Vietnam has become a popular location for business outsourcing, and Stevie-winner Swiss Post Solutions thrives on solving customer challenges in the most effective manner.

For decades, India ruled the roost as an outsourced software development destination. While it continues to attract businesses looking to build IT teams overseas, it’s not the only major country doing so. Most prominent among these emerging destinations is Vietnam. Its lower costs, favorable business policies, robust economy, and increasingly skilled workforce are driving investments from businesses like Intel, Samsung, IBM, and Microsoft.

Vietnam’s Rise Through the Rankings

In 2010, Gartner released a list of the top 30 countries for offshore IT services, and Vietnam made its first appearance in that year. Five years later, in a similar report by Gartner, Vietnam rose to one of the top five countries, and it has maintained its ranking ever since.

Vietnam’s outsourcing industry has grown between 20 and 35 percent every year over the past decade. In 2015, it surpassed $2 billion in revenue.

Spotlight on Vietnam, a PwC report released in 2017, highlighted business process outsourcing (BPO) as one of the key opportunities for foreign investors.

“The growth so far has been encouraging,” said Dinh Thi Quynh Van, general director of PwC Vietnam. “Vietnam is already the second-largest outsourcing partner for Japanese IT firms, just behind India. We hope to see many more industries in the future.”

The Vietnam Advantage

Almost two-thirds of Vietnam’s population is under 35 years of age. This young generation is highly skilled and motivated. According to a 2015 report by the World Economic Forum, Vietnam is one of the top 10 countries in terms of most engineering graduates.

Also, with the government’s push to teach English as a second language rather than a foreign language, this young workforce is actively scaling the language barrier that was once a cause for concern.

Workplace loyalty is strong in Vietnam, which is why they have low attrition rates (between 6 and 8 percent). This is another strong point in the country’s favor, as businesses grapple with high employee turnover in most Asia-Pacific (APAC) countries.

Besides an improving infrastructure and access to inexpensive, highly skilled talent, the government’s proactive efforts to attract foreign investment are also critical to Vietnam’s continued growth. The Doing Business 2020 report, by World Bank, ranked Vietnam 70th among 190 economies in ease of doing business. As of October 2019, foreign direct investment (FDI) into Vietnam has risen by 7.4 percent year over year.

Challenges in Outsourcing to Vietnam

As with outsourcing to just about any country in the APAC region, cultural, logistical, and legal challenges present themselves when working with Vietnamese providers. One way to anticipate these challenges and to learn how to tackle them is to send an on-ground team to Vietnam that can build relationships and get familiar with the Vietnamese culture. This will help organizations understand the business and political landscape, including taxation, paperwork, and procedures. It will also allow a business to get a head start on recruitment.

There are also productivity challenges that come with working with remote teams. This can be addressed by following best practices, instituting training, and ensuring extensive documentation.

Finally, Vietnam currently does not have the infrastructure to support large teams with thousands of employees. At the moment, the country is best suited for small to midsize operations.

One of Many

One of the companies that bagged a Silver Stevie® Award in the Company of the Year - Business or Professional Services - Large category at The 2019 International Business Awards® was Swiss Post Solutions Vietnam, which is based in Ho Chi Minh City, Vietnam.

“We are a young, competitive, and innovative organization that thrives on solving customer challenges in the most effective manner,” says Ha Doi, corporate marketing executive at Swiss Post Solutions.

Swiss Post Solutions, which focuses on providing high-quality document management, BPO, and IT operational services, is one of many Vietnamese companies backed by a young team with an innovative culture. Any of these could be your next outsourcing match as you scale your business.

Interested in entering The International Business Awards?

As mobile ad fraud becomes more sophisticated, it becomes more difficult to catch using traditional methods. Stevie-winner Scalarr, Inc. is a mobile fraud detection company that uses machine learning to identify and prevent fraud.

Online fraud is almost as old as the internet itself, and as this technology progressed, fraud evolved and kept pace. In mobile ad fraud, fraudsters abuse mobile advertising technology to swindle online publishers, advertisers, and supply partners.

