The Stevie Awards Blog

Artificial Intelligence Advances Digital Marketing

Posted by Maggie Gallagher on Sun, May 10, 2020 @ 08:37 PM

Using AI in a variety of ways, Stevie-winner ThatWare LLP is optimizing digital marketing and improving customer experience.

Digital marketing is part of today’s landscape, and it's getting smarter by the minute. Smart devices abound. Consumers can ask chatbots all their questions, and artificial intelligence (AI) seems to permeate every corner of people’s lives. AI allows machines to learn from input over time and adjust their output accordingly, and that’s why it’s so valuable to businesses. By understanding consumers’ preferences and delivering personalized content, AI provides an improved customer experience, which is invaluable in digital marketing efforts.

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With its ever-advancing tactics to cut out the human middleman when identifying marketing trends, AI is changing the digital landscape. Brands can leverage AI to automate their digital marketing and to save both time and money. The substantial advantages of AI technology are providing brands with the edge that gets them noticed in a competitive space.

Understanding Your Audience

AI can work to analyze data and to build a comprehensive picture of your target customers’ preferences. Once you have defined your customer personas, you can use AI to map their buying behaviors and to track their eventual purchasing decisions. As a marketer, you can use this intelligence to put products in front of your audience that they need, which makes purchasing decisions easy for them. A marketing strategy can evolve quickly and effectively with AI-driven analytics. 

ThatWare_logoTuhin Banik, the founder of digital marketing company ThatWare LLP, aims to “positively disrupt the system” and to improve customer experience by using AI in a range of ways, including semantic engineering, natural language processing (NLP), and predictive analysis.

Productivity

The use of smart technology can help increase your productivity by allowing you to automate processes. You can outsource repetitive, time-consuming tasks and instead concentrate on strategizing and creating effective content. AI enables you to optimize the way you interact with your audience, and as AI continues to improve, the way your brand attracts new customers and keeps existing customers engaged to increase sales will continuously transform. 

Optimized Advertising

Your product or service has to reach the right audience to be successful, and with the increasing intelligence of AI, it’s simpler than ever to pinpoint your ideal customer. You can use AI to collect user information, to analyze that data, and then to predict what the customer will do or need in the future. This means digital marketers can target ads to match user data. 

You can be creative with AI too. For example, Topshop, a British high-street clothing brand, created an immersive AI experience in Moscow, Russia. Customers could download a catalog app and then use the in-store smart screens to virtually try on outfits. This innovation not only created buzz around a product, but it also allowed the brand to gather data that fed back into their AI marketing systems. Using that data, they could create even more focused campaigns in the future.

Customer Experience

AI technology allows brands to deliver an enhanced customer experience and to make their digital marketing strategies even more successful. You can use AI to track customer preferences and buying behaviors and then leverage these insights to make further suggestions. 

Digital marketing specialists are focusing on using developing technologies to advance their field in the future. In recognition of this commitment to driving faster results in digital marketing using AI, THATWARE LLP, of West Bengal, India, was presented with a Bronze Stevie® Award in the Startup of the Year - Business Services Industries category at The 2019 International Business Awards®.

Interested in entering The International Business Awards?

Request the entry kit

Topics: The International Business Awards, Startup of the Year, 2019 International Business Awards, business services awards

Learning and Development Methods to Improve Employee Engagement

Posted by Daniel Ferguson on Mon, May 04, 2020 @ 04:15 PM

Stevie-winner The LMC Group is a consulting firm that assists small to medium-sized businesses in updating their approach to training and engagement.

Having a process of learning and development in place for your employees is vital; it is the first step to improving employee engagement. With the right training and development program, you can positively impact efficiency and productivity and retain great employees. Remember to consider your end goals when putting a training program in place. A well-thought-out program needs to work for both the company and the employees. It must also deliver what you need when you need it.

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Training Goals 

Look at your training program holistically. Ask yourself why you’re doing it and how the program is going to help you. Consider the problem you are trying to solve, and evaluate how the training you have in place is going to fix it. First you need to understand how to achieve your business goals with the training program, and then you must put measures in place that ensure you reach those objectives. 

Due to funding constraints, it can be difficult for smaller businesses to implement targeted employee training initiatives. If your small to midsized company needs guidance bringing an updated approach to your training and engagement systems, consider outsourcing. A niche of companies provide this service, including the LMC Group.

LMC Group_logo-1“It’s exciting to bring cutting-edge approaches to organizations lacking the funding, revenue, and resources that larger firms enjoy and often take for granted,” says an LMC Group representative.

