NRPR Group’s Expanded Offerings Help New Businesses Scale from Concept to Startup

Posted by Amanda Del Signore on Mon, Jan 16, 2023 @ 01:21 PM
Amanda Del Signore

ABA22Winner_NRPRStevie-award winner NRPR Group is a full-service public relations (PR) and strategic positioning agency that serves disruptive enterprises, startups, and thought leaders within the consumer tech, HealthTech, sports, entertainment, diagnostics, and web3 innovation spaces.

Its team is made up of master storytellers, strategists, editors, publicists, and marketing minds working together to capture the true essence and soul of the brands they represent.

Headquartered in the heart of Beverly Hills, California with roots in Silicon Valley and offices across the United States, NRPR prides itself on having a powerful global network of visionaries and talent while maintaining an unwavering commitment to uplevel the way that PR is done at home and abroad.

Continuously expanding their offerings portfolio to match their clients’ evolving needs, NRPR possesses the power to help brands go from concept to reality, while delivering meaningful, measurable press results and public buy-in along the way.

NRPR Biz Pro
NRPR won a Gold Stevie Award for the launch of NRPR Business Productions (Biz Pro™), its
business development arm that offers new businesses full concept-to-opening launch support, ranging from legal entity creation to brand identity and design.aba22_NRPRGroupCEO_NRodriguez_caption

With this new branch of business, NRPR became the only PR agency to offer cutting-edge, multimedia content creation services through NRPR Productions and end-to-end, pre-launch business development strategy and support in addition to its core multi-channel public relations services.

The idea for NRPR Biz Pro sprang from the team’s understanding that many ambitious entrepreneurs have incredible concepts for a new product or service, but often don't know how to move forward logistically to turn that concept into a registered, operating business. Throughout the pandemic when faced with massive industries shifts, global economic shutdowns, and a rise in demand for COVID-related products and services several of these budding business owners sought out NRPR’s PR and marketing expertise before their actual company had been solidified.

NRPR's CEO and founder, Nicole Rodrigues, recognized the opportunity to partner even more closely with the visionaries her team serves by helping guide them through the early nuances of those pre-launch logistics in a way that could seamlessly set them up for strong storytelling and PR campaigns later. By doing so, she meaningfully disrupted the way in which truly end-to-end and thoughtful PR is done in the modern era, as NRPR Biz Pro is the first end-to-end, strategic business development offering of its kind within the PR landscape.

Going Above & Beyond
By partnering with a business owner in the earliest days of idea development and helping them navigate the complexities of incorporating the company, setting up scalable financial systems and legal entities, and helping outline a strong brand identity (to name a few of the services included within NRPR Biz Pro’s offerings), NRPR takes those clients who have trusted the agency with their story through the full spectrum of business strategy and branding support.

This is just one of the many services that NRPR offers its clients to go far beyond what traditional PR firms are willing to handle, including logo and brand identity development, website and digital media development, newsletter creation and strategic messaging framework, pitch deck creation, investor relationship building, and more.

Once those essential gears are operating at full capacity, startups can be confident that PR and marketing teams can then capture the essence of their story and brand to capture the audience they intend to reach.

"We’ve fought hard to overcome every single challenge presented to us, our clients, and our community throughout this pandemic,” said Rodrigues. “While our team put in the work, energy, and grit to remain a resilient, award-winning agency that current and future clients can rely on, we are also aware of what a blessing it is to continue to thrive against all odds recently. I am so proud of the team we have been able to expand into, the clients we have brought onboard, the new ventures we have helped establish, and the industry recognition we have been awarded for those efforts." 

NRPR Group won a Gold Stevie Award for PR Innovation of the Year in The 2022 American Business Awards®.

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Topics: The American Business Awards, ABA