According to The Economic Cost of Bad Actors on the Internet, Ad Fraud 2019, by Cheq, a cybersecurity company based in New York, United States, direct and indirect economic and social costs of global ad fraud could amount up to $30 billion in 2019. 

“I have studied the economic costs of fraud in many sectors for decades, and I was left stunned by the scale of fraud in online advertising,” economist Roberto Cavazos said in the report.

Cavazos is a professor at the University of Baltimore in Baltimore, Maryland, United States, and he worked on the report with Cheq.

AppFlyer, a mobile app analytics firm headquartered in San Francisco, California, United States, monitored 2.5 billion installs across 9,500 mobile apps in the first six months of 2019 and extrapolated their results to a global scale. They revealed a whopping 22.6 percent of nonorganic app installs globally could be classified as fraudulent. They published this and other findings in a report titled State of Mobile Fraud, 2019.

The Different Faces of Mobile Ad Fraud

Fraudsters attempting to steal advertising budgets are an ingenious lot. According to Stevie-winner Scalarr, a mobile ad fraud detection company based in Wilmington, Delaware, United States, new and increasingly sophisticated frauds emerge every day. These include smart bots, intelligent device farms, and mixed fraud. 

“Fraudsters have become so smart that you can’t catch them by traditional methods anymore,” says Olga Bazarova, marketing lead at Scalarr.

The AppFlyer report reiterates this sentiment. It reveals that fraudsters are reacting to protection measures at an unprecedented pace. In 2018, it took them a month or two to react; now they do so in a couple of days. 

The upshot of many of these reports is that mobile fraud is ubiquitous, and no platform or publisher is safe.

“Mobile marketers tend to believe that ‘trusted’ traffic sources, such as Facebook, Google, and ad video networks, are a panacea against fraud, and they redistribute marketing budgets there. In 2019, though, we saw a lot of examples of fraud on trusted sources, confirming that fraudsters always follow the money,” said Bazarova.

Mobile ad fraud targets all stages of online advertising, from impressions to clicks to app installs. It even targets in-app purchases. The Financial Times, a daily newspaper headquartered in London, England, United Kingdom, was shocked by the scale of domain spoofing against its site. In domain spoofing, fraudsters eat into advertising budgets by masquerading as a popular domain that can display ads.

“The scale of the fraud we found is jaw-dropping,” says Anthony Hitchings, the digital advertising operations director at the Financial Times. “The industry continues to waste marketing budgets on what is essentially organized crime.”

AI to the Rescue

The speed and scale at which mobile ad fraud has evolved indicates it’s not something mobile developers or marketers can tackle alone. Detecting fraudulent installs is a mammoth task requiring analysis of numerous parameters and correlations.

Mobile ad fraud intelligence and protection solutions are increasingly and successfully relying on machine learning (ML) and big data to identify and to prevent fraud. Scalarr, AppFlyer, Cheq, and several other companies offering fraud detection and protection use ML algorithms to counter the attacks and to ensure marketers acquire only real users.

While the assumption is that fraudsters can’t work around these AI-backed countermeasures, only time will tell how this plays out. 

Scalarr Inc. recently won a Silver Stevie® Award in the Tech Startup of the Year - Services category and a Bronze Stevie® in the Startup of the Year - Business Services Industries category at The 2019 International Business Awards®.

Interested in entering The International Business Awards?

코로나 19로 인한 태업으로 준비 시간이 부족했던

세계의 기업들에 출품작 마감일 연장

국제비즈니스대상(International Business Awards®, IBA)을 주최하는 스티비 어워즈(Stevie® Awards)는 코로나19 팬데믹(세계적 유행병) 때문에 2020 (제17회) 대회의 남은 일정이 변경되었다고 발표했다.

스티비 어워즈는 아시아-태평양 스티비상(Asia-Pacific Stevie Awards), 국제비즈니스대상(The International Business Awards®), 여성 기업인 스티비 대상(Stevie Awards for Women in Business), 영업 및 고객서비스 스티비 대상(Stevie Awards for Sales & Customer Service), 위대한회사 스티비상(Stevie Awards for Great Employers), 미국 비즈니스 대상(The American Business Awards®), 독일 스티비상(German Stevie Awards), 중동 스티비상(Middle East Stevie Awards)의 8개 프로그램을 운영하고 있는 미국의 조직이며, 모든 형태와 규모의 조직 및 그 조직을 이끄는 사람들의 명예를 기리고 전세계 기업들이 창출해낸 뛰어난 성과들을 인정하는 일을 하고 있다.

