Healthcare Consultancy Group (HCG) is a global leader in medical communications, comprising eight interconnected agencies with distinct personalities and complementary skills.
Incorporated in 1987, their agencies craft scientific evidence into medical stories that shape decisions and drive medicine. They aim to accelerate the understanding and acceptance of pharmaceutical clients’ medicines, getting the medicines closer to the patients who need them.
In their 30+ years of experience, they have helped bring transformational medicines to billions of patients worldwide in areas such as COVID-19, oncology, and CAR-T therapy.
Their company culture is designed to generate a “thought arena,” driving future thinking, collaboration, and communication excellence. Since 1987, the company has grown to 900+ in global staff, now supporting over 70 pharma and biotech companies.
Employee Value Proposition
The HCG employee value proposition is “Come for the work. Stay for the culture. Have an impact.” With the advent of what many call “The Great Resignation,” 2021 presented a new challenge: How to become an agency everyone wants to work for?
HCG engaged their staff consultants to gather insights that could translate into actionable change to strengthen the employee value proposition:
Come for the work — Placing talent at the heart of their business strategy meant overhauling their website to host a new talent campaign “The Wonderland of Medical Communications,” which reintroduces their fusion working model and highlights all available resources.
Stay for the culture — HCG sought to create more value for existing employees by developing The Employee Engagement Council; building talent retention programs like the Personal Discovery program; and creating innovation initiatives like SWARM profilers to uncover the “inner innovator” in all employees.
They strengthened their commitment to Diversity Equity and Inclusion (DEI), driven by a DEI Council through education initiatives like the DEI University, which includes three training modules and discussion points on inclusive mindset, unconscious bias, and antiracism; sponsorship programs: an initiative to elevate 25 midlevel diverse employees through intentional mentorship and action planning; and partnerships with five DEI- certified recruitment firms.
Have an impact — They continue to empower staff through industry-leading “Collective Intelligence” thought leadership initiatives. They recently started the HCG Disparities and Inequities Council to ensure a more equitable distribution of healthcare. They also restarted the Work with a Purpose initiative, allowing staff to directly engage with patients who have had access to transformational medicines.
Since Winning Their Stevie Awards
HCG continues to foster a healthy work culture through the expansion of successful employee-focused initiatives and the introduction of new or refreshed programs.
With their talent campaign “The Wonderland of Medical Communications,” HCG increased their global footprint that now spans the United States, Canada, the United Kingdom, Ireland, the Netherlands, Spain, Switzerland, the Philippines, Pakistan, and Australia.
Since submission, a brand-new companywide intranet, consciously designed and organized to align with the three distinct categories determined by the employee value proposition was launched. The intranet, entitled “StartHere,” houses over 900 assets that are fully available to all staff. Planned expansion upon StartHere is planned to focus on the connectivity of staff.
HCG has built a now annual workshop, known as FUTURUM, is a forward-looking think-tank initiative, bringing together the collective intelligence of HCG leadership expertise to research, prioritize, and take action against key trends in the coming year spanning pharma, medicine, technology, and society, which impact HCG and medical communications.
In addition to the SWARM Innovation Profiler, which aids individuals in gaining insight into their own strengths as an innovator, they have deployed the SWARM Innovation Culture Assessment. This assessment measures the degree to which your organization supports the eight innovation talents in its people and the maturity of your innovation system.
They also re-introduced HCG’s LEAD (Learn, Engage, Act, Develop) program, which provides a forum for emerging leaders to interact with and learn from current leaders across the broader HCG organization, gain valuable insight from those leaders and guest speakers, engage in addressing relevant HCG challenges, and create connections with colleagues from across all the HCG companies. The program was held in person and allowed attendees to dedicate two full days to their development.
Healthcare Consultancy Group won a Bronze Stevie Award for Employer of the Year – Advertising, Marketing, & Public Relations in the 2022 Stevie® Awards for Great Employers.
Interested in entering the 2023 Stevie® Awards for Great Employers?
