Bubble tea, also called pearl tea, or boba tea, is a flavored milk tea with chewy tapioca beads. Sounds modest enough, right? The demand for this beverage, however, is anything but modest. Valued at $1.89 billion (USD) in 2018, the global bubble tea market is projected to reach $3.49 billion (USD) by 2026. So, how did a mere variation on classic tea capture this much of the global market share?

Food Fashion 

Social media is an easy way to gauge this fad’s popularity. Instagram is full of pictures of delicious food, and beverages often have dedicated hashtags. Plus, it’s now customary to share nearly every meal on social media before consuming it. In a culture that looks at what you eat the way it looks at what you wear, food has become just as fashionable as clothing.

“What’s in your pantry or on your plate has become a form of self-expression, much like a fabulous pair of Christian Louboutins. Just as the label ‘fashionista’ evokes an entire lifestyle, so, too, does the term ‘foodie,’” writes famous television host and entrepreneur Martha Stewart in a blog for HuffPost.

This phenomenon is not new, of course. In an article written for the New York Times almost four decades ago (“De Gustibus; Fashions in Food, Like Those in Clothes, Follow the Trends”), food critic Mimi Sheraton talks quite candidly about food fashion.

“It is probable that many people, anxious to be seen eating the right thing in the right restaurant, are swallowing hard-to-down rare fish, almost raw vegetables, white chocolate mousse that tastes like sweet fat and exotically aromatic seasonings they secretly consider to be as appealing as moth balls,” writes Sheraton.

While that sentiment might be true, there is no denying that food fashion is a huge economic driver. It has helped build numerous billion-dollar industries, including the bubble tea market.

The Rise of Bubble Tea

Bubble tea originated in Taiwan, in the 1980s. The most popular version is said to have originated in Chun Shui Tang tea shop in Taichung, Taiwan where the owner, Liu Han-Chieh, experimented with milk tea by adding it in a cocktail shaker with ice. At that time, no one served chilled tea, and the concoction went on to become extremely popular with the younger crowd. They called it “bubble tea” because of the thick foam layer that formed on top. In 1987 Han-Chieh held a competition for his staff members and asked them to come up with creative beverage variations. Lin Hsiu Hui, the store manager, added tapioca balls to milk tea and created the version now popular across the globe.

From its nation of origin, bubble tea quickly spread to several other Asian countries and communities. It burst onto North America’s food scene in waves but hit the mainstream around 2014 and is now considered a mainstay. It’s phenomenal growth is partly tied to the simultaneous rise of foodies on social media, who are notoriously partial to food’s visual appeal.

Researchers who study food cultures attribute another factor to bubble tea’s success. By introducing and marketing the product toward working professionals, it gave the drink a kind of stature. Krishnendu Ray, assistant professor of food studies at New York University, explains in an article published in the South China Morning Post: “One of the attractive things about bubble tea is the fact that it is spreading to the middle class, professional classes, so it has a lot more prestige at the very beginning compared to food associated with poor working-class Chinese, which is what I call a hierarchy of taste. The higher the class your food is, the easier it is to circulate in global circuits and acquire prestige.”

Riding on Boba’s Success

Many organizations grew out of bubble tea’s success. This includes franchises that serve boba to customers, as well as manufacturers that make the material and equipment for the tea.

Strong competition in the bubble tea market drives these manufacturers to experiment with flavors and to improve the quality of the boba they produce. Jasmine milk tea, avocado milk tea, and mango green tea are just a few of many great variations.

A Stevie-winning boba manufacturer is Empire Eagle Food Co., Ltd., which is based in Taichung City, Taiwan, China. They help businesses serve bubble tea by guiding them from the initial concept stage to sampling to making the final tapioca drinks. Conceding there are several other players in the market to compete against, Mindy Jen, co-founder and chief marketing officer (CMO) at Empire Eagle Food Co., Ltd., says they outstrip competition by treating bubble tea like the food fashion culture that it is.

“Even though bubble milk tea is a traditional drink, our team believes bubble milk tea is not only a Taiwanese local drink but a fashion culture, just like all the different fashion industries,” she says. “Therefore, we change our marketing strategy and products all the time to fit the quick changes in the industry.”

It’s anyone’s guess whether bubble tea is here to stay or will fade like so many fads before it. For now, though, many people count it as their favorite beverage, and that is all that matters.