국제비즈니스대상은 '비즈니스계의 오스카상'으로 불리는 세계 최고의 비즈니스 대상 프로그램의 하나이며, 2019년에는 70개국 이상에서 4,000여 출품작이 제출되어 경쟁했다.  

스티비 어워즈의 매기 갤러거(Maggie Gallagher) 대표는 "팬데믹에 의해 영향 받는 조직들에 출품작을 준비하고 제출할 수 있는 시간을 더 드리기 위해 출품 마감일을 조금 더 늘리는 것이 필요하다고 판단했다"고 말했다.

출품요강 보기(영문)

변경된 2020 IBA 일정은 다음과 같다.

• 출품작 마감일, 5월 13일에서 6월 24일로 변경
• 지체료를 내고 출품할 수 있는 늦은 출품 마감일, 6월 17일에서 7월 28일로 변경
• 전 세계 250여명의 전문가들로 구성된 심사위원단에 의한 심사, 6월 말에 시작되어 8월 31일까지 지속
• 금, 은, 동 스티비상 수상자 발표, 8월 11일에서 9월 9일로 변경

스티비상 수상자들을 축하하는 제17회 IBA의 시상식은 10월 24일 프랑스 파리에서 개최될 예정이다.  

2020 IBA는 조직, 팀, 개인들의 2019년 이후 비즈니스 성취를 다양한 카테고리에서 시상한다. 출품 관련 상세한 사항은 홈페이지(www.StevieAwards.com/IBA)에서 확인할 수 있다.

갤러거 대표는 '올해의 기업/조직(Company/Organization of the Year)'의 35개 카테고리를 비롯 출품료를 내지 않는 40개 이상의 카테고리가 있다고 강조했다. 2020년 IBA의 새로운 특징들로, 비즈니스 전환, 재정, 수익 창출, 과학과 기술 등과 같은 분야의 특별한 비즈니스 성취를 치하하는 9개의 새로운 카테고리가 있으며, 기업/조직, 기업 커뮤니케이션 & 홍보, 마케팅, 신제품 & 제품 경영 카테고리 그룹의 제출 요건이 간소화되었다.

COVID-19が終息に向かう中で、応募期限を延長

The International Business Awards®の主催者であるStevie®Awardsは本日、2020年（第17回）のスケジュールをCOVID-19パンデミックのため改訂したと発表しました。

International Business Awardsは、世界で最も優れたビジネス表彰コンテストと広くみなされています。 2019年のコンテストでは、70か国以上の組織から4,000件を超える応募がありました。

「私たちは、COVID-19パンデミックの影響を受けている組織の応募提出に多少の時間を提供するため、締切を少し延ばす必要があると判断致しました。」とStevie® Awardsのマギー・ギャラガー社長は述べました。

エントリーキットを確認する(英語)

2020年 International Business Awards®のスケジュールの変更点は、次のとおりです。

• 当初5月13日とされていた応募締め切りは、6月24日に変更されます。
• 遅延料金を支払って応募できる締切は、6月17日から7月28日に変更されます。
• 世界中の250人を超える専門家の審査員による審査は、6月下旬に開始され8月31日まで行われます。
• Stevie®Awardsのゴールド、シルバー、ブロンズ受賞者の発表は、当初8月11日の予定でしたが、9月9日に発表される予定です。

Stevie® Awards 受賞者が表彰される第17回International Business Awards®の表彰式は、現在の所まだ10月24日にフランスのパリで開催の予定です。

2020年のInternational Business Awards®は、2019年初めからのさまざまなカテゴリーの組織、チーム、および個人の業績を表彰します。エントリーの詳細はwww.StevieAwards.com/IBAをご覧ください。