By engaging your employees and showing them the benefits of learning systems, everyone involved is more likely to have a positive experience. The most impactful way to accomplish this is by designing trainings that meet defined needs. If you can't demonstrate to your staff members that their efforts in learning and development will be useful and effective, it will be difficult to persuade them to engage and to improve their skills. 

Evolution and Evaluation

You can't expect your years-old training and development program to keep pace with your business needs, technology, and workplace advances. You need to keep your training sessions fresh if you want to keep your employees enthusiastic about their learning. Don’t put out stale content if you wish to keep moving forward. Remember, the best learning and development programs are continually evolving and improving. Evaluate your training by seeing how employees interact with the program. Don’t forget to seek their input about how to make it tailored to their needs. 

Feedback

Ask your employees and service users about their pain points. If you have defined questions or problems to solve, you can better focus your efforts on these critical areas. If you use e-learning, for example, review the end-of-unit tests to ensure no questions are consistently being answered incorrectly. If such problems do exist, this is a sign to reevaluate how certain information is presented or to expand on that point in the training. You can also review customer satisfaction responses to ensure the training you have implemented has had the desired effect.  

Even if you are a small business, you can put some measures in place. You can either do this in house or through an external consultancy that can support you with various technologies and innovations. These days you can’t rely on a tired PowerPoint presentation or some dated online learning to help your employees develop. You need goal-specific training that fits the needs of your company and your clients and makes everyone’s experience more positive. 

The LMC Group, of Manchester, New Hampshire, United States, won a Bronze Stevie® Award in the Company of the Year - Business or Professional Services - Small category at The 2019 International Business Awards®

Interested in entering The International Business Awards?

Request the entry kit

Topics: International business awards, The International Business Awards, 2019 International Business Awards, business services awards

Meet the Next Outsourcing Hot Spot: Vietnam

Posted by Daniel Ferguson on Tue, Apr 28, 2020 @ 12:15 PM

Vietnam has become a popular location for business outsourcing, and Stevie-winner Swiss Post Solutions thrives on solving customer challenges in the most effective manner.

For decades, India ruled the roost as an outsourced software development destination. While it continues to attract businesses looking to build IT teams overseas, it’s not the only major country doing so. Most prominent among these emerging destinations is Vietnam. Its lower costs, favorable business policies, robust economy, and increasingly skilled workforce are driving investments from businesses like Intel, Samsung, IBM, and Microsoft.

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Vietnam’s Rise Through the Rankings

In 2010, Gartner released a list of the top 30 countries for offshore IT services, and Vietnam made its first appearance in that year. Five years later, in a similar report by Gartner, Vietnam rose to one of the top five countries, and it has maintained its ranking ever since.

Vietnam’s outsourcing industry has grown between 20 and 35 percent every year over the past decade. In 2015, it surpassed $2 billion in revenue.

Spotlight on Vietnam, a PwC report released in 2017, highlighted business process outsourcing (BPO) as one of the key opportunities for foreign investors.

“The growth so far has been encouraging,” said Dinh Thi Quynh Van, general director of PwC Vietnam. “Vietnam is already the second-largest outsourcing partner for Japanese IT firms, just behind India. We hope to see many more industries in the future.”

The Vietnam Advantage

Almost two-thirds of Vietnam’s population is under 35 years of age. This young generation is highly skilled and motivated. According to a 2015 report by the World Economic Forum, Vietnam is one of the top 10 countries in terms of most engineering graduates.

Also, with the government’s push to teach English as a second language rather than a foreign language, this young workforce is actively scaling the language barrier that was once a cause for concern.

Workplace loyalty is strong in Vietnam, which is why they have low attrition rates (between 6 and 8 percent). This is another strong point in the country’s favor, as businesses grapple with high employee turnover in most Asia-Pacific (APAC) countries.

Besides an improving infrastructure and access to inexpensive, highly skilled talent, the government’s proactive efforts to attract foreign investment are also critical to Vietnam’s continued growth. The Doing Business 2020 report, by World Bank, ranked Vietnam 70th among 190 economies in ease of doing business. As of October 2019, foreign direct investment (FDI) into Vietnam has risen by 7.4 percent year over year.

Challenges in Outsourcing to Vietnam

As with outsourcing to just about any country in the APAC region, cultural, logistical, and legal challenges present themselves when working with Vietnamese providers. One way to anticipate these challenges and to learn how to tackle them is to send an on-ground team to Vietnam that can build relationships and get familiar with the Vietnamese culture. This will help organizations understand the business and political landscape, including taxation, paperwork, and procedures. It will also allow a business to get a head start on recruitment.

There are also productivity challenges that come with working with remote teams. This can be addressed by following best practices, instituting training, and ensuring extensive documentation.

Finally, Vietnam currently does not have the infrastructure to support large teams with thousands of employees. At the moment, the country is best suited for small to midsize operations.