Jen won a Silver Stevie® Award in the Female Executive of the Year - Business Products - 11 to 2,500 Employees category at The 2019 Stevie® Awards for Women in Business.

Interested in entering the 2020 Stevie Awards for Women in Business?

Siri, the artificial intelligence assistant of Apple, is impressive. She is sassy, efficient, and articulate. She is also the result of thousands of hours put in by hundreds of people who are experts in language, machine learning, and software development. When you see the end results of some of the most extensive AI projects, it’s easy to believe AI is replacing humans, but that is far from true.

Harvard Business Review researched 1,500 companies that implemented AI to automate processes. They found that businesses only reap the true long-term benefits of AI when humans and machines work together; companies that deploy AI in the hopes of displacing employees only see short-term productivity gains.

Standing on the Shoulders of Humans
AI is not a stand-alone product. It needs to be trained to perform tasks, educated about the outcomes, and regularly maintained and updated. Millions of people around the globe earn their livings by teaching AI to make diagnostic decisions, to identify images, to recognize speech, and more. Has a website ever asked you to prove you are human by choosing the images that contain a certain street sign? If you filled in one of these image captchas, you were, in a way, teaching Google’s AI to identify that street sign.

Virtual support bots are one of the most common usages of AI today. One such example is Aida, a virtual assistant used by SEB, a bank headquartered in Stockholm, Sweden. Aida is trained to understand and to handle natural language conversations in order to answer customer queries. In about 30 percent of instances, the virtual system fails to resolve the issue, and it passes on the call to a human customer experience (CX) rep. It then monitors this human interaction and learns from it.

Complementing Each Other
What comes naturally to humans (reading complex facial expressions, creating art, making jokes, understanding implied meanings, and more) is not easy for machines. What’s easy for machines (such as crunching tons of data and doing repetitive tasks for months on end, for example) is practically impossible for people to accomplish. Through smartly executed collaboration, AI and humans can complement their respective skill sets to help businesses scale faster and better.

These things are no secret, of course. More instances of human experts powering AI are now seen worldwide. Directly, a support automation company based in San Francisco, California, United States, is one example. The company helps enterprises launch and train virtual agents. Their platform has human experts from all walks of life training CX AI agents for numerous enterprise companies, including Microsoft, SAP, LinkedIn, and Samsung. The human experts feed training phrases and intent to the company’s support AI, create authentic content the AI can use to automatically answer queries, and provide live assistance when needed.

“When the expertise of human workers is systemically injected into the AI system, AI becomes more accurate and paves the way for continued coexistence,” says Antony Brydon, co-founder and VP of Platform at Directly. “Since AI will rely on the expertise of human workers to be successful, there’s no danger of people training themselves out of jobs because the AI systems need constant maintenance. And because the more input from domain experts an AI receives, the better it becomes, the demand for workers to train AI will only grow.”

Directly won the Bronze Stevie® Award in the Artificial Intelligence/Machine Learning Solution subcategory of the Product Management & New Product Awards category at The 2019 and 2020 American Business Awards® .

Interested in entering The American Business Awards?

The Stevie Awards has issued the call for entries for the fifth annual Stevie® Awards for Great Employers, which honor the world’s best companies to work for and the human resources teams, professionals, suppliers, and new products and services that help to create and drive great places to work.

All individuals and organizations worldwide—public and private, for-profit, and non-profit, large and small—may submit nominations to the Stevie Awards for Great Employers. The early-bird entry deadline, with reduced entry fees, is April 29. The final entry deadline is June 3, but late entries will be accepted through July 22 with payment of a late fee. Entry details are available at www.StevieAwards.com/HR.

An international judging panel of more than 50 executives will determine the Stevie Award winners. Finalists will be announced on August 13. Gold, Silver, and Bronze Stevie Award winners will be revealed and presented their awards at a virtual gala event this fall.

The Stevie Awards for Great Employers recognize achievement in many facets of the workplace. Categories include:Employer of the Year Awards, HR Achievement Awards, HR Individual Awards, HR Team Categories, Solution Provider Awards, Solutions, Implementations, and Training Programs or Media Awards.

There are many new categories in 2020 for HR achievements including Achievement in Accessibility, Achievement in Leadership Development, Best Employee Value Proposition (EVP), Best Team Development Program, Best Use of Mobile Learning, and Most Innovative Learning and Development Program. Of the 16 HR Individual categories, 14 do not require an entry fee.

