The Tech Department Behind TGI Fridays

Posted by Maggie Gallagher on Tue, Sep 04, 2018 @ 11:45 AM

Although Alan Stillman didn’t invent the phrase “TGIF,” he knew how universal the feeling was, and he opened the first TGI Fridays restaurant in 1965 in New York, United States.

As the original casual dining bar and grill, TGI Fridays offers authentic American food and legendary drinks, and it’s all served with genuine personal service.

Bringing people together to socialize and to celebrate the liberating spirit of Friday was the restaurant’s founding premise, and from this was born the brand promise: in here, it's always Friday.

To share the Friday experience all over the world, TGI Fridays proudly serves guests in over nine hundred restaurants in more than sixty countries. Making every day feel like Friday wouldn't be possible, however, without creating a place where friends feel free to get together. TGI Fridays takes pride in their nearly 74,000 skilled and knowledgeable team members who help serve their guests each and every day.

tgi fridays

Connected Experiences

Technology is revolutionizing the restaurant industry, and the influx of mobile capabilities, tablets, online ordering, and even AI-driven automation in the food and beverage space continues to accelerate and to create more meaningful and connected dining experiences.

Chief Experience Officer at TGI Fridays, Sherif Mityas, affirms the impact they’ve felt since winning a Gold Stevie Award®, especially as it pertains to their IT department.

“This is an amazing award for our team and for the organization as a whole. Being recognized as the best IT department of the year in The American Business Awards® is truly an honor, and it has created an immense sense of pride for every team member in the organization.”

By incorporating technology into the dining experience for their guests, TGI Fridays continues to make a concerted effort to create an innovative mindset for their entire brand. In many ways, according to Mityas, they consider themselves a “technology company that happens to sell beer and ribs.”

The team has also been recognized as a two-time winner of the CIO100 award (by CIO Magazine), a Digital50 award winner, and the Most Innovative Team (by the International Franchise Association).

Be Better, Do Better

TGI Fridays doesn’t just celebrate the Friday brand in their restaurants; they also pass that mentality to their staff members. As such, they allow all IT team members to leave early on Friday, which gives people time to enjoy their friends and family and, in turn, to be better and more productive at work.

Their IT team also comprises men and women from all walks of life and backgrounds. Ranging in age from twenty-two to seventy-five, the team members are over 60 percent women, and the minority workers hail from over twelve countries.

“It’s truly an exceptional team that does great things together for the benefit of our millions of guests around the world every day.”
 
A never-ending drive to be better and to do more has allowed a relatively small group to accomplish great things. One of the keys to their success is never settling for how things are expected to be.

“We're always challenging the status quo and asking what’s next,” says Mityas.

Topics: awards technology, The American Business Awards, American business awards, innovative technology, it awards, tech awards

American Business Awards 2016: Marketing Awards Judging Committee

Posted by Maggie Gallagher on Tue, Apr 05, 2016 @ 05:07 PM

The Stevie Awards would like to thank the 2016 American Business Awards Marketing Awards judging chair and committee.

Now through the end of April, the professionals listed below will determine the Stevie Award winners in over 50 categories for marketing campaigns and professionals. See the full list of categories they will be reviewing at the end of the post.

It's not too late to submit your 2016 American Business Awards nominations. All organizations operating in the U.S.A. are eligible to submit nominations -- public and private, for-profit and non-profit, large and small. The 2016 awards honor achievements since the beginning of 2015.

REVIEW THE ENTRY KIT HERE.

Meet the judging chair and committee:

Chair:
16-ABA-MARKET-Chair-2.gif
Gina Ellis-Strother, Director of Marketing
Charleston County Park & Recreation Commission, Charleston, South Carolina, USA

Gina Ellis-Strother has been Director of Marketing for Charleston County Park & Recreation Commission since 2013.  She has had more than 20 years of experience in travel and technology marketing, and previous employers included American Airlines, SABRE, Worldspan, and Verizon Wireless. 