One of Many

Swiss_Post_Solutions_logoOne of the companies that bagged a Silver Stevie® Award in the Company of the Year - Business or Professional Services - Large category at The 2019 International Business Awards® was Swiss Post Solutions Vietnam, which is based in Ho Chi Minh City, Vietnam.

“We are a young, competitive, and innovative organization that thrives on solving customer challenges in the most effective manner,” says Ha Doi, corporate marketing executive at Swiss Post Solutions.

Swiss Post Solutions, which focuses on providing high-quality document management, BPO, and IT operational services, is one of many Vietnamese companies backed by a young team with an innovative culture. Any of these could be your next outsourcing match as you scale your business.

Interested in entering The International Business Awards?

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Topics: International business awards, company of the year, The International Business Awards, 2019 International Business Awards, business services awards

Businesses Recruit AI in Fight Against Mobile Ad Fraud

Posted by Daniel Ferguson on Mon, Apr 27, 2020 @ 05:29 PM

As mobile ad fraud becomes more sophisticated, it becomes more difficult to catch using traditional methods. Stevie-winner Scalarr, Inc. is a mobile fraud detection company that uses machine learning to identify and prevent fraud.

Online fraud is almost as old as the internet itself, and as this technology progressed, fraud evolved and kept pace. In mobile ad fraud, fraudsters abuse mobile advertising technology to swindle online publishers, advertisers, and supply partners.

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According to The Economic Cost of Bad Actors on the Internet, Ad Fraud 2019, by Cheq, a cybersecurity company based in New York, United States, direct and indirect economic and social costs of global ad fraud could amount up to $30 billion in 2019. 

“I have studied the economic costs of fraud in many sectors for decades, and I was left stunned by the scale of fraud in online advertising,” economist Roberto Cavazos said in the report.

Cavazos is a professor at the University of Baltimore in Baltimore, Maryland, United States, and he worked on the report with Cheq.

AppFlyer, a mobile app analytics firm headquartered in San Francisco, California, United States, monitored 2.5 billion installs across 9,500 mobile apps in the first six months of 2019 and extrapolated their results to a global scale. They revealed a whopping 22.6 percent of nonorganic app installs globally could be classified as fraudulent. They published this and other findings in a report titled State of Mobile Fraud, 2019.

The Different Faces of Mobile Ad Fraud

Fraudsters attempting to steal advertising budgets are an ingenious lot. According to Stevie-winner Scalarr, a mobile ad fraud detection company based in Wilmington, Delaware, United States, new and increasingly sophisticated frauds emerge every day. These include smart bots, intelligent device farms, and mixed fraud. 

Scalarr_logo
“Fraudsters have become so smart that you can’t catch them by traditional methods anymore,” says Olga Bazarova, marketing lead at Scalarr.

The AppFlyer report reiterates this sentiment. It reveals that fraudsters are reacting to protection measures at an unprecedented pace. In 2018, it took them a month or two to react; now they do so in a couple of days. 

The upshot of many of these reports is that mobile fraud is ubiquitous, and no platform or publisher is safe.

“Mobile marketers tend to believe that ‘trusted’ traffic sources, such as Facebook, Google, and ad video networks, are a panacea against fraud, and they redistribute marketing budgets there. In 2019, though, we saw a lot of examples of fraud on trusted sources, confirming that fraudsters always follow the money,” said Bazarova.

Mobile ad fraud targets all stages of online advertising, from impressions to clicks to app installs. It even targets in-app purchases. The Financial Times, a daily newspaper headquartered in London, England, United Kingdom, was shocked by the scale of domain spoofing against its site. In domain spoofing, fraudsters eat into advertising budgets by masquerading as a popular domain that can display ads.

“The scale of the fraud we found is jaw-dropping,” says Anthony Hitchings, the digital advertising operations director at the Financial Times. “The industry continues to waste marketing budgets on what is essentially organized crime.”

AI to the Rescue

The speed and scale at which mobile ad fraud has evolved indicates it’s not something mobile developers or marketers can tackle alone. Detecting fraudulent installs is a mammoth task requiring analysis of numerous parameters and correlations.

Mobile ad fraud intelligence and protection solutions are increasingly and successfully relying on machine learning (ML) and big data to identify and to prevent fraud. Scalarr, AppFlyer, Cheq, and several other companies offering fraud detection and protection use ML algorithms to counter the attacks and to ensure marketers acquire only real users.

While the assumption is that fraudsters can’t work around these AI-backed countermeasures, only time will tell how this plays out. 

