Who's Coming to The International Business Awards® on Friday?

Posted by Michael Gallagher on Mon, Oct 09, 2023 @ 10:21 AM

This Friday, October 13 at the Cavalieri Waldorf Astoria Hotel in Rome, Italy, we'll celebrate the presentation of The 20th Annual International Business Awards® with more than 340 executives from more than 20 nations.

Winners in the 2023 IBAs were announced in August.

IBA23 in Rome style=The International Business Awards are the world's premier business awards program, recognizing outstanding achievements in the workplace in a wide range of categories.  This year's competition attracted more than 3,700 nominations from organizations of all types and sizes in 61 nations.  Those nominations were judged over the summer by more than 230 professionals on 11 juries.

Entries for the 2024 edition of The International Business Awards will open in February.  Visit www.StevieAwards.com/IBA to add your name to the mailing list for the complete entry kit.

Grand, Gold, Silver, Bronze, and People's Choice Stevie Award trophies and medallions will be presented to winners on stage this Friday in Rome.  Here is the list of organizations that will be represented at the event:

A.S. Watson Group
Abu Dhabi Ports Group
Ajman Municipality & Planning Department
Al Jazeera Media Institute
Asasoft International Trading Company
Banco do Brasil S.A.
Bases Conversion and Development Authority
Beyaz Kağıt San. ve Tic. A.Ş.
Condé Nast
CPM India Sales & Marketing Pvt Ltd
Cree-Con Construction Inc
DeFacto Perakende Tic. A.Ş.
Deutsche Telekom Services Europe SE
DHL Express (Switzerland) Ltd.
Dubai Airports
Dubai Digital Authority
Empire Eagle Food Co., Ltd.
Ernst & Young
Filinvest Land Inc
Gates Corporation and LAW Creative
Gelecek Varlık Yönetim A.Ş.
General Administration of Customs, Abu Dhabi
Geotab Inc.
Golden Hour
HCL Software
Health Focus Manufacturers
HeyMo The Experience Design Company
Home Development Mutual Fund (Pag-IBIG Fund)
Hugo Boss
ICON plc
King Faisal Specialist Hospital & Research Center
Lee Andrews Group
Llorente y Cuenca
Makati Central Estate Association, Inc.
Malaysia Healthcare Travel Council
Maynilad Water Services, Inc.
MCE Systems
MicroHealth, LLC
MONAT Global Corp.
Newday Media JSC
Nicole Schmitz Leadership Coaching
NN Romania
Noguchi & Peters Ltd.
NTT Data Inc
NXP Semiconductors Germany GmbH
Octopus Energy
ONE Beyond Success Pty Ltd
One Meralco Foundation
PPWD Consulting Ltd
Pru Life UK
PT Permata Graha Nusantara
PT Perusahaan Gas Negara Tbk
PT PGN LNG Indonesia
Public Works Authority "Ashghal"
Purpol Marketing
Red Education
Red Havas
Regen Power Pty Ltd
Resolute Software
Revomed (Thailand) Co.
Rudaw Media Network
Rural Policy Group
SABC Pension Fund & SABC Medical Scheme
Safaniya Offshore Producing Department
Saudi Aramco
SAUDI ARAMCO - NA Well Completion Operations Department
Saudi Telecom Company
SET Maritime & Electrical
Sharjah Media City
SOCAR Türkiye Enerji A.Ş.
Strategic Public Relations Group
Telecom Italia
TELUS Smart Security & Automation
Tepe Savunma ve Güvenlik Sistemleri
The City of Calgary
Turkish Airlines
USPA Global Licensing/U.S. Polo Assn.
ValueLabs LLP
Viettel Group
XBuild GmbH
Ziraat Participation Bank

Topics: IBAs, The International Business Awards

Gold Stevie-Winning eCommerce Entrepreneur Started Career by Running Errands, Now Leverages Fintech, Blockchain for International Clients

Posted by Amanda Del Signore on Thu, Feb 16, 2023 @ 01:34 PM

cf4c778e-ce11-44aa-a81b-c05e7de622f7-photos_upload-Anh-Son-2Stevie-winner Thai Son Nguyen is Co-founder and Chief Executive Officer of SmartOSC, a premium, full-service eCommerce agency established in 2006. SmartOSC offers solutions in areas from consulting, website development, UX/UI design to managed services.