In 2015, the American Marketing Association of Charleston awarded Gina the Spark! Award for Marketer of the Year for her innovative rebranding and advertising work for Charleston County Parks. That same year, she was presented with the Gold Stevie Award for Marketer of the Year at the American Business Awards in Chicago. She is a member of the American Marketing Association, serves as an officer of the board at the Charleston Collegiate School, and continues to use her marketing expertise to support the nonprofit organization, The Parklands Foundation. 

Gina graduated Cum Laude with a Bachelor Degree from
Hunter College at The City University of New York, and received a Master of Business Administration at The Citadel Military College of South Carolina. She presently lives in Charleston, SC with her husband Troy and daughter Gabrielle.

Committee:

Sana Baig, Vice President, Global Digital Marketing
Worldwide Clinical Trials, King of Prussia, Pennsylvania, USA

Debra Bergevine Debra Bergevine, SVP, Marketing and Sales Operations
DCR Workforce, Inc., Boca Raton, Florida, USA
As Vice President and Chief Marketing Officer of DCR Workforce, Debra is responsible for overseeing the company’s global marketing activities, driving sales excellence and go-to-market effectiveness. She has consulted with dozens of Fortune 500 companies, helping to shape their indirect procurement and workforce management programs.

Richard Black Richard Black, Managing Director
Momentum Worldwide, New York, New York, USA
With 25 years of experience in the integrated marketing industry, Richard is the General Manager of the NYC headquarters of Momentum Worldwide. He sets the vision for the leadership teams and is accountable for their development. A catalyst for innovation, Richard is a driving force behind Verizon, American Express, Porsche, Google and other businesses as well as business development within Momentum.

Deirdre Blackwood, Global Media & Analyst Relations
Accenture, Washington, D.C., USA

Julien Brandt Julien Brandt, CEO
OrganikSEO.com, Solana Beach, California, USA
Julien Brandt is the Founder & CEO of Organik SEO, a San Diego-based online marketing company that harnesses the power of SEO, social media and content marketing to help businesses increase their online exposure. Julien and his team of specialists manage search engine optimization projects, social media campaigns, web development projects and content marketing campaigns.

Leslie Cozatt Leslie Cozatt, CEO
Optum, Eden Prairie, Minnesota, USA
Director of Marketing, Provider - Thought Leadership & Content Strategy at Optum. Lead strategist in developing Optum's award-winning thought leadership & content strategy. Authored eBook on best integrated content marketing practices utilized throughout Optum.

Natalia Diaz Payton Natalia Diaz Payton, Marketing Specialist
Forte Payment Systems, Allen, Texas, USA
Natalia obtained a B.A. in Speech Communications with a minor in Ethnic Studies from Colorado State University. Her adaptability has enabled her to work in various fields including film, education, finance, sports and live entertainment. She has worked in tandem with some of the biggest event producers including Clear Channel Radio, The Grammy Museum at L.A. LIVE, Nokia Theatre L.A. LIVE, STAPLES Center, JW Marriott Los Angeles L.A. LIVE, Los Angeles Clippers, LA Galaxy and the LA Kings.

Mary DiMaggio-Finley Mary DiMaggio-Finley, Senior Vice President
BioCentric Inc., Collingswood, New Jersey, USA
Ms. DiMaggio has more than 25 years of experience in a complete range of strategic multi-media health communication services for government programs, consumer awareness and health education, social marketing, partnership development and brand management. Ms. DiMaggio is the Senior Vice President of Government Relations for BioCentric Inc. a medical communications company.

Toby Eckhardt Toby Eckhardt, President
Focused Image, Falls Church, Virginia, USA
Toby Eckhardt is the founder of Focused Image, a communications firm that helps clients realize their business potential and growth opportunities through brand development, marketing, advertising and PR. Toby has developed strategic plans, award-winning designs, and highly creative campaigns brands such as Airbus, Bechtel, Black & Decker, CACI, CSC, Spirit Aerosystems and many others.

Christopher Faust Christopher Faust, Chief Marketing Officer
Qvidian, Chelmsford, Massachusetts, USA
Christopher Faust is an accomplished global marketing executive with deep domain expertise in the technology sector, and a proven track record with startup, venture-backed, and private equity based high growth companies. Mr. Faust is a thought leader presenting and writing on best practices in successful marketing and sales execution.