Scalarr Inc. recently won a Silver Stevie® Award in the Tech Startup of the Year - Services category and a Bronze Stevie® in the Startup of the Year - Business Services Industries category at The 2019 International Business Awards®.

Interested in entering The International Business Awards?

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Topics: International business awards, The International Business Awards, Startup of the Year, 2019 International Business Awards, business services awards

Stevie® Awards điều chỉnh lịch trìnhGiải thưởng Kinh doanh Quốc tế lần thứ 17

Posted by Clara Im on Wed, Apr 22, 2020 @ 04:56 AM

Thời hạn được lùi lại nhằm cung cấp thêm thời gian gửi đề cử do ảnh hưởng của COVID-19

The Stevie® Awards, Nhà tổ chức Giải thưởng Kinh doanh Quốc tế (International Business Awards®) hôm nay đã thông báo lịch trình Giải thưởng năm 2020 (lần thứ 17) vừa được điều chỉnh do đại dịch COVID-19.

Giải thưởng Kinh doanh Quốc tế được biết đến rộng rãi là cuộc thi về kinh doanh hàng đầu thế giới. Năm 2019 cuộc thi đã thu hút hơn 4000 đề cử từ các công ty/tổ chức trên 70 quốc gia.

 “Chúng tôi nhận thấy cần thiết phải lùi thời hạn gửi đề cử để các công ty/tổ chức bị ảnh hưởng bởi đại dịch có thêm thời gian chuẩn bị,” Maggie Gallagher - Chủ Tịch Stevie Awards cho biết.

XEM TÀI LIỆU HƯỚNG DẪN GỬI ĐỀ CỬ TẠI ĐÂY.

Lịch trình IBA được điều chỉnh như sau:

  • Thời hạn ban đầu là 13/5 nay được lùi tới 24/6.
  • Thời hạn nộp muộn các đề cử phải nộp phụ phí được lùi từ 17/6 đến 28/7.
  • Quá trình xét duyệt do hơn 250 chuyên gia trên thế giới thực hiện sẽ bắt đầu từ cuối tháng 6 và kéo dài đến 31/8.
  • Ngày công bố giải Vàng, Bạc, Đồng sẽ được dời từ 11/8 đến 9/9.

IBA schedule change

Lễ trao giải IBA vinh danh những người chiến thắng lần thứ 17 sẽ vẫn được tổ chức tại Paris - Pháp ngày 24/10.

Giải IBA 2020 sẽ ghi nhận thành tích kể từ đầu năm 2019 của các tổ chức, đội nhóm và cá nhân trong nhiều hạng mục khác nhau. Thông tin chi tiết về việc gửi đề cử có sẵn tại www.StevieAwards.com/IBA.

Bà Gallagher nhấn mạnh IBA có hơn 40 hạng mục được miễn phí đề cử, bao gồm tất cả 35 hạng mục dành cho Công ty/Tổ chức của năm và có nhiều tính năng mới của IBA được sửa đổi cho năm 2020, bao gồm:

  • 9 Hạng mục mới trong đó ghi nhận những thành tựu đơn lẻ trong các lĩnh vực như quay vòng vốn trong kinh doanh, tài chính, tạo doanh thu và khoa học công nghệ.
  • Đơn giản hoá trong các yêu cầu gửi đề cử các hạng mục dành cho Công ty/Tổ chức, Truyền thông Doanh nghiệp và PR, Marketing và Sản phẩm & Dịch vụ mới.

Vài nét về Stevie® Awards

Giải thưởng Stevie được trao tặng trong tám chương trình: Giải thưởng Stevie Châu Á - Thái Bình Dương, Giải thưởng Stevie của Đức, Giải thưởng Kinh doanh Hoa Kỳ, Giải thưởng Kinh doanh Quốc tế, Giải thưởng Stevie cho Nhà tuyển dụng xuất sắc, Giải thưởng Stevie cho Phụ nữ trong Kinh doanh, Giải thưởng Stevie cho Bán hàng & Dịch vụ khách hàng và chương trình mới là Giải thưởng Stevie khu vực Trung Đông. Cuộc thi Stevie Awards nhận được hơn 12.000 bài dự thi mỗi năm từ các tổ chức ở hơn 70 quốc gia. Tôn vinh các tổ chức thuộc mọi loại hình và quy mô và những người đứng sau họ, Stevies ghi nhận những màn thể hiện xuất sắc tại nơi làm việc trên toàn thế giới. Tìm hiểu thêm về Giải thưởng Stevie tại http://www.StevieAwards.com.

