Stevie-winner SET Maritime and Electrical offers a simple solution to electric safety hazards within the marine industry with their new product, ESHORE.
ESHORE’s patented electrical design was created to ensure the safety of boat owners, meet regulatory standards, and save customers time and money on incorrect electrical connections.
Current State of Maritime Safety
Over the past six years, SET Maritime & Electrical has been involved in verifying electrical compliance for plan approvals and surveys of Domestic Commercial Vessels. During this time, a range of different shore connection installations have been inspected and checked against the required Standards.
SET Maritime & Electrical found that most vessels did not meet the required safety standards. The most pressing safety factor found in these vessels was Reverse Polarity, which presents a serious risk of electrocution.
Currently, all other shore connection products available on the market are based upon a Polarity Monitoring Device that detects reverse polarity with a simple circuit as the fundamental design. A certificate from an electrical contractor ensures that a boat's wiring is correct.
But when a boat connects to shore power, the polarity (direction of electricity flow) can be uncertain due to various factors like installation or maintenance issues. If the power's polarity is reversed, it can make the safety systems on the boat useless and put people on board in danger.
ESHORE’s Patented Design
To solve this problem, SET Maritime & Electrical owner Mark Smith designed a groundbreaking new “Plug and Play” shore connection device called ESHORE. His device meets the requirements of the Australian Standard for electrical installation safety for single-phase and three-phase systems, has a reverse polarity switch and momentary Polarity test with an interlocking device, and can be used anywhere in the world with minor modifications.
In the development phase, the device was refined based on suggestions received from government and regulatory bodies, industry representatives, target markets, and peers, all of whom gave encouraging feedback on the necessity of the device in the marine industry.
Since 2021, SET Maritime & Electrical has seen their hard work in pursuit of safety come to fruition as they reached the manufacturing phase and created a device that is robust and fit for purpose. The device was first installed in the Domestic Commercial Market, where it received positive feedback from all owners for its ease of installation and use.
In 2022, they officially launched ESHORE and are already on their third generation of the device that offers more flexibility for installation, remote operation capability, and can be easily concealed, making it more aesthetically pleasing.
SET Maritime & Electrical won a Gold Stevie Award for Innovation in Consumer Products & Services and a Bronze Stevie Award for Achievement in Product Innovation in the 2023 Asia-Pacific Stevie® Awards.
Interested in entering the 2024 Asia-Pacific Stevie Awards?


The International Business Awards are the world's premier business awards program, recognizing outstanding achievements in the workplace in a wide range of categories. This year's competition attracted more than 3,700 nominations from organizations of all types and sizes in 61 nations. Those nominations were judged over the summer by more than 230 professionals on
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