Jean Gea Jean Gea, Product Marketing Strategist
ESRI, Kirkland, Washington, USA
Experienced software marketer, passionate about tech and its ability to make positive, disruptive change in lives and livelihoods. Positioned products toward the cloud and SaaS licensing models. Lived, worked and studied on 3 continents. Effective, efficient and adaptable, honed through years of high-pressure marketing agency experience. INSEAD alumna.

Deanna Harms Deanna Harms, Executive Vice President
Greteman Group, Wichita, Kansas, USA
Clients naturally seek Deanna Harms counsel. Maybe its her solid background in journalism, public relations and account management. Or the smarts she brings to every challenge. She rolls up her suit-jacket sleeves, works with terrier-like tenacity and loves every moment. Deanna guides clients through choppy waters, from new-product rollouts in fiercely competitive markets to leveraging interactive media for brand building. Sonia and Deannas yin-yang creates a force that breaks down barriers and drives projects forward. Deanna ensures that we think through every project with equal attention to quality and outcomes, creating a responsive, resourceful, client-first team.

Gordon Hochhalter Gordon Hochhalter, Head of All Creation
Art Of It, Chicago, Illinois, USA
Gordon started life as a copywriter.Today he is the "Head of All Creation" at the Art Of It, a creative consultancy. Along the way he has been a Creative Director, Director Creative Development, Vice President Creative Director, Group Director / Integrated Marketing Communications Creative, Partner Creativitystrategyconnectivity, and Managing Partner.The proud owner of more than 450 creative awards from the likes of The One Show, Clio, Art Directors Club, Addy, Andy, New York Festivals, International Titan, Telly, CEBA, and Ace Awards, Gordon has also reinvented a very successful integrated branding firm not once but four times.

Chris Hook, Director, Global Marketing
AMD, Austin, Texas, USA

Erik Huberman Erik Huberman, CEO & Founder
Hawke Media, Santa Monica, California, USA
As the founder and CEO of Hawke Media, Erik Huberman is a serial entrepreneur and brand marketing consultant who founded, grew and sold three startups in the last eight years.

Allen Jernigan, President & CEO
My Marketing Department, Inc., Seminole, Florida, USA

Sean Kapoor Sean Kapoor, Vice President, Global Marketing
Harman International, Stamford, Connecticut, USA
Sean Kapoor serves as Vice President of Global Marketing at Harman International (NYSE:HAR). He leads the definition, expression and implementation of the company’s brand portfolio strategy across all customer touch points. In his role, he spearheads the conceptualization, development and execution of innovative and disruptive marketing strategies that drive consistent profitable growth for Harman's industry defining audio brands - JBL, Harman Kardon, Infinity and AKG.

Patrick King Patrick King, Founder & CEO
Imagine, Inc., Manassas, Virginia, USA
Patrick’s experience in branding, graphic design, website development, marketing technology and doodling has helped him win the company dozens of industry awards, including those from the Prince William County Chamber of Commerce, VEMA, Marcom and W3. Patrick serves on several boards of directors including those of Historic Manassas, Inc., Court Appointed Special Advocates (CASA) and the Manassas City Public Schools Education Foundation. He is on the advisory boards of the Greater Prince William Food Council and The New School.

Hao Kuo Hao Kuo, Marketing Manager
Aurico, Arlington Heights, Illinois, USA
Hao Kuo is the Marketing Manager for Aurico, a global leader in background screening and drug testing services. He has been with Aurico for 5 years developing marketing strategies to further the growth of the company leading to its recent acquisition by CareerBuilder.

Dan Lobring Dan Lobring, Managing Director, Communications
rEvolution, Chicago, Illinois, USA
A communications professional with more than 15 years of experience in public relations, sports and marketing, including work with leading global and national brands such as the America's Cup World Series Chicago, Continental Tire, ESPN, EA SPORTS and Travelers, as well as the Chicago Fire Soccer Club.

Acacia Mace Acacia Mace, Communications Specialist
OptumRx, Overland Park, Kansas USA
Acacia Mace is a communications specialist with a natural ability to promote ideas through written, verbal and nonverbal types of communication. She has a bachelor’s degree in business administration with an emphasis in marketing and is skilled in project management, internal communications and overcoming challenges with ease.

