The full-text of the most of the Stevie Award-winning entries in The 2010 International Business Awards have now been published at www.stevieawards.com/iba, and there are three reasons why you should read them.  If you're not familiar with the IBAs, it is the all-inclusive Stevie Awards competition that's open to all organizations worldwide.  The "international Stevies" typically receive nominations from organizations in more than 40 nations, in categories ranging from Executive of the Year and Most Innovative Company of the Year to web awards, marketing awards, public relations awards, and more.

The awards were presented at a ceremony in Istanbul, Turkey back on September 27 that was attended by close to 300 executives from more than 20 nations.

You'll find the complete lists of honorees, with links to the full text of Stevie-winning nominations, through the following links.

Here are three great reasons why you should explore and read these winning nominations:

1. Every organization should be adept at summarizing and publicly expressing their achievements, and these are great examples of organizations that have done this well
2. There are household names galore among this year's Stevie Winners, including Acer, BASF, ING, and Procter & Gamble, among others, but there are many more companies, executives, products, and initiatives that you've probably never heard of, whose stories will surprise, inform and enlighten you
3. If you're planning to enter the IBAs in 2011, the winning entries from 2010 are great models on which to base the structure and tone of your own entries.

Creative, Advertising, Web Sites & Blogs, Literature, Interactive Multimedia, Video, & Live Event Awards Categories
Categories that recognize excellence in all forms of advertising, web sites and blogs, interactive multimedia, annual reports and other literature, interactive multimedia, video, and live events.

Management Awards Categories
Categories for executive management including Management Team of the Year, Executive of the Year, and Chairman of the Year, among others.

Company/Organization Awards Categories
Categories that recognize the achievements of entire organizations.   Includes Multinational Company of the Year, Corporate Environmental Responsibility Program of the Year, and Most Innovative Company of the Year, among others.

PR Awards Categories
Includes Communications or PR Campaign of the Year categories, among others.

Customer Service Awards Categories

Human Resources Awards Categories

Information Technology Awards Categories

Marketing Awards Categories
Includes Marketing Campaign of the Year, among others.

New Product Awards & Product Management Categories
Includes the categories for Best New Product or Service of the Year, among others.

Support Awards Categories

Now that we're coming to the end of 2010 and we look back over the Stevie Award winners for the year, it's apparent that Weber Shandwick truly is the agency of the year for its haul of pr awards.

The agency won the Stevie for Public Relations Agency of the Year in The 8th annual American Business Awards back in June in New York.  You can read the full-text of their Stevie-winning nomination on the ABA web site.

Weber Shandwick Europe then won the International Stevie for Public Relations Agency of the Year in Europe in The 7th annual International Business Awards, which were presented in Istanbul, Turkey on September 27.  That award was accepted by Rose de la Pascua, Chair of Weber Shandwick Spain and Executive Vice President for Continental Europe.  Read the full-text of Weber Shandwick Europe's Stevie-winning entry on the IBA web site.

Members of the Weber Shandwick network around the world also won honors in Stevie Awards's public relations awards categories in 2010, including among others AC Sanafor in Finland, McCann PR in Romania, Corporate Weber Shandwick in India, and Weber Shandwick in Dallas, Texas among others.

In addition, the agency won a raft of other awards in 2010.

So who'll be the Stevies' agency of the year in 2011?

In 2010 we introduced a lot of new public relations and communications awards categories in The American Business Awards, and we haven't added any new ones for 2011.  But I thought I'd take a moment here to outline the categories that I think are the best fit for public relations, corporate communications, public affairs, and investor relations professionals, because not all of them are plainly labelled.

First off, there are those categories that are plainly labelled, and they include the many Communications or PR Campaign/Program of the Year categories we introduced in 2010.  Here are the main communications categories (the letter/nomination combinations are our internal category codes):

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