Topics: business awards, The Stevie Awards, Asia-Pacific Stevie Awards, The International Business Awards, Giải thưởng Stevie, Giải thưởng Kinh doanh Quốc tế

스티비® 어워즈, 제17회 국제비즈니스대상(IBA) 새 일정 발표

Posted by Clara Im on Wed, Apr 22, 2020 @ 04:34 AM

코로나 19로 인한 태업으로 준비 시간이 부족했던

세계의 기업들에 출품작 마감일 연장

국제비즈니스대상(International Business Awards®, IBA)을 주최하는 스티비 어워즈(Stevie® Awards)는 코로나19 팬데믹(세계적 유행병) 때문에 2020 (제17회) 대회의 남은 일정이 변경되었다고 발표했다.

스티비 어워즈는 아시아-태평양 스티비상(Asia-Pacific Stevie Awards), 국제비즈니스대상(The International Business Awards®), 여성 기업인 스티비 대상(Stevie Awards for Women in Business), 영업 및 고객서비스 스티비 대상(Stevie Awards for Sales & Customer Service), 위대한회사 스티비상(Stevie Awards for Great Employers), 미국 비즈니스 대상(The American Business Awards®), 독일 스티비상(German Stevie Awards), 중동 스티비상(Middle East Stevie Awards)의 8개 프로그램을 운영하고 있는 미국의 조직이며, 모든 형태와 규모의 조직 및 그 조직을 이끄는 사람들의 명예를 기리고 전세계 기업들이 창출해낸 뛰어난 성과들을 인정하는 일을 하고 있다.

국제비즈니스대상은 '비즈니스계의 오스카상'으로 불리는 세계 최고의 비즈니스 대상 프로그램의 하나이며, 2019년에는 70개국 이상에서 4,000여 출품작이 제출되어 경쟁했다.  

스티비 어워즈의 매기 갤러거(Maggie Gallagher) 대표는 "팬데믹에 의해 영향 받는 조직들에 출품작을 준비하고 제출할 수 있는 시간을 더 드리기 위해 출품 마감일을 조금 더 늘리는 것이 필요하다고 판단했다"고 말했다.

출품요강 보기(영문)

변경된 2020 IBA 일정은 다음과 같다.

  • 출품작 마감일, 5월 13일에서 6월 24일로 변경
  • 지체료를 내고 출품할 수 있는 늦은 출품 마감일, 6월 17일에서 7월 28일로 변경
  • 전 세계 250여명의 전문가들로 구성된 심사위원단에 의한 심사, 6월 말에 시작되어 8월 31일까지 지속
  • 금, 은, 동 스티비상 수상자 발표, 8월 11일에서 9월 9일로 변경

IBA schedule change

스티비상 수상자들을 축하하는 제17회 IBA의 시상식은 10월 24일 프랑스 파리에서 개최될 예정이다.  

2020 IBA는 조직, 팀, 개인들의 2019년 이후 비즈니스 성취를 다양한 카테고리에서 시상한다. 출품 관련 상세한 사항은 홈페이지(www.StevieAwards.com/IBA)에서 확인할 수 있다.

갤러거 대표는 '올해의 기업/조직(Company/Organization of the Year)'의 35개 카테고리를 비롯 출품료를 내지 않는 40개 이상의 카테고리가 있다고 강조했다. 2020년 IBA의 새로운 특징들로, 비즈니스 전환, 재정, 수익 창출, 과학과 기술 등과 같은 분야의 특별한 비즈니스 성취를 치하하는 9개의 새로운 카테고리가 있으며, 기업/조직, 기업 커뮤니케이션 & 홍보, 마케팅, 신제품 & 제품 경영 카테고리 그룹의 제출 요건이 간소화되었다.

Topics: International business awards, The Stevie Awards, 스티비상, 스티비 어워즈, The International Business Awards, 국제비즈니스대상

Stevie®Awards 第17回International Business Awards®のスケジュールを改訂

Posted by Clara Im on Wed, Apr 22, 2020 @ 04:16 AM

COVID-19終息かう応募期限を延長

The International Business Awards®の主催者であるStevie®Awardsは本日2020年(第17回)のスケジュールをCOVID-19パンデミックのため改訂したと発表しました。

International Business Awards、世界れたビジネス表彰コンテストと広くみなされています 2019のコンテストでは70か国以上の組織から4,000件を超える応募がありました。

「私たちはCOVID-19パンデミックの影響けているの応募提出に多少の時間を提供するため、締切を少し延ばす必要があると判断致しました。」とStevie® Awardsのマギー・ギャラガー社長は述べました。

エントリーキットを確認する(英語)

2020 International Business Awards®のスケジュールの変更点は、次のとおりです。

  • 当初513とされていた応募締めりは624に変更されます
  • 遅延料金を支払って応募できる締切は617から728に変更されます。
  • 世界中250人を超える専門家の審査員による審査は、6月下旬に開始され831日まで行われます。
  • Stevie®Awardsのゴールドシルバーブロンズ受賞の発表は、当初811日の予定でしたが、99日に発表される予定です。