Winners in the 31 industry-specific Employer of the Year categories will be determined by a unique blend of public votes and professional ratings. Public voting will take place from July 23–August 10.

Stevie Award winners in 2019 included Advisor Group (USA), Allianz Partners (USA), Cisco (USA), DenizBank A.Ş. (Turkey), ej4 (USA), Globe Telecom, Inc. (Philippines), IBM (USA), L&T Technology Services, Ltd. (UK), Paysafe Group (Canada), Productsup (Germany), Techcombank (Vietnam), Toyota Turkey (Turkey), and many more.

Interested in entering the 2020 Stevie Awards for Great Employers?

The Stevie® Awards announced today the Grand Stevie Award winners in The 18th Annual American Business Awards^® competition. Winners will be honored during the ABAs’ virtual awards ceremony on August 5, 2020.  Registration for the virtual ceremony is now open.

All organizations operating in the U.S. - large and small, public and private, for-profit and non-profit - are eligible to submit nominations to the ABAs in a wide range of categories, honoring achievement in every aspect of work life, from customer service and management to public relations and product development.

This year more than 3,600 nominations were considered in the judging process by more than 230 professionals, whose average ratings determined the Gold, Silver, and Bronze Stevie Award winners announced earlier this month. For a complete list of the 2020 Stevie Award winners, visit http://www.StevieAwards.com/ABA.

Grand Stevie Awards cannot be applied for directly.  Winners are determined by a points system based on the total number of awards won in the ABAs, with a Gold Stevie win counting for 3 points, a Silver Stevie for 2 points, and a Bronze Stevie counting for 1.5. 

2020 Grand Stevie winners in The American Business Awards are as follows:

ORGANIZATION OF THE YEAR: Cisco Systems, Inc., the multinational technology conglomerate headquartered in San Jose, CA, is the most honored organization in the 2020 ABAs, earning the most award points, 44.5, for nine Gold, five Silver, and five Bronze Stevie wins.

MOST HONORED MARKETING AGENCY: Mayfield Consulting, a business-to-business marketing and sales consultancy in Concord, NC, earned 25.5 points for Stevie wins on behalf of clients such as AspenRidge Recovery, B&S Site Development Inc., Newberry Tanks and Equipment, and Richmond Alarm Company.

MOST HONORED INTERACTIVE AGENCY: George P. Johnson, the Auburn, MI-based experiential marketing agency, earned 22.5 points for Gold, Silver, and Bronze Stevie wins for work for clients including AT&T, Google, IBM, and Infiniti, among others.

MOST HONORED PUBLIC RELATIONS AGENCY: Havas, the French multinational advertising and public relations company, is this year’s honoree, with several of its US-based agencies earning 22 points for Stevie wins on behalf of Loadsmart, Panda Express, Spireon, Inc., Toyota and other clients.

TOP 10:  The following organizations will also be presented with Grand Stevie Award trophies for being among the top award-point winners in the 2020 ABAs, for Gold, Silver, and Bronze Stevies won on behalf of themselves and/or clients.

1. PAIRELATIONS, LLC (Denver, CO and New York, NY), 36.5 points
2. Jeunesse Global (Orlando, FL), 32 points
3. John Hancock (Boston, MA), 30.5
4. Wolters Kluwer (several US-based divisions of the Dutch information services company), 30
5. Melissa Sones Consulting (New York, NY), 26
6. POWERHOME (Mooresville, NC), 24.5
7. Comcast Business (Philadelphia, PA), 22
8. 10Fold (multiple US offices), 21.5
9. SoftPro (Raleigh, NC), 19
10. The National Association of REALTORS ® (Chicago, IL), 18

 When applied to the workplace, gamification uses game elements to improve employee engagement and performance. Key performance indicators (KPIs) are continuously measured to allow employees to compete against their past performances or to work toward prearranged goals. The concept is somewhat akin to wearing a fitness tracker, but instead of monitoring movement, the process looks at professional achievements.

Performance Management

Rather than setting annual goals, which often become less relevant as time passes, employees can set real-time goals. Achievement is measured without having to set up specific meetings or waiting until the right people are available. Many companies now are focusing their efforts on staying in the moment and adopting a coaching approach, rather than a punitive one. With this mind-set, if you notice problems developing in your business, you can correct mistakes, much like a sports coach, to adjust quickly.