マギー・ギャラガー社長は、International Business Awards®には、35の年間最優秀企業/組織カテゴリーのすべて含むエントリー料金が不要な40を超えるカテゴリーがあり、以下を含む2020年のInternational Business Awards®の新しい機能や改訂された特徴を強調しました ：

• 企業の業績回復、ファイナンス、収益創出、科学技術などの分野での卓越したビジネスの成果を評価する9つの新しいカテゴリー。
• 会社/組織、企業広報、広報、マーケティング、および新製品および製品管理のカテゴリーの応募について提出要件の簡素化。

スティービー賞について

スティービー賞は、アジア太平洋スティービー賞、ドイツスティービー賞、中東スティービー賞、アメリカビジネス賞®、国際ビジネス賞®、優れた雇用主のためのスティービー賞、女性のためのスティービービジネス賞、販売および顧客サービスに関するスティービー賞の8つのプログラムで授与されています。スティービー賞のコンテストには、70か国以上の組織から毎年12,000件以上のエントリーがあります。スティービー賞は、あらゆる種類と規模の組織とそれを支える人々を称え、世界中の職場における傑出したパフォーマンスを表彰します。スティービー賞の詳細については、http：//www.StevieAwards.comをご覧ください。

截止日期延长，以在新冠肺炎疫情放缓期间提供更多时间提交提名

国际商业奖®（International Business Awards®，以下简称 IBA）的主办方Stevie®奖，今天宣布，由于新冠肺炎疫情，2020年（第17届）的参赛时间表已被修改。

国际商业奖®被广泛认为是全球首屈一指商业奖项， 2019年吸引了来自70多个国家/地区的组织的4000多个项目参与。

Stevie Awards 总裁Maggie Gallagher表示：“我们认为有必要将报名截止日期推迟一些，以便让受到新冠肺炎疫情影响的组织有更多时间来准备和提交提名。”

查看参展大纲(英文)

调整后的 2020年 IBA时间表的更改如下：

• 报名截止日期原定为5月13日，改期为6月24日；
• 延迟报名截止日期（依然接受报名，但需支付滞纳金），从6月17日推迟到7月28日；
• 由全球250多名专业人员组成的评审团将在6月下旬开始评审，并将持续到8月31日；
• 最初定于8月11日宣布金、银和铜史蒂夫奖的获奖者，现在改为9月9日宣布。

第17届IBA颁奖晚会仍将在10月24日于法国巴黎举行。

2020年IBA将表彰自2019年初以来各种类别的组织，团队和个人所取得的成就。详细信息和报奖指南可从www.StevieAwards.com/IBA获得。

Gallagher强调说，IBA有40多个不需要支付报名费的类别，包括公司/组织的35个类别中的所有类别，并且2020年IBA推出了许多新的类别并优化了报名流程，包括：

• 九个新类别，以表彰在业务周转、财务、营收和科技等领域中的独特业务成就。
• 简化了公司/组织、企业传播与公共关系、市场营销以及新产品和产品管理类别组中的提交要求。

关于史蒂夫奖

史蒂夫®奖共有八大奖项，包括亚洲-太平洋史蒂夫奖(Asia-Pacific Stevie Awards)、德国史蒂夫奖(German Stevie Awards)、美国商业奖(American Business Awards®)、国际商业奖(The International Business Awards®)、史蒂夫女性企业家奖(Stevie Awards for Women in Business)、史蒂夫优秀雇主奖(Stevie Awards for Great Employers) 、以及史蒂夫销售与客户服务奖(Stevie Awards for Sales & Customer Service)以及新设的中东史蒂夫奖（Middle East Stevie Awards）。

史蒂夫®奖每年都收到来自70多个国家的组织所提交的12000余件参赛作品，旨在向所有形态和规模的组织及引领该组织的人们赋予名誉，表彰全世界企业创造的卓越成果。

进一步了解史蒂夫奖，请点击www.StevieAwards.com

Deadlines Extended to Provide More Time to Submit Nominations Amid COVID-19 Slowdown

The Stevie® Awards, organizers of The International Business Awards®, announced today that the remaining schedule for the 2020 (17^th annual) edition of the awards has been revised because of the  COVID-19 pandemic.