IBA schedule change

Stevie® Awards 受賞者が表彰される第17International Business Awards®の表彰式は、現在の所まだ10月24日にフランスのパリで開催の予定です。

2020年のInternational Business Awards®は、2019年初めからのさまざまなカテゴリーの組織、チーム、および個人の業績を表彰します。エントリーの詳細はwww.StevieAwards.com/IBAをご覧ください。

マギー・ギャラガー社長は、International Business Awards®には、35の年間最優秀企業/組織カテゴリーのすべて含むエントリー料金が不要な40を超えるカテゴリーがあり、以下を含む2020年のInternational Business Awards®の新しい機能や改訂された特徴を強調しました :

  • 企業の業績回復ファイナンス収益創出、科学技術などの分野での卓越したビジネスの成果を評価する9つの新しいカテゴリー。
  • 会社/組織、企業広報、広報、マーケティングおよび新製品およ製品管理のカテゴリーの応募について提出要件簡素化。

スティービー賞について

スティービー賞はアジア太平洋スティービー賞ドイツスティービー賞、中東スティービー賞アメリカビジネス賞®国際ビジネス賞®、優れた雇用主のためのスティービー賞、女性のためのスティービービジネス賞、販および顧客サービスに関するスティービー賞の8つのプログラムで授与されていますスティービー賞のコンテストには70か国以上の組織から毎年12,000件以上のエントリーがありますスティービー賞はあらゆる種類と規模の組織とそれを支える人々を称え、世界中の職場における傑出したパフォーマンスを表彰しますスティービー賞の詳細についてはhttp//www.StevieAwards.comをご覧ください

Topics: International business awards, The Stevie Awards, The International Business Awards, スティービー賞, 国際・ビジネス賞

Stevie®奖调整第17届国际商业奖(International Business Awards®)时间表

Posted by Clara Im on Wed, Apr 22, 2020 @ 04:08 AM

截止日期延,以在新冠肺炎疫情放缓期间提供更多时间提交提名

国际商业奖®(International Business Awards®,以下简称 IBA)的主办方Stevie®奖,今天宣布,由于新冠肺炎疫情,2020年(第17)的参赛时间表已被修改。

国际商业奖®被广泛认为是全球首屈一指商业奖项, 2019年吸引了来自70多个国家/地区的组织的4000多个项目参与。

Stevie Awards 总裁Maggie Gallagher表示:“我们认为有必要将报名截止日期推迟一些,以便让受到新冠肺炎疫情影响的组织有更多时间来准备和提交提名。”

展大(英文)

调整后的 2020年 IBA时间表的更改如下:

  • 报名截止日期原定为5月13日,改期为6月24日;
  • 延迟报名截止日期(依然接受报名,但需支付滞纳金),从6月17日推迟到7月28日;
  • 由全球250多名专业人员组成的评审团将在6月下旬开始评审,并将持续到8月31日;
  • 最初定于8月11日宣布金、银和铜史蒂夫奖的获奖者,现在改为9月9日宣布。

IBA schedule change

第17届IBA颁奖晚会仍将在10月24日于法国巴黎举行。

2020年IBA将表彰自2019年初以来各种类别的组织,团队和个人所取得的成就。详细信息和报奖指南可从www.StevieAwards.com/IBA获得。

Gallagher强调说,IBA有40多个不需要支付报名费的类别,包括公司/组织的35个类别中的所有类别,并且2020年IBA推出了许多新的类别并优化了报名流程,包括:

  • 类别,以表彰在业务周转、财务、营收和科技等领域中的独特业务成就。
  • 简化了公司/组织、企业传播与公共关系、市场营销以及新产品和产品管理类别组中的提交要求。

关于史蒂夫奖

史蒂夫®奖共有八大奖项,包括-太平洋史蒂夫(Asia-Pacific Stevie Awards)、史蒂夫(German Stevie Awards)、业奖(American Business Awards®)、国际业奖(The International Business Awards®)、史蒂夫女性企(Stevie Awards for Women in Business)、史蒂夫秀雇主(Stevie Awards for Great Employers) 、以及史蒂夫务奖(Stevie Awards for Sales & Customer Service)以及新设的中东史蒂夫奖(Middle East Stevie Awards)。

史蒂夫®奖每年都收到来自70多个国家的组织所提交的12000余件参赛作品,旨在向所有形态和规模的组织及引领该组织的人们赋予名誉,表彰全世界企业创造的卓越成果。

进一步了解史蒂夫奖,请点击www.StevieAwards.com

Topics: International business awards, The Stevie Awards, 国际商业大奖, The International Business Awards, 国际商务大奖, 史蒂夫奖, 国际商业奖

How Mobility as a Service (MaaS) Is Changing the Way the World Moves

Posted by Daniel Ferguson on Fri, Apr 10, 2020 @ 03:45 PM

Stevie-winner Cubic Transporation Systems has capitalized on the need for transportation services to create a service that allows travelers to plan effectively and stay on the move.