Companies are choosing to focus their performance management efforts on continuous professional development by using gamification. To make the process as interactive as possible, some companies, such as Datagamz, are introducing artificial intelligence (AI) to enhance gamification platforms. In this system, feedback is immediate, and problems can be fixed quickly by demonstrating how the employees are meeting their KPIs and established targets.

Objectivity

Gamification is all about enhancing and developing employee performance in the most objective way possible, rather than relying on subjective scrutiny. The idea is that evaluation becomes a positive process that reflects real-time progress, which will, in turn, have a correspondingly positive effect on company culture. If benchmarks are missed, then workers can be directed to courses or receive additional workplace support.

Employees are secure in the knowledge they are being treated fairly and transparently, and they feel valued in the workplace. They also feel their performance and efforts are recognized.

Transparency

Companies in the tech field, such as Google and LinkedIn, use objectives and key results to demonstrate their expectations. Employees can see their results, as well as their colleagues’. Gamification is an excellent way for staff members who do not have specific goals not only to set appropriate benchmarks but to gauge how their performance compares to others.

This process allows the employer to set general goals and ensure expectations are fair and achievable. The vision is to create an environment that treats people as individuals in order to maximize workplace performance.

Motivation Method

For many, being scored as part of a leaderboard is not a positive motivation method. What managers need to understand is that, when evaluating employees, they are not necessarily rating outcome but performance. Gamification makes sure the focus remains firmly on driving the desired behaviors. For example, a gamification platform can enable staff in contact centers to gamify the working environment in order to engage and reward employees for the right behaviors.

What’s the Game?

Various game mechanics, such as graphs, comparison charts, and rewards for reaching goals, drive engagement. Employees can continuously monitor their progress at work and engage with their goals, which is important for work performance.

Datagamz, based out of Melbourne, Australia, took a Bronze Stevie® Award at The 2019 International Business Awards® in the category of Software Tech Startup of the Year. The company understands a pivotal truth about AI, as it relates to gamification. Although AI is on the rise in the field of workplace engagement, it is vital to retain gamification’s human element to fully reap its benefits.

Interesting in entering The 2020 International Business Awards?

When discussing gender equality, the wage gap between men and women nearly always becomes a part of the conversation. While most people know this gap exists, not as many realize the far-reaching and detrimental impacts of that inequality.

Why Does This Gap Exist?

Before diving into the consequences of wage inequality, it’s important to look at some of the reasons the gap exists. It’s a complicated issue involving many interconnected factors, but some of the most prominent reasons include:

• Occupational segregation, wherein more men work in higher-paid industries
• Vertical segregation, with more men in senior (and, therefore, higher-paid) positions
• Nonexistent, poorly enforced, or ineffective legislation related to equal pay
• Barriers to entering the labor market, including outright discrimination, access to education, and work-hindering issues related to child-rearing

Real-World Consequences of the Gender Wage Gap

Closing the wage gap would, of course, be positive because it would be a step toward overall gender equality. However, there would be myriad other positive effects that should motivate people and businesses to make this issue a priority.

For example, gender wage inequality reduces overall economic output. While it’s certainly not the case for every woman, the wage disparity does make it more likely for females to be dependent on welfare or other social aid programs—a problem that becomes even more pronounced in old age. With less savings and fewer pensions, women are generally at a disadvantage in regard to retirement and more likely to face poverty after the age of 65. One study by the Department of Families, Housing, Community Services, and Indigenous Affairs in Australia found that eliminating the 17 percent wage gap there would translate to approximately $93 billion in increased gross domestic product (GDP), or 8.5 percent of overall GDP.

Aptitude Research Partners also found that organizations that specifically prioritize gender equity perform better. They are 54 percent more likely to exceed industry average turnover numbers and 46 percent more likely to have higher year-over-year ratings on Glassdoor. With better retention rates and more engaged and motivated employees, companies are more likely to attract top talent, which then generally leads to improved customer satisfaction and higher-than-average financial returns.

In short, closing the wage gap would improve individual employee satisfaction and quality of life, improve a company’s bottom line, and positively impact an entire nation’s GDP and economic standing.