Ashley Mayhew Ashley Mayhew, Employer Brand Specialist
TD Bank, Toronto, Ontario, Canada
Graduated with a Masters of Industrial Relations and Human Resources from U of T while working in the Employer Brand space- a true hybrid between HR and Marketing. Specialize in Branding, Online Marketing and Social Media strategy. Passionate about developing company brands and storytelling.

Diane Seay McNulty Diane Seay McNulty, Associate Dean for External Affairs and Corporate Development
Jindal School of Management, The University of Texas at Dallas, Richardson, Texas, USA
Dr. McNulty coordinates the marketing/pr, community, and corporate relations strategies at the Naveen Jindal School of Management, UT Dallas. She is editor-in-chief of MANAGEMENT and the Jindal School's eNewsletter, and teaches in the executive MBA and undergraduate programs for corporate governance and ethics. Dr. McNulty serves on the boards of several charitable and professional organizations nationwide.

Bruce D. Murdy Bruce D. Murdy, President
Rawle Murdy Associates Inc., Charleston, South Carolina, USA
Bruce Murdy is president of Rawle Murdy, a full service integrated marketing firm in Charleston, SC. Bruce started his career at top tier advertising firms in Tampa and Chicago before moving to Charleston in 1987. The digitally-savvy agency focuses on strategic development, with a vision of creating ideas that can change the future for their clients.

Beth Nathan Beth Nathan, Assistant Director of Marketing & Sales
South Carolina Aquarium, Charleston, South Carolina, USA
Beth began her career in the for profit space more than 15 years ago. Currently thriving in the non-profit world, Beth joined the South Carolina Aquarium for a second-stint in 2013 to run the marketing and sales teams implementing creative, results driven products that move the audiences of today and tomorrow.

Christopher Risheill Christopher Risheill, Senior Director of Communications and Events
Ohio AEYC, Westerville, Ohio, USA
A previous American Business Award winner himself, Chris works with the best for profit and non-profit organizations in the country because he is good enough, smart enough and gosh darn it, people like him!

David Rockenbaugh David Rockenbaugh, Senior Writer and Creative Director
AbbVie, Chicago, Illinois, USA
Award-winning people persuader and client delighter. Over 30 years in marketing communications as a creative director and writer for boutique and megatique agencies such as Ogilvy, Wunderman and Della Femina McNamee. Published four kudos-conferred family games and wrote a musical about Alfred Hitchcock wooing his blonds in Heaven.

Jean Romano Jean Romano, Marketing Specialist
University of Arkansas for Medical Sciences, Little Rock, Arkansas, USA
With 30+ years of advertising and marketing experience for industries such as telecommunications, pest control, tourism and healthcare, Romano has worked in both corporate and agency settings. She’s currently Marketing Specialist at the University of Arkansas for Medical Sciences, where she develops and implements brand advertising and other marketing initiatives.

Vishal Sapra Vishal Sapra, Growth & Innovation
MRY, New York, NY, USA
Sitting at a quirky and awesome intersection of Madison Avenue, Wall Street, and Silicon Valley, I helped lead global new business and innovation efforts at MRY (formally Mr Youth), working with brands to assess their business needs and deploy digital and social media infrastructure, strategy, analytics, and content services.

Susan Saurage-Altenloh Susan Saurage-Altenloh, President & Chief Insights Officer
Saurage Research, Inc., Houston, Texas, USA
Susan employs creative research methodologies that deliver the "big ideas" for successful marketing strategies for planning and brand development. Susan surfs the early adoption curve of new techniques and methodologies and has won several national and regional awards for clever, unique research approaches to securing critical information for clients.

Tina Stafford Tina Stafford, Principal & Client Services Director
Stafford Creative Inc., Edmonds, Washington, USA
As agency principal and client services director, Tina is the lead project manager for all Stafford Creative projects and the primary client contact. Stafford Creative’s groundbreaking work for Seattle-based senior living management company, Leisure Care, has led to seven ABA Stevie Awards.