With a variety of large customers in North America, Singapore, Australia, Japan and Europe, SmartOSC has proved its expertise in guiding companies to take advantage of the online marketplace to drive revenue opportunities. Over the past 16 years, SmartOSC has built its reputation through a focus on eCommerce and cost effectiveness, together with a faster go-to-market service thanks to its scalable resource offering, and a track record of successfully delivering enterprise-level projects. 

Thai Son's customer-centric mindset has led to large, revenue-generating deals and award-winning projects with famous brands like LG, ASUS, and Toshiba, alongside regional giants like Korean ride-hailing firm Baemin and Independent Hardware Group, the largest independent hardware wholesaler in Australia. 

SmartOSC has grown quickly, opening new local entities in competitive markets such as Singapore, Japan, Australia, the US, and the UK, with steady growth even throughout the COVID pandemic.

From Humble Beginnings to Widespread Impact 
Thai Son Nguyen has never been one to stand still. He got his start in commerce running errands at his parents' grocery shop as a young boy before founding and growing one of Asia Pacific Accreditation Cooperation Incorporated's (APAC’s) most prestigious eCommerce agencies, SmartOSC Corporation. Under his leadership, the business scaled from zero to more than 800 employees, achieving consistent 50%+ year-over-year growth. His sharp mind and resilience in the last 16 years have proved that he is an entrepreneur of extraordinary talent and a business leader whose impact and influence have extended beyond Vietnam and Asia, especially amid the global pandemic.

Instead of offering basic IT outsourcing services at cut-rate prices like many peers in the Asia Pacific, SmartOSC helps businesses save time and money by enabling them to build excellent experiences for customers on their eCommerce websites. Instead of selling cheap labor resources, Thai Son aims at digging into the nature of the client’s business models, analyzing their operations to offer comprehensive and customized eCommerce solutions for long-term growth.

Thai Son believes his industry has a duty to act in the interest of society in times of crisis. Since 2020, he has been an active force in building a community that knows how to leverage technology for the benefit of society amid the pandemic. SmartOSC collaborated with three other leading companies to introduce the Omnichannel Framework documentation to more than 500 retailers to guide them through the pressure of the strict lockdowns in 2020 and 2021 with digitalization. Thai Son has also invested in cutting-edge eCommerce technology such as ConnectPOS, GritGlobal, Antsomi and other fintech and blockchain applications to ensure global merchants get the best out of digital innovation.

The Vietnamese press has called his company “a pioneer in building the eCommerce community” as they have hosted many events for retailers such as Meet Magento (the largest annual event for the eCommerce community), and the Omnichannel Playbook. 

Years of active and thoughtful leadership have made Thai Son one of Vietnam’s top entrepreneurs. He is now also Vice President of the Vietnam-Australia Business Council (VABC), which strives to create a more favorable business investment environment with technology. Thai Son is also a trusted voice for top media platforms for C-suite members such as Vietnam Innovators, ticker NEWS, and Startup Grind. 

Since Winning His Gold Stevie Award 
Thai Son Nguyen has long been fixed on boosting SmartOSC’s presence across the globe and transcending its sources of advantage. As an eCommerce front-runner, Thai Son is dedicated to growing a network of local entities in new markets for the company, evidenced by SmartOSC’s newly opened office in South Korea. 

By maintaining teams of professionals who are highly knowledgeable of local regulatory structures and consumer markets, SmartOSC has been able to leverage both existing capabilities and new host country-specific capabilities, which help maximize the company’s competitiveness in new markets. The result has been a continuous cycle of exploration, adaptation, enhancement, and the exceptional growth that SmartOSC helps businesses around the globe achieve.

Thai Son’s strengthened ambition is not just reflected in the company’s expansion plan, but also in lower staff turnover and a reinforced digital talent engine. With Thai Son's strong emphasis on building a culture that encourages taking ownership and large ambitions, each organizational unit is characterized by a collective determination to constantly innovate. This helps ensure that SmartOSC's clients worldwide can meet rapidly changing customer needs and deliver exceptional customer experiences.  

SmartOSC Corporation Co-founder & CEO Thai Son Nguyen won a Gold Stevie Award for Best Entrepreneur - Computer Services in The 2022 International Business Awards. Read his Gold-Stevie winning nomination here.

Interested in entering The 2023 International Business Awards? 