The March Toward Equality

According to the World Economic Forum, if progress continues at its current pace, it will take 108 years to close the global pay gap in the 106 countries covered in that report. This pace is a result of the slowness of global action on the topic and the sheer vastness of the gap itself.

While these numbers can seem disheartening, many individuals and companies are using them as motivation. Lauren Hasson founded DevelopHer, which is based in Dallas, Texas, United States. DevelopHer is an award-winning platform that bridges the gender wage gap, inspires, and empowers women to advocate for themselves to break glass ceilings.

The scalability and affordability offered through DevelopHer programs has allowed and empowered thousands of women to earn 26%, 43%, and 67% salary increases in just a single negotiation. Through DevelopHer, Lauren has created real change at a grassroots level. Women have also gained the confidence to secure better positions and move beyond glass ceilings, bridging the challenging opportunity gap.

Hasson just won the Gold Stevie Award for Entrepreneur of the Year - Consumer Services in The 2020 American Business Awards® as well as a Silver Stevie® Award in the category of Female Solo Entrepreneur of the Year, and Startup of the Year - Consumer Services Industries in the 2019 Stevie® Awards for Women in Business.

Interested in entering the Stevie Award for Women in Business?

Hasson acknowledges not only the complexity of this global issue but the need to focus on local solutions.

“Pay disparity is an intractable issue that will not be solved overnight,” says Hasson, “but the DevelopHer mission is to foster engagement by businesses and individuals at a grassroots level to affect true change.”

The Stevie® Awards, organizers of the world’s premier business awards programs, today announced the Gold, Silver and Bronze Stevie winners in The 18th Annual American Business Awards®.

All organizations operating in the U.S.A. – large and small, public and private, for-profit and non-profit - are eligible to submit nominations to the ABAs in a wide range of categories, honoring achievement in every aspect of work life, from customer service and management to public relations and product development. More than 3,600 nominations were reviewed in the judging process this year by 230 professionals worldwide, whose average scores determined the winners.

Winners of three or more Gold Stevie Awards include:

Cisco Systems (San Jose, CA), CitizenNet & Magnitude Digital (New York, NY), Comcast Business (Philadelphia, PA), Crocs (Niwot, CO), Fazoli's Italian Restaurants (Lexington, KY), George P Johnson Experiential Marketing (Auburn Hills, MI), Harman International (Stamford, CT), Hearts & Science (New York, NY), Hilton Grand Vacations (Orlando, FL), Humana (Louisville, KY), Jeunesse Global (Orlando, FL), John Hancock (Boston, MA), London Computer System (Cincinnati, OH), Mastercard (Purchase, NY), National Association of REALTORS® (Chicago, IL), Newberry Tanks and Equipment (West Memphis, AR), Nexxt Gen Corporation (Irving, TX), POWERHOME (Mooresville, NC), Red Hat (Raleigh, NC),  State Farm (Bloomington, IL), Toft Group (San Francisco, CA), and United Imaging (Houston, TX).

Among other winners, organizations with five or more Gold, Silver, or Bronze Stevie wins include:

Bank of America (Charlotte, NC), BMO Financial Group (Chicago, IL), Curion (Deerfield, IL), Fannie Mae (Washington, DC), LifeVantage (Sandy UT), Medical Marijuana, Inc. (San Diego, CA), Merkle (Columbia, MD), Metro Development Group (Tampa, FL), MONAT Global (Miami, FL), Pareto Intelligence (Chicago, IL), Passageways (Lafayette, IN), SoftPro (Raleigh, NC), TBI (Chicago, IL), Tek Leaders Inc (Plano, TX), Tinuiti (New York, NY), United Imaging (Houston, TX), and Wolters Kluwer Legal & Regulatory U.S. (New York, NY).

For a complete list of the Stevie Award winners announced today, visit www.StevieAwards.com/ABA.

2020 Stevie winners will be celebrated and presented their awards during a virtual awards ceremony on Wednesday, August 5 at 2pm ET. Details of the event are available on the website.

The categories that recognize outstanding new products and services introduced in the USA are among the most heavily subscribed in the ABAs, and every new product or service nominated in The 2020 American Business Awards is included in voting for the People's Choice Stevie Awards for Favorite New Products, a worldwide public vote. Voting opened today at http://peopleschoice.stevieawards.com and will conclude on July 15. People’s Choice Stevie winners will be announced the week of July 20 and will be honored during the August 5 virtual presentations.

