Vision, discipline, and going against the grain are three principles Bonnie Worthington embraced as she set out to establish RV Rental Connection, an online site allowing RV owners to rent their vehicles to prospective vacationers.
The online enterprise based in Chico, California in the United States is a team of three, led by Worthington as founder and CEO, and operates in 30 U.S. states and Canada. The site offers multiple styles of recreational vehicles, from pop-ups, to trailers, and multiple-bedroom motorhomes.
RV owners are able to begin with a free trial to test the success of the rental exchange program before making the decision to sign up for a monthly, no-contract subscription. RV Rental Connection even makes insurance coverage recommendations for renters and rentees with an emphasis on excellent customer service.
Worthington’s creative brand idea culminated with the tagline, “Rent the RV. Own the Experience.” The innovative business model has earned her recognition with The Stevie® Awards for Women in Business in four categories: Startup of the Year and Company of the Year, with 10 employees or less, Female Entrepreneur of the Year, and Maverick of the Year.
Not only was Worthington surprised with the award, but she was also in awe when she realized she would stand next to successful business women from around the world (from companies such as Microsoft and Verizon) at the November 2017 Stevie Awards in New York City.
This budding CEO champions the discipline to integrate strategy and to implement it towards achieving goals. Worthington told her local publication ChicoER that she was not afraid to operate a little differently from the rest of the vacation business and online marketplace, positioning RV Rental Connection as a “disruptor to disrupters.” This is what earned her the Maverick of the Year award.
In her lifetime, Worthington has won awards in academics, writing, golf, and competitive horseback riding. She is committed to staying fit and “keeping her mind sharp” with reading, math exercises, and other mind games. She remains dedicated to success, believing if she is driven to achieve, she will.