Topics: International business awards, IBAs, The International Business Awards, IBA23

SAP Solutions in Intelligent Agriculture and Document Reporting Compliance Earn Multiple Stevies in The International Business Awards®

Posted by Amanda Del Signore on Wed, Feb 15, 2023 @ 09:22 AM

IBA22 Spotlight, square A market leader in enterprise application software, Stevie-winner SAP is one of the world’s leading producers of software for the management of business processes, developing solutions that facilitate effective data processing and information flow across organizations. They redefine enterprise resource planning (ERP) and created networks of intelligent enterprises that provide transparency, resiliency, and sustainability across supply chains.

Founded in 1972, the company was initially called System Analysis Program Development (Systemanalyse Programmentwicklung), later abbreviated to SAP. Since then, it has grown from a small, five-person endeavor to a multinational enterprise headquartered in Walldorf, Germany, with more than 105,000 employees worldwide.

SAP won two Stevie Awards in The 2022 International Business Awards®: a Silver Stevie for Governance, Risk & Compliance Solution, and a Bronze Stevie for Business or Competitive Intelligence Solution for their "SAP Intelligent Agriculture," both within the Product & Service Categories - Business.

SAP Document and Reporting Compliance
Tax authorities have been continuously increasing the number and complexity of legal mandates, and they are now taking digitalization to the next level, introducing disruptive changes that make the adoption of new technologies essential to remain compliant.

Since the introduction of electronic documents, the world has been evolving toward continuous transaction controls, forcing SAP’s customers to embed tax technologies within the business processes and ensure electronic documents, financial records, and records in the tax authorities’ systems match.

SAP Document and Reporting Compliance provides an overall streamlined process for dealing with local regulations for electronic documents, and statutory reporting greatly reduces the need for manual efforts, leading to higher productivity, more sustainable compliance and to a drastically reduced Total Cost of Ownership for the customer.

SAP® Intelligent Agriculture
Agribusiness companies today are faced with an increasing amount of data captured on the field and farm, but they lack solutions to efficiently use the data to optimize farming processes or provide better farming services. This results in difficulty establishing digital decision-support processes that leverage both farming data and existing farming experience.

The SAP® Intelligent Agriculture helps agribusinesses to increase their profitability per farmed area and support their efforts toward achieving sustainable farming practices. SAP customers can optimize their plan-to-harvest processes while taking advantage of data science and machine learning capabilities.

SAP Intelligent Agriculture helps agribusinesses to increase their profitability per farmed area and support their efforts toward achieving sustainable farming practices.

Since Winning Their Stevie Awards
More recently, SAP released additional legal content increasing ready compliance to 380+ scenarios and reports, responding to newly introduced mandates like SAF-T reporting in Romania.

The offering has been enriched with further automation capabilities to smooth ongoing maintenance, flexible handling of withholding tax certificates via email, and electronic ordering through Peppol Network.

SAP won a Silver Stevie Award for Governance, Risk & Compliance Solution and a Bronze Stevie Award for Business or Competitive Intelligence Solution in the Product & Service Categories - Business in The 2022 International Business Awards.

Interested in entering The 2023 International Business Awards?

Request the Entry Kit


Topics: International business awards, IBAs, The International Business Awards, IBA23

Final Entry Deadline Extended in The 17th International Business Awards®

Posted by Maggie Gallagher on Wed, Jul 29, 2020 @ 09:00 AM

The Stevie® Awards, organizers of The International Business Awards®, announced today that the final entry deadline in the 2020 (17th annual) edition of the awards has been extended through August 25 by popular demand. The original final entry deadline was July 28.

Request the entry kit

The International Business Awards are widely considered to be the world's premier business awards competition. In 2019 the competition attracted more than 4,000 nominations from organizations in more than 70 nations.

All individuals and organizations worldwide—public and private, for-profit and non-profit, large and small—may submit nominations to The International Business Awards. Entry details are available at www.StevieAwards.com/IBA.

iba july 29

“We assessed that it’s necessary to push the entry deadline to provide more time to prepare and submit nominations to organizations that are effected by the pandemic,” said Stevie Awards president Maggie Gallagher.

Juries featuring more than 150 executives will determine the Stevie Award winners. The Gold, Silver, and Bronze Stevie Award winners will be announced on September 9.

New this year are a variety of COVID-19 response awards categories that do not have entry fees. These aim to honor heroes of every industry including medical, education, food delivery, media, public service, business response, and more.

The International Business Awards recognize achievement in every facet of the workplace. Categories include:

The IBAs feature more than 40 categories that do not require the payment of entry fees, including all 35 of the Company/Organization of the Year categories, and that there are many new and revised features of the IBAs for 2020, including:

  • Nine new categories to recognize singular business achievements in areas such as business turnaround, finance, revenue generation, and science and technology, among others.
  • The simplification of submission requirements in the Company/Organization, Corporate Communications & Public Relations, Marketing, and New Product & Product Management category groups.