The International Business Awards are widely considered to be the world's premier business awards competition.  In 2019 the competition attracted more than 4,000 nominations from organizations in more than 70 nations.

“We assessed that it’s necessary to push the entry deadlines out a bit to provide more time to prepare and submit nominations to organizations that are effected by the pandemic,” said Stevie Awards president Maggie Gallagher.

REVIEW THE ENTRY KIT HERE

Changes to the 2020 IBA calendar are as follows:

• The entry deadline, originally scheduled for 13 May, is rescheduled to 24 June
• The late entry deadline, through which nominations are accepted with payment of a late fee, is pushed to 28 July from 17 June
• Judging by the juries of more than 250 professionals around the world now will begin in late June and continue through 31 August
• The announcement of the Gold, Silver, and Bronze Stevie Award winners, originally slated for 11 August, will now be made on 9 September.

The 17^th IBA awards gala, at which the Stevie winners will be celebrated, is still scheduled to be held in Paris, France on 24 October.

The 2020 IBAs will recognize achievements since the beginning of 2019 of organizations, teams, and individuals in a wide variety of categories.  Entry details are available at www.StevieAwards.com/IBA.

Gallagher emphasized that the IBAs feature more than 40 categories that don’t require the payment of entry fees, including all 35 of the Company/Organization of the Year categories, and that there are many new and revised features of the IBAs for 2020, including:

• Nine new categories to recognize singular business achievements in areas such as business turnaround, finance, revenue generation, and science and technology, among others.
• The simplification of submission requirements in the Company/Organization, Corporate Communications & Public Relations, Marketing, and New Product & Product Management category groups.

Stevie-winner Cubic Transporation Systems has capitalized on the need for transportation services to create a service that allows travelers to plan effectively and stay on the move.

In the next decade, research suggests that fewer than 25 percent of Americans will own private cars. Instead, people will be making smarter choices inspired by environmental or budgetary concerns. Car sharing and taxicab-style options, such as Uber, are becoming even more popular. Travelers are also using traffic management apps to plan and to pay for their journeys on public transport to help ensure delay-free commuting. The future of transportation in cities is expected to change radically in the future, and mobility as a service (MaaS) has a large part to play in that.

What Is Mobility as a Service (MaaS)? 

Mobility as a service, or transport as a service, places the consumer firmly at the center of the travel experience. MaaS provides an on-demand, mobile-friendly platform for commuters. It seamlessly integrates a combination of transport methods, from bike sharing to taxis to short-term car leasing. From travel planning to end payment, the consumer can organize an entire trip via the MaaS platform. By simply subscribing to an app such as NextBus, you will have real-time passenger information at your fingertips. 

Whether you want to access an electric scooter to whiz around your city or you want to find the best route to your next business meeting, there is a specific MaaS app to get you there. Your journey will be faster, easier, and more affordable than if you’d used traditional transport methods. 

Cities that buy into MaaS, or what is sometimes called smart mobility, aim to reduce traffic congestion and to make getting around more efficient. 

Benefits of Mobility as a Service

The benefits of MaaS are numerous. Both end users and transport authorities note the following as reasons for its success:

• An Intelligent Service: The personalized service MaaS provides is undoubtedly a huge plus. An app can build a relationship between consumer and provider by using past journey information and data gleaned from a user’s profile, meaning apps can continually refine travel suggestions and maintain all-important customer focus.
• Secure Payment: With a variety of payment methods, users can pay for their trips without the hassle of carrying cash for each transport method used. Using a smartphone, smartwatch, or subscription service, travelers can plan the trips that best meets their needs—without worrying about payment. 
• Simple Route Planning: When using multiple transportation methods, the ability to plan a journey in real time is invaluable. MaaS apps allow the consumer to get from one place to another by any method that suits his or her previously logged preferences, and the apps can also map a route that avoids congestion. 