Nichole Stevens Nichole Stevens, Director of Marketing
Roper St. Francis, Charleston, South Carolina, USA
Nichole Stevens is Director of Marketing at Roper St. Francis, Charleston’s only private, not-for-profit health system. Nichole oversees Marketing, Corporate Communications/PR and the system’s Contact Center. Prior to Roper St. Francis, Nichole worked for Southern Regional Medical Center and Wellstar Health System both based in Atlanta, GA.

Scott Thomas, CEO
Exegan Music Group, Las Vegas, Nevada, USA

Molly Waring Molly Waring, Director of Media Relations
Explore Charleston, Charleston, South Carolina, USA
Molly Waring is the Director of Media Relations at the Charleston Area Convention and Visitors Bureau. During her four years with the CACVB, the Charleston area has won numerous awards, including Condé Nast Traveler Readers Choice #1 U.S. City Award for five consecutive years as well as Travel + Leisure’s World’s Best #1 U.S. City Award for three consecutive years. Throughout the year, Waring works with scores of editors, producers, photographers, and freelancers affiliated with publications worldwide.

Jake Wengroff Jake Wengroff, Founder/Director
JXB1 Social Business, West Palm Beach, Florida USA
Jake Wengroff is the founder of JXB1 Social Business and advises clients on the full spectrum of paid, owned and earned media strategies, including content marketing, social media, and analytics. Jake also reports on tech news and trends on Overnight America on CBS Radio.

Becky Wilson Becky Wilson, President & Chief Visibility Officer
WDS Marketing and PR, Overland, Kansas, USA
Becky S. Wilson is the Chief Visibility Officer at WDS Marketing & Public Relations, a boutique agency that uniquely utilizes media, accolades, awards, milestones, events and other prime public relations opportunities to help clients get known in the most positive, dynamic, profitable and highly enjoyable ways. Becky is a 2014 Kansas City Influential Women and Stevie Awards for Women honoree. Contact Becky Wilson @bwilson@wdspr.com. www.WDSPR.com

Gregory Wright, Gregory Wright, Director, Content Marketing
Association of National Advertisers, New York, New York, USA
Gregory Wight is a skilled marketing technologist with more than 12 years of experience in marketing, communications and advertising. He has an MBA in Marketing and a BS in Political Science and Geography. Currently with the Association of National Advertisers leading their marketing procurement and brand management events and content areas, he has extensive experience with marketing across a wide range of industries.

Didi Yunginger Didi Yunginger, CMO
LM Wolper Information Delivery, Easton, Pennsylvania, USA
Didi Yunginger plans and executes content marketing and social media for LM Wolper Information Delivery, a provider of subscriptions and related information services to academic and medical institutions, corporations, public and government libraries. Her prior experience includes B2B marketing for Rodale, Inc. sports magazines and magazine and newspaper writing.

Marketing Awards categories:

Marketing Campaign of the Year - Industry Categories

E01. Agricultural / Industrial / Building: for all related products, materials, tools and services.
E02. Automotive - Aftermarket: gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, windshield wipers, enhancements, etc.
E03. Automotive - Vehicles: cars, trucks, motorcycles, both brand and model advertising.
E04. Beauty: cosmetics, fragrances, hair products, nail products, beauty services such as salons, spas, etc.
E05. Beverages - Alcohol: beer, champagne, liquor, wine, wine coolers, after dinner drinks, etc.
E06. Beverages - Non-Alcohol: diet and non-diet soda, coffee, tea, juices, milk, milk substitutes, bottled water, sparkling water, etc.
E07. Breakfast Foods: cereals and other foods intended primarily for breakfast consumption.
E08. Corporate Reputation/Professional Services: includes sponsorships, image & identity, communications to promote corporations, not exclusively their products. Includes business/professional services such as consulting, accounting, legal, employments, etc.
E09. Culture & The Arts: plays, museums, music organizations, concert series, cultural festivals, theater festivals, etc.
E10. Electronics: audio and/or video devices such as TVs, radios, mobile devices, home entertainment (DVD/Blu-ray players), cameras, computer hardware, game consoles, laptops, tablets, sound systems, etc.