In the next decade, research suggests that fewer than 25 percent of Americans will own private cars. Instead, people will be making smarter choices inspired by environmental or budgetary concerns. Car sharing and taxicab-style options, such as Uber, are becoming even more popular. Travelers are also using traffic management apps to plan and to pay for their journeys on public transport to help ensure delay-free commuting. The future of transportation in cities is expected to change radically in the future, and mobility as a service (MaaS) has a large part to play in that.

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What Is Mobility as a Service (MaaS)? 

Mobility as a service, or transport as a service, places the consumer firmly at the center of the travel experience. MaaS provides an on-demand, mobile-friendly platform for commuters. It seamlessly integrates a combination of transport methods, from bike sharing to taxis to short-term car leasing. From travel planning to end payment, the consumer can organize an entire trip via the MaaS platform. By simply subscribing to an app such as NextBus, you will have real-time passenger information at your fingertips. 

Cubic_logoWhether you want to access an electric scooter to whiz around your city or you want to find the best route to your next business meeting, there is a specific MaaS app to get you there. Your journey will be faster, easier, and more affordable than if you’d used traditional transport methods. 

Cities that buy into MaaS, or what is sometimes called smart mobility, aim to reduce traffic congestion and to make getting around more efficient. 

Benefits of Mobility as a Service

The benefits of MaaS are numerous. Both end users and transport authorities note the following as reasons for its success:

  • An Intelligent Service: The personalized service MaaS provides is undoubtedly a huge plus. An app can build a relationship between consumer and provider by using past journey information and data gleaned from a user’s profile, meaning apps can continually refine travel suggestions and maintain all-important customer focus.
  • Secure Payment: With a variety of payment methods, users can pay for their trips without the hassle of carrying cash for each transport method used. Using a smartphone, smartwatch, or subscription service, travelers can plan the trips that best meets their needs—without worrying about payment. 
  • Simple Route Planning: When using multiple transportation methods, the ability to plan a journey in real time is invaluable. MaaS apps allow the consumer to get from one place to another by any method that suits his or her previously logged preferences, and the apps can also map a route that avoids congestion. 

With the continued interest of city transport planners and planning solution end users, the global conversation regarding MaaS has become more intense. Cubic Transportation Systems, from San Diego, California, USA, is comprised of innovators who, with their Trafficware, NextBus, and other proprietary systems, are collaborating with cities from Vancouver, Canada, to Sydney, Australia, to keep travelers moving. 

The United Nations estimates that by 2050 more than half the world’s population will be living in urban areas, compared to only one-third in 1970. With this massive change in global living habits, planners need to deploy intelligent solutions, such as MaaS, to ensure transport continues to flow. 

Because of their industry-leading MaaS travel solutions, Cubic Transportation Systems was named the winner of four Stevie® Awards at The 2019 International Business Awards®. Cubic received awards in the following categories: Gold in the Big Data Solution category; Two Silvers in Integrated Mobile Experience and Travel; and Bronze in Best New Product or Service of the Year – Transportation.

Interested in entering The International Business Awards?

Request the entry kit

Topics: International business awards, The International Business Awards, new products and services, 2019 International Business Awards, mobility as a service

A Handyman’s Perspective On Building an Award Winning Business

Posted by Daniel Ferguson on Sun, Apr 05, 2020 @ 09:16 PM

Stevie-winner Chíc Creations Heaven started out as a two-person operation that has since expanded to two locations. Read about Daniel and Rebecca's story of growth and success.

Think about the success stories you love. Maybe one of your heroes or heroines overcame great adversity to be a successful athlete, or maybe that person became a doctor and now serves those suffering across the world. Maybe he or she wrote a song that changed your life. Everyone and everything has a story, and the most inspiring tales tend to be those of victory, where an individual or group rises up and conquers with integrity. In many cases, these heroes and heroines receive recognition for their work, whether that’s media coverage, a title, a medal, a trophy, or another award.

Chic_Creations_blog_cover

Daniel Foster and his wife, Rebecca, built their business, Chíc Creations Heaven—Gardening, Handyman, Joinery, Decorating, from scratch. Daniel went from having no work to operating two branches that serve Bridlington, England, and Yorkshire, England. He projects opening two more branches in the next 18 months. Receiving their due recognition, Chíc Creations Heaven recently won a Gold Stevie® Award in the Startup of the Year - Consumer Services Industries category at The 2019 International Business Awards®.