With the continued interest of city transport planners and planning solution end users, the global conversation regarding MaaS has become more intense. Cubic Transportation Systems, from San Diego, California, USA, is comprised of innovators who, with their Trafficware, NextBus, and other proprietary systems, are collaborating with cities from Vancouver, Canada, to Sydney, Australia, to keep travelers moving. 

The United Nations estimates that by 2050 more than half the world’s population will be living in urban areas, compared to only one-third in 1970. With this massive change in global living habits, planners need to deploy intelligent solutions, such as MaaS, to ensure transport continues to flow. 

Because of their industry-leading MaaS travel solutions, Cubic Transportation Systems was named the winner of four Stevie® Awards at The 2019 International Business Awards®. Cubic received awards in the following categories: Gold in the Big Data Solution category; Two Silvers in Integrated Mobile Experience and Travel; and Bronze in Best New Product or Service of the Year – Transportation.

Interested in entering The International Business Awards?

Stevie-winner Chíc Creations Heaven started out as a two-person operation that has since expanded to two locations. Read about Daniel and Rebecca's story of growth and success.

Think about the success stories you love. Maybe one of your heroes or heroines overcame great adversity to be a successful athlete, or maybe that person became a doctor and now serves those suffering across the world. Maybe he or she wrote a song that changed your life. Everyone and everything has a story, and the most inspiring tales tend to be those of victory, where an individual or group rises up and conquers with integrity. In many cases, these heroes and heroines receive recognition for their work, whether that’s media coverage, a title, a medal, a trophy, or another award.

Daniel Foster and his wife, Rebecca, built their business, Chíc Creations Heaven—Gardening, Handyman, Joinery, Decorating, from scratch. Daniel went from having no work to operating two branches that serve Bridlington, England, and Yorkshire, England. He projects opening two more branches in the next 18 months. Receiving their due recognition, Chíc Creations Heaven recently won a Gold Stevie® Award in the Startup of the Year - Consumer Services Industries category at The 2019 International Business Awards®.

Interested in entering The International Business Awards?

Unemployed & Depressed to Business Owner

Daniel was unemployed and living in a seaside town with waning seasonal business. Tourists just were not coming to the area as much, and Daniel eventually started to fall into depression. In the meantime, he did odd jobs for his landlord to earn extra income, which used the labor and trade skills he had acquired throughout his life. 

“This gave me the confidence boost to seek more work in this area,” explains Daniel.

Daniel had worked previously in sales, and he began to use social media to launch Chíc Creations Heaven. He also focused on doing reputable work at an affordable price. If Daniel couldn’t complete the job himself, he hired another tradesman to complete it, paying a good wage.

“A happy worker is a productive one,” says Daniel.

The company has even generated temporary employment opportunities for seasonal workers. 

For businesses or individuals looking to emulate this model, here are five takeaways:

• Don’t discredit any of your life or work experiences.

• Being resourceful is essential to achieving business success.

• Even in this tech-focused economy, practical solutions at affordable costs are still pillars for success.

• Social media is a driving force for budding entrepreneurs.

• Paying people fairly helps build a strong reputation and helps grow a business.

Two-Person Operation Opens Two Locations in One Year

Daniel and his wife, Rebecca, started this business. Daniel focused on operations, while his wife worked on marketing and graphics and took charge of the accounts. They currently manage a team of six, as well as two branches servicing North Yorkshire, East Yorkshire, Humberside, and West Yorkshire (all in England). They passed their annual business goal of over £10,000 in one month, and they earned a profit of nearly £30,000 in the first year alone. 

They increased growth and had a particularly significant breakthrough after successfully putting up PROMESH security for a local beloved nonprofit, the Whitby Wildlife Sanctuary. The sanctuary rescues and rehabilitates approximately 4,000 wild animals a year from anywhere in the United Kingdom and transports them back to their natural habitats. The nonprofit just celebrated 10 years.

“We gained a lot of business where they are located after that job was complete,” Daniel shared. 

Here are five more takeaways for aspiring entrepreneurs:

• There is no shame in starting small. 

• Trial and error is part of growing.

• Perseverance is key.

• Referrals help grow your business.

• Doing the right thing counts.