...and many more.

Marketing Campaign of the Year - Specialty Categories

E40. Brand Experience of the Year - Business-to-Business: recognizing work that reaches out to business audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E41. Brand Experience of the Year - Consumer: recognizing work that reaches out to consumer audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E42. Mobile Marketing Campaign of the Year: for campaigns targeted to consumers' mobile devices.
E43. Branded Content Campaign of the Year: recognizing work that has used branded content - original or sponsored - to reach out to audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E44. Online Marketing Campaign of the Year: for campaigns that were conducted in their entirety online.
E45. New Product or Service Introduction of the Year: for campaigns conducted to introduce a new product or service to the U.S. market.
E46. Small-Budget Marketing Campaign of the Year (<$3 million)
E47. Viral Marketing Campaign of the Year: for campaigns that used word-of-mouth, video stunts, and other viral tactics as their primary means of communication.
E48. Youth Marketing Campaign of the Year: for campaigns that targeted the youth market (up to age 24).

Marketing Professional Categories

E50. Marketing or Advertising Agency of the Year
E51. Marketing Department of the Year
E52. Marketing Team of the Year
E53. Marketing Executive of the Year
E54. Marketer of the Year: recognizing non-executive marketing professionals.  There is no entry fee for this category

 

Topics: The American Business Awards, business awards, marketing awards, American business awards, marketing campaign of the year, best marketing, award marketing, best marketing campaign

Enter The American Business Awards with No Entry Fees

Posted by Maggie Gallagher on Wed, Feb 17, 2016 @ 04:25 PM

Everyone likes free things. What is a trip to the dentist without the free toothbrush and floss? Costco samples? There are never enough. Free pizza in the office conference room? Everyone is there. This year The (14th Annual) American Business Awards is offering a slew of categories that do not have an entry fee. Yes, you read that right. Free entries for your chance to win a Stevie Award!

The only catch? The entry deadline is tomorrow, February 18. These are savings of up to $470. If your organization is in the U.S.A. and you're considering submitting nominations to the ABAs, now is the perfect time

.Late entries will be accepted through March 16 with the payment of a late fee. For the categories listed below with waived entry fees, the $55 late entry fee will still apply.

Hourglass-1.jpgREVIEW THE ENTRY KIT HERE.

The awards categories with waived entry fees are as follows:

Startup of the Year (for companies that began operations since January 1 2014). 
a. Business Product Industries
b. Business Service Industries
c. Consumer Product Industries
d. Consumer Service Industries

Tech Startup of the Year (for companies that began operations since January 1 2014). 

Energy Industry Innovation of the Year: This category recognizes singular innovations in energy-related technology, production, conservation, storage or delivery, by an organization or an individual in the U.S.A., since January 1 2015. 

For the 2016 competition we have introduced a variety of free categories to recognize individuals in various fields:

Communications Professional of the Year: for non-executive communications, PR, and IR professionals. 

Technical Professional of the Year: for non-executive technical professionals including software developers, web developers, technical writers, etc. 

Marketer of the Year: recognizing non-executive marketing professionals. 

Product Developer of the Year: recognizing all non-executive product development or management professionals. 

Support Staffer of the Year: recognizing non-executive support personnel, including office managers, administrative assistants, secretaries, maintenance professionals, etc. 

Entries in all of the awards categories listed above require:

  1. An essay of up to 650 words describing the nominated organization's achievements since January 1 2015

    b. In bullet-list form (up to 150 words), a brief summary of up to ten (10) of the nominated organization's chief achievements since January 1 2015

    c. Optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges

Remember, the first step to submitting a nomination is to review the entry kit. You can do so here.

Topics: support awards, The American Business Awards, marketing awards, American business awards, it awards

How to Enter The American Business Awards in 10 Minutes

Posted by Michael Gallagher on Mon, Apr 27, 2015 @ 11:39 AM

HourglassYou've been busy. You've been travelling. You were at a tradeshow. You were out sick. Your boss wasn't available for approvals. Whatever the reason, you didn't get around to submitting entries to this year's American Business Awards. But you've gotten a reprieve. For the first time in its 13 year history, the final entry deadline of The American Business Awards, the preeminent business awards program in the U.S.A., has been extended - through this coming Friday, May 1.

