- Turnitin is dedicated to ensuring the integrity of education and research with products used by students and educators
- The company’s Feedback Studio with Draft Coach allows students to directly improve their research and writing skills in real-time while drafting essays
- Turnitin’s comprehensive database helps students do proper research, cite sources effectively, and deliver high-quality academic writing
About Turnitin
Turnitin is a global company dedicated to ensuring the integrity of education and research and meaningfully improving learning outcomes. Turnitin partners with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Turnitin’s products are used by students and professionals to do their best, original work.
Turnitin is well known as a company that upholds academic integrity, streamlines assessment, and encourages students to do their own work. Turnitin’s most recent offering, Turnitin Feedback Studio with Draft Coach, gives students the power to directly improve their original thinking skills while drafting assignments. Students learn by making mistakes, but learning is much more effective when those mistakes are made - and able to be corrected - before they turn in an assignment. When students can write, iterate, and revise their work, tremendous gains are made in their writing ability. Feedback Studio with Draft Coach is exactly the product to allow that interactive process to occur in Google Docs, where most students are composing essays for their courses.
Draft Coach’s features and benefits include:
- Students run a similarity check directly within Google Docs to ensure proper research and understand where to revise their writing prior to final submission
- Students give credit where credit is due by using Draft Coach to find any missing references and citations
- In-app guidance helps students think critically about their similarities and citation checks
- Students tend to spend more time writing and revising before submitting their final essay, meaning that they are learning more with each iteration and also turning in better essays
- Teachers save time because students can apply the formative feedback to correct errors and submit their own best and original work
Turnitin Feedback Studio with Draft Coach helps students improve their academic writing and research skills by providing access to Similarity Reports and citation feedback as they draft in Google Docs. Draft Coach serves as an integrity coach that lives where students work and supports them in doing proper research, citing sources effectively, and delivering high-quality academic writing. By providing students with formative feedback on citations and matches with Turnitin’s comprehensive database of internet, student papers, and academic content, Draft Coach helps educators cultivate more independent learners and confident writers.
Turnitin won the Gold Stevie Award for New Product & Service Categories - Education - Learning Capacity-Building Solution in The 2021 American Business Awards®.
Interested in entering The 2022 American Business Awards?


Here is Max's story, just as he presented it to the ABA judges, some of the most accomplished people in the world of business.
All, worldwide, are welcome to vote for their favorite new products and services in 38 categories, from consumer products and services to B2B software solutions. Voting will close on June 3, and the top vote-getter in each category will be presented with a crystal People’s Choice Stevie Award trophy in New York on June 20 at The 14th American Business Awards gala.
The nationwide public vote was conducted this summer, with the highest number of votes deciding the winners in 42 product categories. More than 57,000 votes were cast.
Voting concludes on 11:59 pm on Friday, August 8. The winners of the crystal People's Choice Stevie Awards will be announced the week before the September 12 awards banquet in San Francisco, California and presented their awards at the event.
The Stevie Awards are widely considered to be the world's premier business awards programs. The Stevie Award trophies, made by the company that makes the Oscar and other major international awards, are among the world's most coveted prizes.









