Whether it’s an entrepreneur starting out in an office or garage or if it’s a Fortune 500 company, any business must be visible to potential customers before a sale can be made. In most cases, awareness of a company is created through great stories, which elicit engagement and relationships with those potential customers.
Whether dealing with website traffic, email subscriber data growth, social media accounts, or hundreds of other engagement metrics, they’re all interconnected by one thing: an attempt to create a continuous relationship between the customer and the business.
With so many companies marketing that way, though, how do you stand out in a sea of legitimately competent competitors?
PAN Communications is an integrated marketing and public relations agency based in Boston, Massachusetts, United States. They focus on B2B technology and health care industries that want a customer-first business model. They deliver this through PR and social, content, and influencer marketing. They also use data analytics and creative services.
“To bring great stories to life, that’s the core message,” says Ashley Thon, marketing coordinator at PAN Communications. “Those great stories are about the companies—their technologies and innovations—that are changing lives.”
The company’s ability to bring resonant, engaging stories to life contributed to them winning the 2018 Gold Stevie® for Public Relations Agency of the Year at The American Business Awards.
PAN Communications is one of the industry’s most trusted communications partners., It demonstrates that it takes an entire team of dedicated marketing and PR specialists to help clients exceed expectations.
Move Ideas and Build Relationships
Success in any venture doesn’t happen overnight. No matter how good you are at something or how certain you are about how to improve a problem, it takes time to develop and to hone sustainable relationships with your audience or paying customers.
The success of PAN Communications is due to the firm’s unique ability to offer the agility and personalized service of a midsized agency while also leveraging national and international relationships. This allows them to manage large-scale communications programs for brands such as SAP, AppDirect, Radial, and MediaMath. PAN Communications provides services, moves ideas, and builds relationships with customers at a level which competitors find difficult to match.
The PAN Communications business model demonstrates one thing clearly: Successful businesses must make their services and messaging available to potential customers over a variety of platforms.
Give Back and Put People First
The belief that great people can do great things is an underlying tenet of the PAN Communications mind-set. That’s why they focus on putting people and culture first.
“By fostering an environment free of office politics and rich in support and diversity, we believe we can rise above the industry noise and win the race,” says Thon. “The CEO of PAN believes his agency’s greatest assets go down the elevator every night: the people. Phil [CEO of PAN Communications] and the rest of the leadership team devote time and energy to cultivating the award-winning culture that currently exists at PAN. The agency takes a people-first approach and prioritizes a strong work-life balance for its employees.”
PAN Communications also believes in giving back to the communities that built the foundation of their agency. To that end, the firm launched a philanthropic program, PANcares, in November 2017. This allowed the agency to become involved in its local markets more consistently. As part of the program, PAN Communications partners with four nonprofit organizations dedicated to fighting against youth homelessness. Representing a cross-country collaborative, the partners are based in Boston, Massachusetts, United States; San Francisco, California, United States; New York City, New York, United States; and Orlando, Florida, United States.
As PAN Communications demonstrates, today’s PR agencies must distinguish themselves by delivering exceptional services and innovations to their clients. As a result, the industry is thriving. Brands demand more from agencies than ever before, asking these companies to prepare them for every stage of growth and to act as trusted partners along the way. PAN Communications is just one agency that shows the exceptional results that are possible when that happens.