Do a web search for custom signage, and you’ll find a multitude of businesses from which to choose. Needless to say, it’s an industry where separating oneself from the pack can be a difficult proposition.
Since its inception in 2012, the management team behind Signs.com has believed an unparalleled level of customer service is a big part of the answer. From the beginning the company has guaranteed 100% satisfaction to its customers, many of them individuals and small businesses.
By 2015, the Salt Lake City-based organization decided to take things a step further. Internally, the team posed a central question: “If we had the best customer experience in the world, what would we do?”
The answer to that question was creating a new mindset that put the customer experience front and center. In order to help make that happen, the customer service department was renamed the “customer experience department.” Instead of focusing on individual interactions, the staff would focus on the entire consumer relationship.
Shortly thereafter, the company hired Madison Page, its first Customer Experience Officer, to oversee the department and make that transformation a reality.
A Recipe for Success
Among the new key decisions was opting to use live agents for its customer interactions, rather than following the trend for automated solutions. That approach made it easier to provide consumers with the level of service they sought.
To maintain a customer-first philosophy, the company has also formulated four habits for success that its team tries to uphold:
- Easy
“Nothing is worse for our customers than going through a hard, cumbersome process to order signs,” says Page. “The customer experience department tries to make things as simple as possible so customers want to keep coming back.”
- Helpful
One of the team’s priorities is consistently providing accurate, useful information. Representatives logged more than 50 hours of training in 2016, even learning about graphic design so they can aid clients on the fly with basic design issues.
- Fast
Page has helped Signs.com achieve a company-wide chat response time of less than 10 seconds and an email response time of about 2.5 hours. That’s more than seven times faster than the industry average.
- Friendly
“Part of giving clients a great Signs.com experience includes being kind and friendly no matter what outlet you’re using,” Page explains.
One of the keys to staying upbeat is maintaining a close-knit team that doesn’t take itself too seriously. After weekly meetings, for example, staffers can be found playing games like trying to eat donuts from a string or playing a fierce game of Spoons. The group even has gold and silver medals that get handed to the winner.
High Customer Satisfaction
The result of that emphasis on the consumer experience has led to overwhelmingly positive feedback on social media that helps attract even more customers. Of the 27,000 reviews it tallied as of December 2016, the average reviewer gave the company a 4.7 out of 5.
The company’s philosophy reflects a growing body of research suggesting that better customer care leads to increased loyalty, thereby lowering the cost of customer acquisition. For example, the research firm Access Development found that as many as 79% of customers would shop elsewhere within a week of receiving subpar customer service.
At Signs.com, a consumer-centric strategy has clearly helped fuel the company’s rapid growth. Last year, Signs.com earned the No. 6 spot on the Utah Venture Entrepreneur Forum’s list of the top 25 companies in the state under five years old.
In February, the company added to its plaudits by grabbing the Gold Stevie® Award for “Customer Service Department of the Year” in the 2017 Stevie Awards for Sales & Customer Service. In addition, Page received a Silver Stevie for “Contact Center Manager of the Year.”
“It is so nice to win, but it reminds and motivates us to keep innovating, helping and serving our customers,” Page says.

Another Turkish organization, the Istanbul Gas Distribution Co. (IGDAS), is close on their heels with 12 finalist nominations. ej4, the American video e-learning company, is next on the list with seven.
Gold, Silver and Bronze Stevie winners were selected from more than 3,900 nominations received from organizations and individuals in 60 nations. All organizations worldwide are eligible to compete in The International Business Awards, and can submit entries in a wide range of categories, including management awards, company of the year awards, marketing awards, public relations awards, customer service awards, human resources awards, new product awards, IT awards, web site awards and more.
It is much more likely, however, that Fauth Gundlach & Hübl impressed its customer, Deutsche Golf Sport GmbH, a subsidiary of the German Golf Association (DGV), with its core competency. Managing Director Lars Hübl explains: “We identify the subject matter and create suitable content for it, so that our customers can effectively communicate to their specific target groups. We provide consultation, bring ideas to life and implement them, and offer continuous support for communication-related questions. In doing so, we cover six competency fields: public relations, social media, content marketing, sponsoring communication, CSR communication and brand communication.” Among Fauth Gundlach & Hübl’s customers are international companies from various industries, companies from the Rhein-Main region and sports organizations.
The final entry deadline is August 23, but late entries will be accepted through September 20 with payment of a late fee. Finalists will be announced on October 4, and the Gold, Silver and Bronze Stevie winners will be revealed at a gala awards dinner at the Marriott Marquis Hotel in New York on November 17, 2017.
“Surprisingly, few people know what credit means at all, when it’s relevant and what impact it has on everyday decisions. With our lively international team of 33 people, the financial world will be revolutionized. We not only offer free credit checks and clarify your credit ratings, but also exciting financial management tools to optimize your finances.”
Villa’s humorous take on the episode became a runaway success, garnering 85 news stories and raking in more than 230 million media impressions.
Controlled at the time by Manoyan’s mother-in-law and husband, Bon Choix was stuck in the wrong field at the wrong time: producing fancy clothing when the world was moving to blue jeans and sweats. Manoyan, then a stay-at-home mom, took instant and full control of the company. “What else was I supposed to do?” she asks matter-of-factly.
All individuals and organizations worldwide—public and private, for-profit and non-profit, large and small—may submit nominations to the Stevie Awards for Great Employers. The 2017 awards will honor achievements since the beginning of 2016. Entry details are available at 









