From identifying the target audience, to planning the event concept and preparing the logistics, Parker Sanpei loves creating promotional events to help companies broadcast their message effectively. They’re a luxury, lifestyle firm focused on public relations, advertising and marketing, celebrating their 10th anniversary this year. They focus their creativity, ingenuity, integrity and energy into positive results for clients. This work ethic led them to win the Silver Stevie Award for Travel and Tourism in The 15th annual American Business Awards.
A Complete 360° Approach
Finding the right audience for product promotions with diverse ideas for each product can be a satisfying challenge. Vanessa Igel is the Account Executive at Parker Sanpei—she leads strategic media relations campaigns across multiple industries, including the food and beverage, travel and lifestyle industries. She’s excited about her team’s win in the Travel and Tourism category for the International Chardonnay Symposium project that was a smash success.
“International Chardonnay Symposium has allowed us the opportunity to re-engage with many local community partners, and this award could possibly allow us approval from the board to host another event of its kind in 2018.”
Parker Sanpei’s expertise in media outreach lead to widespread pre-event coverage of the Symposium and of the Alliance as a whole. The firm measured 28.6 million media impressions in nine months and reception into regional and national publications such as: Examiner.com, The Modesto Bee, The Press Democrat, WineBusiness.com, Wine Enthusiast, Wine Industry Advisor, Food & Beverage magazine, Napa Valley Register, The SOMM Journal, The Tasting Panel magazine and others. As a result of these efforts, the second year Symposium sold out within a month of opening registration.
Meaningful Success
The Parker Sanpei team knows that passion drives performance and it is this knowledge that compels them to seek a partnership with select clients. Vanessa used an example to speak to their strategy to make meaningful connections in their community.
“With the International Chardonnay Symposium: we took a dead, one-day event and turned it into an international, must-attend, three-day event, partnering with the local community for lodging, food, etc.”
For Parker Sanpei, communication is as much about hearing what’s being said as it is about saying something. Whether you’re referring to public relations, marketing, website design or account management, success is only achieved with open dialogue.
10 Years of Shared Success
Parker Sanpei has been advancing the standard of lifestyle, public relations and marketing since 2007. They’re now excited to be celebrating their 10-year anniversary with interactive and educational events. Vanessa details how you can get involved with their upcoming workshops.
“In celebration of our 10-year anniversary, we're giving back to the community with 10 communication workshops in 10 months. Seating is limited, so register early to participate in these interactive and educational events.”
Organization of the Year: Quality Systems, Inc., Irvine, CA, USA. With 52 total points, Quality Systems is the most honored organization in the 2012 IBAs.
