Unleashing Wellness: The Scenthound Approach to Dog Care

Posted by Amanda Del Signore on Wed, Dec 06, 2023 @ 12:40 PM
Amanda Del Signore

22 spotlight Square-4Stevie-winner Scenthound is a wellness-focused dog care franchise offering membership-based services for affordable and accessible routine care to keep dogs clean and healthy.

They use the latest tools and technology while implementing their own proprietary S.C.E.N.T. Check™ protocol (Skin, Coat, Ears, Nails, and Teeth), which offers a detailed assessment of each dog’s external health.

After many years in the pet care business, the founders spotted a gaping hole in the industry and a massively underserved market. Most dogs were not getting proper care due to many misconceptions about grooming. Scenthound is a membership-based, dog-wellness concept aiming to revolutionize the way people think about and access routine care for dogs.

Differentiated from traditional dog grooming that focuses on breed-specific styling, Scenthound provides a unique approach with its focus on routine and preventive care for dogs in five core areas: Skin, Coat, Ears, Nails, and Teeth (S.C.E.N.T.). Their Basic Hygiene service meets the essential care needs of every dog and allows them to capture the entire market of dogs, not just the 10% of popular breeds that need haircuts.

They also launched the Scenthound mobile app, which allows customers to book appointments, review their dog's monthly wellness check, and more. As part of the new app, they also announced a partnership with AskVet, a virtual vet service that allows members to chat with a vet 24/7.

Scenthound has established a subsidiary company, Scenthound Services, to focus on product development and innovation, offering a shampoo line to provide formulas that meet the hygiene needs of dogs.

In addition, they developed and implemented an Operations Performance Checklist, an audit tool to measure the impact of foundational departmental processes, cleanliness and maintenance of facilities, and team engagement. This helps them identify areas of opportunity and what to prioritize in future efforts.

Scenthound is establishing itself as the preeminent solution for routine and preventive dog care, perfectly positioned to take advantage of growing pet spending nationwide and emerging at the right time to foster rapid growth.

Scenthound won a Gold Stevie® Award for Fastest Growing Company of the Year - Up to 100 Employees in The 2023 American Business Awards®.

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Topics: American business awards