“Despite the toughest business conditions in memory, American organizations continue to demonstrate their commitment to innovation, creativity, and bottom-line results,” said Stevie Awards President Maggie Gallagher.  “This year’s Stevie-winning nominations are full of inspiring stories of persistence, ingenuity, resourcefulness, and compassion.  We celebrate all of their stories and look forward to showcasing them during our virtual awards ceremony on August 5.”

Top HR Awards Program Adds Several Free COVID-19 Response Categories

The Stevie® Awards, organizer of the Stevie Awards for Great Employers, is accepting entries in the fifth annual competition through the entry deadline of Wednesday, June 3.

The Stevie Awards for Great Employers honors the world’s best companies to work for and the HR teams and professionals, HR achievements, new products and services and suppliers that help to create and drive great workplaces.

For those who miss the June 3 entry deadline, late entries will be accepted through July 22 with payment of a late fee.

All individuals and organizations worldwide—public and private, for-profit and non-profit, large and small—may submit nominations to the Stevie Awards for Great Employers. The 2020 awards will honor achievements since the beginning of 2019. Entry details are available at www.StevieAwards.com/HR.

The Stevie Awards for Great Employers recognize achievement in many facets of the workplace. Category groups include:

• Employer of the Year
• HR Achievement
• HR Individual
• Solution Provider
• HR Team
• Solutions, Implementations, and Training Programs or Media
• COVID-19 Response

Stevie Award winners in the 31 Employer of the Year categories will be determined by a unique blending of the ratings of professionals and the votes of the general public. Public voting will be open July 23 through August 31.

Several COVID-19 Response categories were recently added to the competition to recognize the positive ways that employers and HR professionals have responded to the pandemic. These categories have no entry fee.

An international judging panel of more than 70 executives will determine the Stevie Award winners. Finalists will be announced on August 13. Gold, Silver, and Bronze Stevie Award winners will be revealed and presented their awards at a gala event in Las Vegas on September 17, or in a virtual ceremony if the awards dinner cannot be staged.

Interested in entering The 2020 Stevie Awards for Great Employers? 

Using AI in a variety of ways, Stevie-winner ThatWare LLP is optimizing digital marketing and improving customer experience.

Digital marketing is part of today’s landscape, and it's getting smarter by the minute. Smart devices abound. Consumers can ask chatbots all their questions, and artificial intelligence (AI) seems to permeate every corner of people’s lives. AI allows machines to learn from input over time and adjust their output accordingly, and that’s why it’s so valuable to businesses. By understanding consumers’ preferences and delivering personalized content, AI provides an improved customer experience, which is invaluable in digital marketing efforts.

With its ever-advancing tactics to cut out the human middleman when identifying marketing trends, AI is changing the digital landscape. Brands can leverage AI to automate their digital marketing and to save both time and money. The substantial advantages of AI technology are providing brands with the edge that gets them noticed in a competitive space.

Understanding Your Audience

AI can work to analyze data and to build a comprehensive picture of your target customers’ preferences. Once you have defined your customer personas, you can use AI to map their buying behaviors and to track their eventual purchasing decisions. As a marketer, you can use this intelligence to put products in front of your audience that they need, which makes purchasing decisions easy for them. A marketing strategy can evolve quickly and effectively with AI-driven analytics. 

Tuhin Banik, the founder of digital marketing company ThatWare LLP, aims to “positively disrupt the system” and to improve customer experience by using AI in a range of ways, including semantic engineering, natural language processing (NLP), and predictive analysis.

Productivity

The use of smart technology can help increase your productivity by allowing you to automate processes. You can outsource repetitive, time-consuming tasks and instead concentrate on strategizing and creating effective content. AI enables you to optimize the way you interact with your audience, and as AI continues to improve, the way your brand attracts new customers and keeps existing customers engaged to increase sales will continuously transform. 

Optimized Advertising

Your product or service has to reach the right audience to be successful, and with the increasing intelligence of AI, it’s simpler than ever to pinpoint your ideal customer. You can use AI to collect user information, to analyze that data, and then to predict what the customer will do or need in the future. This means digital marketers can target ads to match user data. 