Topics: The International Business Awards

Artificial Intelligence Advances Digital Marketing

Posted by Maggie Gallagher on Sun, May 10, 2020 @ 08:37 PM

Using AI in a variety of ways, Stevie-winner ThatWare LLP is optimizing digital marketing and improving customer experience.

Digital marketing is part of today’s landscape, and it's getting smarter by the minute. Smart devices abound. Consumers can ask chatbots all their questions, and artificial intelligence (AI) seems to permeate every corner of people’s lives. AI allows machines to learn from input over time and adjust their output accordingly, and that’s why it’s so valuable to businesses. By understanding consumers’ preferences and delivering personalized content, AI provides an improved customer experience, which is invaluable in digital marketing efforts.


With its ever-advancing tactics to cut out the human middleman when identifying marketing trends, AI is changing the digital landscape. Brands can leverage AI to automate their digital marketing and to save both time and money. The substantial advantages of AI technology are providing brands with the edge that gets them noticed in a competitive space.

Understanding Your Audience

AI can work to analyze data and to build a comprehensive picture of your target customers’ preferences. Once you have defined your customer personas, you can use AI to map their buying behaviors and to track their eventual purchasing decisions. As a marketer, you can use this intelligence to put products in front of your audience that they need, which makes purchasing decisions easy for them. A marketing strategy can evolve quickly and effectively with AI-driven analytics. 

ThatWare_logoTuhin Banik, the founder of digital marketing company ThatWare LLP, aims to “positively disrupt the system” and to improve customer experience by using AI in a range of ways, including semantic engineering, natural language processing (NLP), and predictive analysis.


The use of smart technology can help increase your productivity by allowing you to automate processes. You can outsource repetitive, time-consuming tasks and instead concentrate on strategizing and creating effective content. AI enables you to optimize the way you interact with your audience, and as AI continues to improve, the way your brand attracts new customers and keeps existing customers engaged to increase sales will continuously transform. 

Optimized Advertising

Your product or service has to reach the right audience to be successful, and with the increasing intelligence of AI, it’s simpler than ever to pinpoint your ideal customer. You can use AI to collect user information, to analyze that data, and then to predict what the customer will do or need in the future. This means digital marketers can target ads to match user data. 

You can be creative with AI too. For example, Topshop, a British high-street clothing brand, created an immersive AI experience in Moscow, Russia. Customers could download a catalog app and then use the in-store smart screens to virtually try on outfits. This innovation not only created buzz around a product, but it also allowed the brand to gather data that fed back into their AI marketing systems. Using that data, they could create even more focused campaigns in the future.

Customer Experience

AI technology allows brands to deliver an enhanced customer experience and to make their digital marketing strategies even more successful. You can use AI to track customer preferences and buying behaviors and then leverage these insights to make further suggestions. 

Digital marketing specialists are focusing on using developing technologies to advance their field in the future. In recognition of this commitment to driving faster results in digital marketing using AI, THATWARE LLP, of West Bengal, India, was presented with a Bronze Stevie® Award in the Startup of the Year - Business Services Industries category at The 2019 International Business Awards®.

Interested in entering The International Business Awards?

Request the entry kit

Topics: The International Business Awards, Startup of the Year, 2019 International Business Awards, business services awards

Learning and Development Methods to Improve Employee Engagement

Posted by Daniel Ferguson on Mon, May 04, 2020 @ 04:15 PM

Stevie-winner The LMC Group is a consulting firm that assists small to medium-sized businesses in updating their approach to training and engagement.

Having a process of learning and development in place for your employees is vital; it is the first step to improving employee engagement. With the right training and development program, you can positively impact efficiency and productivity and retain great employees. Remember to consider your end goals when putting a training program in place. A well-thought-out program needs to work for both the company and the employees. It must also deliver what you need when you need it.


Training Goals 

Look at your training program holistically. Ask yourself why you’re doing it and how the program is going to help you. Consider the problem you are trying to solve, and evaluate how the training you have in place is going to fix it. First you need to understand how to achieve your business goals with the training program, and then you must put measures in place that ensure you reach those objectives. 

Due to funding constraints, it can be difficult for smaller businesses to implement targeted employee training initiatives. If your small to midsized company needs guidance bringing an updated approach to your training and engagement systems, consider outsourcing. A niche of companies provide this service, including the LMC Group.