Winning Awards Is Good for Business 

Awards like the Stevie® Awards offer a standard and a metric for success that current and prospective clients, partners, and businesses in other verticals understand. After a successful first year, Daniel wanted to know where his business stood in the world. He searched and found the Stevie® Awards and submitted the application. As a result, Chíc Creations Heaven is now a Gold Stevie® Award winner.

The win strengthened this company’s brand locally, nationally, and internationally. It also instilled a deeper confidence in the Fosters and inspired them to pursue greater success as entrepreneurs. The Fosters’ goal is for Chíc Creations Heaven—Gardening, Handyman, Joinery, Decorating to become a national company in England and a major employer that offers great wages, benefits, and training to those who want to further their trade skills.

Die 17. International Business Awards® sind eröffnet. Ab sofort können Beiträge für den weltweit renommierten Wirtschaftspreis für Unternehmungsleistungen, der jährlich verliehen wird, eingereicht werden. Einzelpersonen und Organisationen weltweit - ob öffentlich oder privat, gewinnorientiert oder gemeinnützig, groß oder klein - dürfen ihre Empfehlungen für die International Business Awards® 2020 einreichen.

Die International Business Awards zeichnen herausragende Leistungen in allen Unternehmensbereichen aus, z.B. im Management, in der Kundenbetreuung oder im Marketing. Auch Produktneuheiten und Websites werden unter anderem prämiert. Neu hinzugekommen ist der Bereich geschäftliche Erfolge. Zu den Preisträgern gehören verschiedene Unternehmen und Führungskräfte aus aller Welt. Jedes Jahr gehen Nominierungen von Organisationen aus über 70 Nationen ein. Spezialisierte Jurygremien mit über 150 Fachjuroren ermitteln die Preisträger der Stevie Awards. Die Ergebnisse der Jurys werden am 11. August bekanntgegeben. Den Gewinnern werden die begehrten Stevie Awards Trophäen am 24. Oktober bei einem Gala-Bankett in Paris überreicht.

Für die Einreichungsphase gelten folgende Abgabefristen: Die erste Frist mit ermäßigten Teilnahmegebühren ist der 8. April. Die reguläre Teilnahmefrist endet am 13. Mai. Spätere Nominierungen werden noch bis einschließlich 17. Juni mit einer Nachgebühr akzeptiert.

Alle wichtigen Informationen zu den Teilnahmebedingungen und zu den Beiträgen finden Teilnehmer unter www.StevieAwards.com/IBA.

Den Teilnehmern der International Business Awards stehen verschiedene Kategorien zur Verfügung – etwa die Entrepreneur of the Year Awards, die speziell die Leistungen von Unternehmerpersönlichkeiten würdigen. Oder die Company of the Year Awards die Unternehmen des Jahres auszeichnen.

Die Stevie Awards haben für 2020 die Kategorien überarbeitet und einige Neuerungen eingeführt. Hinzugekommen sind neun neue Kategorien, um einzigartige geschäftliche Erfolge anzuerkennen, unter anderem in Bereichen wie Geschäftsumstellung, Finanzen, Umsatzgenerierung sowie Wissenschaft und Technologie.

Viele weitere Kategorien zeichnen besondere Leistungen in allen wichtigen Unternehmensfunktionen aus, unter anderem im Marketing mit den Marketing Awards, im Management mit den Management Awards, in der Kundenbetreuung mit den Customer Service Awards , in der Öffentlichkeitsarbeit mit den Public Relations Awards  und in der IT mit den  Information Technology Awards. Leistungen im Bereich Produktentwicklung werden mit den New Product Awards ausgezeichnet und für den Personalbereich sind es die Human Resources Awards.

Eine große Auswahl an Kategorien würdigen auch herausragende Leistungen im Bereich der unternehmensbezogenen Medien und Publikationen. Beispiele hierfür sind die Awards für Website Awards, Awards für Smartphone und Tablet Apps sowie weitere Medien Awards

Eine vollständige Übersicht über die Kategorien findet man unter https://stevieawards.com/iba/categories. 