Interested in entering The International Business Awards?

Request the entry kit

Unemployed & Depressed to Business Owner

Daniel was unemployed and living in a seaside town with waning seasonal business. Tourists just were not coming to the area as much, and Daniel eventually started to fall into depression. In the meantime, he did odd jobs for his landlord to earn extra income, which used the labor and trade skills he had acquired throughout his life. 

“This gave me the confidence boost to seek more work in this area,” explains Daniel.

Daniel had worked previously in sales, and he began to use social media to launch Chíc Creations Heaven. He also focused on doing reputable work at an affordable price. If Daniel couldn’t complete the job himself, he hired another tradesman to complete it, paying a good wage.

“A happy worker is a productive one,” says Daniel.

The company has even generated temporary employment opportunities for seasonal workers. 

For businesses or individuals looking to emulate this model, here are five takeaways:

  • Don’t discredit any of your life or work experiences.
Daniel had worked many jobs before he discovered his niche. All those experiences worked together to form an entrepreneurial success story.
  • Being resourceful is essential to achieving business success.
When Daniel didn’t have the skills or time to meet a customer’s request, he found someone who did, and he paid that person well.
  • Even in this tech-focused economy, practical solutions at affordable costs are still pillars for success.
This business model isn’t a fancy app driven by artificial intelligence. It is a straightforward model of a person helping people with their property needs, and it is thriving.
  • Social media is a driving force for budding entrepreneurs.
Daniel launched his entire business with the help of social media. Networking and word of mouth helped the business grow. 
  • Paying people fairly helps build a strong reputation and helps grow a business.
If you pay people competitively, you are more likely to keep the right employees. Not only will you build employee loyalty, but you will also build customer loyalty, which can earn you repeat business. 

Two-Person Operation Opens Two Locations in One Year

Daniel and his wife, Rebecca, started this business. Daniel focused on operations, while his wife worked on marketing and graphics and took charge of the accounts. They currently manage a team of six, as well as two branches servicing North Yorkshire, East Yorkshire, Humberside, and West Yorkshire (all in England). They passed their annual business goal of over £10,000 in one month, and they earned a profit of nearly £30,000 in the first year alone. 

They increased growth and had a particularly significant breakthrough after successfully putting up PROMESH security for a local beloved nonprofit, the Whitby Wildlife Sanctuary. The sanctuary rescues and rehabilitates approximately 4,000 wild animals a year from anywhere in the United Kingdom and transports them back to their natural habitats. The nonprofit just celebrated 10 years.

“We gained a lot of business where they are located after that job was complete,” Daniel shared. 

Here are five more takeaways for aspiring entrepreneurs:

  • There is no shame in starting small. 
Sometimes the vision exceeds what the current situation is. When people haven’t fully achieved their visions yet, they can get discouraged. Even the biggest corporations started small, though. The Fosters went from having several clients to opening two branches in one year. 
  • Trial and error is part of growing.
There is always a learning curve when operating a business, meeting client needs, and regulating costs. This can be particularly tricky when labor and time are variable and higher cost. Daniel noted how learning to quote for work was a difficult process.
  • Perseverance is key.
People make mistakes. That’s part of business. It’s part of life. Keep at it. Learn from your mistakes, and keep going. 
  • Referrals help grow your business.
A lot of Daniel’s business, and some of his biggest growth, came from referrals after servicing the local nonprofit. It was a tipping point, of sorts, for his company. 
  • Doing the right thing counts.
Integrity goes a long way. For Daniel, this means paying employees and contractors fairly, offering work for seasonal employees, fixing homes for the elderly at a reduced rate, and working responsibly with community nonprofits. 

Winning Awards Is Good for Business 

Awards like the Stevie® Awards offer a standard and a metric for success that current and prospective clients, partners, and businesses in other verticals understand. After a successful first year, Daniel wanted to know where his business stood in the world. He searched and found the Stevie® Awards and submitted the application. As a result, Chíc Creations Heaven is now a Gold Stevie® Award winner.

The win strengthened this company’s brand locally, nationally, and internationally. It also instilled a deeper confidence in the Fosters and inspired them to pursue greater success as entrepreneurs. The Fosters’ goal is for Chíc Creations Heaven—Gardening, Handyman, Joinery, Decorating to become a national company in England and a major employer that offers great wages, benefits, and training to those who want to further their trade skills.

Topics: International business awards, The International Business Awards, Startup of the Year, 2019 International Business Awards