LMC Group_logo-1“It’s exciting to bring cutting-edge approaches to organizations lacking the funding, revenue, and resources that larger firms enjoy and often take for granted,” says an LMC Group representative.

By engaging your employees and showing them the benefits of learning systems, everyone involved is more likely to have a positive experience. The most impactful way to accomplish this is by designing trainings that meet defined needs. If you can't demonstrate to your staff members that their efforts in learning and development will be useful and effective, it will be difficult to persuade them to engage and to improve their skills. 

Evolution and Evaluation

You can't expect your years-old training and development program to keep pace with your business needs, technology, and workplace advances. You need to keep your training sessions fresh if you want to keep your employees enthusiastic about their learning. Don’t put out stale content if you wish to keep moving forward. Remember, the best learning and development programs are continually evolving and improving. Evaluate your training by seeing how employees interact with the program. Don’t forget to seek their input about how to make it tailored to their needs. 


Ask your employees and service users about their pain points. If you have defined questions or problems to solve, you can better focus your efforts on these critical areas. If you use e-learning, for example, review the end-of-unit tests to ensure no questions are consistently being answered incorrectly. If such problems do exist, this is a sign to reevaluate how certain information is presented or to expand on that point in the training. You can also review customer satisfaction responses to ensure the training you have implemented has had the desired effect.  

Even if you are a small business, you can put some measures in place. You can either do this in house or through an external consultancy that can support you with various technologies and innovations. These days you can’t rely on a tired PowerPoint presentation or some dated online learning to help your employees develop. You need goal-specific training that fits the needs of your company and your clients and makes everyone’s experience more positive. 

The LMC Group, of Manchester, New Hampshire, United States, won a Bronze Stevie® Award in the Company of the Year - Business or Professional Services - Small category at The 2019 International Business Awards®

Interested in entering The International Business Awards?

Request the entry kit

Topics: International business awards, The International Business Awards, 2019 International Business Awards, business services awards

Meet the Next Outsourcing Hot Spot: Vietnam

Posted by Daniel Ferguson on Tue, Apr 28, 2020 @ 12:15 PM

Vietnam has become a popular location for business outsourcing, and Stevie-winner Swiss Post Solutions thrives on solving customer challenges in the most effective manner.

For decades, India ruled the roost as an outsourced software development destination. While it continues to attract businesses looking to build IT teams overseas, it’s not the only major country doing so. Most prominent among these emerging destinations is Vietnam. Its lower costs, favorable business policies, robust economy, and increasingly skilled workforce are driving investments from businesses like Intel, Samsung, IBM, and Microsoft.


Vietnam’s Rise Through the Rankings

In 2010, Gartner released a list of the top 30 countries for offshore IT services, and Vietnam made its first appearance in that year. Five years later, in a similar report by Gartner, Vietnam rose to one of the top five countries, and it has maintained its ranking ever since.

Vietnam’s outsourcing industry has grown between 20 and 35 percent every year over the past decade. In 2015, it surpassed $2 billion in revenue.

Spotlight on Vietnam, a PwC report released in 2017, highlighted business process outsourcing (BPO) as one of the key opportunities for foreign investors.

“The growth so far has been encouraging,” said Dinh Thi Quynh Van, general director of PwC Vietnam. “Vietnam is already the second-largest outsourcing partner for Japanese IT firms, just behind India. We hope to see many more industries in the future.”

The Vietnam Advantage

Almost two-thirds of Vietnam’s population is under 35 years of age. This young generation is highly skilled and motivated. According to a 2015 report by the World Economic Forum, Vietnam is one of the top 10 countries in terms of most engineering graduates.

Also, with the government’s push to teach English as a second language rather than a foreign language, this young workforce is actively scaling the language barrier that was once a cause for concern.

Workplace loyalty is strong in Vietnam, which is why they have low attrition rates (between 6 and 8 percent). This is another strong point in the country’s favor, as businesses grapple with high employee turnover in most Asia-Pacific (APAC) countries.

Besides an improving infrastructure and access to inexpensive, highly skilled talent, the government’s proactive efforts to attract foreign investment are also critical to Vietnam’s continued growth. The Doing Business 2020 report, by World Bank, ranked Vietnam 70th among 190 economies in ease of doing business. As of October 2019, foreign direct investment (FDI) into Vietnam has risen by 7.4 percent year over year.

