Online marketing moves at the speed of light. Customers, prospects and partners can be the lifeblood of a business, which is a sentiment that TopSpot Internet Marketing has set their sights on to differentiate themselves from other search marketing firms. As they become one of the fastest growing firms in Houston, Texas, their focus on accountability, transparency, collaboration, education and delivering meaningful results helped them win the Interactive Agency of the Year Award in The 2016 American Business Awards.
Winners in The 2017 American Business Awards were recently announced. Interested in submitting nominations for 2018? Request your entry kit here.
15 Wins and Counting
TopSpot first submitted Stevie Awards nominations in 2015, winning 15 Stevie Awards including last year’s Grand Stevie Award for the 2016 Interactive Agency of the Year. The Grand Stevie Award is the highest honor.
“Winning multiple awards for our work on websites we’ve designed and developed and then going on to win the Grand Stevie Award for Interactive Agency of the Year further solidified the fact that our efforts are meeting and exceeding industry standards in addition to driving leads for our clients.”
At TopSpot, their focal point is delivering meaningful results for their clients.
“Our culture is built around a quality-focused approach, both in our work & our customer service. Our team takes tremendous pride in having a positive impact on our clients' businesses.”
Big Changes for 2017 and Beyond
TopSpot expects to see many changes in their industry. As mobile search continues to increase and with Google’s announcement of the mobile first index, more websites built and optimized for mobile devices will take precedence.
“We are also seeing a rise in voice search because of devices like Amazon Echo and Google Home. This is something we must take into consideration more and more when optimizing websites, making sure they are optimized for conversational searches.”
They also anticipate a greater importance on user experience with, “continued site speed monitoring, getting page load times down on all sites, which contributes to both user experience and organic rankings.”
It’s Not Just Digital Marketing
Director of SEO, John Varghese highlights a story about a client’s thankfulness that shouldn’t be overlooked, even when everything runs smoothly.
“He spoke to the entire company with a lot of thankfulness and communicated to us that we do more than just build websites, develop paid search campaigns or SEO, and that we helped him, his family, his employees and his employees families build their dreams. He went on to say that he was able to spend more time with his family and the charitable work he is involved in, employ more people, give raises, that his employees were able to send their kids to college, sometimes for the first time in their family history.” He said that, “Since that time we have an internal standard of asking if we are building dreams for our clients.”