You can be creative with AI too. For example, Topshop, a British high-street clothing brand, created an immersive AI experience in Moscow, Russia. Customers could download a catalog app and then use the in-store smart screens to virtually try on outfits. This innovation not only created buzz around a product, but it also allowed the brand to gather data that fed back into their AI marketing systems. Using that data, they could create even more focused campaigns in the future.

Customer Experience

AI technology allows brands to deliver an enhanced customer experience and to make their digital marketing strategies even more successful. You can use AI to track customer preferences and buying behaviors and then leverage these insights to make further suggestions. 

Digital marketing specialists are focusing on using developing technologies to advance their field in the future. In recognition of this commitment to driving faster results in digital marketing using AI, THATWARE LLP, of West Bengal, India, was presented with a Bronze Stevie® Award in the Startup of the Year - Business Services Industries category at The 2019 International Business Awards®.

Interested in entering The International Business Awards?

Summary: As technology races forward, there’s greater and greater uncertainty about what the future job market is going to look like, which is precisely why educational technology company MAD-learn seeks to turn students from consumers of tech into creators of it. In this piece, we explore how they go about this mission and why the Stevie® Awards honored their efforts with a Gold distinction.

In today’s landscape, technological discoveries and creations are increasing exponentially. With this rapid rate of change and development, it’s nearly impossible to anticipate what the job market is going to look like in even ten to twenty years, and it’s that very uncertainty that contributed to the creation of MAD-learn.

What Is MAD-learn?

MAD-learn, which is based out of Atlanta, Georgia, United States, is an educational technology company that runs a mobile app creation program for students. (MAD stands for “mobile app development.”) The curriculum focuses on bringing the concepts and tools of app development to students ranging from kindergartners to twelfth-graders. The program enables students to build their very own mobile apps. The web-based tool empowers all teachers—not just teachers of technology—to engage students in app development.

Alefiya Master is the founder and CEO of MAD-learn. Her educational background and professional experience motivated her to start the company.

“Alefiya has a degree in education and psychology from Emory University, and she’s gone through training and had experience as a Montessori teacher,” says Doreen Frempong-Baah, the project manager at MAD-learn. “She’s a teacher-turned-entrepreneur, and her background truly powers her passion for wide-scale educational improvement.”

What started as a small company has since grown into a program that serves over twenty thousand students across thirty states and five countries. Using just one metric of success, the company doubled its revenue in 2019 and is on track to do the same in 2020.

Technology Creation, Not Just Consumption

One of the driving principles of MAD-learn is the desire to empower today’s children to gain the skill sets necessary to solve tomorrow’s unknown problems.

“By employing our design-thinking program, we can engender twenty-first-century technology literacy, as well as teach students vital and transferable skills that will enable them to gain experience with problem identification and solution,” says Frempong-Baah. “By using the design-thinking process, we’re preparing today’s students for tomorrow’s careers. Ultimately, we aim to inspire students to become creators of technology and not just consumers of it.”

Because of the rapid rate of technological change, and the uncertainty it brings, the curriculum of MAD-learn leans heavily on the process of learning how to solve problems.

“When we don't know what jobs are going to be available ten years from now, we have to teach kids how to create,” says Frempong-Baah. “It’s important to have all kids learn to think and to create for themselves.”

Teaching children how to tackle future problems isn’t just about ensuring a spot in the workforce. It’s about learning how to harness available technology to solve global-scale problems. It is this sentiment that spurred the launch of MAD About Mattering, another initiative of MAD-learn.

“We believe strongly in global collaboration, and that’s why we created MAD About Mattering. It enables students around the world to connect and collaborate virtually to create apps that solve social problems,” says Frempong-Baah. “We’re extremely excited about the opportunity for more kids around the planet to create world-changing apps that will solve social problems and improve lives.”

Impact of Winning a Stevie® Award

MAD-learn was honored with a Gold Stevie® Award in the category of Best New Product or Service of the Year - Consumer Products at the 2019 Stevie® Awards for Women in Business. For MAD-learn, this honor has had both internal company-wide effects, as well as a sweeping positive external impact.

“Winning this award has been such an exciting time for the organization as a whole. It’s truly motivation to keep working harder,” says Frempong-Baah. “Through the exposure of the award, we have also gained more global recognition, which has increased our social media following and our overall brand recognition. Both help us keep doing our important work.”

Interested in nominating your business in the 2020 Stevie Awards for Women in Business?