Challenges in Outsourcing to Vietnam

As with outsourcing to just about any country in the APAC region, cultural, logistical, and legal challenges present themselves when working with Vietnamese providers. One way to anticipate these challenges and to learn how to tackle them is to send an on-ground team to Vietnam that can build relationships and get familiar with the Vietnamese culture. This will help organizations understand the business and political landscape, including taxation, paperwork, and procedures. It will also allow a business to get a head start on recruitment.

There are also productivity challenges that come with working with remote teams. This can be addressed by following best practices, instituting training, and ensuring extensive documentation.

Finally, Vietnam currently does not have the infrastructure to support large teams with thousands of employees. At the moment, the country is best suited for small to midsize operations.

One of Many

Swiss_Post_Solutions_logoOne of the companies that bagged a Silver Stevie® Award in the Company of the Year - Business or Professional Services - Large category at The 2019 International Business Awards® was Swiss Post Solutions Vietnam, which is based in Ho Chi Minh City, Vietnam.

“We are a young, competitive, and innovative organization that thrives on solving customer challenges in the most effective manner,” says Ha Doi, corporate marketing executive at Swiss Post Solutions.

Swiss Post Solutions, which focuses on providing high-quality document management, BPO, and IT operational services, is one of many Vietnamese companies backed by a young team with an innovative culture. Any of these could be your next outsourcing match as you scale your business.

Interested in entering The International Business Awards?

Request the entry kit

Topics: International business awards, company of the year, The International Business Awards, 2019 International Business Awards, business services awards

Businesses Recruit AI in Fight Against Mobile Ad Fraud

Posted by Daniel Ferguson on Mon, Apr 27, 2020 @ 05:29 PM

As mobile ad fraud becomes more sophisticated, it becomes more difficult to catch using traditional methods. Stevie-winner Scalarr, Inc. is a mobile fraud detection company that uses machine learning to identify and prevent fraud.

Online fraud is almost as old as the internet itself, and as this technology progressed, fraud evolved and kept pace. In mobile ad fraud, fraudsters abuse mobile advertising technology to swindle online publishers, advertisers, and supply partners.


According to The Economic Cost of Bad Actors on the Internet, Ad Fraud 2019, by Cheq, a cybersecurity company based in New York, United States, direct and indirect economic and social costs of global ad fraud could amount up to $30 billion in 2019. 

“I have studied the economic costs of fraud in many sectors for decades, and I was left stunned by the scale of fraud in online advertising,” economist Roberto Cavazos said in the report.

Cavazos is a professor at the University of Baltimore in Baltimore, Maryland, United States, and he worked on the report with Cheq.

AppFlyer, a mobile app analytics firm headquartered in San Francisco, California, United States, monitored 2.5 billion installs across 9,500 mobile apps in the first six months of 2019 and extrapolated their results to a global scale. They revealed a whopping 22.6 percent of nonorganic app installs globally could be classified as fraudulent. They published this and other findings in a report titled State of Mobile Fraud, 2019.

The Different Faces of Mobile Ad Fraud

Fraudsters attempting to steal advertising budgets are an ingenious lot. According to Stevie-winner Scalarr, a mobile ad fraud detection company based in Wilmington, Delaware, United States, new and increasingly sophisticated frauds emerge every day. These include smart bots, intelligent device farms, and mixed fraud. 

“Fraudsters have become so smart that you can’t catch them by traditional methods anymore,” says Olga Bazarova, marketing lead at Scalarr.

The AppFlyer report reiterates this sentiment. It reveals that fraudsters are reacting to protection measures at an unprecedented pace. In 2018, it took them a month or two to react; now they do so in a couple of days. 

The upshot of many of these reports is that mobile fraud is ubiquitous, and no platform or publisher is safe.

“Mobile marketers tend to believe that ‘trusted’ traffic sources, such as Facebook, Google, and ad video networks, are a panacea against fraud, and they redistribute marketing budgets there. In 2019, though, we saw a lot of examples of fraud on trusted sources, confirming that fraudsters always follow the money,” said Bazarova.

Mobile ad fraud targets all stages of online advertising, from impressions to clicks to app installs. It even targets in-app purchases. The Financial Times, a daily newspaper headquartered in London, England, United Kingdom, was shocked by the scale of domain spoofing against its site. In domain spoofing, fraudsters eat into advertising budgets by masquerading as a popular domain that can display ads.

“The scale of the fraud we found is jaw-dropping,” says Anthony Hitchings, the digital advertising operations director at the Financial Times. “The industry continues to waste marketing budgets on what is essentially organized crime.”

