oct 21, 2020 @ 01:14 PM
  • - Backwoods Promotions, Inc. provides staff and brand ambassadors to top-line outdoor and motorsport clients
  • - This staffing agency prides themselves on genuine relationships with companies through passionate, knowledgeable, and enthusiastic event staff who go above and beyond to promote products

About Backwoods Promotions, Inc.

Backwoods Promotions specializes in motorsports, outdoor, and automotive event staffing across North America. Founded in 2012 by Jessica Kline, the company provides ongoing service to a number of large corporations, primarily focused on supplying brand ambassadors and event staff to outdoor festivals, trade shows and more.

Since 2019, Backwoods Promotions has successfully trademarked its motto: Promote What you Love® and Enthusiasts First® to use in marketing and commerce. Backwoods Promotions was also certified as a Woman Business Enterprise by WBE Canada. In addition, its founder and CEO, Jessica Kline, was accepted into the Forbes Business Council. 

In terms of clients and services, Backwoods Promotions has demonstrated an ability to maintain its existing client base for years. This year, the company celebrates its sixth year providing service to Bombardier Recreational Product brands (i.e. Ski-Doo), its sixth year working with Fox Factory Inc., and now its second year working with Harley-Davidson Canada and Anheuser-Busch. In total, the company has provided thousands of event staff to work at 500 events across North America. 

What makes Backwoods Promotions unique is an emphasis on sourcing staff who are passionate about the companies, products, and services they represent at events and trade shows. While a number of staffing agencies and modeling agencies exist, none have successfully dominated the motorsports and outdoors industries with the same specialized approach that Backwoods Promotions has. Since the beginning, they have touted the fact that they are not a typical staffing agency, resulting in a rich niche of opportunity to supply skilled staff for motorcycle demo tours, off-road ride and drive events, corporate product launches, trade shows, and more. Backwoods Promotions’ unique approach to staffing is one that consistently adapts to North American motorsport and outdoor markets. 

Backwoods Promotions won three Stevie Awards for Company / Organization Categories: a Silver Stevie for Company of the Year - Diversified Services - Small, a Silver Stevie for Company of the Year - Business or Professional Services - Small, and a Bronze Stevie for Company of the Year - Hospitality & Leisure - Small in the 2020 International Business Awards®. 

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Topics: International business awards