Die Stevie Awards haben für die International Business Awards® 2020 die Anforderungen für die Einreichungen verändert. Sie wurden in folgenden Kategorien vereinfacht: Company/Organization Awards, Corporate Communications & Public Relations Awards, Marketing Awards, and New Product & Product Management Awards. Statt des üblichen Essays, beantworten die Teilnehmer nun gezielt fünf Fragen zu ihren Leistungen. Als Alternative kann auch ein maximal fünfminütiges Video eingereicht warden, in dem diese Fragen beantwortet warden.

Für Nominierungen in den Kategorien „Company of the Year" und in weiteren ausgewählten Kategorien fallen keine Teilnahmegebühren mehr an. Beiträge können in schriftlicher Form oder als maximal fünfminütiges Video eingereicht werden.

Zu den Preisträgern der International Business Awards 2019 zählen unter anderem ASDA’A BCW (United Arab Emirates), Cisco Systems, Inc. (USA), DHL Express (worldwide), Dubai Health Authority (United Arab Emirates), IBM (USA), Megaworld Foundation (Philippines), Meli Studio (Australia), NBCUniversal (USA), Switching-Time (China), Tata Consultancy Services (United Kingdom),  Vodafone Turkey Foundation (Turkey).

Stevie-winner KÖNIGSKLASSE#1 is a video production team that travels to their clients' locations to produce corporate videos in order to make business leaders more comfortable and confident in front of the camera.

Video marketing is a vital tool in your brand promotion toolbox, and it’s becoming more essential to ROI every day. In 2019, it is no longer sustainable to avoid video content because you’re scared of the medium or you don’t think you have the resources to create something watchable. Success means hopping on board and understanding why video is one of the most profitable and versatile digital marketing tools around.

Videos Increase Conversions

According to Forrester’s research into digital marketing, if you add a product video to your landing page, it is possible to double your conversion rate. Similarly, if you embed an informational video about your service, you are more likely to see sales of that service. 

Hiring a great video production team is an investment worth making, as they can help you create an engaging video that showcases your company. Although it is possible to create a corporate video with online tools, poorly produced content can turn off customers. To ensure your video is giving you the best possible return on investment, focus on top-quality content presented in a slick way.

Know, Like, and Trust

Many businesspeople use the “know, like, and trust” mantra, but building trust truly helps your audience engage with your company. If you’re using video to provide potential customers with useful, interesting information, you are creating a valuable relationship. Whether you’re using your video content on your company website or getting it in front of your audience via your social media channels, you need to concentrate on trust, not just traffic. 

As Martin Grosse of KÖNIGSKLASSE#1 notes, “the corporate video market will shift within the process of digital transformation … to revolutionize the thinking of how a corporate video should look and how it should be consumed.”

Stevie-winner KÖNIGSKLASSE#1, which is located in Munich, Germany, makes a point of traveling to a company’s location in order to make business-to-business (B2B) corporate videos. This allows the C-suite of the business to be comfortable in front of the camera, which lets them shine.

Engagement with Content

LinkedIn is the social media channel of choice for engaging CEOs and decision-makers. Video is an integral part of getting in front of your audience and capturing their attention, and video plays automatically in your LinkedIn feed, which also helps to increase engagement. Additionally, LinkedIn is the perfect platform to showcase your company’s authenticity, allowing your C-suite to demonstrate the human side of the business. 

One pitfall of video content marketing is that B2B corporate videos can look very similar. That’s why you need to present your content in a way that keeps people watching. In addition to showing your brand’s accessibility, keep in mind how your audience is likely to be viewing your video. According to Insivia, mobile views are on the rise as more and more people check their social media platforms on the go. Google reveals that people who use smartphones are 1.4 times more likely to feel a sense of personal connection to video content they watch on a mobile device.

The key to a successful video marketing campaign is creating entertaining content that people are likely to share. To do this, it’s important to demonstrate value to your audience and keep them engaged in your message. 

In recognition of its innovative approach to video marketing commitment, KÖNIGSKLASSE#1 earned a Silver Stevie® Award in the Company of the Year - Advertising, Marketing, & Public Relations - Small category at The 2019 International Business Awards®.

Interested in entering The International Business Awards?