AI to the Rescue

The speed and scale at which mobile ad fraud has evolved indicates it’s not something mobile developers or marketers can tackle alone. Detecting fraudulent installs is a mammoth task requiring analysis of numerous parameters and correlations.

Mobile ad fraud intelligence and protection solutions are increasingly and successfully relying on machine learning (ML) and big data to identify and to prevent fraud. Scalarr, AppFlyer, Cheq, and several other companies offering fraud detection and protection use ML algorithms to counter the attacks and to ensure marketers acquire only real users.

While the assumption is that fraudsters can’t work around these AI-backed countermeasures, only time will tell how this plays out. 

Scalarr Inc. recently won a Silver Stevie® Award in the Tech Startup of the Year - Services category and a Bronze Stevie® in the Startup of the Year - Business Services Industries category at The 2019 International Business Awards®.

Interested in entering The International Business Awards?

Request the entry kit

Topics: International business awards, The International Business Awards, Startup of the Year, 2019 International Business Awards, business services awards

Stevie® Awards điều chỉnh lịch trìnhGiải thưởng Kinh doanh Quốc tế lần thứ 17

Posted by Clara Im on Wed, Apr 22, 2020 @ 04:56 AM

Thời hạn được lùi lại nhằm cung cấp thêm thời gian gửi đề cử do ảnh hưởng của COVID-19

The Stevie® Awards, Nhà tổ chức Giải thưởng Kinh doanh Quốc tế (International Business Awards®) hôm nay đã thông báo lịch trình Giải thưởng năm 2020 (lần thứ 17) vừa được điều chỉnh do đại dịch COVID-19.

Giải thưởng Kinh doanh Quốc tế được biết đến rộng rãi là cuộc thi về kinh doanh hàng đầu thế giới. Năm 2019 cuộc thi đã thu hút hơn 4000 đề cử từ các công ty/tổ chức trên 70 quốc gia.

 “Chúng tôi nhận thấy cần thiết phải lùi thời hạn gửi đề cử để các công ty/tổ chức bị ảnh hưởng bởi đại dịch có thêm thời gian chuẩn bị,” Maggie Gallagher - Chủ Tịch Stevie Awards cho biết.


Lịch trình IBA được điều chỉnh như sau:

  • Thời hạn ban đầu là 13/5 nay được lùi tới 24/6.
  • Thời hạn nộp muộn các đề cử phải nộp phụ phí được lùi từ 17/6 đến 28/7.
  • Quá trình xét duyệt do hơn 250 chuyên gia trên thế giới thực hiện sẽ bắt đầu từ cuối tháng 6 và kéo dài đến 31/8.
  • Ngày công bố giải Vàng, Bạc, Đồng sẽ được dời từ 11/8 đến 9/9.

IBA schedule change

Lễ trao giải IBA vinh danh những người chiến thắng lần thứ 17 sẽ vẫn được tổ chức tại Paris - Pháp ngày 24/10.

Giải IBA 2020 sẽ ghi nhận thành tích kể từ đầu năm 2019 của các tổ chức, đội nhóm và cá nhân trong nhiều hạng mục khác nhau. Thông tin chi tiết về việc gửi đề cử có sẵn tại www.StevieAwards.com/IBA.

Bà Gallagher nhấn mạnh IBA có hơn 40 hạng mục được miễn phí đề cử, bao gồm tất cả 35 hạng mục dành cho Công ty/Tổ chức của năm và có nhiều tính năng mới của IBA được sửa đổi cho năm 2020, bao gồm:

  • 9 Hạng mục mới trong đó ghi nhận những thành tựu đơn lẻ trong các lĩnh vực như quay vòng vốn trong kinh doanh, tài chính, tạo doanh thu và khoa học công nghệ.
  • Đơn giản hoá trong các yêu cầu gửi đề cử các hạng mục dành cho Công ty/Tổ chức, Truyền thông Doanh nghiệp và PR, Marketing và Sản phẩm & Dịch vụ mới.