We know, you're still busy. Your calendar this week is still chockablock. But surely you can find 10 free minutes. Because in 10 minutes you can prepare and submit an entry to the ABAs and potentially win a Stevie®, one of the most coveted trophies on the planet.

Here are a number of ways you can do that.

Repurpose Nominations From Other Awards Programs
The submission requirements for the ABAs are fairly open-ended, and there's a wide variety of categories to choose from. If you've entered any other awards programs this year, simply repurpose the nominations you wrote for those competitions for the ABAs. Most categories require only the submission of an essay of up to 650 words and a bullet-list summary of the achievements portrayed in the essay. It should be fairly easy to reconfigure your other awards nominations for the ABAs.

Repurpose Your Press Releases and White Papers
It's likely you've already done the heavy-lifting of describing your organization's achievements, your innovations, your new products and services, your marketing and PR campaigns, etc. Throughout the year you've been trumpeting your successes through press releases and white papers. Simply comb through your output over the past year and cobble together the text you've already written into a short essay. Note that the 2015 ABAs will recognize your achievements since the beginning of 2014.

Repurpose Your Press Clippings
With every ABA nomination you have the option to attach any number of press clippings, work samples, video clips, photographs, etc. to your essay, to help paint the picture for the judges. Does one or more of your press clippings feature a compelling story that can be the basis of the essay for your ABA nomination? There's no need to reinvent the wheel if it already exists and you can reuse it.

Hire a Consultant
Did you know that there are a number of consultancies that specialize in preparing and submitting awards nominations on behalf of their clients? There are quite a few in the U.S.A., and they've been remarkably successful over the years in winning Stevie Awards for their clients. Contact us if you'd like a referral to one of them who can take the process of getting entries into the ABAs off your hands this week.

Submit Media Work
Sometimes you hope to win a Stevie for a specific reason - for a major achievement, or a member of your team - but sometimes you just want to win a Stevie, for any reason. If that's the case, take a look at the categories in the ABAs for videos, apps, websites, publications, and live events. It's really easy to enter these categories. These categories generally require only a short essay of up to 125 words, describing the nominated work's purpose and results to date, and the nominated video or app, etc., itself.

Resubmit a Nomination From Another Stevie Awards Program
Did you have success with a nomination in the Stevie Awards for Sales & Customer Service, or the Stevie Awards for Women in Business? One Stevie Awards competition has nothing to do with another, and resubmitting a nomination from one program to this year's ABAs is a valid strategy followed by many organizations.

Contact Us for Help
You'll save a lot of time by letting us do some of the important work for you. We'll save you the trouble of plowing through our category lists to find the category that's right for you, for example. Contact us, by email at help@stevieawards or telephone at +1 703-547-8389. Tell us what your organization wants to be recognized for, and we'll suggest the best category for your nomination.

Whichever strategy you choose to get your ABA nominations written and submitted this week, do get them submitted this week, because the deadline will not be extended further!

Ready to enter The 2015 American Business Awards?  Begin here

ENTER THE ABAS NOW

 

Topics: The American Business Awards

Early-Bird Deadline Today for The 2012 American Business Awards

Posted by Liz Dean on Wed, Dec 14, 2011 @ 09:25 AM
The second early-bird deadline for The American Business Awards is today, Wednesday, December 14.Here are the first steps to help you start the submission process for The 2012 American Business Awards:
  1. The Stevie AwardsGet your entry kit here.
  2. Review the 2012 ABA categories. We have dozen of possible categories including awards for organizations, teams, departments, and individuals as well as awards for websites, videos, blogs, apps, live events, and much more.
  3. Review past winners' entries here. They're great models for how you should write your entries.
  4. Make the most out of your submissions and learn how to submit winning entries here.

Have questions? Contact us at help@stevieawards.com; we'd love to help you get started on your 2012 submissions!

Not going to make the early-bird deadline? Don't worry - the next ABA deadline is March 28, 2012!


Topics: The American Business Awards, American business awards, ABAs, The 2012 American Business Awards