Vài nét về Stevie® Awards

Giải thưởng Stevie được trao tặng trong tám chương trình: Giải thưởng Stevie Châu Á - Thái Bình Dương, Giải thưởng Stevie của Đức, Giải thưởng Kinh doanh Hoa Kỳ, Giải thưởng Kinh doanh Quốc tế, Giải thưởng Stevie cho Nhà tuyển dụng xuất sắc, Giải thưởng Stevie cho Phụ nữ trong Kinh doanh, Giải thưởng Stevie cho Bán hàng & Dịch vụ khách hàng và chương trình mới là Giải thưởng Stevie khu vực Trung Đông. Cuộc thi Stevie Awards nhận được hơn 12.000 bài dự thi mỗi năm từ các tổ chức ở hơn 70 quốc gia. Tôn vinh các tổ chức thuộc mọi loại hình và quy mô và những người đứng sau họ, Stevies ghi nhận những màn thể hiện xuất sắc tại nơi làm việc trên toàn thế giới. Tìm hiểu thêm về Giải thưởng Stevie tại http://www.StevieAwards.com.

Topics: business awards, The Stevie Awards, Asia-Pacific Stevie Awards, The International Business Awards, Giải thưởng Stevie, Giải thưởng Kinh doanh Quốc tế

스티비® 어워즈, 제17회 국제비즈니스대상(IBA) 새 일정 발표

Posted by Clara Im on Wed, Apr 22, 2020 @ 04:34 AM

코로나 19로 인한 태업으로 준비 시간이 부족했던

세계의 기업들에 출품작 마감일 연장

국제비즈니스대상(International Business Awards®, IBA)을 주최하는 스티비 어워즈(Stevie® Awards)는 코로나19 팬데믹(세계적 유행병) 때문에 2020 (제17회) 대회의 남은 일정이 변경되었다고 발표했다.

스티비 어워즈는 아시아-태평양 스티비상(Asia-Pacific Stevie Awards), 국제비즈니스대상(The International Business Awards®), 여성 기업인 스티비 대상(Stevie Awards for Women in Business), 영업 및 고객서비스 스티비 대상(Stevie Awards for Sales & Customer Service), 위대한회사 스티비상(Stevie Awards for Great Employers), 미국 비즈니스 대상(The American Business Awards®), 독일 스티비상(German Stevie Awards), 중동 스티비상(Middle East Stevie Awards)의 8개 프로그램을 운영하고 있는 미국의 조직이며, 모든 형태와 규모의 조직 및 그 조직을 이끄는 사람들의 명예를 기리고 전세계 기업들이 창출해낸 뛰어난 성과들을 인정하는 일을 하고 있다.

국제비즈니스대상은 '비즈니스계의 오스카상'으로 불리는 세계 최고의 비즈니스 대상 프로그램의 하나이며, 2019년에는 70개국 이상에서 4,000여 출품작이 제출되어 경쟁했다.  

스티비 어워즈의 매기 갤러거(Maggie Gallagher) 대표는 "팬데믹에 의해 영향 받는 조직들에 출품작을 준비하고 제출할 수 있는 시간을 더 드리기 위해 출품 마감일을 조금 더 늘리는 것이 필요하다고 판단했다"고 말했다.

출품요강 보기(영문)

변경된 2020 IBA 일정은 다음과 같다.

  • 출품작 마감일, 5월 13일에서 6월 24일로 변경
  • 지체료를 내고 출품할 수 있는 늦은 출품 마감일, 6월 17일에서 7월 28일로 변경
  • 전 세계 250여명의 전문가들로 구성된 심사위원단에 의한 심사, 6월 말에 시작되어 8월 31일까지 지속
  • 금, 은, 동 스티비상 수상자 발표, 8월 11일에서 9월 9일로 변경

IBA schedule change

스티비상 수상자들을 축하하는 제17회 IBA의 시상식은 10월 24일 프랑스 파리에서 개최될 예정이다.  

2020 IBA는 조직, 팀, 개인들의 2019년 이후 비즈니스 성취를 다양한 카테고리에서 시상한다. 출품 관련 상세한 사항은 홈페이지(www.StevieAwards.com/IBA)에서 확인할 수 있다.

갤러거 대표는 '올해의 기업/조직(Company/Organization of the Year)'의 35개 카테고리를 비롯 출품료를 내지 않는 40개 이상의 카테고리가 있다고 강조했다. 2020년 IBA의 새로운 특징들로, 비즈니스 전환, 재정, 수익 창출, 과학과 기술 등과 같은 분야의 특별한 비즈니스 성취를 치하하는 9개의 새로운 카테고리가 있으며, 기업/조직, 기업 커뮤니케이션 & 홍보, 마케팅, 신제품 & 제품 경영 카테고리 그룹의 제출 요건이 간소화되었다.

Topics: International business awards, The Stevie Awards, 스티비상, 스티비 어워즈, The International Business Awards, 국제비즈니스대상